Marmalade

What Marmalade does

Marmalade is an Australian invoice payments platform that enables small and medium businesses to cash-in unpaid invoices and receive payment within 24 hours for a one-time transaction fee, rather than borrowing or using traditional debtor finance. The company's core product, Payments on Demand, integrates directly with the three dominant Australian SMB cloud accounting platforms - Xero, MYOB, and QuickBooks - pulling invoices into Marmalade, then disbursing payment via OSKO real-time payment rails while taking on customer insolvency risk. Pricing is risk-based: a star rating system segments customers into five fee bands from 2.50% to 4.99% of invoice value based on the probability of non-payment, with the highest-rated tier reserved for large public companies and government bodies. Marmalade also operates the Marmalade Rewards program, a B2B loyalty layer in which customers of Marmalade-using SMBs earn M-Coin (convertible to Qantas or Velocity airline points) when they pay invoices on time, creating a secondary engagement loop with the SMB's end-customers.

Marmalade's business model is a pure transaction-fee revenue model: the company charges a fee only when a business chooses to cash-in an invoice, with no lock-in contracts, no monthly interest, and no fees when invoices are paid normally. GTM combines product-led growth via accounting-software marketplace listings (Xero, MYOB, QuickBooks app stores) with inside-sales specialist consultation for higher-value prospects, targeting Australian SMBs with annual revenue above AU$100,000 across nine named verticals including Labour Hire, Traffic Management, Construction, Manufacturing, and Services - segments characterized by weekly wage obligations and 30-60 day receivable cycles. The platform has onboarded 32.4K businesses and processed AU$1.4B in cumulative payments since launch.

The company was founded in 2020 and built in partnership with Paloma, Australasia's venture studio, which remains an investor. Leadership draws on Afterpay alumni: CEO Luke Trickett is described as an early Afterpay investor, while COO Richard Johnson joined from Afterpay's global data, analytics and risk function. The company has raised over AU$32M total, including a AU$16M round in March 2024 led by Blue Stamp Company with Paloma Capital participation. The platform targets AU$1B in 2024 payment volume, holds SOC 2 Type 2 certification, and is single-geography (Australia) with no current revenue or ARR disclosed publicly.

Name

Marmalade

Legal name

Marmalade Australia Pty Ltd

Website

https://marmalade.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Marmalade is an Australian invoice payments platform enabling SMBs to cash-in unpaid invoices and receive payment within 24 hours for a one-time transaction fee. It integrates with Xero, MYOB, and QuickBooks and serves 32.4K businesses across labour-intensive verticals with risk-based pricing.

Ownership category

akta.pro rank

Product category

SMB Invoice Payments and Working Capital

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

akta.pro secondary industries

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Merchant Services Aggregators & SMB Acquirers (FSAMABAK)

Keywords

• Invoice payment platform
• Early payment financing
• SMB cash flow management
• Accounts receivable automation
• Transaction-based fintech

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Invoice Payment Fees: Marmalade charges a single one-time fee per invoice when a business chooses to have that invoice paid early. The fee is based on the customer's star rating, ranging from 2.5% to 4.9% of the invoice value. No fees are charged when invoices are paid normally through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Marmalade is an Australian invoice payments platform that allows SMBs to cash-in unpaid invoices and receive same-day payment within 24 hours for a single one-time fee, without taking on debt, lock-in contracts, or personal guarantees. The platform integrates directly with Xero, MYOB, and QuickBooks and processes payments in real time via OSKO. An optional loyalty add-on, Marmalade Rewards, lets businesses issue M-Coin to their customers which can be converted into Qantas Points or Velocity Points.

Product overview

Marmalade is an Australian invoice payment platform offering a single unified core product called Payments on Demand, which allows SMBs to get paid early on their unpaid invoices for a one-time fee without borrowing, debt, or personal guarantees. The platform integrates directly with cloud accounting software (Xero, MYOB, QuickBooks) and processes payments in real-time using OSKO. As an add-on, Marmalade offers the Marmalade Rewards loyalty program where customers earn M-Coin for paying invoices, which can be converted to airline loyalty points (Qantas or Velocity). The company positions itself as a non-debt alternative to traditional invoice finance and loans.

Differentiator

Problem solved

Functional benefit

Products and services

• Payments on Demand Core invoice payment platform that enables Australian SMBs to cash-in unpaid invoices and receive payment within 24 hours for a single one-time fee. Requires no application, no lock-in contract, no property security, and no fees unless the user chooses to get paid early. Integrates with Xero, MYOB, and QuickBooks and processes payments in real time via OSKO.
• Marmalade Rewards with M-Coin Loyalty program that lets businesses issue M-Coin rewards to their customers every time they pay invoices through Marmalade. M-Coin converts at 2:1 into Qantas Business Rewards Points or Virgin Australia Business Flyer (Velocity) Points, encouraging faster customer payments.

Quantifiable outcome

• 32.4K businesses use Marmalade for invoice payments
• +8 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, strategic and supporting.

• PalomacoreStrategic or Co-development PartnerAustralasia's leading venture studio that partnered to build Marmalade. Paloma helped with product development in addition to funding the business. Two former Paloma tech team members joined the Marmalade team including Head of Technology & Engineering and a Senior Software Engineer.
• XerocoreTechnology or IntegrationCloud accounting platform integration enabling seamless invoicing. Marmalade connects to Xero to pull invoices and enable early payment. Available on Xero app marketplace.
• MYOBcoreTechnology or IntegrationCloud accounting platform integration enabling seamless invoicing. Marmalade connects to MYOB to pull invoices and enable early payment.
• QuickBookscoreTechnology or IntegrationCloud accounting platform integration enabling seamless invoicing. Marmalade connects to QuickBooks to pull invoices and enable early payment.
• CuscalstrategicTechnology or IntegrationPayment partner providing payment speed, simplicity and transparency. Part of the experienced ecosystem of payment partners.
• ZeptostrategicTechnology or IntegrationPayment partner providing payment speed, simplicity and transparency. Part of the experienced ecosystem of payment partners.
• WestpacstrategicTechnology or IntegrationBanking partner providing payment infrastructure. Part of the experienced ecosystem of payment partners.
• NABstrategicTechnology or IntegrationBanking partner providing payment infrastructure. Part of the experienced ecosystem of payment partners.
• Global PaymentsstrategicTechnology or IntegrationPayment partner providing payment speed, simplicity and transparency. Part of the experienced ecosystem of payment partners.
• Creditor WatchsupportingTechnology or IntegrationCustomer risk assessment partner providing timely and insightful data about customers to support decision-making.
• FirstAMLsupportingTechnology or IntegrationAML/KYC compliance partner providing identity verification and anti-money laundering services.
• Qantas Business RewardssupportingGTM or Marketing PartnerRewards conversion partner enabling M-Coin to be converted to Qantas Points (2 M-Coin for 1 Qantas Point). Rewards program encourages faster customer payments.
• Virgin Australia Business FlyersupportingGTM or Marketing PartnerRewards conversion partner enabling M-Coin to be converted to Velocity Points (2 M-Coin for 1 Velocity Point). Rewards program encourages faster customer payments.
• AssuranceLabsupportingTechnology or IntegrationSOC 2 audit partner providing modern audit approach and expert guidance to implement robust systems and controls meeting highest trust and compliance standards.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OptiPay: Australian invoice advance and cash flow platform providing SMBs with early payment on outstanding invoices. Direct competitor to Marmalade in the same Australian invoice-finance niche with comparable per-invoice fee model.
• Earlytrade: Australian construction-focused payment platform that accelerates payment to subcontractors and suppliers on construction projects. Closely comparable to Marmalade on product mechanics and overlapping on the construction vertical.
• Banjo Capital: Australian invoice financing and debtor finance provider focused on SMBs across construction, transport, and manufacturing. Competes with Marmalade by offering invoice discounting lines against outstanding receivables.

Broad incumbents

• Scottish Pacific: One of Australia's largest specialist debtor finance and invoice discounting providers, serving SMBs and mid-market. A broader incumbent offering full debtor finance products with deeper balance-sheet funding capacity than Marmalade.
• Prospa: Leading Australian online small business lender offering term loans and lines of credit. Competes for the same SMB wallet with traditional debt products, representing the alternative Marmalade explicitly positions against.
• Plenti: ASX-listed Australian consumer and SMB lending platform offering asset finance and personal loans. A broader incumbent credit platform overlapping with Marmalade's SMB financing use cases.
• Stripe Capital: Working capital product embedded within Stripe's global payments platform, offering SMBs cash advances against future sales. A much larger incumbent demonstrating how global payment platforms can extend into SMB working capital.

Emerging players

• Beforepay: Australian earned-wage-access platform giving workers early access to accrued wages. Adjacent cash-flow solution with comparable instant-payout UX but focused on consumer/employee wages rather than B2B invoices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marmalade-group
• Facebookfacebook.com/withmarmalade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmalade