What Mindbox.cloud does

Mindbox.cloud is a Kazakhstan-domiciled marketing automation platform operating since 2006, headquartered in Almaty with a secondary office in Yerevan, Armenia, and a US entity (Mindbox USA LLC). The platform bundles a Customer Data Platform (CDP) with seven integrated tools covering email, SMS, web push, mobile push, in-app messaging, messenger campaigns (Telegram, VK, Viber, WhatsApp, OK, MAX), loyalty/processing, AI-driven product recommendations, and ad optimization via native Yandex Direct integration. Technical capabilities include ISO 27001:2013 certification, processing capacity of up to 2 million requests per minute with 300ms API response times, ML-powered retargeting and recommendation engines, and deployment flexibility via cloud or on-premises infrastructure.

The platform serves 800+ customers, primarily in Central Asia and the Caucasus, across mid-market and enterprise segments with a horizontal go-to-market approach. Revenue mechanics are subscription-based and denominated in Kazakhstani Tenge, with a Standard tier from 1,050,000 KZT/month (~$2,300) for mid-market and an Enterprise tier from 2,800,000 KZT/month (~$6,200) for large businesses and multi-brand groups. Add-on modules are priced at 10-170% of the base module, with usage-based overages on customer records, actions, messages, and order events, creating expansion revenue as data volumes grow. The go-to-market is sales-led: Implementation Consultants calculate ROI and demonstrate platform capabilities, a team of 42+ Success Managers handles integration and ongoing campaign work, and 16+ support managers staff a 5-minute-response chat. The company raised $13M in December 2021 (only disclosed financing event) and operates under founder-led ownership with no disclosed institutional investors.

Name

Mindbox.cloud

Legal name

Товарищество с ограниченной ответственностью Mindbox KZ (Майндбокс КЗ)

Website

https://mindbox.cloud

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindbox.cloud is a Kazakhstan-headquartered omnichannel marketing automation platform providing a Customer Data Platform, loyalty/processing, and AI-driven recommendations to 800+ mid-market and enterprise clients across Central Asia and the Caucasus on a subscription-plus-modules model.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

Keywords

• Marketing automation platform
• Customer data platform
• Omnichannel marketing software
• Loyalty program management
• Product recommendation engine

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription to Mindbox Service: Subscription-based revenue model with base module, extensions, additional modules, and additional services. Pricing based on customer count tiers with minimum monthly fee. Customers pay advance payment followed by monthly payments.
2. Base Module: Online access to Service via browser and API interface, data import/export, segmentation, trigger events, reports, initial setup, product training, and technical support. Priced by maximum customer count in database during billing period.
3. Additional Modules: Optional modules including Email campaigns (30% of base module), SMS (10%), Viber (10%), Web Push (10%), Site Personalization (45%), Media integration (20%), Product Recommendations (30%), Notifications/Messengers (30%), Loyalty/Processing (100-170%), Mobile Push (60-75%), In-App (30-35%), and Bots/Telegram/VK/Viber messaging.
4. Extensions (Overage Charges): Charges for exceeding base limits: customer records over 1.5M (0.07436 KZT each), customer actions over 150M (0.00347 KZT), sent messages over 150M (0.00347 KZT), segment transitions over 500M (0.00347 KZT), order actions over 25M (0.00991 KZT).
5. Test Environment: Separate testing environment for testing campaign settings, charged at 49,570 KZT plus 0.0744 KZT per test customer and 0.0064 KZT per test customer action.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Mindbox.cloud is an all-in-one marketing automation platform that combines a Customer Data Platform (CDP) with omnichannel communications, loyalty processing, AI-driven product recommendations, ML-based retargeting, and website personalization. It is sold as a subscription-based base module with optional add-on modules covering email, SMS, web push, mobile push, in-app, messenger bots (Telegram, VK, Viber), lead-gen forms, surveys, quizzes, and ad optimization. The platform is offered in Standard and Enterprise tiers with cloud or on-premises deployment.

Product overview

Mindbox.cloud is a comprehensive omnichannel marketing automation platform structured as a platform-plus-modules architecture. The core platform provides a Customer Data Platform (CDP) for unified 360° customer profiles, segmentation, behavioral tracking, A/B testing, and cross-channel analytics across digital and physical retail touchpoints. Additional communication modules cover email, SMS, web push, mobile push/In-App, and messenger channels (Telegram, VK, Viber, WhatsApp, OK, MAX). Specialized modules include loyalty and processing, bot automation, media/advertising integration, lead generation forms, surveys, quiz selectors, and AI-powered product recommendations and ML retargeting. The platform supports both cloud and on-premises deployment, offers comprehensive API access, and is ISO 27001 certified for information security.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindbox.cloud Marketing Automation Platform Comprehensive omnichannel marketing automation platform offered as a subscription to mid-market and enterprise businesses, providing a unified Customer Data Platform, segmentation, A/B testing, trigger-based campaigns, loyalty processing, product recommendations, ML retargeting, and website personalization across Email, SMS, Viber, Web Push, Mobile Push, In-App, Telegram, VK and other messengers.
• Customer Data Platform (CDP) Core customer data platform providing unified 360-degree customer profiles, segmentation, A/B tests, and reporting across online and offline channels. Supports multi-brand configurations for 2+ brands with separate data isolation.
• Loyalty and Processing Module Omnichannel bonus system with promo codes, promotion prioritization, gift cards, loyalty card identification at checkout and in cart, point accumulation and redemption, card issuance/replacement, and customer personal account functionality for retailers running loyalty programs.
• ML Retargeting Machine learning-based retargeting module that calculates purchase probability for each user and transmits data to advertising cabinets for optimized ad targeting across platforms.
• Product Recommendations Manual and automatic AI-powered product recommendation algorithms based on customer preferences and behavior, delivering personalized product suggestions via website widgets.
• Yandex Direct Ad Optimization Native integration module optimizing advertising on real purchases, accounting for cancellations and returns from offline, mobile, and website sources through Yandex Direct.
• Bots and Messenger Distributions Bot constructor and messenger distribution module for Telegram, VK, and Viber enabling automated bot interactions and marketing campaigns through these messaging platforms.

Quantifiable outcome

• Up to 2M requests per minute handling capacity for high-traffic periods
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered infrastructure, support and monitoring.

• Microsoft AzureinfrastructureTechnology or IntegrationCloud infrastructure provider used for hosting the Mindbox Service. Mentioned in SLA documentation as an external service whose interruptions do not constitute incidents.
• IntercomsupportTechnology or IntegrationCustomer communication tool used for support interactions. Mentioned in SLA as a communication channel for incident reporting.
• New RelicmonitoringTechnology or IntegrationMonitoring system used to monitor Mindbox Service performance and detect incidents.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Bloomreach: Combines a CDP with personalized marketing, merchandising, and content — overlapping with Mindbox's CDP + personalization + recommendation engine stack for retail and e-commerce.
• Iterable: Cross-channel marketing automation platform with CDP, AI-driven personalization, and omnichannel orchestration. Closely aligned with Mindbox on product architecture (CDP + AI/ML + omnichannel messaging).
• Braze: Customer engagement platform combining CDP, real-time personalization, and orchestration across email, push, SMS, in-app, and messengers — directly comparable to Mindbox's omnichannel + AI capabilities.
• Klaviyo: E-commerce-focused CDP and marketing automation platform with strong segmentation and personalization features. Comparable to Mindbox in retail customer base and AI-driven campaign orchestration.
• Emarsys (SAP): Enterprise omnichannel customer engagement platform now part of SAP. Comparable to Mindbox Enterprise tier on AI-driven personalization, loyalty, and omnichannel orchestration.

Regional players

• Sendsay: Russian/CIS marketing automation and CDP platform. Closest regional peer, competing head-to-head with Mindbox in CIS markets with overlapping email/SMS/Viber/Telegram capabilities.
• Altcraft: Russia-rooted omnichannel marketing automation platform with CDP, messengers, and push. Comparable as a CIS-direct competitor in the same customer segments Mindbox serves.

Broad incumbents

• Salesforce Marketing Cloud: Global leader in marketing automation and CDP, offering omnichannel campaign management, segmentation, and personalization. Comparable as the broad incumbent Mindbox competes against when enterprises standardize on a global martech suite.
• HubSpot: All-in-one inbound marketing, CRM, and automation platform. Comparable to Mindbox's all-in-one positioning (CDP + messaging + loyalty) for mid-market and enterprise customers.
• Oracle Responsys: Enterprise B2C omnichannel marketing orchestration suite within Oracle CX. Comparable to Mindbox Enterprise tier for large multi-brand deployments with SLA-grade requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindbox-cloud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindbox.cloud