My Possible Self
My Possible Self is a UK-based mental health app that delivers clinically certified, CBT-based self-help modules, mood tracking and personalised insights to adults aged 18 and above, with a freemium consumer subscription and a separate B2B workplace offering licensed to UK employers.
- Company typePrivate
- Founded2009
- HeadquartersHarrogate, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What My Possible Self does
My Possible Self Limited is a UK-based digital health company, headquartered in Harrogate, North Yorkshire, that operates a mental health self-help app for adults aged 18 and above. The app delivers clinically certified content based on cognitive behavioural therapy, co-created with Priory Healthcare, and draws additional evidence-based modules from the Black Dog Institute. Core functionality spans interactive self-help modules (currently ten live and three planned, covering anxiety, stress, depression, sleep, loss, problem-solving and wellbeing), a mood tracker with personalised insights, a private online diary, and a chatbot ("Bloopy") for on-boarding and navigation. Distribution is via iOS, Android and web, with content also referenced through a podcast series, Instagram Live programme ("Checking In") and a long-form blog. The app is featured on the NHS Apps Library following assessment against NHS technical, clinical and safety standards, and is sold into the UK employer market through a dedicated "For Work" product with an anonymised analytics dashboard and bundled Priory Healthcare content. The company is privately held, with no external equity funding disclosed; revenue is not publicly disclosed. CEO and founder is listed as Joanne Wilkinson.
My Possible Self firmographics
Firmographics- Name
- My Possible Self
- Legal name
- My Possible Self Limited
- Website
- https://mypossibleself.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- My Possible Self is a UK-based mental health app that delivers clinically certified, CBT-based self-help modules, mood tracking and personalised insights to adults aged 18 and above, with a freemium consumer subscription and a separate B2B workplace offering licensed to UK employers.
- Ownership category
- akta.pro rank
My Possible Self industry classification
Industry- Product category
- Mental Health Apps
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where My Possible Self is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
My Possible Self business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Freemium App Subscription: Free access to one introductory module (Managing Fear & Anxiety); full access to all modules and features requires a paid subscription. App available for individual download with optional 12-month subscription.
- B2B Workplace Mental Health Programme: Enterprise licensing of the My Possible Self platform to employers for workforce mental health support, including analytics dashboard for anonymised employee wellbeing insights and integration with Priory Healthcare counselling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with one introductory module access |
| Subscription | Annual | Paid annual subscription (12 months) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
My Possible Self product offering
Product offeringCore offering
My Possible Self sells a mobile and web mental health application that delivers clinically certified self-help modules built on Cognitive Behavioural Therapy (CBT) and Positive Psychology to help adult users manage anxiety, depression, stress, sleep problems, and improve overall wellbeing. The company operates a freemium consumer app and a separate B2B workplace mental health programme for UK employers that includes an anonymised employee wellbeing analytics dashboard and escalation to Priory Healthcare counselling.
Product overview
My Possible Self is a mental health app platform offering clinically-certified self-help content using cognitive behavioural therapy (CBT) and positive psychology techniques. The core My Possible Self App includes over 10 self-help modules (with 3 additional modules planned) covering anxiety, stress, depression, sleep, and wellbeing. The platform operates through a modular architecture with a core mobile/web app plus specialized offerings: My Possible Self for Work provides enterprise employee mental health programmes with analytics; the Mood Tracker & Insights Tool enables personalized mood monitoring; and content is created in partnership with Priory Healthcare. Additional content includes a podcast series and Instagram Live series. The app is available on iOS, Android, and web platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- My Possible Self App Mental health mobile and web application providing clinically certified self-help content using Cognitive Behavioural Therapy (CBT) techniques, with interactive modules covering anxiety, depression, stress, sleep, and wellbeing, plus mood tracking. Available to individual adult users via freemium model on iOS, Android, and web.
- My Possible Self for Work B2B employee mental health programme giving UK employers' workforce access to the My Possible Self app's content, an anonymised wellbeing analytics dashboard, and escalation to Priory Healthcare individual counselling. Sold via direct enterprise sales motion.
- My Possible Self for NHS NHS-specific offering for clinicians, GPs, and NHS commissioners, clinically assessed by the NHS as safe and secure and featured on the NHS Apps Library for patient recommendation.
- My Possible Self Podcast Series Mental health podcast series featuring conversations with mental health experts, psychotherapists, and authors on episodes including 'Your Mind Matters', 'This is Mental Health', 'Unravelling Anxiety', and 'Dealing with Depression'.
Quantifiable outcome
- Clinically proven to reduce stress, anxiety, and mild-to-moderate depression in eight weeks
- +2 more outcomes
Companies that use My Possible Self
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
My Possible Self technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
My Possible Self partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DigitalHealth.London AcceleratorcoreMy Possible Self was selected for the DigitalHealth.London Accelerator programme following a highly competitive process. The programme provides one-to-one NHS navigator support, specialist training, product development support, and opportunities to showcase the app to NHS decision-makers and influencers. Funded in part by the England European Regional Development Fund.
- Priory HealthcarecorePriory Healthcare, a world leader in mental health, co-created clinically certified content for the My Possible Self app using cognitive behavioural therapy (CBT). Priory also provides escalated individual counselling services to employees of My Possible Self's workplace programme clients, offering a tiered support pathway from self-help app to professional care.
- Black Dog InstitutecoreEvidence-based self-help modules are sourced from the Black Dog Institute, a world-renowned mental health research institution, providing scientific credibility to the app's therapeutic content covering stress, anxiety, depression, and wellbeing.
- NHS EnglandcoreFeatured on the NHS Apps Library, which assesses digital health tools for clinical safety and security. The NHS endorsement enables GP recommendation of the app to patients and provides credibility for NHS commissioners evaluating the tool.
- University of the Highlands and IslandsminorConducted a study using My Possible Self to boost NHS Highland staff wellbeing during the COVID-19 pandemic, demonstrating the app's application in occupational health contexts.
- R;pple Suicide PreventionminorCollaborative content partnership featuring interviews and mental health content from R;pple Suicide Prevention founder Alice Hendy on the My Possible Self blog, supporting suicide prevention awareness and awareness-raising content for World Suicide Prevention Day.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
My Possible Self competitors and assessment
Company assessmentDirect peers
- Headspace Health: Headspace is the category-leading meditation and mental wellness app, offering guided content, sleep tools, and a combined therapy/coaching platform (post-Ginger merger). Directly comparable to My Possible Self on D2C mental wellness content, B2B 'Headspace for Work', and clinical positioning.
- Calm: Calm is a leading consumer mental wellness and meditation app competing in the same freemium/subscription D2C category as My Possible Self, with comparable employer (Calm Business) and sleep/anxiety content offerings.
- Wysa: Wysa is an AI-chatbot-driven mental wellness app that sells to employers and health systems. Comparable to My Possible Self on CBT-based self-help content, B2B employer channel, and clinical/NHS-style positioning (Wysa has NHS evidence and FDA breakthrough designation).
- Happify Health: Happify delivers evidence-based mental wellness content and digital therapeutic programmes to consumers, employers, and health plans. Directly comparable to My Possible Self on CBT/positive-psychology content, employer channel, and clinical outcomes positioning.
- Sanvello (Optum): Sanvello is a mental wellness app offering CBT, mindfulness and peer-support content, now owned by Optum (UnitedHealth). Comparable to My Possible Self on D2C freemium mental health content, employer/payer channel, and integration with clinical care pathways.
Emerging players
- Moodpath: Moodpath is a European mental health app providing screening, psychoeducation and CBT-based self-help. Closely comparable to My Possible Self on CBT content, mood tracking, and European/regulated-market positioning (Germany-based).
- Breethe: Breethe is a mental wellness app offering meditation, sleep, and therapy content on a freemium model. Comparable to My Possible Self on D2C subscription mental wellness content and freemium funnel design, though with less clinical/NHS positioning.
Broad incumbents
- BetterHelp (Teladoc Health): BetterHelp is the largest online counselling platform, owned by Teladoc Health. A broad incumbent operating in the same mental health self-management space as My Possible Self, with a much larger live-therapy offering and a freemium-adjacent consumer funnel.
Regional players
- Ieso Digital Health: Ieso is a UK-based digital mental health company providing online CBT therapy and clinician tools, with NHS contracts. Comparable to My Possible Self on UK NHS focus, CBT modality, and clinical-grade mental health positioning.
Others
- Mind (UK mental health charity): Mind is a leading UK mental health charity that provides information, support, and has invested in digital tools for the UK public. Adjacent to My Possible Self as a UK mental health content and referral ecosystem participant, and a potential partnership or referral channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
My Possible Self social profiles
Digital presenceMy Possible Self compliance and trust
Trust signalCompliance2 records
My Possible Self financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Possible Self leadership team
Management profileNumber of profiles
Profiles3 records
My Possible Self funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Possible Self M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Possible Self
What does My Possible Self do?
My Possible Self sells a mobile and web mental health application that delivers clinically certified self-help modules built on Cognitive Behavioural Therapy (CBT) and Positive Psychology to help adult users manage anxiety, depression, stress, sleep problems, and improve overall wellbeing. The company operates a freemium consumer app and a separate B2B workplace mental health programme for UK employers that includes an anonymised employee wellbeing analytics dashboard and escalation to Priory Healthcare counselling.
Is My Possible Self a public or private company?
My Possible Self is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Possible Self founded?
My Possible Self was founded in 2009.
Where is My Possible Self based?
My Possible Self is headquartered in Harrogate, United Kingdom, in the Europe region.
How does My Possible Self make money?
Two revenue lines are on record. Freemium App Subscription is the primary driver. The others are B2B Workplace Mental Health Programme.
Who are My Possible Self's main competitors?
Direct peers on record are Headspace Health, Calm, Wysa, Happify Health and Sanvello (Optum). Emerging players are Moodpath and Breethe. BetterHelp (Teladoc Health) is listed as a broad incumbent. Ieso Digital Health is listed as a regional player. Mind (UK mental health charity) is listed as an others.
Does My Possible Self have an API?
No public API is recorded for My Possible Self.
What industry is My Possible Self in?
My Possible Self's product category is Mental Health Apps. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621330 and its SIC code is 8090.