What Kredily does

Kredily, operated by PeopleProsper Technologies Pvt. Ltd. and headquartered in Bengaluru, India, is a cloud-based HRMS and payroll software platform targeting Indian startups, SMEs, and NGOs. Founded in 2017, the platform offers a Free Forever plan providing core HR and payroll functionality for unlimited employees, alongside paid Professional (₹1,499/month for up to 25 employees, ₹60 per additional employee) and custom-priced Enterprise tiers. The product covers payroll processing with Indian statutory compliance (PF, ESI, TDS, PT), attendance tracking via GPS, geofencing, selfie, and face recognition, leave management, expense management, performance management, asset tracking, and employee self-service via web and mobile apps (Android and iOS).

The platform is built on AWS cloud infrastructure with Firebase for mobile, and incorporates AI-driven features including KredEYE (face recognition with liveness detection), Magic Upload (AI-assisted bulk data correction during onboarding), Klocky (automated clock-in/clock-out), and Smart Insights (AI-backed analytics dashboards). Distribution combines product-led self-serve activation (15-minute setup claim), content marketing and SEO via competitor comparison pages, and a Chartered Accountant partner referral network. Kredily claims 25,000+ companies and 10,00,000+ employees managed, with cumulative salary payouts exceeding ₹1,000 crores.

Revenue is generated through three streams: freemium-to-paid subscription upgrades, multi-year Enterprise contracts, and referral commissions from embedded financial products (salary advances, personal loans, credit cards) offered via partnerships with Aditya Birla Capital, ICICI Bank, IndusInd Bank, Razorpay, and Fi Money. The company has been funded through a series of small angel and early-stage rounds totaling approximately $1.97M since 2019, with no disclosed large institutional venture capital round, consistent with a bootstrapped, capital-efficient operating model.

Name

Kredily

Legal name

PeopleProsper Technologies Pvt. Ltd.

Website

https://kredily.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kredily is an India-based cloud HRMS and payroll platform offering free core HR services to 25,000+ SMEs, startups, and NGOs. It monetizes via tiered subscriptions and embedded financial product referrals, supported by AI-powered attendance and analytics features.

Ownership category

akta.pro rank

Product category

HRMS and Payroll Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Payroll, Contractor Payments & SME HR Finance (FSAGAJAI), Expense Management & Reimbursements Administration (BPACAIAH), Core HR & HRIS (BPACAPAA), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

Keywords

• HRMS software
• Payroll software
• Attendance management
• Leave management
• Statutory compliance

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Core HRMS & Payroll: Free Forever plan providing core HR, payroll, attendance, and leave management for unlimited employees. Revenue is generated through upselling to paid plans and premium features.
2. Professional Plan: Paid monthly subscription at ₹1,499/month for up to 25 employees, with ₹60 per additional employee. Includes advanced features such as exit management, asset tracking, expense workflows, and multi-branch support.
3. Enterprise Plan: Custom-priced plan for large organizations with comprehensive modules including multi-branch support, advanced compliance, and dedicated account management.
4. Financial Products Marketplace: Embedded marketplace within the HRMS offering loans, credit cards, and other financial products through partner institutions (e.g., Aditya Birla Capital). Kredily earns referral or commission revenue from financial product placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kredily operates a cloud-based HRMS and payroll platform that automates core human resources functions including attendance tracking, leave management, payroll processing, expense management, and statutory compliance (PF, ESI, TDS, PT) for Indian businesses. The platform is offered under a Free Forever model for unlimited employees, with paid Professional and Enterprise plans available for advanced features. It also embeds a financial products marketplace enabling partner-led offers such as salary advances and personal loans.

Product overview

Kredily is a cloud-based HRMS platform operated by PeopleProsper Technologies Pvt Ltd, offering a Free Forever HR and Payroll Software for unlimited employees. The product portfolio centers on Kredily HRMS as the core platform, supplemented by specialized modules for Payroll, Attendance Management, Leave Management, Performance Management, and Expense Management. The platform integrates AI capabilities through KredEYE (face recognition), Magic Upload (automated data processing), and Smart Insights (analytics). Additional offerings include Klocky for automated attendance, a Face Recognition Attendance System, Payslip Generator, Timesheet Software, and HR Toolkit. The system emphasizes Indian statutory compliance (PF, ESI, TDS, PT) and provides mobile applications for both Android and iOS.

Differentiator

Problem solved

Functional benefit

Brands

• Klocky: Auto Clock In & Clock Out feature for automated attendance tracking
• KredEYE
• Magic Upload
• InstaCash

Products and services

• Kredily HRMS Cloud-based Human Resource Management System for Indian businesses that unifies employee data, payroll, attendance, leave, expense, and compliance workflows. Targeted at startups, SMEs, and growing enterprises in India with free and paid subscription plans.
• Payroll Software
• Attendance Management System
• Leave Management System
• Performance Management Software
• Timesheet Software
• Expense Management
• HR Software

Quantifiable outcome

• 25,000+ companies and 10,00,000+ employees managed on the platform
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• ShineLiteminorOthersShineLite is listed as a partner on Kredily's website, though the specific nature of the partnership (product, integration, or referral) is not detailed in available sources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zimyo: Zimyo is a cloud-based HR, payroll, and benefits platform serving Indian SMEs. It competes with Kredily in core HR, payroll, attendance, and employee engagement for the same Indian SMB customer base.
• Keka: Keka is a leading Indian HRMS and payroll platform for SMEs and mid-market companies. It directly competes with Kredily across payroll, attendance, leave, and performance management, with paid subscription tiers starting around ₹6,999/month.
• GreytHR: GreytHR (formerly Greytip) is an established Indian cloud HR and payroll software provider serving 25,000+ customers. It competes directly with Kredily in payroll processing, statutory compliance, and HRMS for Indian SMBs.
• Darwinbox: Darwinbox is a well-funded Indian HCM platform serving mid-market and enterprise customers. While focused on a slightly larger customer tier than Kredily, it competes in payroll, attendance, and HR modules for the same Indian SMB/mid-market segment.
• PagarBook: PagarBook is an Indian attendance, payroll and workforce management app targeting small businesses. It directly competes with Kredily in attendance tracking, payroll, and employee management for micro and SMB segments in India.
• Razorpay Payroll: Razorpay Payroll is the payroll offering from Razorpay, a leading Indian fintech. It overlaps with Kredily on automated payroll and salary disbursements for Indian SMBs, and Razorpay is also a Kredily banking partner, creating a partner-competitor dynamic.

Broad incumbents

• BambooHR: BambooHR is an established US/global HRIS platform for SMBs. It serves as a pricing reference point for Kredily and competes in core HR, but does not focus on Indian statutory compliance or local payroll, making it a broader market benchmark rather than a direct India competitor.
• Zoho People: Zoho People is part of Zoho's broader productivity suite, offering HR and workforce management as one module among many. It overlaps with Kredily on payroll, attendance, and leave management, but benefits from Zoho's wider enterprise bundle and brand.
• Zoho Payroll: Zoho Payroll is Zoho's India-specific payroll product offering PF, ESI, TDS, and PT compliance. It overlaps with Kredily's payroll module directly in the Indian SMB market while leveraging Zoho's broader suite.

Emerging players

• Multiplier: Multiplier is an Employer of Record (EOR) platform for global employment. While primarily focused on international hiring, it overlaps thematically with Kredily on payroll processing and HR admin for growing businesses, though with a different geographic and use-case focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kredily
• Facebookfacebook.com/Kredily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kredily