Callmewine
Callmewine is a Milan-based Italian online wine and spirits retailer founded in 2010, selling 8,000+ curated wines, Champagne, and spirits to consumers and Ho.re.ca. professionals via a Shopify e-commerce platform, B2B portal, and mobile apps under Italmobiliare S.p.A.
- Company typePrivate
- Founded2010
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Callmewine does
Callmewine is an Italian online wine and spirits retailer operating under CALLMEWINE S.R.L., founded in 2010 and headquartered in Milan at Via Natale Battaglia 8. The company runs a direct-to-consumer e-commerce platform at callmewine.com, complemented by a dedicated B2B portal at b2b.callmewine.com that serves Ho.re.ca. professionals (hotels, restaurants, cafés, catering). The platform is built on Shopify with Cloudflare CDN integration, and the company also operates native iOS and Android mobile apps. The catalog spans over 8,000 SKUs covering Italian and international wines, French Champagne from Maisons such as Krug, Bollinger, and Dom Perignon, Italian sparkling wines (Franciacorta, Prosecco, Trento DOC), spirits (whisky, gin, rum, grappa, amari, tequila, mezcal), and adjacent categories including biodynamic, organic, orange (skin-contact), amphora-aged, and no/low-alcohol wines, plus curated boxes, gift cards, and accessories. A team of expert sommeliers personally curates the assortment, which is positioned as the company's central differentiator.
The business model is straightforward transactional e-commerce: Callmewine purchases inventory from producers and resells it to consumers and businesses at unit prices, with no subscription commitment. Pricing ranges from below €10 to over €100, with free shipping on orders above €69, 3-installment payment availability, and a 5% first-order newsletter incentive. Distribution is primarily domestic Italy with 1-3 day delivery, and operating geographies also reference France and Spain. Marketing is multi-channel, combining blog content, social media (Facebook, Instagram, LinkedIn, YouTube), email newsletters, and the mobile apps as engagement surfaces.
CALLMEWINE S.R.L. is a private Italian limited company subject to the direction and coordination of Italmobiliare S.p.A., a publicly listed Italian investment holding company (C.F. 00796400158). The company's capital stock is €13,523.81. In 2025, Callmewine launched Radiz, an in-house proprietary wine project developed with partner wineries, marking the company's first vertical extension into private-label production. No revenue, headcount, or external funding events are publicly disclosed.
Callmewine firmographics
Firmographics- Name
- Callmewine
- Legal name
- CALLMEWINE S.R.L.
- Website
- https://callmewine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Callmewine is a Milan-based Italian online wine and spirits retailer founded in 2010, selling 8,000+ curated wines, Champagne, and spirits to consumers and Ho.re.ca. professionals via a Shopify e-commerce platform, B2B portal, and mobile apps under Italmobiliare S.p.A.
- Ownership category
- akta.pro rank
Callmewine industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
- akta.pro secondary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Callmewine is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Callmewine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Wine and Spirits Sales: Direct online retail sales of wines, Champagne, spirits and accessories to consumers and Ho.re.ca. professionals through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Callmewine product offering
Product offeringCore offering
Callmewine is an Italian online wine and spirits retailer operating an e-commerce platform with over 8,000 curated products including wines, Champagne, sparkling wines, and spirits. The catalog is personally tasted and selected by an in-house team of expert sommeliers. The company sells to individual consumers through its main website and mobile apps, and to Ho.re.ca. professionals (hotels, restaurants, cafés) through a dedicated B2B portal with professional pricing and bulk ordering.
Product overview
Callmewine is an online wine retailer and enoteca operating as a Shopify-hosted e-commerce platform. The company offers over 8,000 products spanning red wines, white wines, rosé wines, Champagne, Italian sparkling wines (Spumanti), and spirits (Distillati). Their portfolio includes specialized sub-categories such as organic wines, biodynamic wines, orange wines, amphora-aged wines, FIVI-certified independent winemaker wines, and non-alcoholic alternatives. The company also sells curated wine boxes, gift cards, wine accessories, and food pairings. Their own private label project called Radiz represents their proprietary wine selections.
Differentiator
Problem solved
Functional benefit
Products and services
- Vini Bianchi (White Wines)
- Vini Rossi (Red Wines)
- Champagne
- Spumanti (Italian Sparkling Wines)
- Distillati (Spirits)
- Radiz Callmewine's proprietary wine project created in-house, featuring selections from partner wineries developed as the company's own wine label.
- B2B Portal for Ho.re.ca. Professionals Dedicated B2B portal at b2b.callmewine.com for hotels, restaurants, cafés, and catering businesses requiring bulk ordering, professional pricing, and reliable wine supply.
Companies that use Callmewine
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Callmewine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Callmewine partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Callmewine competitors and assessment
Company assessmentDirect peers
- Wine.com: Largest U.S.-based online wine retailer with deep catalog and curated content. Closely comparable business model to Callmewine (online wine specialist with content/education layer), though operating in a different geography.
- Vino.com: Italian online wine retailer offering a wide selection of domestic and international wines with home delivery. Directly competes with Callmewine in the Italian online wine retail category with similar D2C e-commerce positioning.
- Winelivery: Italian on-demand wine and spirits delivery platform focused on rapid urban delivery. Comparable to Callmewine in product mix and Italian consumer base, differentiated by an emphasis on speed and logistics network.
- Master of Malt: UK-based online spirits and wine specialist with deep catalog and enthusiast focus. Comparable to Callmewine's Distillati category and sommelier-style curation, though geographically focused on the UK.
- Tannico: Leading Italian online wine and spirits retailer with a large curated catalog and B2B channel. Directly comparable to Callmewine in product offering, target customer (Italian consumers + Ho.re.ca.), and pure-play e-commerce model.
Regional players
- Bodeboca: Spanish online wine club and retailer with curated selections and direct shipping across Spain. Comparable to Callmewine in curated wine-club model and Mediterranean market focus, though geographically focused on Spain.
- Ventealapropriete.com: Major French online wine retailer offering a broad catalog with direct-to-consumer shipping across France. Comparable to Callmewine in assortment depth and online wine specialist positioning, geographically focused on France.
Others
- Decanter: Global wine media brand with reviews, ratings, and educational content. Adjacent to Callmewine's content/sommelier positioning and useful as a marketing/content peer for driving wine consumer engagement.
Broad incumbents
- Drizly: U.S.-based alcohol delivery marketplace aggregating retailers and offering wide beverage selection. Comparable to Callmewine in alcohol e-commerce and delivery, differentiated by marketplace aggregation model and broader category scope (beer, wine, spirits).
Emerging players
- Vivino: Global wine marketplace and community app with a massive wine database and direct purchase links. Comparable to Callmewine as a wine-focused digital platform, though primarily a content/community/marketplace rather than a primary retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Callmewine social profiles
Digital presenceCallmewine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Callmewine leadership team
Management profileNumber of profiles
Callmewine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Callmewine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Callmewine
What does Callmewine do?
Callmewine is an Italian online wine and spirits retailer operating an e-commerce platform with over 8,000 curated products including wines, Champagne, sparkling wines, and spirits. The catalog is personally tasted and selected by an in-house team of expert sommeliers. The company sells to individual consumers through its main website and mobile apps, and to Ho.re.ca. professionals (hotels, restaurants, cafés) through a dedicated B2B portal with professional pricing and bulk ordering.
Is Callmewine a public or private company?
Callmewine is a private company. It is classified as corporate owned and is currently operating.
When was Callmewine founded?
Callmewine was founded in 2010. It employs 11 to 50 people.
Where is Callmewine based?
Callmewine is headquartered in Milan, Italy, in the Europe region.
How does Callmewine make money?
One revenue line is on record: wine and Spirits Sales.
Who are Callmewine's main competitors?
Direct peers on record are Wine.com, Vino.com, Winelivery, Master of Malt and Tannico. Regional players are Bodeboca and Ventealapropriete.com. Decanter is listed as an others. Drizly is listed as a broad incumbent. Vivino is listed as an emerging player.
Does Callmewine have an API?
No public API is recorded for Callmewine.
What industry is Callmewine in?
Callmewine's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 44532 and its SIC code is 5180.