PagarBook
PagarBook is a Bengaluru-based mobile-first SaaS platform that provides staff attendance, payroll, compliance, and payment management software to over 8 million registered Indian SMEs across 650+ districts, monetizing via tiered annual subscriptions and transaction fees.
- Company typePrivate
- Founded2019
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What PagarBook does
PagarBook (legal entity: Gyankaar Technologies Private Limited) is a Bengaluru-based SaaS platform that provides staff attendance, payroll, compliance, and payment management software to small and medium enterprises (SMEs) in India. The company operates a mobile-first, product-led model with core products spanning the PagarBook Premium App (Android/iOS), a desktop/web application, the AI-powered PagarBook Lens facial recognition add-on, and an employee-facing Staff App — supplemented by PagarBook Geo Basic and Geo Plus modules for field-staff tracking and order management. Revenue is generated primarily through tiered annual per-staff subscriptions (₹499 to ₹1398 per staff per year across App, App+Web, and Classic Suite tiers; ₹5999-6999 for Geo tiers) plus transaction fees on online salary payments processed via third-party payment gateways.
The company serves a long-tail SMB base of 80+ lakh (8M+) registered SMEs across 650+ Indian districts and 10+ languages, distributed through self-serve app-store onboarding and a formalized Channel Partner reseller program. PagarBook was founded in 2019 and is venture-backed, with prior funding from Sequoia Capital (Peak XV Partners), Tiger Global, India Quotient, iSeed, Surge, and FEBE Ventures; in April 2025 it raised ₹10 crore ($1.2 million) at a ₹163 crore ($19 million) post-money valuation — an 85% markdown from its previous round. The company achieved cashflow positive status as of March 2025, and currently employs 251-500 people. Co-founders include Adarsh Kumar, Arya Gautam (CTO), Rupesh Mishra, and Siva Prasad.
PagarBook firmographics
Firmographics- Name
- PagarBook
- Legal name
- Gyankaar Technologies Private Limited
- Website
- https://pagarbook.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PagarBook is a Bengaluru-based mobile-first SaaS platform that provides staff attendance, payroll, compliance, and payment management software to over 8 million registered Indian SMEs across 650+ districts, monetizing via tiered annual subscriptions and transaction fees.
- Ownership category
- akta.pro rank
Where PagarBook is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PagarBook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscription - Basic: PagarBook App subscription at ₹499 per staff per year for basic attendance and payroll features.
- App + Web Subscription: Combined PagarBook App + Web subscription at ₹699 per staff per year for extended desktop features.
- Classic Suite - App + Web + Lens: Full suite including AI-powered PagarBook Lens facial attendance at ₹1398 per staff per year.
- Geo Location Services: Location-based tracking services - Geo Basic at ₹5999 and Geo Plus with order management at ₹6999.
- Online Payment Processing: Platform facilitates online salary payments to staff via UPI, net banking, and payment wallets. Uses third-party payment processors for transaction handling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PagarBook App - ₹499/staff/year |
| Subscription | Annual | PagarBook App + Web - ₹699/staff/year |
| Subscription | Annual | PagarBook Classic Suite - ₹1398/staff/year |
| Unit Pricing | Annual | PagarBook Geo Basic - ₹5999 |
| Unit Pricing | Annual | PagarBook Geo Plus - ₹6999 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PagarBook product offering
Product offeringCore offering
PagarBook is a mobile-first staff attendance, salary management, and payroll processing platform for Indian SMEs. It offers Android/iOS apps and a web/desktop application that automate attendance tracking (via selfie, GPS, and AI facial recognition), salary calculation with PF/ESI compliance, bulk salary payments, and field staff tracking. The platform serves 80+ lakh registered SMEs across 650+ Indian districts in 10+ languages.
Product overview
PagarBook is a staff attendance and payroll management platform for SMEs in India, offered as a modular ecosystem of interconnected products. The core platform consists of the Mobile App (Android/iOS) and Desktop/Web App, which provide unified attendance tracking, salary management, and payment processing. Premium add-ons include PagarBook Lens (AI-powered facial recognition attendance), the Staff App (employee self-service portal), the PagarBook Classic Suite (bundled premium package), and PagarBook Geo Basic/Plus (GPS-based field staff tracking and order management). The Channel Partner Program enables third-party resellers to deploy and support the platform. All products integrate to provide real-time attendance sync, automated salary calculations, bulk payments, and compliance features including PF/ESI handling.
Differentiator
Problem solved
Functional benefit
Brands
- PagarBook Lens: AI-powered face attendance solution that converts any Android phone into a face attendance device.
- PagarBook Desktop
- PagarBook Premium App
- PagarBook Staff App
Products and services
- PagarBook Premium App Mobile application (Android/iOS) for staff attendance tracking and payroll management, supporting selfie and GPS location-based attendance, manager mode, cashbook for expense tracking, and bulk salary payments. Targeted at Indian SMEs.
- PagarBook Desktop/Web App Browser-based desktop application for comprehensive payroll management with PF/ESI compliance, bulk payment processing, intelligent dashboards, and downloadable HR MIS and attendance reports.
- PagarBook Lens AI-powered facial recognition attendance system that converts any Android device into a face attendance device. Provides touchless biometric attendance, automated salary calculation based on attendance, and AI-based fraud detection.
- PagarBook Staff App Employee-facing mobile application allowing staff to mark their own attendance via selfie and GPS, view salary slips, track payments, and access leave features directly from their device.
- PagarBook Classic Suite Premium bundled offering combining the PagarBook App, Web access, and PagarBook Lens. Includes attendance automation with AI face recognition, fraud detection, real-time sync, selfie/location attendance, and comprehensive HRMS and payroll features. Priced at ₹1398 per staff per year.
- PagarBook Geo Basic Location-based staff tracking feature providing visibility of on-field employees including distance travelled, time spent in rest and motion, daily distance reports, live tracking on map, and historic path records. Priced at ₹5999 annually. Requires an active App/Web subscription.
- PagarBook Geo Plus Extended geo-tracking offering building on Geo Basic with additional order management capabilities including SKU management, category management, order dashboard, and customisable order receipt builder. Priced at ₹6999 annually.
- Channel Partner Program Partner program for sales and service experts who deliver PagarBook product implementation and support to SMB customers, with real-time dashboards and weekly commission settlements. Partners can earn ₹2,00,000+ per month.
Quantifiable outcome
- Digitization reduces operational time and money month on month
- +1 more outcomes
Companies that use PagarBook
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
PagarBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
PagarBook partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
PagarBook competitors and assessment
Company assessmentDirect peers
- Kredily: Kredily offers free HR, attendance, and payroll software to Indian SMBs with paid premium features — directly comparable freemium GTM model and segment to PagarBook.
- SumHR: SumHR is an India-focused HR and payroll SaaS for SMBs with attendance, leave, and payroll features, targeting the same customer base as PagarBook.
- Razorpay Payroll: Razorpay Payroll provides payroll, compliance, and attendance management for Indian SMBs and startups, directly competing with PagarBook in the same segment with stronger fintech backing.
- Pocket HRMS: Pocket HRMS offers HR, payroll, and attendance management for Indian SMBs and enterprises, with biometric integration — a comparable solution targeting the same Indian market segment.
- greytHR: greytHR is a cloud HR and payroll software serving Indian SMBs with attendance, leave, payroll, and compliance — overlapping closely with PagarBook's core offering and target customer.
- Keka HR: Keka is an India-focused HR and payroll platform serving SMBs and mid-market companies with attendance, payroll, and compliance features — directly comparable product, segment, and geography to PagarBook.
- factoHR: factoHR provides HRMS and payroll software to Indian SMEs with attendance tracking, leave management, and statutory compliance — directly overlapping with PagarBook's product and target segment.
Broad incumbents
- Darwinbox: Darwinbox is an India-based enterprise HCM platform expanding down-market into mid-market and SMB; competes with PagarBook in attendance and payroll for larger SMB accounts.
- Zoho People: Zoho People is a global HR platform with attendance, leave, and payroll modules that competes in the Indian SMB segment; broader product portfolio and stronger brand than PagarBook.
Regional players
- BambooHR: BambooHR is an SMB-focused HR and payroll platform primarily serving US and European markets; comparable product but operates in a different geography than India-centric PagarBook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PagarBook social profiles
Digital presencePagarBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
PagarBook leadership team
Management profileNumber of profiles
Profiles6 records
PagarBook funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PagarBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PagarBook
What does PagarBook do?
PagarBook is a mobile-first staff attendance, salary management, and payroll processing platform for Indian SMEs. It offers Android/iOS apps and a web/desktop application that automate attendance tracking (via selfie, GPS, and AI facial recognition), salary calculation with PF/ESI compliance, bulk salary payments, and field staff tracking. The platform serves 80+ lakh registered SMEs across 650+ Indian districts in 10+ languages.
Is PagarBook a public or private company?
PagarBook is a private company. It is classified as venture growth investor backed and is currently operating.
When was PagarBook founded?
PagarBook was founded in 2019. It employs 251 to 500 people.
Where is PagarBook based?
PagarBook is headquartered in Bangalore, India, in the Asia region.
How does PagarBook make money?
Five revenue lines are on record. App Subscription - Basic is the primary driver. The others are app + Web Subscription, classic Suite - App + Web + Lens, geo Location Services and online Payment Processing.
Who are PagarBook's main competitors?
Direct peers on record are Kredily, SumHR, Razorpay Payroll, Pocket HRMS, greytHR, Keka HR and factoHR. Broad incumbents are Darwinbox and Zoho People. BambooHR is listed as a regional player.
Does PagarBook have an API?
No public API is recorded for PagarBook.