Petstar

What Petstar does

Petstar (legal entity: Hangzhou Tianyuan Pet Products Co., Ltd.) is a China-based OEM/ODM manufacturer and wholesaler of pet products, founded in 1998 and headquartered in Yuhang District, Hangzhou. The company operates nine production facilities totaling 300,000 square meters across China (Xingqiao pet beds and apparel; Huzhou cat trees and furniture; Liaoning cat litter; Shandong pet food; Hongwang pet electronics), Cambodia (plush, toys, apparel, carriers), Vietnam (wire crates, playpens, cages), and the United States (pet beds), with a combined monthly output of approximately 500,000 pieces. Petstar claims to be the first listed pet products company in China, trading on the Shenzhen Stock Exchange under ticker 301335. The company employs 1,700+ professionals, including an 80+ person R&D team that launches 80+ new products per month with a semi-annual catalog refresh, and a 20-member QC team enforcing multi-stage inspection across a 30,000+ SKU catalog spanning dog supplies, cat supplies, pet electronics, pet food, small animal supplies, pet apparel, beds, crates, and accessories.

The business model is quote-based B2B OEM/ODM services supported by a 2,500-3,000 square meter VR-enabled sample showroom at headquarters, with distribution through 500+ global brand and B2B buyer relationships including Walmart, Amazon, PetSmart, Petco, Kmart, Carrefour, Petbarn, Kohnan, Zooplus, Chewy, Pawhut, and Fressnapf across more than 100 countries. Petstar holds BSCI, ISO 9001, FSC, GRS, OEKO-TEX, Sedex/SMETA, Disney authorization, and ISOSCAN certifications supporting EU and US market compliance, and operates officially licensed collections including the FPF (Petstar Fan Edition) National Teams pet collection announced 28 March 2026. Recent strategic moves include the January 2026 launch of a Shanghai Xuhui District human-pet friendly community, the November 2025 CIIE debut, the establishment of the Hangzhou Zheli Pet Economy Research Institute in January 2026, and entry into smart pet electronics with the Automatic Cat Litter Box featuring WiFi app, camera monitoring, and health tracking (model YP2026001). Revenue model mechanics are primarily wholesale and OEM/ODM professional services, with licensing royalties from FPF/National Teams and Disney representing a smaller but higher-margin incremental stream.

Name

Petstar

Legal name

Hangzhou Tianyuan Pet Products Co., Ltd.

Website

https://petproducts.com.cn

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Petstar (Hangzhou Tianyuan Pet Products Co., Ltd.) is a publicly listed China-based OEM/ODM pet products manufacturer operating 9 factories in 4 countries, producing 30,000+ SKUs across 1,700+ employees, and serving 500+ global pet brands and retailers in 100+ countries via B2B quote-based manufacturing and wholesale.

Ownership category

akta.pro rank

Product category

Pet Products OEM/ODM Manufacturing

NAICS

Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Dolls & Stuffed Toys (3942), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Custom & Private-Label Pet Food Manufacturing (AFADAFAO)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• OEM pet product manufacturing
• ODM pet supplies
• Private label pet products
• Wholesale pet accessories
• Pet electronics manufacturing

Headquarters

HQ city

Yuhang

HQ country

China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing Services: Primary revenue stream: design, customization, material sourcing, packaging, and large-scale production of private-label pet products for global retailers, distributors, and brand owners. Quote-based B2B engagements with MOQs varying by product.
2. Pet Product Wholesale & Private-Label Manufacturing: Wholesale supply of 30,000+ in-house pet product SKUs (beds, cat trees, apparel, carriers, electronics, crates, toys, collars/leashes/harnesses, grooming supplies, small animal supplies) to retailers, supermarkets, e-commerce sellers, and distributors worldwide.
3. Licensed Collection Royalties (FPF / National Teams): Officially licensed pet products co-developed with national football teams under the FPF (FIFA Petstar Fan Edition) program, plus the broader 'Petstar x National Teams Official Licensed Pet Collection' announced 28 March 2026.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Hangzhou Tianyuan Pet Products Co., Ltd. (Petstar) is a vertically integrated OEM/ODM pet product manufacturer and wholesaler, designing, customizing, and mass-producing 30,000+ SKUs of pet beds, cat trees, apparel, carriers, electronics, crates, toys, collars/leashes/harnesses, grooming supplies, food/treats, and small animal supplies across 9 factories in China, Cambodia, Vietnam, and the USA. The company supplies 500+ global pet brands and retailers including Walmart, Amazon, PetSmart, Petco, Kmart, Carrefour, and Chewy under private-label and licensed programs (e.g., Petstar x National Teams FPF series, Disney). Its offerings are quote-based B2B contracts with flexible MOQs, supported by 1,700+ employees, an 80+ person R&D team, a 20-member QC team, and a 2,500–3,000㎡ VR Showroom.

Product overview

Petstar operates a single unified B2B pet supplies manufacturing and wholesale platform, anchored on its OEM/ODM service backbone. The platform spans nine major product lines — Dog Supplies, Cat Supplies, Pet Electronics, Pet Food & Treats, Small Animal Supplies, Pet Beds, Cat Trees & Furniture, Pet Apparel & Accessories, and supporting Pet Carriers, Crates, Collars/Leashes/Harnesses, and Grooming/Cleaning items — all customizable under the same OEM/ODM design-to-mass-production workflow. The portfolio includes both commodity goods (e.g., the Small Animal Tunnel with PE material) and premium smart pet electronics (e.g., the Automatic Cat Litter Box with WiFi APP Camera Monitoring and Health Tracking, model YP2026001), and is supported by 9 factories across China, Cambodia, Vietnam, USA, UK, Germany, Japan, Poland, and Russia, with over 30,000 SKUs and 1,700+ employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Petstar OEM/ODM Manufacturing Services End-to-end OEM/ODM service offering design, customization, prototyping, material selection, packaging design, and mass production across 9 global factories. Includes flexible MOQ options and full supply chain management for private-label and branded pet product programs.
• Petstar Dog Supplies Wholesale dog product line covering beds, toys, apparel and accessories, carriers and car supplies, crates/houses/pens, collars/leashes/harnesses, feeding and watering supplies, and grooming and cleaning supplies. Supports OEM/ODM customization.
• Petstar Cat Supplies
• Petstar Pet Electronics
• Petstar Pet Food & Treats
• Petstar Small Animal Supplies
• Petstar Pet Bed / Orthopedic Memory Foam Dog Bed
• Petstar Cat Tree & Furniture
• Petstar Pet Apparel & Accessories
• Automatic Cat Litter Box with WiFi APP Camera Monitoring and Health Tracking Flagship smart litter box with self-cleaning functionality, WiFi connectivity, companion mobile app, integrated camera monitoring, and health tracking features. Model YP2026001.
• Petstar x National Teams Official Licensed Pet Collection (FPF Series) Officially licensed pet product collection co-developed with national football teams, including pet bandanas, collars/leashes, plush toys, scratch toys, tunnel beds, apparel, and themed cat toys marketed under the FPF (Football Pet Fan) series. Targeted at global B2B buyers seeking official licensed pet merchandise.
• 2026 World Cup Series Pet Products Limited-edition 2026 World Cup Series of soccer-inspired pet products including FPF-branded tunnel beds, cat scratchers, pet bandanas, collars/leashes, scratch toys, cat stick toys, plush toys, and mascots.

Quantifiable outcome

• 9 production facilities / 300,000㎡ total factory space
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• CIFF Guangzhou (China International Furniture Fair Guangzhou)coreGTM or Marketing Partner · 15 April 2026Petstar is a recurring exhibitor at CIFF Guangzhou, with the 2026 edition (15 April 2026 news post) highlighting human-pet co-living trends and Petstar's role in pet furniture / smart pet products. Provides booth exposure and buyer lead capture.
• National Teams (FPF — Petstar Fan Edition)flagshipOEM/ Whitelabel/ Licensing Partner · 28 March 2026Officially licensed pet products collaboration announced 28 March 2026 under the banner 'The Pitch Meets the Paw: Petstar x National Teams Official Licensed Pet Collection.' Petstar operates as the OEM manufacturer producing the licensed collection; FPF/National Teams provide the licensed IP. Press releases and product pages position the line as a flagship globally distributed offering for OEM/ODM buyers.
• Shanghai Xuhui District government / human–pet community initiativecoreStrategic or Co-development Partner · 27 January 2026In January 2026, Petstar (Tianyuan Pet) launched Shanghai's first fully integrated human–pet friendly community in Xuhui District, in cooperation with local government/community partners. Demonstrates brand-led ecosystem partnership in the human-pet co-living trend.
• Hangzhou Zheli Pet Economy Research InstitutecoreStrategic or Co-development Partner · 15 January 2026Unveiled on 10 January 2026 in Hangzhou. Petstar is named as a participating organization advancing high-quality development of the pet industry in Hangzhou. Provides industry research collaboration and policy influence.
• China International Import Expo (CIIE)coreGTM or Marketing Partner · 12 November 2025Petstar made its debut at the 8th China International Import Expo held 5–10 November 2025 at the National Exhibition and Convention Center in Shanghai. CIIE exposure supports both domestic and international B2B lead generation.
• The Walt Disney CompanycoreOEM/ Whitelabel/ Licensing PartnerDisney authorization featured in the company's Quality & Compliance Assurance certification row, granting Petstar the right to manufacture Disney-branded pet products. The relationship enables licensed pet merchandise production and is a key commercial differentiator for OEM buyers seeking character-licensed SKUs.
• WalmartflagshipChannel Partner/ Reseller/ DistributorListed among the 'Trusted by 500+ Global Pet Brands & B2B Buyers' and in the Supermarket customer segment on the Small Animal Tunnel product page. Petstar manufactures and supplies private-label pet products for Walmart's retail program.
• AmazonflagshipChannel Partner/ Reseller/ DistributorFeatured as a major Online-channel customer on the homepage Trusted-by logo wall and on the Small Animal Tunnel product page Online customer segment. Petstar supplies products sold under Amazon listings and private-label programs.
• PetSmartflagshipChannel Partner/ Reseller/ DistributorFeatured in Speciality Store customer segment on the Small Animal Tunnel product page and in the homepage Trusted-by logo wall. Long-running B2B supply relationship covering multiple pet product categories.
• PetcoflagshipChannel Partner/ Reseller/ DistributorFeatured in the homepage Trusted-by logo wall as a major Specialty Pet Retail partner.
• PetbarncoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and the Small Animal Tunnel product page as a Speciality Store partner in the Australia region.
• KohnancoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and the Small Animal Tunnel product page as a Speciality Store / Supermarket partner in the Japan market.
• ZoopluscoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall as a major European online pet retail partner.
• KmartcoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and on the Small Animal Tunnel product page as a Supermarket customer partner.
• CarrefourcoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and on the Small Animal Tunnel product page as a Supermarket customer partner.
• PawhutcoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and on the Small Animal Tunnel product page as an Online partner.
• ChewycoreChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall and on the Small Animal Tunnel product page as an Online partner.
• FNminorChannel Partner/ Reseller/ DistributorFeatured on the homepage Trusted-by logo wall as a partner retailer.
• FressnapfcoreChannel Partner/ Reseller/ DistributorFeatured in the Speciality Store customer segment on the Small Animal Tunnel product page; leading European specialty pet retailer.

Scale indicators13 records

Recent moves9 records

Expansion highlights8 records

Regional players

• Pawhut (Aosom-owned brand): Canadian-headquartered pet and home product brand primarily distributed across North America and Europe; appears as a Petstar B2B customer but also operates its own sourcing/brand, making it a regional peer in private-label pet furniture and accessories.

Direct peers

• Doskocil (Petmate): US-based pet products manufacturer and brand owner (Petmate, JW Pet, ASPEN) producing carriers, beds, crates and toys; direct peer given multi-category manufacturing, retail/private-label distribution, and global B2B presence.
• Yiyi Hygiene (依依股份): Shenzhen-listed (001206) Chinese pet hygiene products manufacturer with strong OEM/ODM business to global retailers; directly comparable OEM model, public-listing status, and B2B export focus.
• Ancol Pet Products: UK-based pet products manufacturer with broad multi-category portfolio (beds, collars, toys, apparel) sold through UK/EU retail; direct competitor in the OEM/wholesale pet products space serving similar specialty retail channels.
• Zhongchong Pet (中宠股份): Shenzhen-listed (002891) Chinese OEM/ODM pet food and treat manufacturer with global B2B export footprint and Western private-label customers; closest direct peer given overlap in OEM scale, listing status, and export orientation.
• Petty (佩蒂股份): Shenzhen-listed (300673) Chinese pet chew/treat and accessory manufacturer with OEM/ODM model serving global brands; comparable in OEM scale, listed-status, and B2B export-led go-to-market.

Broad incumbents

• Pets at Home: UK-listed specialty pet retailer and product brand owner (Group Own Brand manufacturing); comparable as a Western pet category incumbent combining retail, brand, and private-label manufacturing scale.
• Central Garden & Pet: NASDAQ-listed (CENT) US pet and garden products conglomerate with broad branded and OEM portfolio across dog/cat/small animal categories; broader incumbent with overlapping product breadth and retail relationships.

Emerging players

• Shantou Jialiya Pet Products: Shantou-based Chinese OEM manufacturer of pet toys, apparel, and accessories exporting globally; emerging competitor in the same OEM/ODM export niche with smaller scale than Petstar.
• Wenzhou Tianyu Pet Products: Chinese OEM/ODM manufacturer of pet collars, leashes, harnesses and accessories; emerging peer in adjacent apparel/accessory categories competing for the same Western private-label programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petstar_pet
• YouTubeyoutube.com/@petstar_official
• Facebookfacebook.com/TianYuanPet
• LinkedInlinkedin.com/company/tianyuanpet
• Instagraminstagram.com/tianyuan_pet
• Pinterestpinterest.com/TianYuan_Pet

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petstar