Wisesport
Wisesport (Wisehockey Ltd) provides fully automated real-time AI-based sports analytics for professional ice hockey and football leagues, using Quuppa tracking, computer vision, and neural networks to serve leagues, broadcasters, betting operators, and arena media partners across 10 countries.
- Company typePrivate
- Founded2017
- HeadquartersTampere, Finland
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Wisesport does
Wisesport (operating under legal entity Wisehockey Ltd, founded 2017 and headquartered in Tampere, Finland) builds a fully automated real-time sports analytics platform primarily for ice hockey and football. Its core products — Wisehockey and Wisesport Football — combine Quuppa radio-based positioning (using 6-gram tags embedded in pucks and balls), computer-vision player tracking from multiple camera angles, and cloud-based neural network analytics to produce hundreds of advanced statistics (including proprietary xG and EPV models) without on-site personnel during games. The system processes events within roughly 200 milliseconds and requires no routine maintenance between seasons.
The platform is sold to professional sports leagues and associations via multi-year enterprise contracts, with anchor customers including PENNY DEL, Liiga, Norwegian EliteHockey Ligaen, the Finnish Ice Hockey Association, and KHL teams. As of the 2025-2026 season Wisesport serves 10 partner leagues across 10 countries, tracking 8,000+ games and 7,000+ players using 50,000 smart pucks, distributed across 60+ arenas. Revenue is generated through league/team analytics subscriptions, real-time API data licensing to TV broadcasters (MagentaSport), mobile apps, and arena media systems, betting data feeds (Veikkaus and other operators), and direct hardware sales of smart pucks and tracking tags. In December 2025 the company formalized an AI product portfolio — AI Analytics, AI Coach, AI Media (automated video clipping, AI PTZ camera control, LLM-based AI Commentator), and AI Betting — and launched Coach's Challenge and Goal Camera tools that extend the platform into officiating infrastructure.
Wisesport firmographics
Firmographics- Name
- Wisesport
- Legal name
- Wisehockey Ltd
- Website
- https://wisehockey.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Wisesport (Wisehockey Ltd) provides fully automated real-time AI-based sports analytics for professional ice hockey and football leagues, using Quuppa tracking, computer vision, and neural networks to serve leagues, broadcasters, betting operators, and arena media partners across 10 countries.
- Ownership category
- akta.pro rank
Wisesport industry classification
Industry- NAICS
- Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where Wisesport is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Wisesport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- League/Team Analytics Licensing: Wisesport provides fully automated real-time sports analytics platforms to professional sports leagues and teams under multi-year contracts. Leagues such as PENNY DEL, Liiga, and Norwegian EliteHockey Ligaen license the Wisehockey platform for official statistics, coaching tools, and fan engagement services.
- Real-time API Data Distribution: Wisesport provides a real-time API that streams data to TV broadcasts, mobile apps, websites, betting platforms, and arena displays. Third-party service providers integrate Wisesport statistics into their own products.
- Arena Media Services: Automated visualizations for jumbotron and LED screens enabling sports venues to display real-time statistics during games.
- Betting Data Services: Wisesport provides AI analytics-based betting feeds with predictive models for game outcomes, momentum shifts, and live betting features to betting operators.
- Hardware Sales: Sale of smart pucks and player tracking tags to partner leagues and teams.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Wisesport product offering
Product offeringCore offering
Wisesport operates a fully automated, AI-based real-time sports analytics platform for ice hockey and football, combining Quuppa radio-based tracking, computer vision, and cloud-based neural network models to generate advanced statistics (xG, EPV, shotmaps, pass networks) without manual effort. The company sells multi-year league-wide licensing of its Wisehockey and Football Analytics platforms to professional sports leagues, federations, and clubs, and distributes the resulting data via a real-time streaming API to TV broadcasters, mobile apps, arena display systems, and betting operators. Supplementary hardware (smart pucks, tracking tags) and an AI Services portfolio (AI Analytics, AI Coach, AI Media, AI Betting) extend the offering.
Product overview
Wisesport (official trademark of Wisehockey Ltd) is a multi-sport analytics platform consisting of two core products: Wisehockey for ice hockey and Wisesport for football and basketball. The platform uses Quuppa's positioning technology to automatically collect coordinate data from players and equipment, processing it through cloud-based AI models to generate hundreds of real-time statistics. The product portfolio includes core tracking and analytics platforms, plus add-on services organized into an AI portfolio (AI Analytics, AI Coach, AI Media, AI Betting) and specific tools like Game Center, Wiseplayer video tool, Puck Biography collectibles, Automated Video Clipping, Coach's Challenge, Goal Camera, and AI PTZ Camera Control. Data is distributed via Real-Time API to partners for TV, mobile apps, arena displays, and betting services.
Differentiator
Problem solved
Functional benefit
Brands
- Wisehockey: Ice hockey analytics platform - world's leading fully automated real-time ice hockey analytics platform
- Wisehockey
- Wisesport AI Analytics
Quantifiable outcome
- Statistics processed and available in 200 milliseconds
- +3 more outcomes
Companies that use Wisesport
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Wisesport technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature12 records
Wisesport partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- HC DavoscorePartnership extended through 2028 for Wisehockey analytics at Spengler Cup and regular season.
- Metal Ligaen (Denmark)coreNew partner league added in 2025-2026 season expansion.
- SDHL (Sweden)coreSwedish women's hockey league added in 2025-2026 season expansion.
- Mestis (Finland)coreFinland's second-highest men's hockey league added with Finnish Ice Hockey Association partnership.
- Auroraliiga (Finland)corePremier women's hockey league in Finland, first women's league in the world to adopt real-time analytics.
- Finland U20 LeaguecoreFinnish under-20 league implemented with Finnish Ice Hockey Association partnership for youth development.
- Finnish Hockey League (Liiga)flagshipLong-standing partnership renewed through 2027. Official statistics provider since 2017, league-wide since 2019. Provides real-time analytics, video analysis, TV services including coach's challenge and goal-line camera.
- PENNY DEL (German Ice Hockey League)flagshipLeague-wide implementation of Wisehockey analytics platform starting 2022-23 season. Provides official statistics, coaching tools, and fan engagement via TV, apps, and arena displays. Partnership extended through 2028.
- Finnish Ice Hockey AssociationcoreMulti-year partnership covering national teams' home arena and all Finnish U20 league games. Aims to advance player development through analytics.
- Norwegian EliteHockey LigaencoreLeague-wide implementation starting 2021-22 season. Real-time analytics for coaching, player development, and fan engagement.
- E.H.C. Alliance (European Hockey Clubs)coreOfficial Real-Time Analytics Partner of the E.H.C. Alliance. Participated in Hockey Business Forum events.
- Football Association of FinlandcoreMulti-year partnership for real-time football analytics in player development from juniors to national team level. Platform installed at Eerikkilä Training Center.
- KHL (Kontinental Hockey League)coreThird full season with Wisehockey platform. Multi-team implementation providing real-time data for coaching and fan engagement.
- QuuppacoreTechnology provider for radio-based tracking system using Quuppa's advanced positioning technology. Provides lightweight tags (6 grams) for smart pucks and player tracking.
- Eerikkilä Training CentercoreHome of Finnish national football teams and player development. Uses Wisesport platform daily for hundreds of games per year.
- MagentaSport (Germany)coreTV broadcasting partner in Germany using Wisehockey data in DEL game productions.
- The Fan Group (Norway)minorInteractive medium partner providing fan engagement platform for Norwegian EliteHockey.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Wisesport competitors and assessment
Company assessmentDirect peers
- Stats Perform: Global sports AI and data company providing official data feeds, predictive analytics, and broadcast visualization across multiple sports. Directly comparable to Wisesport's real-time analytics and betting data services but at much larger scale and broader sport coverage.
- Kinexon: Real-time indoor tracking and analytics provider for sports and industry using UWB/RFID positioning. Direct technology peer to Quuppa-powered Wisesport, providing player and ball tracking for basketball, football, and ice hockey teams.
- Second Spectrum: AI-powered sports tracking and analytics company (acquired by Genius Sports) specializing in computer vision-based player tracking and tactical analytics. Closely comparable to Wisesport's computer vision and xG/EPV modeling for live broadcasts.
- Catapult Sports: Athlete tracking and performance analytics company serving professional teams and leagues with GPS and inertial tracking. Comparable to Wisesport's player tracking and coaching analytics, but focused on wearable-based rather than arena-based tracking.
- Hawk-Eye Innovations (Sony): Sports tracking and officiating technology provider (owned by Sony) used in tennis, football, cricket, and increasingly ice hockey. Competes with Wisesport on computer vision-based tracking, goal-line/officiating tools, and broadcast enhancement.
- Genius Sports: Sports data and technology company powering sportsbooks and leagues with real-time data feeds, AI-powered odds, and broadcast products. Comparable to Wisesport's betting feed and official league data distribution, particularly in European football.
Emerging players
- Track160: AI-based football (soccer) tracking and analytics startup providing automated player tracking and tactical data for clubs and broadcasters. Directly comparable to Wisesport's football analytics product in scope and technology approach.
Broad incumbents
- ChyronHego: Broadcast graphics and sports analysis provider offering real-time tracking visualizations and virtual graphics. Comparable to Wisesport's TV overlay and AI PTZ camera control services, but as part of a broader broadcast-tech portfolio.
- Sportradar: Public sports data and content company providing data feeds, betting services, and AV/streaming solutions globally. Operates as a broad incumbent in the same official-data-feed and sports-betting categories where Wisesport competes in ice hockey.
Others
- Quuppa: Provider of the indoor radio-based positioning technology that powers Wisesport's smart puck and player tracking. Functions as a critical technology supplier and partner to Wisesport rather than a direct competitor, but a closely enabling ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wisesport social profiles
Digital presenceWisesport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisesport leadership team
Management profileNumber of profiles
Wisesport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisesport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisesport
What does Wisesport do?
Wisesport operates a fully automated, AI-based real-time sports analytics platform for ice hockey and football, combining Quuppa radio-based tracking, computer vision, and cloud-based neural network models to generate advanced statistics (xG, EPV, shotmaps, pass networks) without manual effort. The company sells multi-year league-wide licensing of its Wisehockey and Football Analytics platforms to professional sports leagues, federations, and clubs, and distributes the resulting data via a real-time streaming API to TV broadcasters, mobile apps, arena display systems, and betting operators. Supplementary hardware (smart pucks, tracking tags) and an AI Services portfolio (AI Analytics, AI Coach, AI Media, AI Betting) extend the offering.
Is Wisesport a public or private company?
Wisesport is a private company. It is currently operating.
When was Wisesport founded?
Wisesport was founded in 2017.
Where is Wisesport based?
Wisesport is headquartered in Tampere, Finland, in the Europe region.
How does Wisesport make money?
Five revenue lines are on record. League/Team Analytics Licensing is the primary driver. The others are real-time API Data Distribution, arena Media Services, betting Data Services and hardware Sales.
Who are Wisesport's main competitors?
Direct peers on record are Stats Perform, Kinexon, Second Spectrum, Catapult Sports, Hawk-Eye Innovations (Sony) and Genius Sports. Track160 is listed as an emerging player. Broad incumbents are ChyronHego and Sportradar. Quuppa is listed as an others.
Does Wisesport have an API?
Yes. Wisesport provides a real-time streaming API that delivers live match data to third-party services. The API streams various live data instantly to TV, websites, mobile applications, jumbotrons, and other applications. Capabilities include match clock status and intermission countdown streaming in real time, tracking Wisesport tags to create custom live visualizations, and integration with betting platforms. Partners can also use data for entertainment and fan engagement via APIs.
What industry is Wisesport in?
Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 71121 and its SIC code is 7900.