Homelend
Homelend is a Brazilian proptech offering an end-to-end digital platform that simplifies residential real estate financing for individual home buyers, working with a network of real estate partners. Its TecHome unit builds and finances custom homes in planned developments outside major urban centers.
- Company typePrivate
- Founded2016
- HeadquartersBarueri, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Homelend does
Homelend (legal entity Homelend Tecnologia) is a Brazilian proptech founded in 2016 and headquartered in Alphaville, Barueri (São Paulo state). The company operates a digital end-to-end platform that streamlines residential real estate financing for individual home buyers in Brazil, consolidating consultation, property selection through an imobiliários partner network, documentation, credit approval, digital contract signing, and key handover into a single workflow that compresses what it describes as the traditional 90-day approval timeline. Revenue is generated primarily through transaction fees on the financing arrangements it facilitates, with no standardized pricing — each customer receives a quote tailored to their financial profile.
In October 2021 the company extended its proposition with the launch of TecHome, a wholly-owned business unit focused on building customized homes in planned residential developments (loteamentos) outside major urban centers, financed via construction-to-permanent loans. TecHome is supported by its own digital channels (techome.app, WhatsApp Business, Instagram, YouTube) and offers a catalog of pre-designed house models delivered turnkey with quality guarantees. In April 2025 Homelend raised an additional $8 million through CRI (Certificados de Recebíveis Imobiliários) real estate-backed debt structured by RBR Asset to fund construction of a new TecHome industrial plant and home-construction financing. The company is privately held, has between 11 and 50 employees, and operates exclusively in Brazil.
Homelend firmographics
Firmographics- Name
- Homelend
- Legal name
- Homelend Tecnologia
- Website
- https://hl.homelend.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homelend is a Brazilian proptech offering an end-to-end digital platform that simplifies residential real estate financing for individual home buyers, working with a network of real estate partners. Its TecHome unit builds and finances custom homes in planned developments outside major urban centers.
- Ownership category
- akta.pro rank
Homelend industry classification
Industry- Product category
- Real Estate Financing
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industries
- First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Custom Home Construction Financing (FSALAHAB)
Keywords
Where Homelend is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Homelend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Real Estate Financing: Homelend generates revenue by providing mortgage and financing solutions for home purchases. The company assists clients in finding suitable financing options and facilitates the entire loan process, earning fees or interest spread from the financing arrangements.
- TecHome - Custom Home Construction: TecHome is a business unit focused on building customized homes in planned developments (loteamentos). Revenue is generated from home construction and sales, providing turnkey solutions where customers choose and receive finished homes without bureaucratic complications.
- CRI Securities Issuance: Homelend raises capital by issuing Certificados de Recebíveis Imobiliários (CRI) - real estate-backed securities. This debt instrument is structured by financial partners like RBR Asset and provides funding for the company's lending operations and TecHome industrial plant construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom financing solutions based on individual profile |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Homelend product offering
Product offeringCore offering
Homelend operates a proprietary digital platform that finances home purchases for individual Brazilian buyers, integrating credit analysis, property partner matching, and loan origination in a single online experience. Through its TecHome sub-brand, it also develops and delivers custom-built houses inside planned residential subdivisions (loteamentos), bundling construction with the financing offer. The company funds these loans by issuing CRI (real-estate-backed receivables certificates) in the Brazilian capital markets.
Product overview
Homelend operates as a unified real estate financing platform complemented by two specialized divisions. The core Homelend platform provides end-to-end home financing services including property matching, credit approval, documentation, contract signing, and financing management. TecHome, launched in October 2021, extends the business into customized home construction financing and manufacturing outside urban centers, including an industrial plant for housing production. Techome is a sub-brand offering pre-designed houses in planned residential subdivisions (loteamentos) with guaranteed quality and warranty, complementing the financing services with completed home products.
Differentiator
Problem solved
Functional benefit
Brands
- Techome: Business unit for houses in loteamentos (planned residential developments). Houses with guarantee, comfort and quality, where customers choose and receive without hassles or bureaucracy.
Products and services
- Homelend Digital Home Buying Platform Proprietary digital platform that connects individual Brazilian home buyers with real estate partners (imobiliários), underwriting, and financing, enabling an end-to-end online home-purchase journey.
- TecHome Custom Home Construction Sub-brand of Homelend that develops and delivers custom-built houses inside planned residential subdivisions (loteamentos), bundled with Homelend's financing offering for individual home buyers.
Quantifiable outcome
- Reduces home financing approval timeline from 90 days to significantly shorter period
Companies that use Homelend
Customer profileSegments2 records
Ideal customer profiles1 record
Homelend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Homelend partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Homelend competitors and assessment
Company assessmentDirect peers
- EmCasa: Brazilian proptech focused on simplifying residential home buying with integrated financing and documentation support. Highly comparable to Homelend in target customer (Brazilian homebuyers), digital end-to-end flow, and partnership with real estate brokers.
Broad incumbents
- QuintoAndar: Brazil's largest proptech, primarily a long-term rental marketplace that has expanded into brokerage, financing, and home purchases. Operates in the same Brazilian residential real estate transaction stack as Homelend but at vastly greater scale and with a different core asset-lite model.
- Loft: Brazilian proptech that buys, renovates, and resells apartments with embedded mortgage origination and brokerage services. Competes with Homelend for the digital-first homebuyer in major Brazilian metros and has built a much larger transactional footprint.
- Creditas: Brazilian consumer fintech offering home equity, auto, and payroll loans with a digital origination flow. Overlaps Homelend in the digital Brazilian home-credit space but operates a broader credit portfolio beyond mortgages and outside urban centers.
- VivaReal / Zap Imóveis (OLX Brasil real estate): Brazil's largest residential property listing portals, serving as the upstream discovery layer where many Homelend partner imobiliários generate leads. Adjacent competitor in the Brazilian home transaction funnel though without Homelend's integrated financing-and-construction offering.
- MRV&Co: Brazil's largest residential homebuilder, focused on affordable housing developments (loteamentos and vertical). Comparable to Homelend's TecHome/Techome vertical in targeting the same Brazilian affordable-housing buyer, but at national scale and as a developer, not a financing intermediary.
- Cyrela Brazil Realty: Major Brazilian homebuilder with a national footprint across multiple price tiers and developments. Adjacent to Homelend/TecHome in the new-home construction supply chain but operates primarily in higher-end and urban segments rather than the non-urban custom home niche.
Regional players
- Cury Construtora: Brazilian homebuilder specialized in the affordable Minha Casa Minha Vida housing segment with national presence. Comparable to TecHome/Techome's affordable-home-in-loteamentos positioning but at much larger scale and with no embedded financing product.
- Direcional Engenharia: Brazilian homebuilder with strong focus on the Minha Casa Minha Vida affordable housing segment. Comparable to TecHome's affordable non-urban home construction thesis though without the financing-platform wrapper Homelend offers.
Emerging players
- Wiven: Brazilian proptech offering a digital homebuying journey with partner brokers and mortgage facilitation. Directly comparable niche competitor to Homelend's digital mortgage-and-brokerage flow targeting first-time Brazilian homebuyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
Homelend social profiles
Digital presenceHomelend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homelend leadership team
Management profileNumber of profiles
Profiles1 record
Homelend subsidiaries and ownership
Company hierarchySubsidiaries1 record
Homelend funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homelend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homelend
What does Homelend do?
Homelend operates a proprietary digital platform that finances home purchases for individual Brazilian buyers, integrating credit analysis, property partner matching, and loan origination in a single online experience. Through its TecHome sub-brand, it also develops and delivers custom-built houses inside planned residential subdivisions (loteamentos), bundling construction with the financing offer. The company funds these loans by issuing CRI (real-estate-backed receivables certificates) in the Brazilian capital markets.
Is Homelend a public or private company?
Homelend is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homelend founded?
Homelend was founded in 2016. It employs 11 to 50 people.
Where is Homelend based?
Homelend is headquartered in Barueri, Brazil, in the Latin America region.
How does Homelend make money?
Three revenue lines are on record. Real Estate Financing is the primary driver. The others are tecHome - Custom Home Construction and CRI Securities Issuance.
Who are Homelend's main competitors?
EmCasa is listed as a direct peer. Broad incumbents are QuintoAndar, Loft, Creditas, VivaReal / Zap Imóveis (OLX Brasil real estate), MRV&Co and Cyrela Brazil Realty. Regional players are Cury Construtora and Direcional Engenharia. Wiven is listed as an emerging player.
Does Homelend have an API?
No public API is recorded for Homelend.
What industry is Homelend in?
Homelend's product category is Real Estate Financing. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination. Its NAICS code is 522310 and its SIC code is 6162.