ORDR
ORDR is a cloud-based all-in-one ePOS platform for restaurants, bars, food stalls, and takeaways, offering QR-code ordering, multi-language menus, integrated Stripe payments, and event ticketing across 24 countries.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ORDR does
ORDR is a cloud-based electronic point-of-sale (ePOS) platform built by Soho Technologies Ltd, a private company founded in London in 2020 and operating across 24 countries. The platform serves restaurants, bars, food stalls, and takeaways with an all-in-one system that unifies digital menus, payment processing, kitchen display, event ticketing, and multi-location reporting. Customers order via QR codes without downloading an app or creating an account, and the platform supports multi-language menus with automatic device-language detection and translated kitchen tickets for multilingual staff. The technical stack is a Rails monolith with a separate CloudPrint microservice for thermal printer communication, a React 19/TypeScript frontend, and AWS infrastructure (ECS, Route 53, S3, CloudFront, WAF) with PostgreSQL; payments run through Stripe Terminal and Stripe Checkout, and SMS is delivered via Twilio.
The product portfolio — ORDR Core Platform, Digital Menu, ORDR Staff Interface, ORDR Payment Terminal, ORDR Events, CloudPrint, and Kitchen Order Display — is delivered as a web-based SaaS product with optional payment hardware. Differentiators include 0% commission on card payments, no-app QR ordering, integrated event ticketing that displaces third-party platforms taking 8-12% fees, and translated kitchen workflows.
The business model is primarily subscription-based (monthly and annual plans with a 30-day money-back guarantee on annual), supplemented by usage-based SMS charges (GBP/USD/EUR 0.04 per message outside inclusive allowance) and standard Stripe processing fees on transactions. Go-to-market is product-led for SMBs through self-serve QR ordering, with direct sales and dedicated account managers for enterprise and multi-location customers. The company raised a $12.2 million Series A in May 2021 from Idekapital and OpenOcean.
ORDR firmographics
Firmographics- Name
- ORDR
- Legal name
- Soho Technologies Ltd
- Website
- https://ordr.menu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ORDR is a cloud-based all-in-one ePOS platform for restaurants, bars, food stalls, and takeaways, offering QR-code ordering, multi-language menus, integrated Stripe payments, and event ticketing across 24 countries.
- Ownership category
- akta.pro rank
ORDR industry classification
Industry- Product category
- Restaurant Point-of-Sale Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where ORDR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ORDR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription (Monthly/Annual): ORDR operates on a subscription model with monthly and annual plans. Annual subscriptions include a 30-day money-back guarantee. The company changes subscription prices with 30 days notice and communicates changes via email.
- SMS Messaging: SMS messages sent on behalf of venues outside of inclusive message allowances are charged at £0.04/$0.04/€0.04 per message to cover mobile network costs.
- Payment Processing: Payments processed through Stripe at standard card rates. ORDR emphasizes 0% commission on card payments, meaning revenue comes from Stripe's standard processing fees rather than additional markups. Chargeback protection insurance available at 0.4% per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ORDR product offering
Product offeringCore offering
ORDR provides a cloud-based, all-in-one electronic point-of-sale (ePOS) platform for hospitality venues, combining digital menus, QR-code ordering, payment processing, kitchen display, event ticketing, and reporting in a single web-based system. Customers access menus by scanning a QR code at the table without downloading an app, while venues manage operations via a staff interface with multi-location reporting. The platform is sold as a monthly or annual subscription to restaurants, bars, food stalls, takeaways, and nightclubs across 24 countries.
Product overview
ORDR is a cloud-based all-in-one restaurant ePOS platform built by Soho Technologies Ltd. The core ORDR platform unifies digital menus, payment processing, kitchen display, event ticketing, and multi-location reporting. The product portfolio consists of the ORDR Core Platform (staff-facing management interface and customer-facing QR ordering), the Digital Menu module (multi-language, photo-based menus with real-time sync), the ORDR Payment Terminal (Stripe-powered card reader with Tap to Pay on iPhone), ORDR Events (ticketing integrated into the POS via Stripe Checkout, resolving into pre-paid tables), CloudPrint (printer microservice handling kitchen ticket routing to Star Micronics thermal printers), and a Kitchen Order Display system running as a browser-native page on TV hardware. All modules share a common database and management interface.
Differentiator
Problem solved
Functional benefit
Products and services
- ORDR Cloud ePOS Platform Cloud-based all-in-one electronic point-of-sale platform for hospitality venues that unifies digital menus, QR-code ordering, payment processing, kitchen display, and reporting in a single subscription. Includes staff interface with role-based access, multi-user PIN switch, and multi-location reporting with VAT calculations. Sold as monthly or annual subscription to restaurants, bars, food stalls, takeaways, and nightclubs.
- ORDR Events Integrated event ticketing for bars and nightclubs that sells tickets via Stripe Checkout, delivers QR codes to buyers, and automatically opens a pre-paid table on the POS floor plan upon door check-in. Eliminates 8-12% third-party booking platform commissions and reduces no-show rates below 5% via pre-payment.
- ORDR Payment Terminal Cloud-connected card payment terminal solution integrated with Stripe Terminal and bbpos hardware, supporting contactless, chip-and-PIN, Apple Pay, Google Pay, and Tap to Pay on iPhone. Reconciles payments automatically to bills and supports multi-device connectivity across Wi-Fi networks and cellular.
Quantifiable outcome
- Reduced restaurant no-show rates below 5% when using pre-paid event ticketing
- +3 more outcomes
Companies that use ORDR
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
ORDR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature9 records
ORDR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecoreStripe provides payment processing infrastructure for ORDR's in-person card payments through Stripe Terminal. ORDR integrates with Stripe's SDK for Tap to Pay on iPhone functionality. Stripe Checkout handles event ticket purchases. Standard card processing rates apply.
- bbposcorebbpos provides hardware for Stripe Terminal card readers used with ORDR. bbpos terminals integrate with ORDR's payment workflow for in-person contactless and chip card transactions.
- bbposcoreORDR partners with Stripe and bbpos to provide reliable, long battery life and easy-to-use payment terminals for restaurants, bars, and hotels.
- Google Cloud TranslationcoreGoogle Cloud Translation API powers ORDR's automated menu translation feature. ORDR uses the notranslate mechanism for glossary terms. The translation pipeline includes machine translation as draft, glossary preservation for proper nouns, and human review gate.
- Star MicronicscoreORDR's CloudPrint microservice implements the CloudPRNT protocol to communicate with Star Micronics thermal receipt printers in restaurant kitchens. Printers poll for print jobs and retrieve binary documents in Star's markup format.
- TwiliocoreTwilio provides SMS messaging infrastructure for ORDR's transactional text messages including order payment links, order confirmation, collection/delivery updates with ETAs. ORDR uses Twilio for UK SMS delivery with attention to TPS compliance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ORDR competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is a European-headquartered POS and payments provider with strong SMB restaurant penetration. Comparable to ORDR on integrated POS + payment processing for small hospitality venues, especially in the UK/European markets ORDR serves.
- Toast: Toast is a restaurant-specific cloud POS platform with ordering, payments, kitchen display and multi-location reporting. Closest direct competitor to ORDR in product scope and target customer (full-service and quick-service restaurants).
- TouchBistro: TouchBistro is an iPad-based POS built for restaurants with ordering, payments, floor plan and reporting. Directly comparable to ORDR on front-of-house workflow, table management and integrated payments for full-service restaurants.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS with ordering, payments, menu management and reporting for full-service restaurants, takeaways and bars. Directly competes with ORDR across ORDR's primary SMB hospitality segments.
- Epos Now: Epos Now is a UK-based cloud POS targeting small hospitality and retail businesses. Comparable to ORDR on UK-headquartered SMB restaurant focus, integrated payments and subscription pricing model.
- Square (Block): Square is the leading SMB POS and payments platform with a large restaurant vertical (Square for Restaurants). Directly comparable to ORDR on QR-code ordering, payment processing, and multi-location reporting for SMB restaurants.
- Zettle by PayPal: Zettle (formerly iZettle) is PayPal's mobile POS and card reader offering for SMBs including hospitality venues. Comparable to ORDR on integrated payment terminals, mobile ordering and SMB restaurant onboarding, particularly in European markets.
Broad incumbents
- Clover (Fiserv): Clover is a Fiserv-owned SMB POS platform serving restaurants alongside retail and services. Comparable to ORDR on integrated POS + payment terminal offering for small restaurants, though Clover operates as a broader SMB platform rather than hospitality specialist.
Emerging players
- Resy: Resy is an American Express-owned reservation and restaurant tech platform with event ticketing capabilities. Comparable to ORDR's event ticketing and table-management module, with partial overlap on hospitality front-of-house tooling.
- OpenTable: OpenTable is a restaurant reservation and guest management platform. Comparable to ORDR on event ticketing, table management and the restaurant front-of-house workflow, though OpenTable focuses on reservations rather than full ePOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ORDR social profiles
Digital presenceORDR compliance and trust
Trust signalCompliance1 record
ORDR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORDR leadership team
Management profileNumber of profiles
Profiles4 records
ORDR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORDR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORDR
What does ORDR do?
ORDR provides a cloud-based, all-in-one electronic point-of-sale (ePOS) platform for hospitality venues, combining digital menus, QR-code ordering, payment processing, kitchen display, event ticketing, and reporting in a single web-based system. Customers access menus by scanning a QR code at the table without downloading an app, while venues manage operations via a staff interface with multi-location reporting. The platform is sold as a monthly or annual subscription to restaurants, bars, food stalls, takeaways, and nightclubs across 24 countries.
Is ORDR a public or private company?
ORDR is a private company. It is classified as venture growth investor backed and is currently operating.
When was ORDR founded?
ORDR was founded in 2020. It employs 1 to 10 people.
Where is ORDR based?
ORDR is headquartered in London, United Kingdom, in the Europe region.
How does ORDR make money?
Three revenue lines are on record. Subscription (Monthly/Annual) is the primary driver. The others are SMS Messaging and payment Processing.
Who are ORDR's main competitors?
Direct peers on record are SumUp, Toast, TouchBistro, Lightspeed Restaurant, Epos Now, Square (Block) and Zettle by PayPal. Clover (Fiserv) is listed as a broad incumbent. Emerging players are Resy and OpenTable.
Does ORDR have an API?
No public API is recorded for ORDR.
What industry is ORDR in?
ORDR's product category is Restaurant Point-of-Sale Software. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its NAICS code is 51821 and its SIC code is 7372.