What Kindertales does

Kindertales, Inc. (legal entity Kindertales LLC, Delaware) is a vertical SaaS provider of childcare management software for preschools, childcare centers, and multi-location early-education operators. Founded in 2015 in McLean, Virginia, the company launched its web-based platform in 2017 and now operates across the United States, Canada, and Australia. The platform is an all-in-one cloud system built on AWS and delivered through web and native iOS/Android applications (Kindertales for Parents and a classroom app for teachers), consolidating center management, enrollment and waitlist, recurring billing and payments, integrated CRM, attendance tracking with ratio monitoring, parent messaging, daily activity logging, developmental milestone recording, and reporting.

The product architecture is modular: the core subscription includes Center Management, Billing & Payments, Parent Communication, Integrated CRM, Waitlist Management, Attendance, Milestones, Messaging, and Daily Activity Tracking, with add-on modules for Kindertales Events (camps, field trips, before/after care), CRM+, Advanced Analytics, Enterprise Insights (multi-center reporting including Advanced Revenue Vision and Revenue Loss Prevention), Power BI integration with Microsoft, and a MarcoPolo Learning content integration. Compliance posture includes SOC 2 Type 1, WCAG 2.2 AA accessibility, GDPR, and CCPA. The revenue model is a quote-based monthly SaaS subscription (annual billing optional), with non-public pricing tied to number of locations and enrolled children; add-ons (Events, CRM+, MarcoPolo Learning) generate incremental ARPU. Distribution combines enterprise field sales with demo-led acquisition, a referral program ($250 per referral), self-serve website education, and presence on G2 and Capterra. Total disclosed funding across rounds from 2020 through 2022 aggregates to roughly $10.3M, led by Wasque Capital's 2021 Series B.

Name

Kindertales

Legal name

Kindertales LLC

Website

https://kindertales.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindertales is a vertical SaaS platform that provides all-in-one childcare management software — covering enrollment, billing, CRM, attendance, parent communication, and milestone tracking — to preschools, childcare centers, and multi-location early-education operators in the USA, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Childcare Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Child Care Services (62441)

SIC

Services-Prepackaged Software (7372), Services-Child Day Care Services (8351)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Childcare management software
• Preschool administration platform
• Early childhood education software
• Parent communication platform
• Childcare billing software

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly subscription-based software service with recurring billing cycles. Customers pay for access to the childcare management platform including all core features, mobile apps, and support. The subscription model generates predictable recurring revenue with potential for upsell through add-on modules like CRM+, Events, and MarcoPolo Learning.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kindertales provides an all-in-one, cloud-based childcare management SaaS platform for preschools, childcare centers, and multi-location early education operators. The platform consolidates center management, billing and payments, attendance tracking, parent communication, integrated CRM, waitlist management, milestones, daily activity logging, and family messaging into a single unified system, complemented by native mobile apps for parents and classroom staff and premium add-on modules for events, advanced CRM, analytics, and educational content.

Product overview

Kindertales is an all-in-one childcare management software platform offered as a unified system with modular components. The core platform (Kindertales Core Platform) provides essential childcare management capabilities including Center Management, Billing & Payments, Parent Communication, Integrated CRM, Attendance Tracking, Milestones, Messaging, Daily Activity Tracking, and Summer Camps/Before-After Care. The platform architecture includes add-on modules such as Events (for camps and events management with AI-powered content), CRM+ (premium customer relationship management), Advanced Analytics and Enterprise Insights (enhanced reporting for multi-location operations), and MarcoPolo Learning (educational content integration). Mobile applications (Kindertales for Parents App for iOS/Android and Kindertales Classroom App) extend functionality to families and teachers. The platform integrates Microsoft Power BI for enhanced business intelligence reporting. White-Glove Onboarding is offered as a professional service for implementation and data migration.

Differentiator

Problem solved

Functional benefit

Brands

• Kindertales Events: Event-based enrollment management tool for camps, field trips, and other childcare events.
• Kindertales CRM+

Products and services

• Kindertales Core Platform All-in-one cloud-based childcare management SaaS platform designed for preschools and childcare centers, providing integrated center management, billing and payments, attendance tracking, parent communication, CRM, waitlist management, milestones, daily activity logging, and messaging across single and multi-location operations.
• Kindertales Events Premium add-on module for managing camps, field trips, before/after school programs, and other childcare events, including event-based enrollment, parent-driven workflows, automated capacity limits, AI-powered content creation, custom event forms, multi-location branding, and waiver collection.
• Kindertales CRM+ Premium customer relationship management add-on with enhanced pipeline reporting, activity analyzer, cohort analyzer, waitlist management, and task automation for marketing and enrollment efforts at multi-location childcare providers.
• Advanced Analytics Advanced reporting add-on with deep analysis capabilities including actual vs scheduled attendance, attendance intervals, enrollment dashboard, milestones dashboard, status change dashboard, and trend identification for childcare operators.
• Enterprise Insights Multi-center organization reporting add-on with custom reports including Advanced Revenue Vision, Enterprise Nexus, and Revenue Loss Prevention, with options for custom report development for enterprise childcare organizations.
• MarcoPolo Learning Educational content add-on providing enhanced milestone tracking and learning activities for early childhood development, including configuration options and partner-built educational content integration.
• Kindertales for Parents App Native iOS and Android mobile applications for parents of enrolled children, enabling real-time check-in/out, activity feeds, milestone viewing, and two-way communication with childcare providers.
• Kindertales Classroom App Mobile application for teachers and classroom staff to track attendance, log daily activities, record milestones, manage reports, capture photos, and handle daily classroom operations on tablets.
• White-Glove Onboarding Professional onboarding service including data migration from legacy systems, account setup walk-through, enrollment training, billing training, and messaging template review for new Kindertales customers.

Quantifiable outcome

• Saves each staff member up to 40 hours per month
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storypark: Storypark is an early childhood education platform focused on documentation, family communication, and learning stories for ECE programs. It competes with Kindertales' Milestones and parent communication modules, particularly in Australia and New Zealand.
• Famly: Famly is a childcare management platform headquartered in Denmark serving nurseries and preschools across the UK and Europe. It offers a directly comparable feature set — billing, parent communication, daily reports, attendance — and is one of Kindertales' main international peers.
• Brightwheel: Brightwheel is a leading all-in-one childcare management platform serving daycare centers, preschools, and after-school programs. It directly competes with Kindertales across enrollment, billing, parent communication, and attendance features, with similar mobile-app-driven UX.
• HiMama: HiMama provides childcare and early childhood education management software with parent communication, daily activity reports, and billing features. It targets a similar SMB and mid-market preschool customer base with overlapping product capabilities to Kindertales.
• Sandbox Software: Sandbox provides early childhood education management software with billing, attendance, and parent communication for child care centers. It serves a directly comparable customer base to Kindertales' preschool and childcare center customers.
• Kangarootime: Kangarootime provides childcare management software for daycare and preschool centers with billing, parent engagement, and tuition management. It targets a similar mid-market and multi-location customer profile with overlapping module-based product structure.

Broad incumbents

• Procare Solutions: Procare is a long-established, broad portfolio childcare management software provider serving centers of all sizes. It competes with Kindertales in billing, attendance, and parent engagement but operates as a much larger incumbent with broader product depth.
• Eleyo: Eleyo offers childcare management, registration, and billing software primarily for community programs, schools, and childcare organizations. It overlaps with Kindertales on enrollment, billing, and family engagement, particularly in community-based programs.

Emerging players

• illumine: illumine is a newer childcare management platform offering enrollment, billing, and parent communication tools. As an emerging player, it overlaps with Kindertales on core SaaS functionality but lacks the multi-location enterprise depth.
• Jackrabbit Technologies: Jackrabbit provides class management and billing software for children's activity centers, camps, and after-school programs. It overlaps with Kindertales Events and before/after-school program modules, particularly for camp and program-based operators.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kindertales
• LinkedInlinkedin.com/company/kindertales-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindertales