TiVo
TiVo, a wholly-owned subsidiary of Xperi Inc., provides a smart TV operating system (TiVo OS) embedded in 100+ TV brands across 40+ countries and a CTV advertising platform (TiVo Ads) that monetizes viewership data from 5.3M+ households for advertisers, agencies, and content providers.
- Company typePrivate
- Founded1997
- HeadquartersSan Jose, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What TiVo does
TiVo is a wholly-owned subsidiary of Xperi Inc. (NYSE: XPER), headquartered in San Jose, California, that has transitioned from the digital video recorder (DVR) category it pioneered in 1997 to a B2B data infrastructure and advertising platform serving the connected TV (CTV) and ad tech ecosystem. The company operates TiVo OS, a smart TV operating system embedded in devices from over 100 TV brands across more than 40 countries; DTS AutoStage Video Service, an in-vehicle entertainment platform; and a portfolio of advertising products — TiVo Ads, TiVo One, and TiVo HomeScreen — that leverage proprietary content metadata and viewership data collected from millions of U.S. households to enable audience targeting, cross-platform measurement, and premium CTV inventory access.
Revenue is generated through four streams: advertising on TiVo-powered smart TVs and CTV inventory (TiVo Ads, TiVo HomeScreen, TiVo One), data monetization via licensing of viewership and content metadata to advertisers and measurement providers, consumer subscriptions (monthly, annual, and All-In Plan options for legacy and active TiVo devices), and OEM licensing royalties from TV manufacturers embedding TiVo OS. Distribution combines OEM/embedded licensing, strategic partnerships with ad platforms (Teads, Nexxen, Titan Ads) for programmatic activation, and technology integrations with measurement providers (Comscore, Samba TV, Tunnl) for unified cross-platform campaign measurement. TiVo formally exited its standalone DVR hardware business on October 1, 2025, completing a strategic pivot that began after the April 2021 merger with Xperi Corporation, and is now consolidating operations under the Xperi corporate umbrella while supporting an installed base of legacy DVR products.
TiVo firmographics
Firmographics- Name
- TiVo
- Legal name
- TiVo Platform Technologies LLC
- Website
- https://tivo.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TiVo, a wholly-owned subsidiary of Xperi Inc., provides a smart TV operating system (TiVo OS) embedded in 100+ TV brands across 40+ countries and a CTV advertising platform (TiVo Ads) that monetizes viewership data from 5.3M+ households for advertisers, agencies, and content providers.
- Ownership category
- akta.pro rank
TiVo industry classification
Industry- Product category
- Connected TV Advertising & Smart TV Operating System
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where TiVo is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TiVo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: TiVo generates advertising revenue through its TiVo Ads platform, offering HomeScreen inventory, programmatic CTV advertising, and data-driven audience targeting to advertisers across Smart TV, linear TV, and OTT environments
- Data Monetization: Revenue generated from licensing TiVo's content metadata and viewership data to advertisers, measurement providers, and ad tech companies for audience targeting and campaign measurement
- Subscription Revenue: TiVo Service Subscriptions including monthly, annual, and All-In Plan options for consumers using TiVo devices and services
- Licensing Royalties: Revenue from licensing TiVo OS to TV manufacturers, enabling TiVo's platform to be embedded in Smart TVs from over 100 brands across 40+ countries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly TiVo Service Subscription |
| Subscription | Annual | Annual TiVo Service Subscription |
| One time/ perpetual license | Multi-year contract | All-In Plan Subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
TiVo product offering
Product offeringCore offering
TiVo provides a smart TV operating system (TiVo OS) embedded across 100+ TV brands in 40+ countries, an advertising platform (TiVo Ads/TiVo One) delivering CTV inventory including HomeScreen placements, and a content metadata and viewership data layer used by advertisers, agencies, and measurement providers. The company also offers DTS AutoStage Video Service for in-vehicle entertainment and TiVo+, a free ad-supported streaming service, while having discontinued its legacy DVR hardware business in October 2025.
Product overview
TiVo is a subsidiary of Xperi Inc. that has transitioned from a hardware-focused DVR company to a software and data infrastructure provider for the CTV and ad tech ecosystem. The company now operates two primary product lines: TiVo OS (a smart TV operating system for content discovery and streaming aggregation available across multiple TV manufacturers) and DTS AutoStage Video Service (an in-vehicle entertainment platform). TiVo Ads serves as the company's advertising platform leveraging viewership data and content metadata from millions of households for audience targeting and measurement. The portfolio also includes TiVo+ (free ad-supported streaming), TiVo One (cross-platform advertising platform), and TiVo HomeScreen (CTV advertising inventory). The company exited the standalone DVR hardware business in October 2025.
Differentiator
Problem solved
Functional benefit
Brands
- TiVo OS: Smart TV operating system platform powering connected TVs
- TiVo+
- DTS AutoStage Video Service, Powered by TiVo
- TiVo One
Products and services
- TiVo OS Smart TV operating system providing content discovery, streaming aggregation, and entertainment navigation across connected TVs; licensed to TV manufacturers globally and powering 5.3M+ households.
- DTS AutoStage Video Service, Powered by TiVo In-vehicle entertainment platform powered by TiVo that delivers streaming content and live TV capabilities in automobiles, combining TiVo's content discovery and metadata with automotive entertainment systems.
- TiVo+ Free ad-supported streaming television (FAST) service offering access to programming and content through TiVo Products and Services, with links to third-party applications and services.
- TiVo Ads Advertising platform providing CTV inventory, audience targeting, and data services; leverages content metadata and viewership data from millions of households for accurate audience measurement and contextual advertising across linear TV, CTV, and streaming platforms.
- TiVo One
Quantifiable outcome
- 67% of buyers expect increased investment in HomeScreen advertising formats over the next 12 months
- +3 more outcomes
Companies that use TiVo
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
TiVo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
TiVo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TeadscoreStrategic partnership integrating TiVo's HomeScreen inventory into Teads' ecosystem across the United States, Canada, and the United Kingdom. The collaboration expands Teads' premium CTV footprint through the Teads Ad Manager platform, enabling advertisers to activate TiVo's high-impact HomeScreen placements within a unified AI-powered workflow. TiVo brings approximately 5.3 million households across US and UK markets.
- TunnlcoreTiVo Ads partnered with Tunnl to integrate its television viewership data into Tunnl's audience intelligence platform, targeting local and regional television markets. The partnership provides advertisers and agencies with better audience behavior insights across linear and streaming television. Both companies emphasized privacy-first, consent-based data sharing as a core element.
- NexxencoreNexxen announced expansion of its Nexxen TV Home Screen platform through new partnership with TiVo Ads, enabling programmatic activation of native Smart TV inventory for advertisers. TiVo Ads' native inventory is available across North America and the United Kingdom, complementing Nexxen's existing Smart TV partnerships.
- Samba TVcoreStrategic partnership integrating Samba TV's analytics and audience targeting capabilities with TiVo's CTV inventory, launching first in the UK market. Under the agreement, TiVo operates as Samba's preferred managed service advertising partner while Samba TV becomes the preferred analytics partner to Xperi. Enables cross-platform campaign measurement spanning linear TV, CTV, streaming, and digital channels.
- Free Live SportscoreFree Live Sports announced launch of 45 dedicated free sports channels on devices powered by TiVo, including Smart TVs and in vehicles via DTS AutoStage Video Service. Content available across North America, Europe, and South America, featuring live sports, classic matches, and original programming.
- Titan AdscoreTitan Ads named the strategic monetization partner for TiVo OS across Europe, forming a partnership to enhance advertising effectiveness and offer a unified buying route for Connected TV (CTV) inventory. Titan Ads serves as the exclusive sales partner outside of the UK. The collaboration aims to standardize formats, increase reach, and improve campaign efficiency across Titan OS and TiVo OS.
- ComscorecoreStrategic partnership combining TiVo's advanced program metadata with Comscore's cross-platform audience measurement tools to create a unified content identification system across linear television, streaming, and digital platforms. The collaboration aims to help advertisers and media sellers gain clearer insights into reach and frequency while reducing inefficiencies in ad delivery and measurement.
- Swerve TVminorSwerve TV secured distribution for its Swerve Sports FAST channel on TiVo platforms in the US and Canada, expanding its distribution network from six to nine platforms. The women's sports channel features football, basketball, volleyball, MMA, boxing, tennis, timbersports, and pool content.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
TiVo competitors and assessment
Company assessmentDirect peers
- Roku: Operates a competing Smart TV OS (Roku TV OS), the Roku Channel (FAST service), and a CTV advertising platform. Roku is the most direct competitive analog given its combined OS + ad-tech business model targeting the same TV manufacturer and advertiser ecosystem as TiVo.
- Amazon Fire TV: Compete directly with TiVo OS in the Smart TV OS category and run a CTV advertising business (Amazon Publisher Services, Fire TV Ads). Fire TV competes for OEM relationships and ad dollars in the same market TiVo is targeting.
- Google TV (Android TV OS): Google TV is a leading Smart TV OS licensed to OEMs and offers CTV advertising via Google TV Ads and YouTube CTV. Competes head-to-head with TiVo for TV manufacturer OS deals and advertiser budgets.
- Samsung Tizen: Samsung's proprietary TV OS embedded across the world's largest TV installed base, with Samsung Ads offering CTV inventory and measurement. A direct competitor for OEM mind-share and premium CTV ad spend.
- LG webOS: LG's Smart TV OS now also licensed to other OEMs (webOS Hub), with LG Ads offering CTV inventory. Direct competitor to TiVo OS for OEM partnerships and ad-supported TV monetization.
Emerging players
- Titan OS: An independent European TV OS targeting the same OEM segment as TiVo; Omdia groups Titan OS alongside TiVo and VIDAA as emerging platforms projected to reach 28% European TV OS share by 2030. Direct competitor in the European TV manufacturer channel.
- VIDAA: Hisense-backed Smart TV OS that competes with TiVo OS for OEM relationships, particularly in international markets. Also forecast by Omdia as a top-three emerging TV OS in Europe by 2030.
Broad incumbents
- Comcast Advertising: Operates FreeWheel and a broad CTV/inventory business serving advertisers across linear and streaming. A broader incumbent offering overlapping capabilities to TiVo Ads in the CTV advertising market.
- Magnite: Largest independent CTV/OTT SSP, providing programmatic ad serving infrastructure that competes with and connects to TiVo's CTV inventory. Compares as a broad incumbent in the CTV ad-tech stack.
Others
- Samba TV: Cross-platform TV measurement and analytics provider that is also a TiVo partner. Included as an adjacent/ecosystem participant whose analytics capabilities overlap with TiVo's measurement integrations and could be either a partner or competitor over time.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TiVo social profiles
Digital presenceTiVo financial estimates
Financial estimateRevenue estimate
Valuation estimate
TiVo leadership team
Management profileNumber of profiles
Profiles13 records
TiVo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TiVo M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TiVo
What does TiVo do?
TiVo provides a smart TV operating system (TiVo OS) embedded across 100+ TV brands in 40+ countries, an advertising platform (TiVo Ads/TiVo One) delivering CTV inventory including HomeScreen placements, and a content metadata and viewership data layer used by advertisers, agencies, and measurement providers. The company also offers DTS AutoStage Video Service for in-vehicle entertainment and TiVo+, a free ad-supported streaming service, while having discontinued its legacy DVR hardware business in October 2025.
Is TiVo a public or private company?
TiVo is a private company. It is classified as corporate owned and is currently operating.
When was TiVo founded?
TiVo was founded in 1997. It employs 501 to 1,000 people.
Where is TiVo based?
TiVo is headquartered in San Jose, United States, in the North America region.
How does TiVo make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are data Monetization, subscription Revenue and licensing Royalties.
Who are TiVo's main competitors?
Direct peers on record are Roku, Amazon Fire TV, Google TV (Android TV OS), Samsung Tizen and LG webOS. Emerging players are Titan OS and VIDAA. Broad incumbents are Comcast Advertising and Magnite. Samba TV is listed as an others.
Does TiVo have an API?
Yes. TiVo offers API access through an API Access Agreement, as referenced in the TiVo Legal Center. Specific details about API type (REST, GraphQL, etc.), authentication method, rate limits, and sandbox availability are not specified in the available sources.
What industry is TiVo in?
TiVo's product category is Connected TV Advertising & Smart TV Operating System. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 334220 and its SIC code is 3663.