Urbvan
- Company typePrivate
- Founded2016
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Urbvan firmographics
Firmographics- Name
- Urbvan
- Legal name
- NEXBUS DIGITAL, SOCIEDAD ANÓNIMA PROMOTORA DE INVERSIÓN DE CAPITAL VARIABLE
- Website
- https://urbvan.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Urbvan industry classification
Industry- Product category
- Corporate Transportation Services
- NAICS
- Interurban and Rural Bus Transportation (485210)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Employer/Corporate Demand-Responsive Shuttles (THAIAHAG)
Keywords
Where Urbvan is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Urbvan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transportation Intermediation Services: Kolors acts as a digital intermediation platform between users and independent transport operators (Aliados). Revenue is generated through service fees collected on ticket sales for inter-city bus travel and corporate shuttle services. The company charges tariffs for transportation services provided by its network of independent permisionarios.
- Corporate Shuttle Services: B2B revenue stream from企业提供定制通勤解决方案，包括路线设计、优化和运营协调服务。服务针对企业客户，帮助他们优化员工交通福利，降低成本，提高运营效率。
- Quality Assist Travel Assistance Program: Optional travel assistance and insurance program offering medical, dental, funeral, and emergency services during bus travel. Users pay an additional fee for this add-on service, providing coverage up to $35,000 MXN for medical expenses.
- Extra Services and Fees: Additional revenue from extra baggage fees ($50-150 MXN), special cleaning fees ($200 MXN), pet transport ($150 MXN), and other ancillary charges as defined in terms and conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Extra Documented Baggage |
| Unit Pricing | Pay-as-you-go | Extra Carry-on Baggage |
| Unit Pricing | Pay-as-you-go | Pet Transport |
| Unit Pricing | Pay-as-you-go | Special Cleaning Fee |
| Unit Pricing | Pay-as-you-go | Smoking Violation Penalty |
| Outcome Based/ Performance | Pay-as-you-go | Lost Luggage Compensation |
| Subscription | Multi-year contract | Corporate Shuttle (Enterprise) |
| Transaction based/ take rate | Pay-as-you-go | Individual Bus Tickets |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Urbvan product offering
Product offeringCore offering
Urbvan, operating under the Kolors brand, is a Mexican digital mobility platform that connects passengers with independent transport operators. The platform offers corporate shuttle services for employee transportation to 120+ enterprise clients, alongside intercity and intracity bus transportation services for individual travelers across 40 cities in Mexico, bookable through a mobile super app.
Product overview
Urbvan is a Mexican corporate and commuter transportation platform operating under the Kolors brand, offering a portfolio of services that includes Corporate Shuttles for enterprise employee transport, Industrial Transportation for manufacturing facilities, Intercity and Intracity passenger services, and Vehicle Rentals for group transport. The platform is anchored by the Urbvan by Kolors Super App, a central mobile application enabling real-time route management, reservations, QR code boarding, and trip monitoring. Supplementary offerings include the loyalty program Urbvan by Kolors Rewards and Quality Assist travel assistance services. The platform aggregates independent transport operators (Aliados) as service providers, positioning Kolors as a digital intermediation layer rather than a direct transport operator.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Shuttles Dedicated employee shuttle services for enterprises, offering customized routes, branded vehicles, and corporate account management. Designed for large companies with significant workforce transportation needs.
- Industrial Transportation Specialized transportation services for industrial facilities, warehouses, and manufacturing sites, including shift-based pickups and last-mile workforce transit.
- Intracity Service Urban bus transportation within Mexican cities, bookable through the mobile app, serving commuters and city travelers.
- Intercity Service Intercity bus transportation connecting major cities across Mexico, with multiple daily routes and digital ticketing via the Kolors app.
- Vehicle Rentals Vehicle rental service providing short and long-term vehicle access to consumers through the Kolors platform.
- Quality Assist (Travel Assistance Add-on) Travel assistance add-on providing supplemental protection, support, and peace of mind during trips booked through the Kolors platform.
Quantifiable outcome
- 120+ enterprise clients trust Urbvan for employee transportation
- +3 more outcomes
Companies that use Urbvan
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
Urbvan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
Urbvan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Quality Assist México y Centroamérica, S.A. de C.V.coreQuality Assist provides travel assistance and insurance services to Kolors passengers, including medical assistance (up to $35,000 MXN coverage), dental emergency care, ambulance services, hotel accommodation for hospitalized passengers, funeral assistance, and cellular data for emergencies. Kolors acts as a billing intermediary while Quality Assist is the sole service provider.
- Conekta (Grupo Conektame, S.A. de C.V.)coreConekta serves as the primary payment gateway and bank aggregator for Kolors, processing credit and debit card payments and other electronic payment methods for ticket purchases. Kolors explicitly states they do not store financial data, using Conekta for secure payment processing.
- Independent Transport Operators (Aliados)coreAliados are independent permisionarios (licensed transport operators) who own and operate the actual buses and vehicles. They provide the physical transportation services while Kolors operates the digital intermediation platform. These operators hold federal passenger transport permits and are selected for quality service delivery.
Scale indicators4 records
Recent moves5 records
Urbvan competitors and assessment
Company assessmentDirect peers
- BusUp: Spain-originated SaaS platform for corporate shared-mobility and employee shuttles. Direct comparable on the B2B shuttle-as-a-service model, though focused on Europe and Latin America rather than Mexico specifically.
- Liftit: LatAm-based corporate mobility platform providing managed employee and industrial transportation across Mexico, Colombia, and other LatAm markets — overlapping with Urbvan on enterprise shuttle and industrial transport.
- Swvl: Mass-transit and corporate shuttle technology platform operating across emerging markets (Egypt, Pakistan, Kenya). Comparable asset-light, software-led shuttle model targeting enterprise and B2B commute use cases.
- Shuttlers: Mexico-headquartered corporate shuttle platform offering app-based employee transportation for enterprises. Closest direct competitor with a similar B2B employee commute proposition in the Mexican market.
Emerging players
- Chalo: India-based transit technology provider offering routing, ticketing, and fleet management to bus operators. Adjacent technology peer relevant to Urbvan's route-optimization and Aliado-management proposition.
- Zeffo: India-based corporate employee transportation platform combining SaaS and managed services. Emerging peer with the same B2B shuttle model in a different geography, useful for emerging-market shuttle benchmarks.
Broad incumbents
- Grupo Senda / ETN / Turistar: Established Mexican premium intercity bus operators (under Grupo Senda) with nationwide routes and own fleets. Traditional incumbent competing with Urbvan on intercity passenger transport in Mexico.
- Didi (China) / Didi México: Global rideshare giant with major operations in Mexico via its 99/Didi brand. Competes with Urbvan's intracity and app-based mobility use cases with significantly greater capital and scale.
- ADO (Grupo ADO): Mexico's largest intercity and long-distance bus operator with a national terminal and route network. Broad incumbent competing head-on with Urbvan's intercity bus offering with deeper fleet and station assets.
- Uber for Business: Uber's enterprise commute and employee transportation product. Broad incumbent offering app-based corporate ride services globally, including Mexico, with effectively unlimited capital and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urbvan social profiles
Digital presenceUrbvan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbvan leadership team
Management profileNumber of profiles
Profiles2 records
Urbvan funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbvan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbvan
What does Urbvan do?
Urbvan, operating under the Kolors brand, is a Mexican digital mobility platform that connects passengers with independent transport operators. The platform offers corporate shuttle services for employee transportation to 120+ enterprise clients, alongside intercity and intracity bus transportation services for individual travelers across 40 cities in Mexico, bookable through a mobile super app.
Is Urbvan a public or private company?
Urbvan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urbvan founded?
Urbvan was founded in 2016. It employs 51 to 100 people.
Where is Urbvan based?
Urbvan is headquartered in Mexico City, Mexico, in the Latin America region.
How does Urbvan make money?
Four revenue lines are on record. Transportation Intermediation Services are the primary driver. The others are corporate Shuttle Services, quality Assist Travel Assistance Program and extra Services and Fees.
Who are Urbvan's main competitors?
Direct peers on record are BusUp, Liftit, Swvl and Shuttlers. Emerging players are Chalo and Zeffo. Broad incumbents are Grupo Senda / ETN / Turistar, Didi (China) / Didi México, ADO (Grupo ADO) and Uber for Business.
Does Urbvan have an API?
No public API is recorded for Urbvan.
What industry is Urbvan in?
Urbvan's product category is Corporate Transportation Services. Its primary akta.pro industry code is THAIAHAG, Employer/Corporate Demand-Responsive Shuttles. Its NAICS code is 485210 and its SIC code is 4100.