MindLabs
MindLabs was a London-based mental wellness startup developing an app-based platform with planned hardware biofeedback integration. It served individual consumers seeking mental health support, raised approximately $5.2 million in seed funding, and was acquired by Academy Plus Group Ltd in 2026.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MindLabs firmographics
Firmographics- Name
- MindLabs
- Website
- https://wearemindlabs.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- MindLabs was a London-based mental wellness startup developing an app-based platform with planned hardware biofeedback integration. It served individual consumers seeking mental health support, raised approximately $5.2 million in seed funding, and was acquired by Academy Plus Group Ltd in 2026.
- Ownership category
- akta.pro rank
MindLabs industry classification
Industry- Product category
- Digital Mental Health & Wellness
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where MindLabs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MindLabs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- App-Based Mental Health Services: Revenue generated through mobile application delivering mental health and wellness services to end consumers
Go-to-market motion2 records
Distribution channels1 record
MindLabs product offering
Product offeringCore offering
MindLabs operates a live mental health platform delivered through a mobile application, providing on-demand mental wellness content and services to individual consumers. The offering combines app-based wellness experiences with planned hardware integration that uses biofeedback and sensor data to personalize mental health sessions and track user wellbeing.
Differentiator
Problem solved
Functional benefit
Products and services
- MindLabs App A mobile application delivering live mental health and wellness services to individual consumers, with planned integration of physical hardware devices to enable biofeedback-driven personalization of the wellness experience.
Companies that use MindLabs
Customer profileSegments1 record
Ideal customer profiles1 record
MindLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MindLabs partnerships and signals
Strategic signalScale indicators2 records
MindLabs competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the leading direct-to-consumer meditation and mental wellness subscription app. It competes head-to-head with MindLabs for the same consumer mindshare, app-store placement and subscription D2C dollars.
- Headspace: Headspace is a direct competitor offering guided meditation, mindfulness and mental health content via a mobile subscription app — the closest analogue to MindLabs' app-first, consumer mental wellness positioning.
- BetterHelp: BetterHelp operates the largest online mental health therapy platform, selling recurring subscriptions to live (human-delivered) counselling. MindLabs' 'live mental health platform' positioning sits directly adjacent to and competes for the same consumer mental health subscription wallet.
- Talkspace: Talkspace is a subscription-based online therapy platform combining asynchronous messaging with live therapist sessions — a structurally similar live mental health subscription model that MindLabs was building toward.
Emerging players
- Woebot Health: Woebot delivers AI-driven conversational mental health support via an app. It overlaps with MindLabs' app-based, personalisation-led mental wellness experience but focuses on automated rather than live human care.
- Meditopia: Meditopia is a subscription meditation and mental wellness app with localised content across EMEA and emerging markets. It is comparable to MindLabs as a regional consumer subscription mental wellness app competing for the same overseas app-store user.
- Simple Habit: Simple Habit is a consumer meditation and mental wellness subscription app. It competes in the same horizontal, D2C app category MindLabs targets, offering guided audio content on a recurring subscription.
- Sanvello: Sanvello offers an on-demand mental health app combining self-guided content, peer community and coaching. It is comparable to MindLabs as a hybrid app + live/coaching mental wellness subscription.
Broad incumbents
- Lyra Health: Lyra Health is a scaled mental health benefits platform combining live therapy, coaching and digital self-care tools. MindLabs' planned integration of live mental health services with an app-based delivery layer is conceptually similar to Lyra's blended model.
Regional players
- MyPossibleSelf: MyPossibleSelf is a UK-based mental wellness app originally spun out of the NHS. It is directly comparable as a London-rooted, UK-focused consumer mental wellness app and partial MindLabs substitute in the same home geography.
Market position
Customer concentration
MindLabs social profiles
Digital presenceMindLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindLabs leadership team
Management profileNumber of profiles
Profiles2 records
MindLabs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindLabs
What does MindLabs do?
MindLabs operates a live mental health platform delivered through a mobile application, providing on-demand mental wellness content and services to individual consumers. The offering combines app-based wellness experiences with planned hardware integration that uses biofeedback and sensor data to personalize mental health sessions and track user wellbeing.
Is MindLabs a public or private company?
MindLabs is a private company. It is classified as venture growth investor backed and is currently acquired.
When was MindLabs founded?
MindLabs was founded in 2020. It employs 1 to 10 people.
Where is MindLabs based?
MindLabs is headquartered in London, United Kingdom, in the Europe region.
How does MindLabs make money?
One revenue line is on record: app-Based Mental Health Services.
Who are MindLabs's main competitors?
Direct peers on record are Calm, Headspace, BetterHelp and Talkspace. Emerging players are Woebot Health, Meditopia, Simple Habit and Sanvello. Lyra Health is listed as a broad incumbent. MyPossibleSelf is listed as a regional player.
Does MindLabs have an API?
No public API is recorded for MindLabs.
What industry is MindLabs in?
MindLabs's product category is Digital Mental Health & Wellness. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 621330 and its SIC code is 7372.