ChannelMeter

What ChannelMeter does

ChannelMeter, Inc. is a San Francisco-based software and fintech company that operates an all-in-one creator management and payments platform serving creator networks (MCNs), influencer marketing agencies, and consumer brands. Founded in 2012, the platform unifies creator discovery, onboarding, contract management, creator CRM, cross-platform analytics, campaign management, and global payouts within a single dashboard, with native data integrations to YouTube (via YouTube API Services), Facebook, Instagram, and Twitch. The company positions itself as a regulated financial technology company — not a bank — partnering with Stripe Payments Company for money transmission and Fifth Third Bank N.A. (Member FDIC) for fund custody, which allows it to process creator payouts across 21+ currencies and 50+ countries and to claim over $1 billion in cumulative payments processed for 1M+ creators.

The product portfolio comprises the core ChannelMeter platform plus two sub-brands: Creator Pay (creatorpay.co), payments infrastructure built for creator businesses and MCNs to disburse funds to creator talent, and Creator Cash (creator.cash), which offers cash advances and upfront liquidity to creators within the ChannelMeter ecosystem. ChannelMeter monetizes through SaaS subscription tiers (a free tier for basic creator search and tracking across YouTube, Facebook, Instagram, and Twitch, plus paid Creator Management and Campaign Management platforms sold via demo), as well as transaction-based revenue from its payments products. Go-to-market combines a product-led growth free tier with an enterprise and mid-market field sales motion targeting dedicated verticals: Creator Networks, Brands, Agencies, Esports, Rights Management, and Analytics. Named enterprise customers include Channel Frederator Network, Gushcloud International, Metub Network, Whistle, Tinder, Philips, and Family Video Network, with mid-market brands such as PROVEN Skincare and Meebak using the platform for influencer campaigns and ambassador programs.

The company remains private and small (11-50 employees), with disclosed funding activity including a 2020 round of $4,000,000 and prior seed-stage rounds in 2013-2016 involving PULSAR and Strong Ventures. Leadership comprises co-founders Eugene Lee (CEO) and Andrew Klein (CTO), with Brian Park heading Creator and Network Partnerships. ChannelMeter's strategic center of gravity is the intersection of creator economy SaaS and payments infrastructure — a positioning that yields both switching-cost advantages from embedded creator rosters and regulatory moats from its banking and money-transmission partnerships, while concentrating execution risk on the continued vibrancy of the creator economy and the company's ability to monetize its payments rail.

Name

ChannelMeter

Legal name

ChannelMeter, Inc.

Website

https://channelmeter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ChannelMeter provides an all-in-one creator management and payments platform for creator networks, agencies, and brands, enabling creator discovery, onboarding, contract management, cross-platform analytics, campaign tracking, and global payouts across YouTube, Facebook, Instagram, and Twitch.

Ownership category

akta.pro rank

Product category

Creator Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payment Orchestration Platforms (FSAGABAA)

akta.pro secondary industries

Payment Gateways & Orchestration (BPAMAFAA), Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)

Keywords

• Creator management software
• Influencer marketing platform
• Multi-channel network tools
• Creator payments infrastructure
• Video analytics platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: ChannelMeter operates as a SaaS platform providing Creator Management software to networks, agencies, and brands. The platform is offered in tiers including free basic tracking (YouTube, Facebook, Instagram, Twitch) and paid tiers for full Creator Management or Campaign Management platforms. Revenue is generated through subscription fees charged to networks, agencies, and brands for access to the platform's onboarding, analytics, campaign management, and payout features.
2. Creator Pay (creatorpay.co): A product sub-brand providing payments built specifically for Creator businesses. Payments infrastructure for creator networks to pay out their creator talent.
3. Creator Cash (creator.cash): A product sub-brand offering cash upfront for Creators. Provides early access/cash advance products to creators, likely generating revenue through transaction fees or interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ChannelMeter is an all-in-one Creator Management and Payments platform that enables creator networks, agencies, and brands to discover, onboard, contract, manage, analyze, and pay creators across YouTube, Facebook, Instagram, and Twitch from a single dashboard. The platform combines creator CRM, contract and onboarding workflows, real-time cross-platform analytics, campaign management, rights and revenue split management, and automated global payouts supporting 21+ currencies across 50+ countries, with integrated money transmission via Stripe and FDIC-insured fund custody at Fifth Third Bank N.A.

Product overview

ChannelMeter is an all-in-one Creator Management and Payments Platform designed for networks, agencies, and brands. The platform operates as a unified system with core capabilities including creator discovery and research, automated contract workflows, creator CRM, campaign tracking, unified reporting, and flexible payment processing. The product portfolio consists of the core ChannelMeter platform plus two sub-brands: Creator Pay (payments infrastructure for creator businesses) and Creator Cash (upfront cash access for creators). The platform supports YouTube, Facebook, Instagram, and Twitch for creator tracking and analytics, and is offered through specialized solutions for Creator Networks, Agencies, Brands, Esports, Rights Management, and Analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Pay: Payments built for Creator businesses
• Creator Cash

Products and services

• ChannelMeter Creator Management Platform All-in-one creator management platform for creator networks, multi-channel networks, agencies, brands, and esports organizations. Provides creator discovery, onboarding and contract workflows, a creator CRM, real-time cross-platform analytics across YouTube, Facebook, Instagram, and Twitch, sales and campaign management, rights and revenue split management, and automated payouts. Includes a free tier for basic creator search and tracking.
• Creator Pay Payments infrastructure built specifically for creator businesses, enabling creator networks and their creator talent to send, receive, and manage payments through the ChannelMeter ecosystem.
• Creator Cash Cash-advance and early-payment product providing cash upfront to creators within the ChannelMeter ecosystem, giving creators faster access to their earnings.

Quantifiable outcome

• Over $1 billion in payments processed for creator networks and brands globally
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe Payments CompanycoreTechnology or IntegrationChannelMeter partners with Stripe Payments Company for money transmission services, enabling the platform to process and distribute creator payments globally. This is a core infrastructure partnership for ChannelMeter's payments and payout functionality.
• Fifth Third Bank N.A.coreOthersChannelMeter partners with Fifth Third Bank N.A. (Member FDIC) for account services with funds held at the bank. This partnership provides FDIC-insured custody of client funds, a critical trust and compliance component for a fintech company handling creator payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: Enterprise creator management platform serving brands, agencies, and MCNs with workflow, analytics, and reporting. Closely comparable to ChannelMeter on buyer persona (networks/brands/agencies), category (creator management), and feature set (onboarding, contracts, analytics).
• Aspire: Influencer marketing platform for brands and agencies offering creator discovery, campaign management, and analytics. Comparable to ChannelMeter on the brand/agency side, with similar PLG-plus-enterprise motion, though without embedded payments rails.
• Grin: Creator management platform focused on DTC brands and agencies, with creator CRM, content tracking, and payment workflows. Closely comparable to ChannelMeter's brand-focused offering, including payments/payout functionality.
• Klear: Influencer marketing platform with creator discovery, campaign management, and analytics across social platforms. Comparable to ChannelMeter on the analytics and discovery layer serving agencies and brands.
• Upfluence: Creator and influencer marketing platform covering discovery, outreach, campaign management, and payouts for brands and agencies. Comparable to ChannelMeter on workflow automation and cross-platform creator analytics.
• Traackr: Influencer marketing platform with a strong focus on brand safety, creator vetting, and analytics for enterprise marketers. Comparable to ChannelMeter's enterprise brand use cases and campaign-management workflows.
• Tagger (Sprout Social): Social intelligence and influencer marketing platform, now part of Sprout Social, offering creator discovery, campaign planning, and analytics. Comparable to ChannelMeter on analytics-driven influencer workflows.
• Karat Financial: Creator-focused fintech providing credit cards, cash advances, and banking products for creators and small businesses. Directly comparable to ChannelMeter's Creator Pay and Creator Cash offerings, but positioned as a pure fintech rather than SaaS-plus-payments hybrid.

Broad incumbents

• LTK: Large-scale creator commerce platform connecting influencers with shoppers, used by major brands for performance-driven campaigns. Overlaps with ChannelMeter's creator marketing offering but is far larger, more consumer-facing, and focused on affiliate commerce rather than MCN operations.
• Impact: Broad partnership management platform covering affiliate, influencer, and B2B partner programs at enterprise scale. Comparable to ChannelMeter on the campaign/contract/payment workflows, but with much wider scope and deeper enterprise penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChannelMeter
• Facebookfacebook.com/ChannelMeter
• LinkedInlinkedin.com/company/channelmeter-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChannelMeter