Hotelverse
Hotelverse is a B2B SaaS platform for hotels offering 3D Digital Twin technology, attribute-based selling, dynamic upselling, and PMS integrations to monetize the guest journey from booking through check-in. The company serves international hotel chains and independent properties globally.
- Company typePrivate
- Founded2020
- HeadquartersPalma De Mallorca, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hotelverse does
Hotelverse is a B2B SaaS platform for the hospitality industry, headquartered in Palma de Mallorca, Spain and founded in 2020. The company provides hotel enterprises and independent properties with a Total Ancillary Revenue platform built around hyper-realistic 3D Digital Twin technology, attribute-based selling, dynamic pricing, and front-desk upselling modules, designed to monetize the guest journey from booking through check-in and to differentiate direct booking channels from OTA alternatives. Named enterprise clients include Hyatt Hotels, Radisson Hotel Group, Princess Hotels & Resorts, Barcelo Hotel Group, Meliá Hotels International, Palladium Hotel Group, NH Hotels, and Iberostar, alongside mid-market independent properties.
The core platform comprises Digital Twins (immersive 3D hotel replicas with real-view previews), Upgrade Your Room (dynamic pricing, fixed pricing, and customer-driven bidding), Customize Your Room (attribute-based personalization within a room category), Choose Your Room (exact room number selection with associated fee), Enhance Your Stay (post-booking services such as spa and parking), Pre-Stay Upselling, and Upselling at Check-In (front-desk gamification with commission tracking). Supporting capabilities include Advanced Segmentation, Two-Way Guest Messaging, and Loyalty-Based Pricing. Hotelverse integrates in real time with 50+ PMS and booking engine platforms including Mews, Oracle Hospitality, Amadeus, Cloudbeds, SIHOT, Mirai, SiteMinder, BookAssist, VerticalBooking, and Hotelbeds, and operates a Gverse LITE product geo-referenced with Google Maps.
Hotelverse employs a sales-led enterprise go-to-market with an SVP of Sales, country-specific coverage, and dedicated Key Account Directors. Revenue is generated through a subscription and outcome-aligned transaction-fee model where Hotelverse takes a share of the incremental ancillary revenue its platform drives for hotels; the company markets its offering as a risk-free investment with no upfront or implementation costs. The company has raised approximately €6.2 million across funding rounds including a €5 million Series A led by GED Conexo Ventures in September 2024, and targets growth from approximately €2 million to €3.5 million ARR over two years.
Hotelverse firmographics
Firmographics- Name
- Hotelverse
- Legal name
- Hotelverse Technologies
- Website
- https://hotelverse.tech
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotelverse is a B2B SaaS platform for hotels offering 3D Digital Twin technology, attribute-based selling, dynamic upselling, and PMS integrations to monetize the guest journey from booking through check-in. The company serves international hotel chains and independent properties globally.
- Ownership category
- akta.pro rank
Hotelverse industry classification
Industry- Product category
- Hospitality Technology Software
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industries
- Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Hotelverse is headquartered
LocationHeadquarters
- HQ city
- Palma De Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Hotelverse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform / Subscription: Hotelverse operates as a B2B SaaS platform for hotels, providing its technology on a subscription or usage basis. The platform is described as 'risk-free investment' with 'no upfront costs or setup fees' and 'no implementation costs' — indicating a performance or subscription-based model rather than large upfront licensing fees. The company generates revenue through a share of the ancillary revenue uplift hotels achieve.
- Upselling Transaction Share: Hotelverse monetizes the incremental revenue it generates for hotels through upselling, room upgrades, attribute-based add-ons, and exact room selection fees. The platform charges a portion of the additional revenue ('upgrades, bidding, attribute-based selling, room selection, and personalized add-ons') it drives, creating an outcome-aligned revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No publicly listed tiers — pricing is quote-based and tailored to each hotel's needs and scale. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Hotelverse product offering
Product offeringCore offering
Hotelverse is a B2B SaaS platform that sells Digital Twin technology and ancillary-revenue modules to hotels, enabling them to deliver hyper-realistic 3D hotel visualization, attribute-based room selling, exact room selection, and dynamic upselling across the booking-to-check-in journey. The platform integrates with hotel PMS and booking engine systems in real time to monetize room attributes, upgrades, and personalized services, with revenue earned through subscription plus a share of incremental revenue generated.
Product overview
Hotelverse is a Total Ancillary Revenue platform organized around a core Digital Twins product that provides hyper-realistic immersive hotel visualization. The platform offers four integrated product modules: Upgrade Your Room (dynamic pricing and bidding-based upsells), Customize Your Room (attribute-based personalization within room categories), Choose Your Room (exact room selection), and Enhance Your Stay (post-booking services). Supporting services include Pre-Stay Upselling for pre-arrival activation, Upselling at Check-In for front desk operations, and Upselling Consulting and Training for professional services. Gverse is a LITE variant with Google Maps integration. The platform serves hotel chains including Hyatt Hotels, Radisson Hotel Group, Princess Hotels & Resorts, and independent hotels across multiple regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Twins Hyper-realistic digital replica of the hotel integrated into the hotel website, allowing guests to explore the property as if already there. Includes immersive visualization, attribute-based room search, content hub functionality, and direct booking redirection. Used by hotels to differentiate their direct channel against OTAs.
- Upgrade Your Room Personalized room upgrade offers delivered to guests via dynamic pricing, fixed rates, or customer-driven bidding by segment, seamlessly integrated with booking engine and front desk. Generates incremental revenue per booking through pre-stay and at-check-in upgrade offers.
- Customize Your Room Attribute-based personalization allowing guests to select room features (floor level, orientation, bed type, noise level, views) within their booked category, generating additional revenue without relying on premium room availability.
- Choose Your Room Exact room number selection capability allowing guests to explore digital twin, filter by attributes, and preview real views from each room window, generating new revenue from room selection.
- Enhance Your Stay Post-booking upselling platform offering personalized services and experiences including spa bookings, in-room dining, parking, and excursions, with automated offer generation and dynamic pricing.
- Pre-Stay Upselling Pre-arrival upselling activation starting from booking moment, with customizable products, dynamic pricing, bidding models, and modular proposals tailored to each guest and journey stage.
- Upselling at Check-In Front desk upselling solution that empowers reception staff with commission systems, real-time metrics, gamification, and automated PMS integration to convert check-in into a revenue opportunity.
- Upselling Consulting and Training Expert Upselling Support professional services including in-person training, ongoing monitoring, strategic recommendations, and dedicated customer support to maximize upselling performance.
- Gverse LITE model of Digital Twin with Google Maps integration enabling geo-referenced hotel visualization with destination flyover capabilities, powered by Digital Twin technology.
Quantifiable outcome
- 23% conversion rate, +$117 extra revenue per room selection request, x7 ROI for Hyatt Hotels
- +7 more outcomes
Companies that use Hotelverse
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Hotelverse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
AI capability9 records
Feature8 records
Hotelverse partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- MewscoreMews is a cloud-based Property Management System (PMS) for hotels. Hotelverse integrates with Mews in real-time, allowing hotels using Mews to seamlessly deploy Hotelverse's upselling and Digital Twin solutions without disrupting their existing operations.
- Oracle HospitalitycoreOracle Hospitality provides Property Management System technology for hotels worldwide. Hotelverse integrates with Oracle Hospitality's OPERA PMS and related systems, enabling enterprise hotel chains to deploy Hotelverse's platform with full operational compatibility.
- Amadeus HospitalitycoreAmadeus Hospitality provides hotel technology solutions including booking engines and PMS systems. Hotelverse integrates with Amadeus, enabling mutual hotel clients to access Digital Twin and upselling capabilities through Amadeus-connected properties.
- CloudbedscoreCloudbeds is an all-in-one cloud-based PMS and booking engine for hotels, hostels, and rentals. Hotelverse integrates with Cloudbeds to provide upselling and Digital Twin capabilities to Cloudbeds' global hotel client base.
- SIHOTcoreSIHOT is a Property Management System provider for hotels, hostels, and serviced apartments. Hotelverse integrates with SIHOT, enabling hotels using SIHOT to deploy Hotelverse's upselling, attribute-based selling, and Digital Twin solutions.
- MiraicoreMirai is a Booking Engine provider for hotels. Hotelverse integrates with Mirai to offer enhanced direct booking experiences with Digital Twin visualization and upselling capabilities directly within the Mirai-powered hotel booking flow.
- BookassistcoreBookassist is an online booking engine and digital strategy provider for hotels. Hotelverse integrates with Bookassist to deliver enhanced booking experiences with immersive Digital Twin previews and upselling functionality.
- VerticalBookingcoreVerticalBooking is a booking engine provider for hotels. Hotelverse integrates with VerticalBooking, enabling hotels using this platform to offer Digital Twin experiences and upselling features at the booking stage.
- HotelbedscoreHotelbeds is a bed bank and hospitality services aggregator distributing hotel inventory to travel agents and tour operators globally. Hotelverse integrates with Hotelbeds as a connector/aggregator partner, enabling Hotelbeds' network of travel trade partners to access Hotelverse-enabled hotel content.
- SiteMindercoreSiteMinder is a hotel channel manager and booking platform. Hotelverse integrates with SiteMinder, enabling mutual hotel clients to leverage upselling and Digital Twin technology through the SiteMinder distribution ecosystem.
- BEONxcoreBEONx is a revenue management and distribution technology provider for hotels. Hotelverse integrates with BEONx as a connector/aggregator partner, combining revenue optimization with upselling and Digital Twin capabilities.
- Hyatt HotelsflagshipHyatt Hotels is a key enterprise client of Hotelverse, using the Digital Twin and upselling platform across multiple Hyatt properties globally. Hyatt has been cited as a flagship client achieving 23% conversion, +$117 extra revenue per room selection, and x7 ROI.
- Radisson Hotel GroupflagshipRadisson Hotel Group is a flagship enterprise client of Hotelverse, implementing Digital Twin technology across city hotels. Results include 18% digital twin interaction rate, +231% time on page, and +$41 extra revenue per room selection.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hotelverse competitors and assessment
Company assessmentDirect peers
- The Hotels Network: The Hotels Network provides direct booking conversion technology for hotels, including personalization, A/B testing, and price comparison tools. It is directly comparable to Hotelverse as both target hotels' direct channel and compete on enhancing the booking experience to drive conversions away from OTAs, sharing the same enterprise hotel buyer.
- Oaky (now Mews Upselling): Oaky is a hotel upselling platform that enables hotels to sell upgrades and ancillary services pre-arrival. Acquired by Mews in 2022, it directly competes with Hotelverse's Upgrade Your Room, Customize Your Room, and Pre-Stay Upselling modules, targeting the same hotel buyers with overlapping upselling functionality and serving as the closest direct competitor.
- Amenitiz: Amenitiz provides all-in-one hotel management software including booking engine, channel manager, and upselling features targeting independent hotels and small chains. It overlaps with Hotelverse on upselling and direct booking enhancement, particularly for the independent hotel and boutique property segment that Hotelverse also serves.
Broad incumbents
- SiteMinder: SiteMinder is a global hotel tech platform offering channel management, booking engine, and direct booking solutions at scale. It is an existing integration partner of Hotelverse and represents a broader incumbent that could bundle comparable upselling and visualization features into its platform over time, posing both partnership and competitive risk.
- Lighthouse (formerly OTA Insight): Lighthouse provides revenue management, market intelligence, and digital distribution solutions for hotels. While it competes in adjacent revenue optimization territory to Hotelverse's Dynamic Bidding and Dynamic Pricing features, its scale, data depth, and enterprise customer base make it a potential acquirer of Hotelverse or a builder of comparable attribute-based pricing capabilities.
- SHR (The Access Group): SHR provides CRM, booking engine, and direct channel solutions for hotels under The Access Group. It overlaps with Hotelverse on booking personalization, direct channel optimization, and CRM-adjacent capabilities, with broader incumbent resources and a more comprehensive suite that competes for similar hotel marketing and revenue budgets.
- Guestline: Guestline provides PMS, booking engine, and distribution solutions for hotels, with particular strength in the UK and European markets. It is comparable to Hotelverse as a European hotel tech provider, though with a broader operations focus and overlapping booking engine integration territory that competes for the same regional hotel buyers.
Emerging players
- Atomize: Atomize is an AI-powered revenue management platform for hotels that uses real-time dynamic pricing. It is directly comparable to Hotelverse's Dynamic Bidding and Dynamic Pricing features, representing an emerging player in the AI-driven hotel pricing space that competes for the same revenue manager buyer and overlapping use cases.
- TrustYou: TrustYou provides guest experience and reputation management for hotels, including survey, review, and messaging solutions. It overlaps with Hotelverse's Two-Way Guest Messaging feature and competes for hotel marketing and guest engagement budgets, particularly in the post-booking communication stage of the guest journey.
- STAAH: STAAH is a hotel channel manager and booking engine provider with strong presence in Asia-Pacific and emerging markets. It is comparable as an emerging hotel tech player with channel distribution capabilities that overlap with Hotelverse's direct booking and PMS integration positioning, particularly relevant for Hotelverse's planned Asia-Pacific expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hotelverse social profiles
Digital presenceHotelverse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotelverse leadership team
Management profileNumber of profiles
Profiles8 records
Hotelverse funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotelverse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotelverse
What does Hotelverse do?
Hotelverse is a B2B SaaS platform that sells Digital Twin technology and ancillary-revenue modules to hotels, enabling them to deliver hyper-realistic 3D hotel visualization, attribute-based room selling, exact room selection, and dynamic upselling across the booking-to-check-in journey. The platform integrates with hotel PMS and booking engine systems in real time to monetize room attributes, upgrades, and personalized services, with revenue earned through subscription plus a share of incremental revenue generated.
Is Hotelverse a public or private company?
Hotelverse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hotelverse founded?
Hotelverse was founded in 2020. It employs 11 to 50 people.
Where is Hotelverse based?
Hotelverse is headquartered in Palma De Mallorca, Spain, in the Europe region.
How does Hotelverse make money?
Two revenue lines are on record. SaaS Platform / Subscription is the primary driver. The others are upselling Transaction Share.
Who are Hotelverse's main competitors?
Direct peers on record are The Hotels Network, Oaky (now Mews Upselling) and Amenitiz. Broad incumbents are SiteMinder, Lighthouse (formerly OTA Insight), SHR (The Access Group) and Guestline. Emerging players are Atomize, TrustYou and STAAH.
Does Hotelverse have an API?
Yes. Hotelverse connects easily via standard APIs, ensuring fast and secure integrations. The platform is API-Ready with total compatibility with any booking engine and PMS worldwide. Quick onboarding process with minimal effort required.
What industry is Hotelverse in?
Hotelverse's product category is Hospitality Technology Software. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALAFAC, Vacation Rental & Short‑Term Stay Marketplaces. Its NAICS code is 72111 and its SIC code is 7011.