Collab Asia
Collab Asia (Pinball) is a Singapore-based APAC digital creator network and influencer marketing agency connecting 3,000+ creators with 200+ brand clients across 8 regional offices, managing influencer campaigns, social media marketing, media advertising, and cross-border China distribution.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Collab Asia does
Collab Asia (operating commercially as Pinball) is a Singapore-headquartered, privately held digital creator network and influencer marketing agency founded in 2017. The company operates a two-sided platform that connects more than 3,000 content creators with over 200 brand clients across the Asia-Pacific region, managing 1,500+ YouTube channels, an 880,000-asset content library, 23 billion monthly network views, and a combined 2 billion followers across platforms. Its headquarters are in Singapore, with seven additional offices in Seoul, Tokyo, Shanghai, Jakarta, Manila, Kuala Lumpur, and Bangkok, plus localized sub-brands (collabkorea.com, collabjapan.com, collabchina.com).
Collab Asia firmographics
Firmographics- Name
- Collab Asia
- Legal name
- Pinball
- Website
- https://collabasia.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Collab Asia (Pinball) is a Singapore-based APAC digital creator network and influencer marketing agency connecting 3,000+ creators with 200+ brand clients across 8 regional offices, managing influencer campaigns, social media marketing, media advertising, and cross-border China distribution.
- Ownership category
- akta.pro rank
Where Collab Asia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
Collab Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Services: Managed influencer marketing services connecting brands with digital creators for campaigns
- Brand Partnership Management: Strategic marketing partnerships with brands for content creation and distribution
- Social Media Marketing: Creating and executing social media strategies for brand growth
- Media Advertising: Serving advertisements to target audiences across platforms
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Collab Asia product offering
Product offeringCore offering
Collab Asia (operating as Pinball) is a full-service digital creator network and influencer marketing agency that connects brands with over 3,000 content creators across the Asia-Pacific region. The company delivers brand strategy, influencer marketing, social media marketing, and media advertising services, supported by 8 regional offices and managing 1,500+ YouTube channels, 880,000+ content assets, and specialized China distribution capabilities for Greater China market access.
Product overview
Collab Asia (operating as Pinball) is a full-service digital creator network and influencer marketing agency that operates as a unified platform connecting brands with over 3,000 content creators across the Asia-Pacific region. The company offers an integrated suite of services including Brand Strategy, Influencer Marketing, Social Media Marketing, and Media Advertising, supported by 7-8 regional offices across APAC. The platform manages 1,500+ YouTube channels, generates 23 billion monthly views, reaches 2 billion followers, and maintains a library of 880,000+ video and music content assets. Additionally, the company provides specialized China Distribution Services to help international creators access the Greater China market through platforms such as Bilibili, Douyin, Weibo, and iQIYI.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services Strategic marketing planning and end-to-end campaign execution serving as a strategic marketing partner for brands and agencies seeking to build impactful stories and reach audiences.
- Influencer Marketing Services
- Social Media Marketing Services
- Media Advertising Services
- China Distribution Services
- Creator Solutions
Quantifiable outcome
- 23 billion monthly views across network
- +3 more outcomes
Companies that use Collab Asia
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Collab Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Collab Asia partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Collab Asia competitors and assessment
Company assessmentDirect peers
- IZEA: Publicly-traded influencer marketing technology and services company serving brands with managed and self-service offerings. Comparable business model to Pinball's blended services-plus-media approach.
- Captiv8: Influencer marketing platform combining a creator marketplace with managed services and measurement. Direct competitor to Pinball for brand-side campaign management spend.
- AnyMind Group: Tokyo-headquartered marketing, monetization and creator-economy platform operating across APAC with creator-network and influencer marketing capabilities. Highly comparable on geography, scale and full-service agency-plus-tech positioning.
- Aspire (formerly AspireIQ): Leading global influencer marketing platform connecting brands with creators via managed services and SaaS tooling. Direct competitor to Pinball's brand-side influencer offering across APAC and global markets.
- CreatorIQ: Enterprise influencer marketing platform serving global brands with creator discovery, campaign management and analytics. Closely comparable to Pinball's enterprise brand solutions and multi-market execution model.
- Upfluence: Influencer marketing platform with managed services for brands and an affiliate/creator marketplace. Comparable to Pinball in offering both creator sourcing and campaign execution for enterprise clients.
Regional players
- CyberAgent: Japanese digital advertising and internet services conglomerate operating influencer marketing, media and creator businesses across Japan and APAC. Comparable on regional density and full-stack media capabilities, though much broader in scope.
- FreakOut Holdings: Tokyo-listed digital advertising technology group operating across APAC with programmatic, social and influencer marketing offerings. Comparable as a regional full-service digital marketing competitor with APAC reach.
Broad incumbents
- Publicis Groupe: Global advertising and marketing services holding group with influencer, social, and content production capabilities via agencies such as Digitas and Leo Burnett. Comparable as a broad incumbent that enterprise brands may choose over specialist APAC MCNs.
- WPP (GroupM): Largest global advertising holding company with influencer and content marketing capabilities embedded across GroupM agencies. Competes for the same enterprise brand budgets as Pinball but at vastly greater scale and across all media channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Collab Asia social profiles
Digital presenceCollab Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collab Asia leadership team
Management profileNumber of profiles
Profiles6 records
Collab Asia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collab Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collab Asia
What does Collab Asia do?
Collab Asia (operating as Pinball) is a full-service digital creator network and influencer marketing agency that connects brands with over 3,000 content creators across the Asia-Pacific region. The company delivers brand strategy, influencer marketing, social media marketing, and media advertising services, supported by 8 regional offices and managing 1,500+ YouTube channels, 880,000+ content assets, and specialized China distribution capabilities for Greater China market access.
Is Collab Asia a public or private company?
Collab Asia is a private company. It is classified as venture growth investor backed and is currently operating.
When was Collab Asia founded?
Collab Asia was founded in 2017. It employs 51 to 100 people.
Where is Collab Asia based?
Collab Asia is headquartered in Singapore, Singapore, in the Asia region.
How does Collab Asia make money?
Four revenue lines are on record. Influencer Marketing Services are the primary driver. The others are brand Partnership Management, social Media Marketing and media Advertising.
Who are Collab Asia's main competitors?
Direct peers on record are IZEA, Captiv8, AnyMind Group, Aspire (formerly AspireIQ), CreatorIQ and Upfluence. Regional players are CyberAgent and FreakOut Holdings. Broad incumbents are Publicis Groupe and WPP (GroupM).
Does Collab Asia have an API?
No public API is recorded for Collab Asia.