What TrustUp does

TrustUp is a Belgian-headquartered two-sided marketplace platform founded in 2016 that connects homeowners with verified construction and renovation professionals across 40+ trade categories, including roofing, insulation, plumbing, heating, electricity, painting, and exterior work. The platform operates on the consumer side through TrustUp.be (and TrustUp.fr for France), where homeowners can search by trade and location, browse verified professionals with an average rating of 4.8/5 across 60,000+ reviews, and submit quote requests — the company reports 2,397 quote requests per 24 hours. TrustUp differentiates itself through a rigorous professional verification process covering financial health, manager history, and social/fiscal debt, and explicitly does not charge consumers or resell their data. The company reported 160,000 monthly users and 26,397 registered professionals as of the source snapshot.

The business model is freemium for consumers and subscription-based for professionals. On the professional side, TrustUp Pro is a paid membership product that bundles lead generation from quote requests with operational SaaS tools, including invoicing and quote management software and website creation services. GTM combines a product-led growth approach (self-serve search and quote requests on the consumer platform) with sales-led acquisition of tradespeople onto TrustUp Pro. Marketing is driven primarily by SEO-optimized city and category pages and a content blog of renovation pricing guides. The company operates from Loncin (Liège), Belgium, employs 51-100 people, and has expanded from Belgium into France. In January 2025, TrustUp closed a €5.17M funding round led by Rise PropTech with Brick & Mortar Ventures, Investsud, and Meusinvest (Noshaq) participating.

Name

TrustUp

Legal name

TrustUp

Website

https://trustup.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

TrustUp is a Belgian two-sided marketplace connecting homeowners with verified construction and renovation professionals across 40+ trade categories, serving 160,000 monthly users and 26,397 pros. It earns subscription revenue from tradespeople via TrustUp Pro, a SaaS suite bundling lead generation, invoicing, and website tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. TrustUp Pro Subscription for Professionals: Construction and renovation professionals pay for TrustUp Pro membership to access lead generation, client quote requests, business management tools, invoicing software, and website creation services.
2. Consumer Platform (Free for Homeowners): Free platform for homeowners to search, compare, and connect with verified professionals. No commission charged to consumers for using the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

TrustUp operates a two-sided marketplace connecting Belgian homeowners with verified construction and renovation professionals across 40+ trade categories. The consumer side (TrustUp.be) is free and lets users search by trade and location, request quotes, and access renovation guides, while the professional side (TrustUp Pro) is a paid subscription offering lead generation, invoicing/quote software, and website creation tools for tradespeople.

Product overview

TrustUp operates a two-sided marketplace platform connecting homeowners with verified construction and renovation professionals in Belgium. The core offering includes TrustUp.be for consumers seeking contractors, and TrustUp Pro for professionals providing business management tools (invoicing software, website creation). The platform covers 40+ construction trade categories including roofing, insulation, heating, plumbing, electricity, painting, and exterior work. A complementary blog provides renovation guides. The platform emphasizes verified professionals through financial and background checks.

Differentiator

Problem solved

Functional benefit

Brands

• TrustUp Pro: Professional-facing platform offering business management tools for tradespeople including invoicing software, website creation, and lead generation for construction and building professionals.

Products and services

• TrustUp.be (Consumer Marketplace) Free consumer-facing marketplace for Belgian homeowners to search verified construction and renovation professionals by trade and location, request quotes, and access renovation guides.
• TrustUp Pro (Professional Subscription) Monthly subscription portal for artisans and construction businesses providing inbound leads from quote requests, invoicing and quote software, and website creation tools.
• TrustUp.fr (France Marketplace) French-language consumer marketplace for finding verified construction and renovation professionals in France, extending the TrustUp platform outside Belgium.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Werkspot: Leading Dutch marketplace connecting homeowners with verified construction and renovation professionals. Closest geographic and model peer to TrustUp: similar two-sided marketplace, subscription model for pros, country-focused.
• MyBuilder: UK-based online marketplace where homeowners post jobs and reviewed tradespeople submit quotes. Highly comparable to TrustUp's quote-driven model with verified professional base.
• Checkatrade: UK directory/marketplace of vetted tradespeople with strong consumer trust branding. Comparable to TrustUp through vetted professional listings, consumer reviews, and subscription monetization.
• ProntoPro: Italy-headquartered home services marketplace connecting consumers with local professionals across multiple trade categories. Directly comparable business model and continental European footprint.

Broad incumbents

• Houzz: Global home renovation platform combining inspiration content, professional directory, and marketplace features. Broad incumbent with overlapping professional-listing functionality though much larger and more design-led.
• Angi (Angie's List): US-listed home services marketplace and lead generation platform for local professionals. Operates a similar pros-join-and-pay model at much greater scale and broader category coverage.
• TaskRabbit: Task- and handyman-focused marketplace owned by IKEA/Ingka. Overlaps with TrustUp on home services but focuses on smaller tasks and on-demand labor rather than verified trades.

Regional players

• Hipages: Australia's leading marketplace connecting consumers with tradies, with subscription model for professionals. Comparable two-sided model with regional (non-European) focus.
• HomlyYou (Loggia / 360Travaux): French home services marketplace connecting homeowners with local artisans. Relevant comparable given TrustUp's France expansion ambitions, though smaller and less mature.

Emerging players

• Bazify: Belgium-based home improvement professional directory and lead-gen platform. Direct geographic overlap with TrustUp and overlapping trade professional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trustup_be
• Facebookfacebook.com/trustup.be
• LinkedInlinkedin.com/company/trustup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustUp