WiderCircle
Wider Circle operates a peer-to-peer neighborhood-based health platform connecting Medicaid and Medicare beneficiaries through community circles and SDOH support programs, sponsored by health plans and physician groups across 320+ U.S. communities.
- Company typePrivate
- Founded2015
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WiderCircle does
Wider Circle is a neighborhood-based health organization founded in 2015 and headquartered in Redwood City, California. The company operates the Connect for Life® program, a free peer-to-peer community support platform that connects Medicaid and Medicare beneficiaries — with a particular focus on dual-eligible seniors — through in-person gatherings and virtual events designed to address social isolation and social determinants of health (SDOH) including food insecurity, housing instability, transportation barriers, and language access. The underlying platform combines a mobile application (Connect for Life® Member App), an event registration portal (members.widercircle.com), a Resource Finder tool for locating local community resources, and a network of trained community-based Member Ambassadors who drive member recruitment and retention through trusted peer relationships. The company supports over 320 communities across the United States, including eleven California-based payer partnerships, and holds HITRUST CSF certification for healthcare data handling.
Wider Circle operates a B2B2C business model in which health plans (primarily Medicaid managed care organizations and Medicare Advantage Dual-Eligible Special Needs Plans) and physician groups sponsor the Connect for Life® program as a member engagement and wellness benefit. Health plans pay subscription-based fees to make the program available to their eligible member populations, while members access the program at no cost. The company augments payer revenue with healthcare foundation grants (e.g., California Health Care Foundation) to support deployments in underserved geographies. The go-to-market combines a community-led acquisition model — where Member Ambassadors drive word-of-mouth recruitment — with direct enterprise sales to payer organizations. Marketing channels include community events, blog content, a monthly Take 5 newsletter, bilingual English/Spanish outreach, and earned media through industry publications.
The company has raised $38 million in a Series B funding round led by AmeriHealth Caritas (via its Social Determinants of Life, Inc. subsidiary) in September 2021, with prior participation from Chicago Ventures and The Blue Venture Fund. Wider Circle was recognized as one of Inc. 5000's 2025 fastest-growing private companies in America. The company employs 101-250 people and operates with leadership including CEO Moshe Pinto, co-founder and President/COO Darin Buxbaum, CMO David Hodges, and VP of Payer and Provider Engagement William Friedman.
WiderCircle firmographics
Firmographics- Name
- WiderCircle
- Legal name
- Wider Circle, Inc.
- Website
- https://widercircle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wider Circle operates a peer-to-peer neighborhood-based health platform connecting Medicaid and Medicare beneficiaries through community circles and SDOH support programs, sponsored by health plans and physician groups across 320+ U.S. communities.
- Ownership category
- akta.pro rank
WiderCircle industry classification
Industry- Product category
- Community Health Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Health & Support Communities (BPAMABAL)
- akta.pro secondary industries
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Social Determinants of Health (SDOH) & Community Resource Referral Analytics (HLACAHAG), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where WiderCircle is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WiderCircle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Plan Sponsorship (B2B): Wider Circle's primary revenue model is B2B sponsorship by health plans and physician groups. Health plans (e.g., Medicaid MCOs, Medicare Advantage plans) pay to make the Connect for Life program available to their eligible members as a member engagement and wellness benefit. The program is free for members — costs are absorbed by payers seeking to improve outcomes, reduce hospitalizations, and address social determinants of health among their beneficiary populations.
- Foundation Grants: Wider Circle receives grant funding from healthcare foundations (e.g., California Health Care Foundation) to support specific program deployments, particularly those targeting underserved or dual-eligible populations in defined geographies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for eligible health plan members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WiderCircle product offering
Product offeringCore offering
WiderCircle's core offering is the Connect for Life® program — a free, neighborhood-based community engagement program that connects health plan members through peer-to-peer networks, in-person gatherings, and virtual events to address social determinants of health (SDOH) and improve health outcomes. Health plans (Medicaid MCOs, Medicare Advantage plans, D-SNPs) and physician groups sponsor the program as a member benefit, while trained Member Ambassadors recruit and facilitate engagement at the neighborhood level. Supporting tools include a Member App, Event Registration Portal, and Resource Finder for SDOH referrals.
Product overview
WiderCircle operates as a neighborhood-based health organization offering a unified product portfolio centered on the Connect for Life® program—a free, peer-to-peer community support initiative for Medicaid and Medicare beneficiaries. The core Connect for Life® program is augmented by a dedicated mobile application for member engagement, a Resource Finder tool for social determinants of health referrals, and regularly scheduled virtual Town Hall sessions. Together, these components form an integrated community health platform that connects members to each other, health education, and local resources through both in-person and virtual channels.
Differentiator
Problem solved
Functional benefit
Brands
- Connect for Life®: Free program sponsored by health plans and physician groups providing peer-to-peer social support networks for members to connect, learn, and support one another for better health outcomes.
Products and services
- Connect for Life® Program A free, neighborhood-based community engagement program that connects health plan members through peer-to-peer networks, in-person gatherings, and virtual events to address social determinants of health and improve health outcomes. Sponsored by Medicaid MCOs, Medicare Advantage plans, and physician groups as a member benefit; delivered to eligible members at no cost.
- Connect for Life® Member App A mobile application for Connect for Life® members to access program benefits, event listings, downloadable instructions, and login guidance for member engagement. Available to eligible health plan members.
- Resource Finder A free online tool that helps members find local community resources including transportation, housing, food assistance, and other social support services to address social determinants of health.
- Town Hall Sessions Virtual town hall events hosted multiple times per week (Mondays, Tuesdays, and Fridays) covering health topics, wellness education, interactive activities such as 'Health Myth Busters,' and community connection opportunities for Connect for Life® members.
Quantifiable outcome
- Supported over 320 communities across the U.S. with peer-to-peer community programs
- +2 more outcomes
Companies that use WiderCircle
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
WiderCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WiderCircle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CalOptima HealthflagshipWider Circle partnered with CalOptima Health to improve health outcomes for dual-eligible Medicare-Medi-Cal members in Orange County, California. The program deploys peer-driven circles with culturally relevant outreach specifically targeting Spanish- and Vietnamese-speaking members to address barriers including food insecurity, housing instability, and language. This partnership is supported by a grant from the California Health Care Foundation and marks Wider Circle's eleventh California partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WiderCircle competitors and assessment
Company assessmentDirect peers
- Papa: Papa pairs Medicare and Medicaid members with trained 'Papa Pals' for companionship, transportation, and errands. Like Wider Circle, it operates a B2B2C model where health plans sponsor the service to address social isolation and SDOH among seniors.
- Pyx Health: Pyx Health runs a digital loneliness-intervention platform deployed through Medicaid and Medicare health plans, with member engagement and outreach features comparable to Wider Circle's Connect for Life® program.
- Unite Us: Unite Us operates an SDOH coordination and referral network connecting health plan members to community resources. Wider Circle's Resource Finder overlaps directly with Unite Us's core social care referral functionality.
- Healthify: Healthify (now part of Waystar) provides SDOH screening, resource directories, and closed-loop referrals for health plans. It competes for the same payer-funded SDOH technology budgets that underwrite Wider Circle's programs.
- Solera Health: Solera connects health plan members to chronic disease prevention and lifestyle programs through a curated network of community partners, sharing Wider Circle's payer-sponsored, community-based member engagement model.
- NowPow: NowPow (acquired by Unite Us) offered community resource referral and SDOH screening tools to health plans and providers — closely adjacent to Wider Circle's Resource Finder and SDOH navigation functionality.
Broad incumbents
- Socially Determined: Socially Determined is an SDOH analytics and risk-scoring vendor serving health plans and life sciences. It competes for the same payer SDOH budget pool but focuses on analytics rather than community-based intervention delivery.
- Carrot Health: Carrot Health (now part of Clarify) provides SDOH data and consumer analytics to health plans, addressing similar payer needs as Wider Circle but through a data-and-segmentation approach rather than community-based programming.
- CareMore Health: CareMore Health is an integrated managed care provider serving complex Medicare and dual-eligible populations. While it operates clinical programs rather than community circles, it addresses the same dual-eligible member engagement challenges.
Emerging players
- Astinly (formerly One Degree): Astinly (formerly One Degree) operates a community resource platform connecting users to social services. Its referral functionality and community focus overlap with Wider Circle's Resource Finder and member engagement model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WiderCircle social profiles
Digital presenceWiderCircle compliance and trust
Trust signalCompliance1 record
WiderCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiderCircle leadership team
Management profileNumber of profiles
Profiles4 records
WiderCircle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiderCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiderCircle
What does WiderCircle do?
WiderCircle's core offering is the Connect for Life® program — a free, neighborhood-based community engagement program that connects health plan members through peer-to-peer networks, in-person gatherings, and virtual events to address social determinants of health (SDOH) and improve health outcomes. Health plans (Medicaid MCOs, Medicare Advantage plans, D-SNPs) and physician groups sponsor the program as a member benefit, while trained Member Ambassadors recruit and facilitate engagement at the neighborhood level. Supporting tools include a Member App, Event Registration Portal, and Resource Finder for SDOH referrals.
Is WiderCircle a public or private company?
WiderCircle is a private company. It is classified as venture growth investor backed and is currently operating.
When was WiderCircle founded?
WiderCircle was founded in 2015. It employs 101 to 250 people.
Where is WiderCircle based?
WiderCircle is headquartered in Redwood City, United States, in the North America region.
How does WiderCircle make money?
Two revenue lines are on record. Health Plan Sponsorship (B2B) is the primary driver. The others are foundation Grants.
Who are WiderCircle's main competitors?
Direct peers on record are Papa, Pyx Health, Unite Us, Healthify, Solera Health and NowPow. Broad incumbents are Socially Determined, Carrot Health and CareMore Health. Astinly (formerly One Degree) is listed as an emerging player.
Does WiderCircle have an API?
No public API is recorded for WiderCircle.
What industry is WiderCircle in?
WiderCircle's product category is Community Health Services. Its primary akta.pro industry code is BPAMABAL, Health & Support Communities, with a secondary code of HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 624190 and its SIC code is 8300.