Hank
Hank is a digital community platform for adults 55+ that helps members discover local activities, join member-led groups, and form in-person friendships. It is now operated by Wider Circle as an extension of its Connect for Life health-plan-sponsored program.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Hank does
Hank is a digital community platform purpose-built for adults aged 55 and older, designed to convert online connections into real-world friendships and shared activities. Members sign up for free via web or iOS app, browse a ZIP-code-tailored calendar of hosted, host-free, virtual, and member-led activities across four U.S. metros (New York City, Los Angeles, Fresno, and South Florida), and can join event-specific chats, RSVP, and host their own activities through an Ambassador toolkit. The platform's underlying technology consists of a Webflow-built web application and a custom iOS app, with backend services operated by parent company Wider Circle, Stripe for payments, Google Analytics for site analytics, and an inference-based personalization engine that recommends groups, events, and connections from identity, event, usage, and health data signals. The product is targeted at WCAG 2.1 Level AA accessibility to suit older-adult users.
Hank's business model is freemium-first with limited direct consumer monetization: the core membership and most activities are free, while select events carry one-time, non-refundable fees processed via Stripe, and a paid premium subscription is disclosed in the Terms of Service but not yet launched. The primary economic engine is B2B2C sponsorship flowing through Wider Circle's Connect for Life program — a neighborhood-based, health-plan-sponsored offering — supplemented by sponsored flagship events (notably with Optum in Los Angeles), a no-cost Community Partner Program that recruits cultural institutions, activity clubs, and wellness providers to publish activities, and content partnerships (Road Scholar, Chapter Medicare, Untapped Cities). Distribution is self-serve direct-to-consumer complemented by community-led, channel-partner, and event-driven motions, with the AARP Innovation Labs affiliation providing brand credibility.
The company was co-founded by Brian Park and Andrew Hong in 2022, raised a $7M seed round led by General Catalyst and Resolute Ventures, and was acquired by Wider Circle on January 31, 2025, after which it has been operated as an extension of the Connect for Life program. Post-acquisition the company has re-launched in Los Angeles, expanded partnership-driven programming, announced an Android app, and signaled future subscription monetization, while remaining a small (1–10 employee), pre-revenue operation reliant on its parent's health-plan distribution for non-consumer funding.
Hank firmographics
Firmographics- Name
- Hank
- Legal name
- Wider Circle Inc.
- Website
- https://gethank.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Hank is a digital community platform for adults 55+ that helps members discover local activities, join member-led groups, and form in-person friendships. It is now operated by Wider Circle as an extension of its Connect for Life health-plan-sponsored program.
- Ownership category
- akta.pro rank
Where Hank is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Hank business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- One-time event payments: Members pay one-time fees to register for or participate in certain events. All one-time event payments are non-refundable unless otherwise stated at the time of purchase. Payments processed via Stripe.
- Future premium subscriptions (announced but not yet launched): Terms of Service disclose that "if and when we introduce paid premium subscriptions," applicable refund policies and auto-renewal disclosures will be presented at purchase. Currently no paid subscription tier is offered publicly.
- Free community core (no-cost sign-up and use): Joining Hank and using core features is free. The Community Partner Program is a no-cost partnership; many hosted activities are free or low-cost. Revenue model is primarily sponsorship- and health-plan-driven through Wider Circle rather than direct consumer fees.
- Prize- and code-based redemptions: All prize- and code-based redemptions (including promotional codes, prizes, or volunteer-reward tiers) are final and non-refundable, supporting promotional and incentive monetization.
- Health-plan sponsorship via Wider Circle (B2B2C): Privacy Policy indicates Personal Data may be shared with health-plan sponsors under contractual agreements for platform participation and analytics. Wider Circle's Connect for Life program is sponsored through select health plans and providers, suggesting a B2B2C revenue stream flowing from health-plan sponsors through Wider Circle to fund the Hank platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free core membership |
| Transaction based/ take rate | Pay-as-you-go | One-time event payments |
| Subscription | Monthly | Future premium subscription (announced, not yet launched) |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels9 records
Hank product offering
Product offeringCore offering
Hank is a digital community platform purpose-built for adults aged 55 and older to find friends, discover local in-person and virtual activities, RSVP, message other members, and translate online connections into real-world friendships. Following Wider Circle's January 2025 acquisition, Hank operates as an extension of the Connect for Life program, sponsoring free activities and offering health-plan-affiliated and open participation across NYC, Los Angeles, Fresno, and South Florida, with a member-hosting toolkit and a no-cost Community Partner Program.
Product overview
Hank is a single integrated community platform for adults 55+, augmented by a small set of modules and content offerings rather than a multi-product suite. The core Hank Platform hosts the member experience (registration, profiles, messaging, and group/community features) and ties together the Hank Activities calendar (in-person across NYC, LA, Fresno, and South Florida plus virtual events), the Hank Mobile App for iOS (with Android announced), and the Hank Community Partner Program that lets external organizations promote events. Member engagement is extended by the Hank Host / Ambassador Program (member-led activities with chat and RSVP) and partnership-driven content offerings such as Road Scholar Programming on Hank. Following the Wider Circle acquisition, Hank operates as an extension of Wider Circle's 'Connect for Life' program and supports both health-plan-sponsored and open-audience participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hank Platform Digital community platform purpose-built for adults 55+ to sign up, find friends, browse curated local and virtual activities, RSVP, message other members, and form real-world friendships; operated by Wider Circle Inc. as an extension of the Connect for Life program.
- Hank Mobile App (iOS) iOS mobile client that gives adults 55+ on-the-go access to Hank's community, activities, RSVP, and messaging features, designed with older-adult-friendly UX; Android version announced for end of 2025.
- Hank Activities Curated calendar of Hosted, Host-Free, Virtual, and Member-Hosted activities for adults 55+ across New York City, Los Angeles, Fresno, and South Florida plus nationwide virtual programming, with ZIP-code-tailored discovery, RSVP, and event chat.
- Hank Community Partner Program No-cost partnership program that lets community centers, cultural institutions, service organizations, activity clubs, educational groups, and wellness providers publish and promote their events to Hank's 55+ audience with member-communications placement, social-media collaboration, and joint outreach.
- Road Scholar Educational Programming on Hank Curated free online educational lectures and programs from Road Scholar featured directly on the Hank community calendar, covering topics like aging, history, science, and culture for adult lifelong learners.
Quantifiable outcome
- 50% increased likelihood of living longer attributed to having friends (cited research claim in About page)
- +1 more outcomes
Companies that use Hank
Customer profileSegments8 records
Ideal customer profiles3 records
Hank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Hank partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Road ScholarcoreCollaboration to promote Road Scholar's free, expert-led online educational experiences directly on the Hank calendar. Lectures span topics like spirituality and the aging brain, King Tut, aging with a plan, sleep and healthy aging, and Amelia Earhart.
- OptumcorePartnership to bring a series of FREE events to Los Angeles featuring complimentary refreshments, raffle prizes, and entertainment (e.g., Wende Museum Tour, Matinee Movie Classic, Cinco de Mayo Party, Musical Bingo and Board Game Café, Gardena Bowling Party). Co-marketed to drive Hank member acquisition and engagement.
- Wider CircleflagshipHank was acquired by and joined the Wider Circle family on January 31, 2025. Wider Circle's flagship "Connect for Life" program is a neighborhood-based, health-plan-sponsored program; Hank now extends those offerings to adults 55+ regardless of health-plan affiliation, with a re-launch in Los Angeles and plans to expand to additional cities. Hank operates under Wider Circle Inc. d/b/a Gethank for legal/ToS purposes.
- Chapter MedicareminorPartner spotlight with Chapter Medicare and its Lead Advisor Ari Parker, including a "Medicare Made Simple" webinar to help members navigate Medicare plan options, enrollment deadlines, and paperwork.
- Untapped Cities NYCminorPartner spotlight featuring Untapped Cities Tours for NYC Hank members, including their Greenwich Village Coffee Tour, Worlds Fair Tour, and "Secrets of Rockefeller Center" tour that Hank hosts can adopt as activities.
- AARP Innovation LabscoreHank is part of AARP's ventures accelerator program; the site displays an "AARP Portfolio Company" badge, lending brand credibility and distribution to the 55+ audience.
- StripecoreStripe is Hank's payment processor and identity verification provider for one-time event payments and any future subscription billing, per Terms of Service.
- Hank Community Partner Program memberscoreNo-cost partnership initiative inviting community centers, cultural institutions, service organizations, activity clubs, educational groups, and wellness providers to publish and promote their events and activities on the Hank platform, expanding the supply-side catalog.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Hank competitors and assessment
Company assessmentDirect peers
- Stitch: Stitch is a peer social community specifically for adults 50+ that organizes online and in-person activities, groups, and local meetups, directly comparable to Hank's 55+ community-led activity model.
- GetSetUp: GetSetUp is an online learning and social platform for older adults that runs virtual classes and interest-based groups, overlapping with Hank's virtual programming and Road Scholar educational content.
Broad incumbents
- Senior Planet (AARP): Senior Planet, an AARP-affiliated program, provides in-person and online technology training, social activities, and community programs for older adults, comparable to Hank's mission and AARP-aligned positioning.
- Meetup: Meetup is the largest general-purpose local-group platform and is widely used by older adults for hobby and social groups, making it a broad incumbent alternative to Hank's curated activity calendar.
- Papa: Papa connects older adults with companions for social visits and everyday help, often paid for by health plans, comparable to Hank's health-plan-sponsored connection mission via Wider Circle.
- AARP: AARP is the largest U.S. 50+ advocacy and membership organization, with affiliated programs across learning, community, and benefits; it is both a Hank partner (Innovation Labs) and a broad incumbent shaping the same audience.
- Wider Circle: Wider Circle is Hank's parent company (acquired January 2025) and runs the health-plan-sponsored 'Connect for Life' community program; it is the closest operating peer and the platform through which Hank now reaches health-plan members.
Emerging players
- Silvernest: Silvernest is a homesharing service pairing adults 50+ for roommate living, addressing social isolation and aging-in-place; it overlaps with Hank's 50+ social-connection mission through a different use case.
- ElliQ (Intuition Robotics): ElliQ is an AI-powered companion device for older adults that reduces loneliness and drives engagement, comparable to Hank's 'healthy aging through connection' mission via a different (hardware/AI) delivery mechanism.
- Town Square: Town Square operates vintage-style adult day programs and enrichment centers for older adults, comparable to Hank's community-based, non-clinical social engagement model for the 55+ cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hank social profiles
Digital presenceHank compliance and trust
Trust signalCompliance6 records
Hank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hank leadership team
Management profileNumber of profiles
Profiles2 records
Hank funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hank
What does Hank do?
Hank is a digital community platform purpose-built for adults aged 55 and older to find friends, discover local in-person and virtual activities, RSVP, message other members, and translate online connections into real-world friendships. Following Wider Circle's January 2025 acquisition, Hank operates as an extension of the Connect for Life program, sponsoring free activities and offering health-plan-affiliated and open participation across NYC, Los Angeles, Fresno, and South Florida, with a member-hosting toolkit and a no-cost Community Partner Program.
Is Hank a public or private company?
Hank is a private company. It is classified as corporate owned and is currently acquired.
When was Hank founded?
Hank was founded in 2022. It employs 1 to 10 people.
Where is Hank based?
Hank is headquartered in New York, United States, in the North America region.
How does Hank make money?
Five revenue lines are on record. One-time event payments are the primary driver. The others are future premium subscriptions (announced but not yet launched), free community core (no-cost sign-up and use), prize- and code-based redemptions and health-plan sponsorship via Wider Circle (B2B2C).
Who are Hank's main competitors?
Direct peers on record are Stitch and GetSetUp. Broad incumbents are Senior Planet (AARP), Meetup, Papa, AARP and Wider Circle. Emerging players are Silvernest, ElliQ (Intuition Robotics) and Town Square.
Does Hank have an API?
No public API is recorded for Hank.