adHawk
adHawk is a New York-based digital marketing technology company founded in 2015 that aggregates advertisers' cross-channel marketing data into a single platform and provides one-click campaign optimization solutions for advertisers managing paid media spend.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
adHawk firmographics
Firmographics- Name
- adHawk
- Website
- https://tryadhawk.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 51–100 employees
- Short description
- adHawk is a New York-based digital marketing technology company founded in 2015 that aggregates advertisers' cross-channel marketing data into a single platform and provides one-click campaign optimization solutions for advertisers managing paid media spend.
- Ownership category
- akta.pro rank
adHawk industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Other Services Related to Advertising (541890), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where adHawk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
adHawk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
adHawk product offering
Product offeringCore offering
AdHawk aggregates a company's total digital marketing data into a unified view and offers advertisers one-click optimization solutions to improve campaign performance. The platform is designed for advertisers and marketing teams seeking to consolidate fragmented marketing data and automate optimization across digital channels.
Differentiator
Problem solved
Functional benefit
Companies that use adHawk
Customer profileIdeal customer profiles1 record
adHawk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
adHawk competitors and assessment
Company assessmentDirect peers
- Skai: Skai (formerly Kenshoo) is an omnichannel marketing platform covering paid search, social, and retail media with bid management and analytics capabilities. It targets the same advertiser persona as AdHawk and offers comparable cross-channel optimization functionality.
- Optmyzr: Optmyzr is a PPC and paid search optimization platform offering automated bid management, campaign optimization, and reporting across Google, Microsoft, and Amazon Ads. It is the closest direct competitor to AdHawk, addressing the same advertiser pain point with one-click optimization workflows.
- Marin Software: Marin Software provides a cross-channel digital advertising management platform with bidding, optimization, and analytics for search, social, and e-commerce ads. It competes head-on with AdHawk in cross-channel paid media optimization for mid-market and enterprise advertisers.
- Adalysis: Adalysis is a PPC management and automation tool focused on Google Ads and Microsoft Ads, offering automated bidding, audit, and optimization workflows. It overlaps directly with AdHawk's one-click optimization value proposition for paid search advertisers.
- Shape (formerly Shape.io): Shape provides an integrated paid media management platform for agencies and advertisers, including workflow, optimization, and reporting. It competes with AdHawk for digital advertising teams seeking consolidated cross-channel tooling.
Emerging players
- Supermetrics: Supermetrics automates the movement of marketing data from ad platforms, analytics, and CRM systems into reporting tools. It addresses the same data-aggregation layer that underpins AdHawk's product, though it focuses on data movement rather than optimization actions.
- Triple Whale: Triple Whale provides a 'single source of truth' dashboard aggregating ad spend, revenue, and customer data for Shopify brands. It overlaps with AdHawk's data-aggregation positioning and targets the same growth-minded advertiser segment.
- Northbeam: Northbeam is a marketing attribution and analytics platform that helps DTC and e-commerce brands understand cross-channel ad performance. While more attribution-focused than AdHawk, it serves the same advertiser need for consolidated marketing data and optimization insight.
- Funnel: Funnel is a marketing data hub that collects, normalizes, and routes advertising and marketing data to BI tools and warehouses. It competes at the data-aggregation step that AdHawk performs but does not offer bid management or one-click optimization.
Broad incumbents
- Google Ads (Performance Max): Google's own Performance Max and Smart Bidding capabilities increasingly automate the cross-channel optimization that third-party tools like AdHawk historically provided. Google is the dominant incumbent whose native automation directly competes with AdHawk's wedge.
Market position
Customer concentration
adHawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
adHawk leadership team
Management profileNumber of profiles
adHawk funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adHawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adHawk
What does adHawk do?
AdHawk aggregates a company's total digital marketing data into a unified view and offers advertisers one-click optimization solutions to improve campaign performance. The platform is designed for advertisers and marketing teams seeking to consolidate fragmented marketing data and automate optimization across digital channels.
When was adHawk founded?
adHawk was founded in 2015. It employs 51 to 100 people.
Where is adHawk based?
adHawk is headquartered in New York, United States, in the North America region.
Who are adHawk's main competitors?
Direct peers on record are Skai, Optmyzr, Marin Software, Adalysis and Shape (formerly Shape.io). Emerging players are Supermetrics, Triple Whale, Northbeam and Funnel. Google Ads (Performance Max) is listed as a broad incumbent.
Does adHawk have an API?
No public API is recorded for adHawk.
What industry is adHawk in?
adHawk's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541890 and its SIC code is 7372.