What Swerve TV does

Swerve TV, LLC is a Los Angeles-based multi-platform media company founded in 2021 that operates free ad-supported streaming television (FAST) channels and provides white-label FAST channel services. The company owns and operates three FAST channels: Swerve Combat (launched 2022; MMA, boxing, Muay Thai, sumo, and other martial arts), Swerve Women's Sports (launched July 2025 as the second channel, focused on women's football, basketball, volleyball, MMA, boxing, gymnastics, and other women's sports), and The Prof G Channel (launched May 2026, featuring Scott Galloway's podcasts including The Prof G Pod, Pivot, and Raging Moderates). Across its portfolio, Swerve has delivered 500+ live events into the FAST ecosystem and maintains active distribution relationships with 25+ streaming platforms including Roku, Amazon (Prime Video, Freevee, Fire TV), Pluto TV, Tubi, Fubo, Samsung, LG, Vizio, Google TV, Hisense VIDAA, TiVo, Xumo, Plex, Sling, and DIRECTV, collectively reaching 80%+ of US and Canadian households with 30M viewers consuming 4M hours per month on Swerve Sports alone.

Swerve's underlying technology is a FAST channel operations platform that handles broadcast-quality content processing, editing, ingestion, playout, dynamic ad insertion, live event execution, and 24/7 monitoring, paired with a data-driven programming and scheduling engine that optimizes dayparts for engagement and ad yield, and granular analytics by title and time period. Swerve FAST Services (SFS) is a wholly-owned subsidiary that packages these capabilities as a white-label managed service for sports leagues, media brands, podcast networks, and rights-holders seeking turnkey FAST channel launches without building internal infrastructure; the offering is structured on a revenue-share basis with no upfront fees.

Swerve's revenue model is primarily advertising-based on its owned channels, supplemented by white-label managed services revenue share from SFS partners. Consumer-facing pricing is freemium — all channels are free to view with no subscription. B2B customers include sports leagues and rights-holders (Athletes Unlimited, Women's Football Alliance, INTENNSE, Golden Boy Promotions, Shamrock FC, Invicta FC, Red Bull, STIHL Timbersports, Queen & King of the Court, World Poker Tour, World Surf League, Matchroom Boxing, PFL, Outside, AIA). GTM motion is B2B2C via channel partnerships with FAST distributors and content rights-holders. Leadership includes CEO Steve Shannon (former head of content and monetization at Roku), Chair Christy Tanner (former CBS streaming executive), and Head of Content Dan Keston; the company is backed by Scott Galloway, who led the $2.5M Series A financing in January 2026.

Name

Swerve TV

Legal name

Swerve TV, LLC

Website

https://swerve.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Swerve TV operates free ad-supported streaming (FAST) channels focused on combat sports and women's sports, and offers white-label FAST channel operating services for sports leagues and media brands. Its three channels reach 80%+ of US/Canadian households across 25+ streaming platforms.

Ownership category

akta.pro rank

Product category

Free Ad-Supported Streaming Television (FAST)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports OTT Aggregators & Bundling Services (MPAKAOAB), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• FAST channel operations
• Live sports streaming
• Free ad-supported television
• Video content distribution
• White-label streaming services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Swerve TV generates revenue through advertising on its free ad-supported streaming television (FAST) channels. The company monetizes through ad revenue collection, reporting, and accounting, including automated revenue-share administration for partners and licensors.
2. White-Label FAST Services: Swerve TV offers white-label FAST channel services to sports leagues, media brands, creators, and rights-holders, providing end-to-end channel operation in exchange for revenue share arrangements. No upfront fees or onerous rev-share splits.

Pricing tiers

Go-to-market motion1 record

Distribution channels21 records

Marketing channels3 records

Core offering

Swerve TV operates three free ad-supported streaming television (FAST) channels—Swerve Combat (MMA, boxing, Muay Thai, sumo), Swerve Women's Sports (women's football, basketball, volleyball, soccer, softball, gymnastics, boxing, MMA, rugby, tennis, timbersports), and The Prof G Channel (Scott Galloway's podcasts)—distributed across 25+ streaming platforms. The company also sells Swerve FAST Services (SFS), a white-label turnkey operating service for sports leagues and media brands seeking to launch their own FAST channels, providing distribution, content processing, live event execution, programming, analytics, and revenue management under a revenue-share model with no upfront fees.

Product overview

Swerve TV is a multi-platform media company operating three free ad-supported streaming television (FAST) channels—Swerve Combat (combat sports), Swerve Women's Sports (women's sports), and The Prof G Channel (business/politics podcasts)—collectively reaching 80% of US and Canadian households across 25+ distributors. The company delivers 500+ live events annually through its owned-and-operated channels and also offers Swerve FAST Services (SFS), a white-label platform enabling partners to launch and operate branded FAST channels without building internal infrastructure, with services spanning distribution, operations, programming, live broadcasting, analytics, marketing, and revenue management.

Differentiator

Problem solved

Functional benefit

Brands

• Swerve Combat: Premier FAST channel offering 24/7 access to MMA, boxing, Muay Thai, sumo wrestling, and other martial arts worldwide.
• Swerve Women's Sports
• The Prof G Channel

Products and services

• Swerve Combat The premier free ad-supported streaming (FAST) channel focused on combat sports, offering fans 24/7 access to MMA, boxing, Muay Thai, sumo wrestling, and other martial arts worldwide. Distributed across 20+ FAST platforms including Roku, Pluto TV, Prime Video, Tubi, Fubo, Plex, LG, Samsung, Vizio, DIRECTV, and Sling Freestream. Swerve Combat delivered more than 200 live events and 20 million viewers in the past year with 215% year-over-year growth.
• Swerve Women's Sports (formerly Swerve Sports) A free ad-supported streaming (FAST) channel exclusively focused on women's sports, offering fans 24/7 access to women's football, basketball, soccer, volleyball, softball, gymnastics, boxing, MMA, rugby, tennis, timbersports, and more. Available across 25+ streaming platforms and offers over 10 hours of live sports monthly. Content partners include Athletes Unlimited, Women's Football Alliance, INTENNSE, Red Bull, Outside, STIHL TIMBERSPORTS, Professional Fighters League, and Invicta FC.
• The Prof G Channel A personality-driven FAST channel featuring Scott Galloway's signature podcasts including The Prof G Pod (business, tech, career advice), Pivot (with Kara Swisher), Raging Moderates (with Jessica Tarlov), and Prof G Markets (with Ed Elson). Delivers sharp analysis, candid commentary, and cultural insight on business, technology, and politics to a streaming audience on connected TV platforms.
• Swerve FAST Services (SFS) White-label FAST channel operating services for media brands, sports leagues, creators, and rights-holders. Provides end-to-end channel operations including distribution launch (Roku, Amazon, Pluto, Samsung, Vizio, LG, DIRECTV, Google TV, TCL, Hisense, Xumo, Fubo, Plex, TiVo, Sling), channel operations (broadcast-quality content processing, editing, ingestion, playout, 24/7 monitoring), programming and scheduling, live event broadcasting, advanced analytics, marketing and promotion, content acquisition, and revenue management. No upfront fees; revenue-share model in partner's favor.

Quantifiable outcome

• Swerve Combat achieved 215% year-over-year growth with 200+ live events and 20M viewers in the past year
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, significant and minor.

• INTENNSEcoreStrategic or Co-development Partner · 8 April 2026Extended distribution partnership for INTENNSE team-based professional tennis league. Swerve Women's Sports is the official home for live INTENNSE Tennis season (running June 5 - August 1, 2026), covering 10 teams based in Atlanta. The partnership provides exposure to fans across 80%+ of US and Canadian households.
• Association of International All-Star (AIA)significantStrategic or Co-development Partner · 3 March 2026Partnership to provide live coverage of AIA's inaugural global cheer and dance tournament July 15-20, 2026 in Montreal, Quebec, Canada. AIA serves over 400,000 documented global athletes and represents one of the fastest-growing sports in the world with a projected $2.5B market by 2032.
• Athletes UnlimitedcoreChannel Partner/ Reseller/ Distributor · 3 March 2026Content partnership covering Athletes Unlimited Pro Volleyball, Pro Basketball, and Softball League. Programming includes 'Prime Time with Athletes Unlimited' on Swerve Women's Sports channel.
• Shamrock Fighting ChampionshipssignificantStrategic or Co-development Partner · 19 February 2026Broadcast distribution partnership bringing Shamrock FC live events and archival programming to Swerve Combat, reaching 100+ million monthly active users across 20+ FAST platforms. Swerve Combat also serves as presenting sponsor for Shamrock FC live events in Kansas City.
• Golden Boy PromotionscoreStrategic or Co-development Partner · 29 January 2026Multi-year partnership with Oscar De La Hoya's Golden Boy Promotions delivers premium boxing content to Swerve Combat. Includes access to classic fights (De La Hoya, Mayweather, Canelo, Pacquiao, Hopkins) and current roster stars (Ryan Garcia, Vergil Ortiz Jr.). Programming includes 'Golden Boy Classics Fight Night' every Thursday at 9:00 PM ET, plus live preliminary bouts, original shows, documentaries, and athlete-focused content.
• Freestyle Trampoline AssociationminorStrategic or Co-development Partner · 8 December 2025Licensing agreement adding exclusive special highlighting Women's Freestyle Championship from the 2025 Freestyle Trampoline World Championships in Barcelona. Represents new sports category for Swerve Women's Sports channel.
• Women's Football AlliancecoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for women's football programming on Swerve Women's Sports. Programming includes 'Monday Night Football with Women's Football Alliance'.
• Red BullcoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership featuring 'Weekend Adventures with Redbull' programming on Swerve Women's Sports channel.
• Outside (Media Brand)coreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership featuring 'Lunch Break with Outside' programming on Swerve Women's Sports channel.
• STIHL TIMBERSPORTScoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for timbersports events including the STIHL Timbersports Women's Pro Championship and DACH Women's Finals, airing on Swerve Women's Sports.
• Professional Fighters LeaguecoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for MMA programming on Swerve Women's Sports channel.
• Invicta Fighting ChampionshipscoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for women's combat sports programming on Swerve Women's Sports channel.
• Bare Knuckle Fighting ChampionshipcoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for bare knuckle boxing on Swerve Women's Sports channel.
• Queen & King of the CourtcoreChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for beach volleyball programming on Swerve Women's Sports channel.
• USA Cheer & StuntminorChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for cheer and stunt programming on Swerve Women's Sports channel.
• Freestyle Trampoline AssociationminorChannel Partner/ Reseller/ Distributor · 22 July 2025Content partnership for freestyle trampoline programming on Swerve Women's Sports channel.
• Coraly PartnersminorStrategic or Co-development Partner · 11 June 2025Co-research partner with Swerve TV on 'Gen Z Sports Decoded' research study, conducted with Toluna and Halford Media Advisory. Surveyed 2,000 US-based Gen Z respondents on sports viewing habits.
• World Poker TourminorChannel Partner/ Reseller/ DistributorContent partner listed on Swerve Women's Sports channel.
• World Surf LeagueminorChannel Partner/ Reseller/ DistributorContent partner listed on Swerve Women's Sports channel.
• Matchroom BoxingcoreChannel Partner/ Reseller/ DistributorContent partner for boxing programming on Swerve Women's Sports channel.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Whistle Sports: Digital sports media company producing short-form and social sports content targeted at Gen Z audiences. Comparable to Swerve TV's Gen Z-focused programming strategy and digital-first sports content approach.
• Atmosphere TV: Operates a network of free ad-supported streaming TV channels across multiple verticals with managed services for content partners. Closely comparable to Swerve TV's white-label FAST channel operations business model.
• Stadium: FAST and ad-supported sports channel distributed across Roku, Pluto, Tubi and other major FAST platforms, offering live and on-demand sports content to cord-cutters. Direct competitor in FAST sports distribution with overlapping platform footprint and audience.
• FloSports: Subscription-based sports streaming service covering combat sports, wrestling, women's sports and niche verticals via direct subscriptions. Comparable audience and rights-holder approach to Swerve Combat and Swerve Women's Sports, but uses SVOD rather than FAST monetization.
• Women's Sports Network: Streaming destination dedicated to women's sports content distributed on FAST and digital platforms. Directly competes with Swerve Women's Sports in the women's sports streaming category.

Broad incumbents

• Chicken Soup for the Soul Entertainment: Operates Crackle and a portfolio of owned-and-operated FAST channels plus white-label services for content owners. Highly comparable to Swerve TV's Swerve FAST Services model and multi-channel FAST operating approach, though much larger and publicly traded.
• Tubi: Fox-owned free ad-supported streaming service hosting thousands of FAST channels. Functions as a primary distribution partner for Swerve TV but also operates its own internally curated FAST sports channels, creating both collaboration and competitive dynamics.
• Xumo Play: Comcast/Charter-owned FAST streaming platform that aggregates hundreds of free ad-supported channels including sports. Functions as both a distribution partner for Swerve TV and an adjacent competitor curating similar sports FAST programming.
• DAZN: Global sports streaming platform with significant combat-sports rights (Matchroom, Golden Boy in select markets). Comparable in combat-sports programming category where Swerve competes, though operates at much larger scale as a DTC subscription platform.

Emerging players

• Magnolia Network: Operates FAST channels on Roku and other platforms with curated themed content, demonstrating the persona-driven FAST channel model that resembles The Prof G Channel's podcast-to-FAST expansion. Comparable in channel-launch playbook and white-label approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swervecombat
• LinkedInlinkedin.com/company/swerve-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swerve TV