Town Square
Town Square is a private franchise operator providing adult day care and memory care services for seniors with dementia and Alzheimer's, using a proprietary 1950s-themed reminiscence therapy model across 10+ US states, recently acquired by Pair Team.
- Company typePrivate
- Founded2019
- HeadquartersNottingham, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Town Square firmographics
Firmographics- Name
- Town Square
- Legal name
- Town Square Franchising, LLC
- Website
- https://townsquare.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Town Square is a private franchise operator providing adult day care and memory care services for seniors with dementia and Alzheimer's, using a proprietary 1950s-themed reminiscence therapy model across 10+ US states, recently acquired by Pair Team.
- Ownership category
- akta.pro rank
Town Square industry classification
Industry- Product category
- Adult Day Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)
- akta.pro secondary industries
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)
Keywords
Where Town Square is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Town Square business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Adult Day Care Services: Daytime care services for seniors, typically charged on a per-day or membership basis. Services include activities, meals, personal care assistance, and access to various storefronts and programming.
- Healthcare Integration Services: Following acquisition by Pair Team, expanding to integrate clinical, behavioral, and social care coordination for Medicare and Medicaid beneficiaries.
- Event Rentals: After-hours and weekend venue rentals for private events including birthday parties, bridal showers, weddings, and corporate events, utilizing the unique 1950s-themed space.
- Franchise Fees: Town Square operates as a franchisor, with individual locations operated by franchisees under the Town Square brand and model.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Town Square product offering
Product offeringCore offering
Town Square provides daytime adult day care and memory care services for seniors, particularly those with dementia, Alzheimer's, and other cognitive impairments. Services are delivered inside immersive 1950s small-town themed centers featuring storefronts such as Rosie's Diner, Starlite Theater, and Chumley's Garage, and are guided by the proprietary CHAMP Philosophy and Reminiscence Therapy approach. The business operates as a franchise, with individual centers owned and operated by franchisees under the Town Square brand.
Product overview
Town Square is an innovative adult day care franchise offering a single unified model built around a 1950s nostalgic town theme. The core product is Adult Day Care Services, which encompasses Memory Care and Dementia Care support, all delivered through Reminiscence Therapy principles. The proprietary CHAMP Philosophy framework guides programming across five pillars. Members participate in Senior Day Programs within themed activity spaces called storefronts (Rosie's Diner, Starlite Theater, Chumley's Garage, Glenner Park, etc.). Additional offerings include Event Rentals for private parties using the themed venue spaces after hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Day Care Services Town Square's primary daytime care service for seniors, delivered in a nostalgic 1950s-themed environment. Combines reminiscence therapy, social activities, personal care assistance, and health monitoring in themed activity spaces called storefronts; designed for seniors at any cognitive or physical ability level, with a particular focus on those with dementia and Alzheimer's.
- Memory Care Services Specialized support offering for individuals with Alzheimer's disease and other forms of dementia, integrating reminiscence therapy and dementia care best practices into all daily programming and activities. Built on the research foundation of the George G. Glenner Alzheimer's Family Centers.
- Dementia Care Comprehensive clinical and social support service for people living with dementia, focusing on structure, daily routines, medication management, and person-centered care delivered by dementia-certified staff.
- Senior Day Programs Daily structured programming at themed storefronts including art, music, games, exercise, theater, dining, and social engagement, designed for seniors at any cognitive or physical ability level. Typically includes dietitian-approved meals, group activities, weekly interest-based clubs, personal care assistance, and scheduled medication administration.
- Event Rentals After-hours and weekend venue rental service that makes Town Square's 1950s-themed spaces available for private events such as birthday parties, bridal/baby showers, weddings, and corporate functions.
- Town Square Franchise Program Franchise program under which Town Square Franchising, LLC licenses the Town Square brand, the CHAMP Philosophy, and the Reminiscence Therapy operating model to franchisees who own and operate individual adult day care centers in defined territories across the United States.
Quantifiable outcome
- Seniors with memory issues who receive reminiscence therapy have lower levels of stress and nighttime agitation, sleep better, and communicate with their family and friends better.
- +1 more outcomes
Companies that use Town Square
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Town Square technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Town Square partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pair TeamcorePair Team announced its acquisition of Town Square to expand community-connected care for Medicare and Medicaid beneficiaries. The acquisition aims to accelerate technology-driven care models that integrate clinical, behavioral, and social care while strengthening infrastructure connecting health plans, providers, and community-based organizations.
- George G. Glenner Alzheimer's Family Centers, Inc.coreThe initial Town Square location was opened in California by this strategic partner, a San Diego-based non-profit organization with over 42 years of experience in the adult day care industry. The Glenner Centers were founded by Dr. George G. Glenner and his wife, Joy. Town Square's reminiscence therapy approach is based on the research and methodology developed by the Glenner Centers.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Town Square competitors and assessment
Company assessmentDirect peers
- Always Best Care Senior Services: Franchised senior care provider offering in-home care and assisted living referral services across the U.S. Compares directly to Town Square as a franchise-based senior care brand scaling nationally.
- Home Instead Senior Care: Largest franchised home care network in the U.S., serving seniors including those with dementia. Comparable to Town Square in franchise-based growth model and senior/dementia focus.
- ComForCare: Franchised provider of in-home senior care with a dedicated "ComForCare Memory Care" program. Direct franchise-based competitor serving seniors with cognitive impairment in their homes.
- Silverado Senior Living: Operator of memory care communities specializing in dementia and Alzheimer's care. Comparable as a memory-care-focused provider serving similar residents with therapeutically-engaged programming.
- Senior Helpers: Franchised in-home senior care provider with a dedicated Senior Gems Alzheimer's and dementia care program. Comparable franchise model and dementia-care positioning.
- Active Day: One of the largest adult day health care providers in the U.S., operating centers serving seniors with cognitive and physical impairments. Direct competitor in the adult day services category.
Broad incumbents
- Brookdale Senior Living: Largest U.S. operator of senior living communities, including memory care units. Broad incumbent in senior care; competes with Town Square for memory care residents and family referrals.
- Sunrise Senior Living: National senior living operator with dedicated memory care neighborhoods. Broad incumbent offering overlapping services across assisted living and memory care.
- Right at Home: Franchised in-home senior care provider with a dementia care program (RightCare). Comparable to Town Square in franchise scale and dementia support offering.
Others
- WellQuest Medical & Wellness Centers: Alternative adult day care provider offering medical model adult day health services. Adjacent peer in adult day services for the elderly, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Town Square social profiles
Digital presenceTown Square financial estimates
Financial estimateRevenue estimate
Valuation estimate
Town Square leadership team
Management profileNumber of profiles
Profiles1 record
Town Square funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Town Square M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Town Square
What does Town Square do?
Town Square provides daytime adult day care and memory care services for seniors, particularly those with dementia, Alzheimer's, and other cognitive impairments. Services are delivered inside immersive 1950s small-town themed centers featuring storefronts such as Rosie's Diner, Starlite Theater, and Chumley's Garage, and are guided by the proprietary CHAMP Philosophy and Reminiscence Therapy approach. The business operates as a franchise, with individual centers owned and operated by franchisees under the Town Square brand.
Is Town Square a public or private company?
Town Square is a private company. It is classified as corporate owned and is currently acquired.
When was Town Square founded?
Town Square was founded in 2019. It employs 251 to 500 people.
Where is Town Square based?
Town Square is headquartered in Nottingham, United States, in the North America region.
How does Town Square make money?
Four revenue lines are on record. Adult Day Care Services are the primary driver. The others are healthcare Integration Services, event Rentals and franchise Fees.
Who are Town Square's main competitors?
Direct peers on record are Always Best Care Senior Services, Home Instead Senior Care, ComForCare, Silverado Senior Living, Senior Helpers and Active Day. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Right at Home. WellQuest Medical & Wellness Centers is listed as an others.
Does Town Square have an API?
No public API is recorded for Town Square.
What industry is Town Square in?
Town Square's product category is Adult Day Care Services. Its primary akta.pro industry code is HLADACAH, Adult Day Memory Care Programs (Dementia Day Care/Day Health), with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 624120 and its SIC code is 8050.