NovaVision
NovaVision manufactures anti-counterfeiting and tamper-evident security products — holograms, labels, tape, and cargo seals — serving 6,000+ customers across government, pharmaceutical, logistics, retail, and brand protection verticals from six US production facilities.
- Company typePrivate
- Founded1994
- HeadquartersBowling Green, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What NovaVision does
NovaVision is a Bowling Green, Ohio-based manufacturer of physical security products founded in 1994 by Al Caperna, specializing in anti-counterfeiting and tamper-evident solutions including security holograms, tamper-evident labels and tape, mechanical cargo seals, security bags, and ID/access control supplies. The company operates proprietary manufacturing processes such as in-line hologram embossing, electroforming (since 2008), holographic cast & cure (added 2018), in-house holographic origination (added 2019), high-speed UV inkjet printing, flexo-printing with re-registration, and laser etching — producing 600M+ labels in 2023 across more than 300 stock SKUs. NovaVision holds ISO 9001:2015, ISO 14298, ISO 14001, ISO 17712, and CTPAT certifications, and serves 6,000+ active customers across 40+ countries in government, pharmaceutical, brand protection, logistics, retail fuel, collectibles, cannabis, banking, and small business segments.
NovaVision's revenue model combines one-time sales of stock and custom security products (hologram labels, security tape, mechanical seals, security bags, thermal printing supplies, ID card products), premium Express Service for same-day shipping, and extended payment terms for established enterprise customers. Go-to-market is multi-channel: an inside sales team of ten representatives handles enterprise and custom inquiries, a self-serve e-commerce storefront serves SMBs purchasing stock products, and a distributor program plus international shipping via DHL/UPS extends reach globally. Custom orders typically deliver in 1-3 weeks, and the company offers technical support and free product sampling to drive conversion.
Following the August 2022 acquisition by Incline Equity Partners ($38.375M) and the promotion of Bill Schoenherr to President, NovaVision has executed an aggressive buy-and-build strategy, acquiring PrimeSource (August 2023), Precision Converting Technologies (April 2025), and Graphic Communications, Inc. (February 2026), expanding from a single Ohio facility to six manufacturing sites across Ohio, North Carolina, Georgia, Wisconsin, and Pennsylvania. Headcount grew from approximately 65 in 4Q 2021 to 170+ by 2022-2023, and the company holds multiple industry certifications and recognitions including a 2009-2015 Inc. 5000 streak and a 2021 BBB Torch Award for Ethics finalist designation.
NovaVision firmographics
Firmographics- Name
- NovaVision
- Legal name
- NovaVision, LLC
- Website
- https://novavisioninc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NovaVision manufactures anti-counterfeiting and tamper-evident security products — holograms, labels, tape, and cargo seals — serving 6,000+ customers across government, pharmaceutical, logistics, retail, and brand protection verticals from six US production facilities.
- Ownership category
- akta.pro rank
NovaVision industry classification
Industry- Product category
- Security Labels and Anti-Counterfeiting Products
- NAICS
- Commercial Screen Printing (323113), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
- akta.pro secondary industries
- Tamper-Evident Labels, Seals & Tapes (Void Labels, Security Seals) (IMALANAF), Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)
Keywords
Where NovaVision is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
NovaVision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security Products Sales: Primary revenue stream from selling over 300 different stock security products including hologram labels, tamper evident stickers, security tape, and security seals. Both stock and custom products available with responsive delivery times.
- Custom Product Manufacturing: Customized security products combining custom holograms, tamper evident materials, consecutive serial numbers, barcodes, special inks, taggants, and other materials. Service on custom orders typically ranges from 1 to 3 weeks.
- Express Service: Premium same-day shipping service for stock products ordered before 2pm EST, providing expedited delivery for urgent needs.
- Thermal Products Distribution: Distribution of thermal transfer printers, ribbons and labels through Thermal Images acquisition.
- Extended Payment Terms: Extended payment terms offered to established customers with credit references, providing net 10-30 day payment options.
- ID Card Supplies: ID card printers, ribbons, blank ID cards, holographic overlays, lamination pouches, and lanyards for secure access and identification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Products - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Custom Products - Quote-Based |
| Other | Multi-year contract | Extended Payment Terms |
| Other | Pay-as-you-go | Technical Support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
NovaVision product offering
Product offeringCore offering
NovaVision manufactures security labels, holograms, tamper-evident tapes, and cargo security seals for anti-counterfeiting and anti-tampering applications. The company produces custom and stock products serving brand protection, asset protection, and authentication needs. It also offers a catalog of compatible hardware and supplies, including ID badge printers, cards, and thermal printing systems.
Product overview
NovaVision is a security products manufacturer offering a comprehensive portfolio of anti-counterfeiting, anti-tampering, and authentication solutions. The company's product ecosystem centers on four core product lines: Security Holograms (labels, stickers, and custom holographic solutions), Security Tape (tamper-evident, frangible, and security packing tapes), Security Labels and Stickers (including residue, non-residue SecureGuard™, PilferGuard™, TamperStrips™, and frangible paper options), and Cargo Security Seals (mechanical seals including bolt, cable, plastic, and barrier seals). Supporting product lines include Promotional Holograms, Computer Port Seals, ID Supplies, Parking Permits, Security Bags, Thermal Printing Products, Laminated and Specialty Products, Durable Labels, Product Packaging Labels, and Decals. The company offers over 300 different stock security products plus custom solutions. NovaVision serves governments, large international companies, manufacturers, retailers, pharmaceutical/drug companies, hospitals, banks, trucking/logistic companies, and small businesses across 40 market segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Security Holograms
Quantifiable outcome
- Advanced security technologies can reduce tampering incidents by up to 40%
- +4 more outcomes
Companies that use NovaVision
Customer profileNamed customers7 records
Segments10 records
Ideal customer profiles4 records
NovaVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
NovaVision partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Graphic Communications, Inc.coreNovaVision acquired Graphic Communications, Inc. of Warminster, PA in February 2026. This acquisition expands NovaVision's manufacturing capabilities in printing, die-cutting, and security label solutions, broadening the product portfolio for global customers.
- Precision Converting TechnologiescoreNovaVision acquired Precision Converting Technologies in April 2025 to enhance manufacturing capabilities and expand product offerings.
- PrimeSourcecoreNovaVision acquired PrimeSource in August 2023, expanding its reach with facilities in Winston-Salem, NC and Atlanta, GA. PrimeSource operates as a manufacturer of security and promotional products.
- Holographic Security Concepts (HSCI)minorNovaVision transitioned HSCI customers to NovaVision and purchased the assets of Holographic Security Concepts (formerly Independence, MN) in 2016.
- Green Dot BagsminorNovaVision purchased Green Dot Bags, a distributor of security bags, in 2013.
- International Optical Technologies Association (IOTA)minorNovaVision has been a member of IOTA (previously IHMA - International Hologram Manufacturers Association) since 2004. IOTA provides access to international Image Registry for validating custom hologram designs.
- Thermal ImagesminorNovaVision purchased Thermal Images, a distribution business for thermal transfer printers, ribbons and labels, in 2002.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
NovaVision competitors and assessment
Company assessmentDirect peers
- Leonhard Kurz: Leonhard Kurz is a German specialist in holographic foils, security labels, and brand protection films, directly comparable to NovaVision's holographic label and security printing capabilities.
- Brady Corporation: Brady Corporation manufactures identification and security solutions including tamper-evident labels, asset tags, and authentication products for industrial and government customers, directly comparable to NovaVision's security label and ID supplies portfolio.
- Surys: Surys is a French holographic security solutions provider specializing in authentication labels, optical security features, and brand protection, directly comparable to NovaVision's tamper-evident and holographic product lines.
Broad incumbents
- Avery Dennison: Avery Dennison is a global label materials and solutions giant offering security labels, RFID, and brand protection products across packaging and industrial markets; a broad incumbent that competes for security and authentication label business.
- CCL Industries: CCL Industries is the world's largest label converter serving healthcare, consumer, and security end-markets with specialty labels and authentication solutions, making it a broad incumbent peer in security printing.
- De La Rue: De La Rue is a UK-based security printer producing banknotes, identity documents, and authentication solutions including holograms and security labels, positioning it as a broad incumbent in security printing technology.
- Crown Holdings (security packaging): Crown Holdings operates packaging and security solutions including tamper-evident closures and labels for consumer goods, an adjacent broad incumbent in the security packaging market.
- UPM Raflatac: UPM Raflatac is a global supplier of label materials including security and authentication substrates, positioning it as a broad incumbent materials supplier comparable to NovaVision's label stock and tape manufacturing.
Emerging players
- Authentic Vision: Authentic Vision provides holographic authentication labels and anti-counterfeiting solutions for brand protection, offering direct overlap with NovaVision's hologram and authentication label business as a smaller emerging competitor.
- Holostik: Holostik is an India-based holographic security solutions provider specializing in security labels, holograms, and anti-counterfeiting products, an emerging international player comparable to NovaVision's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NovaVision social profiles
Digital presenceNovaVision compliance and trust
Trust signalCompliance6 records
NovaVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaVision leadership team
Management profileNumber of profiles
Profiles4 records
NovaVision subsidiaries and ownership
Company hierarchySubsidiaries6 records
NovaVision funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaVision M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaVision
What does NovaVision do?
NovaVision manufactures security labels, holograms, tamper-evident tapes, and cargo security seals for anti-counterfeiting and anti-tampering applications. The company produces custom and stock products serving brand protection, asset protection, and authentication needs. It also offers a catalog of compatible hardware and supplies, including ID badge printers, cards, and thermal printing systems.
Is NovaVision a public or private company?
NovaVision is a private company. It is classified as private equity controlled and is currently operating.
When was NovaVision founded?
NovaVision was founded in 1994. It employs 101 to 250 people.
Where is NovaVision based?
NovaVision is headquartered in Bowling Green, United States, in the North America region.
How does NovaVision make money?
Six revenue lines are on record. Security Products Sales are the primary driver. The others are custom Product Manufacturing, express Service, thermal Products Distribution, extended Payment Terms and ID Card Supplies.
Who are NovaVision's main competitors?
Direct peers on record are Leonhard Kurz, Brady Corporation and Surys. Broad incumbents are Avery Dennison, CCL Industries, De La Rue, Crown Holdings (security packaging) and UPM Raflatac. Emerging players are Authentic Vision and Holostik.
Does NovaVision have an API?
No public API is recorded for NovaVision.
What industry is NovaVision in?
NovaVision's product category is Security Labels and Anti-Counterfeiting Products. Its primary akta.pro industry code is IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing, with a secondary code of IMALANAF, Tamper-Evident Labels, Seals & Tapes (Void Labels, Security Seals). Its NAICS code is 323113 and its SIC code is 3827.