Tannico
Tannico is an Italy-based online wine retailer operating a Shopify-based e-commerce platform that sells more than 17,000 wines, Champagne, and spirits to individual consumers, HoReCa businesses, and corporate gifting clients across 19 countries.
- Company typePrivate
- Founded2012
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tannico does
Tannico Srl is an Italy-based direct-to-consumer e-commerce platform specializing in wine, Champagne, and premium spirits. Founded in 2012 and headquartered in Milan (Corso Garibaldi, 86), the company curates a catalog of more than 17,000 wines from Italian and international producers, marketed to individual consumers, HoReCa businesses (restaurants, bars, hotels, catering), and corporate gifting clients. The platform operates the tannico.it storefront built on Shopify, supported by iOS and Android mobile apps and shipping across 19 countries with localized currencies (EUR, CHF, USD, SEK, GBP, DKK) and country-specific delivery logistics (TNT, Poste Italiane, UPS, FedEx, MBE, SMM).
The company monetizes primarily through transactional per-bottle sales, with pricing ranging from under €10 for everyday wines to over €100 for premium and collector bottles, alongside promotional discounts up to 50% and free-shipping thresholds (€69 in Italy). Complementary revenue streams include gift cards (€50 and €100 denominations), curated wine subscription boxes, an 'Exclusives' collection of rare and limited-edition bottles, a Wine Outlet for discounted inventory, B2B HoReCa wholesale supply, and a corporate gifting program. Distribution is exclusively online, with no physical retail locations operated.
Technically, the storefront is a Shopify-based commerce stack augmented by a proprietary 'Giudizio di Tannico' wine scoring system, extensive editorial content on regional wines and enotourism, price transparency features compliant with European regulations, and a Heres AI-powered virtual assistant for conversational customer support. Payment integrations span Visa, Mastercard, American Express, Maestro, UnionPay, PayPal, Apple Pay, Google Pay, Shop Pay, Klarna, Bancontact, and iDEAL Wero. According to news sources, the company was previously jointly owned by Campari Group and LVMH following a June 2020 funding round of approximately $26.4M led by Campari; current ownership structure beyond that point is not disclosed in the input. In November 2025, Italy's competition authority (AGCM) fined Tannico €150,000 for misleading discount advertising practices, an issue the company had already addressed through website and app updates in July 2025.
Tannico firmographics
Firmographics- Name
- Tannico
- Legal name
- Tannico Srl
- Website
- https://tannico.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tannico is an Italy-based online wine retailer operating a Shopify-based e-commerce platform that sells more than 17,000 wines, Champagne, and spirits to individual consumers, HoReCa businesses, and corporate gifting clients across 19 countries.
- Ownership category
- akta.pro rank
Tannico industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Tannico is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Tannico business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Wine and Spirit Sales: Primary revenue stream from direct sales of wines, Champagne, spirits, and related products to consumers through the tannico.it e-commerce platform. Transaction-based model with unit pricing per bottle.
- Corporate/B2B Wine Supply: Supply of wines to restaurants, bars, hotels, and catering businesses through a dedicated B2B channel.
- Gift Cards: Sale of gift cards in denominations of 50 euros and 100 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-bottle pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Italy shipping: 9.95 euros standard, free from 69 euros |
| Unit Pricing | Pay-as-you-go | European shipping: 15-30 euros depending on destination and order value |
| Unit Pricing | Pay-as-you-go | International shipping: weight-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tannico product offering
Product offeringCore offering
Tannico is an Italian online wine retailer (Tannico Srl, Milan) that sells more than 17,000 wines, Champagne, sparkling wines, rosés, spirits, and gift cards direct-to-consumer through its tannico.it e-commerce platform, shipping to 19 countries across Europe, Asia, Oceania, and the Americas. It also supplies wines to restaurants, bars, hotels, and catering businesses through a dedicated B2B channel and offers corporate gifting programs. Pricing is per-bottle with promotional discounts, quantity discounts, and country-tiered shipping including a €69 free-shipping threshold in Italy.
Product overview
Tannico operates as an online wine e-commerce platform built on Shopify, offering a comprehensive portfolio of wines, Champagne, spirits, and specialty selections. The core product is the online wine store featuring wines organized by type (reds, whites, rosés, sparkling wines, Champagne), region, grape variety, price point, and philosophy (organic, biodynamic, natural). The platform also offers complementary products including gift cards in 50€ and 100€ denominations, curated wine box subscriptions, an 'Exclusives' sub-brand for rare and limited-edition bottles, a Wine Outlet for discounted selections, B2B supply services for hospitality businesses, and corporate gifting programs. The platform features seasonal promotional campaigns and a wine tourism editorial section with curated travel guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Wine Store E-commerce storefront selling 17,000+ wines, Champagne, sparkling wines, rosés, spirits, and specialty selections (organic, biodynamic, natural, artisan) to consumers across 19 countries, with proprietary scoring, filtering by region/grape/price, and local-currency pricing.
- Gift Cards Digital gift cards in €50 and €100 denominations that customers can buy and redeem on tannico.it for purchasing wine as a gift.
- Curated Wine Boxes Curated multi-bottle selections such as 'La Segreta' by Planeta (3 red + 3 white) packaged as wine-discovery and gifting boxes.
- Exclusives Collection Sub-brand offering rare bottles, limited editions, and producer partnerships exclusive to the Tannico platform.
- Wine Outlet Discount and clearance collection of reduced-price bottles, including rare wines and collector's items, available on tannico.it.
- HoReCa B2B Wine Supply Dedicated B2B supply service providing wines to restaurants, bars, hotels, and catering businesses with wholesale pricing and professional account management.
- Corporate Gifting Program B2B program for companies purchasing wines and gift cards for corporate gifts, employee rewards, or events, accessed via the 'Regali Aziendali' page.
Companies that use Tannico
Customer profileSegments3 records
Ideal customer profiles3 records
Tannico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature4 records
Tannico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CIVA (Comité Interprofessionnel des Vins d'Alsace)minorTannico has a partnership with CIVA for wine tourism content, specifically creating itinerary guides for the Alsace wine route ('Route des Vins d'Alsace'). This is a content/marketing partnership focused on promoting Alsace wine tourism to Tannico customers.
Scale indicators3 records
Expansion highlights4 records
Tannico competitors and assessment
Company assessmentDirect peers
- Callmewine: Italian online wine retailer based in Italy with a comparable DTC wine e-commerce proposition, broad Italian and international catalog, and direct competition in the same domestic market as Tannico.
- Bodeboca: Spanish online wine club and retailer offering curated wine boxes, subscriptions and DTC bottles; similar business model to Tannico (curated DTC wine e-commerce with content-led marketing) in a neighboring European market.
- Vinatis: French online wine retailer selling a broad selection of French and international wines DTC with delivery across Europe; a direct functional peer to Tannico in cross-border wine e-commerce.
Broad incumbents
- Wine.com: Largest US online wine retailer offering a curated DTC wine marketplace with extensive content, ratings and shipping logistics; a comparable scale leader demonstrating the operating playbook Tannico is pursuing in Europe.
- Drizly: US alcohol e-commerce/delivery platform (owned by Uber) covering wine, beer and spirits; comparable online alcohol retail operating model at much larger scale and broader category.
Emerging players
- Vivino: Global wine discovery app and marketplace with hundreds of millions of users; increasingly integrating direct purchase, making it a competitor for both discovery traffic and DTC wine transactions that Tannico targets.
- Naked Wines: UK-listed online wine retailer using a subscription/advance-purchase model to fund independent winemakers; overlaps with Tannico's subscription/box and exclusive producer propositions.
Regional players
- Just Wines: Australian online wine marketplace aggregating many retailers' catalogs; comparable DTC wine aggregator model though operating in APAC rather than Tannico's European core.
- Cellarmasters: Australian online wine club and retailer offering curated allocations and subscription-style DTC wine; a regional comparable in subscription/wine-club mechanics though geographically distinct.
Others
- Campari Group: Major global spirits/wine producer and a prior direct investor in Tannico ($26.4M in 2020); relevant as both a strategic supplier/former owner and an adjacent incumbent in the alcoholic beverages value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tannico social profiles
Digital presenceTannico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tannico leadership team
Management profileNumber of profiles
Profiles2 records
Tannico funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tannico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tannico
What does Tannico do?
Tannico is an Italian online wine retailer (Tannico Srl, Milan) that sells more than 17,000 wines, Champagne, sparkling wines, rosés, spirits, and gift cards direct-to-consumer through its tannico.it e-commerce platform, shipping to 19 countries across Europe, Asia, Oceania, and the Americas. It also supplies wines to restaurants, bars, hotels, and catering businesses through a dedicated B2B channel and offers corporate gifting programs. Pricing is per-bottle with promotional discounts, quantity discounts, and country-tiered shipping including a €69 free-shipping threshold in Italy.
Is Tannico a public or private company?
Tannico is a private company. It is classified as corporate owned and is currently operating.
When was Tannico founded?
Tannico was founded in 2012. It employs 11 to 50 people.
Where is Tannico based?
Tannico is headquartered in Milano, Italy, in the Europe region.
How does Tannico make money?
Three revenue lines are on record. Online Wine and Spirit Sales are the primary driver. The others are corporate/B2B Wine Supply and gift Cards.
Who are Tannico's main competitors?
Direct peers on record are Callmewine, Bodeboca and Vinatis. Broad incumbents are Wine.com and Drizly. Emerging players are Vivino and Naked Wines. Regional players are Just Wines and Cellarmasters. Campari Group is listed as an others.
Does Tannico have an API?
No public API is recorded for Tannico.
What industry is Tannico in?
Tannico's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 4453 and its SIC code is 5180.