OneTwenty
OneTwenty is a London-based, vertically integrated digital sports fandom platform that acquires and scales sports media assets across football, racing, and darts. It serves 600+ iGaming operator partners worldwide through digital media, commerce, and community products.
- Company typePrivate
- Founded2020
- HeadquartersWaterford, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OneTwenty does
OneTwenty is a privately held digital sports fandom platform, headquartered in London with operational roots in Waterford, Ireland, and offices in Manchester, Dublin, Marbella, and Malta. The company acquires and scales digital sports assets across three core product areas: Sports Media (a portfolio of digital sports media brands delivering 100M+ annual fan interactions across football, racing, and darts), Commerce (collectibles, merchandise, and creator-led product drops), and The GamePlan (the internal platform for acquiring and scaling those digital sports properties). Its stated ambition is to become Europe's most vertically integrated digital sports fandom platform, owning the fan relationship from engagement through transaction.
The business operates a B2B enterprise field sales model, serving 600+ iGaming operator partners worldwide by delivering qualified traffic, fan engagement, and conversions through search, social, and direct channels. Revenue mechanics are split between advertising/lead generation on the Sports Media side and transaction-based commerce on the Commerce side. The company reports having delivered over $1 billion in cumulative revenue to its operator partners, and monetises its own fan relationship through commercial arrangements with those operators. The company does not disclose its own revenue figures.
Since founding in 2020 (per company history; firmographic data indicates 2016), OneTwenty has pursued an active buy-and-build strategy, completing five acquisitions across the UK and Sweden. In June 2023 it secured £9.5 million in private equity funding from ThinCats to continue this consolidation, followed by its fifth acquisition in August 2023. Headcount is in the 51–100 range and the company operates as a remote-first organisation across multiple European jurisdictions.
OneTwenty firmographics
Firmographics- Name
- OneTwenty
- Legal name
- OneTwenty
- Website
- https://onetwentygroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OneTwenty is a London-based, vertically integrated digital sports fandom platform that acquires and scales sports media assets across football, racing, and darts. It serves 600+ iGaming operator partners worldwide through digital media, commerce, and community products.
- Ownership category
- akta.pro rank
OneTwenty industry classification
Industry- Product category
- Digital Sports Media & Fan Engagement Platform
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI)
Keywords
Where OneTwenty is headquartered
LocationHeadquarters
- HQ city
- Waterford
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
OneTwenty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain
Revenue model
- Sports Media: Through portfolio of digital sports brands delivering fan interactions across search, social, and direct channels. Generates revenue by delivering traffic and conversions to 600+ operator partners worldwide.
- Commerce: Through growing portfolio of commerce brands and platforms focusing on high-affinity verticals including collectibles, merchandise, and creator-led product drops where fan passion translates into purchase behaviour.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
OneTwenty product offering
Product offeringCore offering
OneTwenty is a vertically integrated digital sports fandom platform that acquires and scales digital sports assets across three core product areas: Sports Media (a portfolio of digital sports brands delivering 100M+ fan interactions annually across football, racing, and darts), Commerce (brands and platforms selling collectibles, merchandise, and creator-led product drops), and The GamePlan (the strategic acquisition and scaling platform). Revenue is generated by routing engaged sports fan traffic to 600+ iGaming operator partners worldwide and through direct e-commerce transactions.
Product overview
OneTwenty is a vertically integrated digital sports fandom platform that operates across media, commerce, and community. The platform is structured around three core product areas: Sports Media (digital sports media brands delivering fan interactions), Commerce (brands and platforms for collectibles, merchandise, and creator-led product drops), and The GamePlan (the strategic platform for acquiring and scaling digital sports assets). Together, these components enable the company to own the fan relationship and monetise transactions across the sports fan lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Media A portfolio of digital sports media brands delivering hundreds of millions of fan interactions annually across multiple sports verticals (Football, Racing, Darts) and international markets. Engages millions of fans each month through search, social, and direct channels and routes traffic/conversions to 600+ operator partners.
- Commerce A portfolio of commerce brands and platforms focused on high-affinity verticals where fan passion translates into purchase behaviour, including collectibles, merchandise, and creator-led product drops. Sells directly to sports fans and collectors.
- The GamePlan The company's strategic platform for acquiring and scaling digital sports assets that capture fan attention, deepen engagement, and monetise intent across media, commerce, and community.
Quantifiable outcome
- $1B+ in revenue delivered to operator partners
- +3 more outcomes
Companies that use OneTwenty
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
OneTwenty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OneTwenty partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
OneTwenty competitors and assessment
Company assessmentDirect peers
- Oddschecker: UK sports odds-comparison and content platform with deep operator partnerships, focused on converting sports audiences into betting sign-ups — directly comparable to OneTwenty's search-and-social fan-acquisition funnel.
- Better Collective: Stockholm-listed sports digital media and affiliate marketing group that delivers qualified traffic to sportsbook operators across multiple verticals — the closest publicly-traded analogue to OneTwenty's sports-media-for-iGaming model.
- XLMedia: Digital media group owning sports, gaming, and personal finance assets that generate performance-based marketing revenue (CPL/CPA) from online gambling and consumer finance advertisers.
- Gambling.com Group: Performance marketing and media company specialising in online sports betting and gambling customer acquisition through branded content and comparison sites, serving operators in regulated markets.
- Catena Media: Listed affiliate and lead-generation business for the online gambling industry, operating a portfolio of sports and casino comparison/media brands that drive player acquisition for operators globally.
- Raketech: Maltese-headquartered affiliate marketing operator in iGaming and sports betting, monetising sports and casino audiences via SEO-driven content and comparison platforms for operator partners.
Broad incumbents
- Minute Media: Global sports media and technology platform owning Sports Illustrated, The Players' Tribune and FanSided — relevant comparable for the digital sports media-to-commerce model at much larger scale.
- Sportradar: Listed sports data and content company providing odds, data feeds, and media solutions to operators, leagues, and media partners — a broader incumbent operating across the sports-fandom ecosystem OneTwenty targets.
- LiveScore Group: Owner of LiveScore and Virgin Bet, operating a large-scale sports media and betting operator network that monetises the same football-and-racing fan attention OneTwenty targets.
Emerging players
- Planet Sport: UK-based multi-vertical sports media and content business covering football, cricket, rugby, and golf, building digital audience and commerce assets comparable to OneTwenty's media-to-commerce vertical integration.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OneTwenty social profiles
Digital presenceOneTwenty financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneTwenty leadership team
Management profileNumber of profiles
OneTwenty subsidiaries and ownership
Company hierarchySubsidiaries3 records
OneTwenty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneTwenty M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneTwenty
What does OneTwenty do?
OneTwenty is a vertically integrated digital sports fandom platform that acquires and scales digital sports assets across three core product areas: Sports Media (a portfolio of digital sports brands delivering 100M+ fan interactions annually across football, racing, and darts), Commerce (brands and platforms selling collectibles, merchandise, and creator-led product drops), and The GamePlan (the strategic acquisition and scaling platform). Revenue is generated by routing engaged sports fan traffic to 600+ iGaming operator partners worldwide and through direct e-commerce transactions.
Is OneTwenty a public or private company?
OneTwenty is a private company. It is classified as private equity controlled and is currently operating.
When was OneTwenty founded?
OneTwenty was founded in 2020. It employs 51 to 100 people.
Where is OneTwenty based?
OneTwenty is headquartered in Waterford, Ireland, in the Europe region.
How does OneTwenty make money?
Two revenue lines are on record. Sports Media is the primary driver. The others are commerce.
Who are OneTwenty's main competitors?
Direct peers on record are Oddschecker, Better Collective, XLMedia, Gambling.com Group, Catena Media and Raketech. Broad incumbents are Minute Media, Sportradar and LiveScore Group. Planet Sport is listed as an emerging player.
Does OneTwenty have an API?
No public API is recorded for OneTwenty.
What industry is OneTwenty in?
OneTwenty's product category is Digital Sports Media & Fan Engagement Platform. Its primary akta.pro industry code is MPAEAHAI, Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces). Its NAICS code is 7132 and its SIC code is 7990.