Tangia

What Tangia does

Tangia is an interactive streaming platform that enables content creators on Twitch, YouTube, TikTok, and Kick to monetize and deepen viewer engagement during live broadcasts. Its core product is a browser-source overlay that integrates natively into OBS Studio, Streamlabs OBS, and Twitch Studio, and is also available as a Twitch extension, providing a unified engagement layer that works across the major streaming software ecosystems without taxing the streamer's hardware. The platform's feature surface spans custom AI text-to-speech with user voice cloning (via ElevenLabs), AI-driven conversational characters, AI image generation (FLUX and Google Nano Banana Pro), AI song generation (via Sonauto), a curated and community-shared library of memes and interactive overlays, advanced alerts (including Spline-powered 3D animations), media sharing with priority queueing, and a desktop monitor overlay application. Tangia serves individual streamers and content creators through a horizontal segmentation approach, distributing via self-serve signup, the Twitch extension marketplace, and the OBS/Streamlabs browser-source channels. The business model combines a freemium entry tier with the TangiaPass premium subscription (offering subscriber discounts, additional custom TTS slots, REP points, and Affiliate/Partner status) and transaction-fee revenue from viewer-triggered interactions such as channel point and bit redemptions. Marketing is predominantly community-led via Discord, Twitter/X, Twitch, and TikTok, supplemented by an Affiliate/Partner referral program that incentivizes streamers to evangelize the product in exchange for REP rewards and early feature access.

Name

Tangia

Legal name

Tangia

Website

https://tangia.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tangia is an interactive streaming platform that provides streamers on Twitch, YouTube, TikTok, and Kick with AI-powered viewer engagement tools including custom TTS voice cloning, memes, alerts, and media sharing via a browser-source overlay, monetized through freemium, subscription, and transaction fees.

Ownership category

akta.pro rank

Product category

Interactive streaming software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

IRL & Lifestyle Live Streaming Platforms (MPACACAC)

akta.pro secondary industries

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Interactive streaming platform
• Live stream engagement tools
• Streamer text-to-speech software
• Content creator overlays
• Twitch viewer interaction software

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. TangiaPass Subscription: Premium subscription tier providing subscriber discounts on interactions, extra custom TTS voice slots, REP points for sharing interactions, and early access to features for affiliate/partner streamers.
2. Interaction Redemptions: Viewers use channel points or bits to trigger interactions during streams, generating revenue for streamers with Tangia taking a cut.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tangia is a self-serve interactive streaming platform that adds real-time viewer engagement overlays to live streams on Twitch, YouTube, TikTok, and Kick. Streamers install it as a browser source in OBS/Streamlabs/Twitch Studio or via the Twitch extension and unlock AI-powered custom text-to-speech (with voice cloning), a library of thousands of memes and community-shared interactions, advanced alerts, media sharing, and monetization through channel point/bit redemptions. A premium TangiaPass subscription adds subscriber discounts, extra custom TTS slots, REP rewards, and gamified Tangia Parties.

Product overview

Tangia is an interactive streaming platform delivered as a unified product with multiple integrated modules. The core Tangia platform provides browser-source overlay functionality for streaming software (OBS, Streamlabs, Twitch Studio) across streaming platforms (Twitch, YouTube, TikTok, Kick). Key modules include Custom TTS (with AI voice cloning via TTS Studio), Interactions (thousands of meme/TTS/overlay interactions), Better Alerts (advanced trigger-based alerts with Spline support), Media Share (video sharing with queue management), Monitor Overlay (desktop app for direct monitor display), and TangiaPass (premium subscription with additional TTS slots, REP system, and Tangia Parties). AI capabilities include custom voice cloning, AI characters for conversational streaming, image generation (FLUX/Nano Banana Pro), and AI song generation. The platform emphasizes community engagement through viewer-driven interactions and creator monetization tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Tangia Platform Interactive streaming platform delivered as a browser-source overlay and Twitch extension that lets streamers on Twitch, YouTube, TikTok, and Kick run real-time viewer engagement features (custom TTS, memes, soundbites, alerts, media share) inside OBS Studio, Streamlabs OBS, and Twitch Studio.
• Custom TTS Standalone Custom TTS offering that lets streamers create hyper-realistic AI text-to-speech of their own voice from a 5-minute recording (cloned in under 7 minutes) and access 150+ pre-built TTS voices with audio effects such as inner thoughts, phone call, and pitch/volume/speed controls.
• Interactions Library of thousands of pre-built and community-created streaming interactions — including TTS voices, memes, jumpscares, songs, custom overlays, AI-powered interactions, and soundbites — that streamers can enable for their channels.
• Better Alerts Advanced alert system with triggers, conditions, and actions; supports Twitch triggers, Tangia triggers, Spline 3D animated alerts, and custom iFrame alerts with full trigger property variable passing.
• Better Media Share Media sharing feature that allows viewers to submit YouTube, Twitch, and TikTok videos to play on stream, with priority queue, multiple payment options (Tangia Tokens, credit card, PayPal), moderator controls, and playback features like autoplay and skipping.
• Monitor Overlay Windows desktop application that displays Tangia interactions directly on the streamer's monitor, with window-capture integration for streaming software so streamers can show Tangia overlays without a browser source.
• TangiaPass Premium subscription tier offering subscriber discounts on interactions, extra custom TTS voice slots, ability to share custom interactions and earn REP when others use them, Affiliate and Partner status with early feature/event access, and Tangia Parties (Bit/Token goals that trigger dance party events).

Quantifiable outcome

• More revenue in first 30 minutes of use compared to typical week with Dixper

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• OBS StudiocoreTechnology or IntegrationTangia works as a browser source within OBS Studio, one of the most popular streaming software options, allowing seamless integration without additional software.
• Streamlabs OBScoreTechnology or IntegrationBrowser source integration with Streamlabs OBS for users who prefer Streamlabs ecosystem for streaming.
• Twitch StudiocoreTechnology or IntegrationBrowser source support for Twitch's own streaming software, Twitch Studio, plus native Twitch extension integration.
• TwitchcoreTechnology or IntegrationPrimary platform partner with native extension integration, channel point/bit redemption support, and Twitch alert trigger integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Streamlabs (Logitech): Streamlabs is the dominant free streaming tools suite offering alerts, overlays, chatbot, tipping, and now AI-enhanced features, integrated with OBS and Twitch. It competes directly with Tangia for the same individual-streamer segment with substantially greater distribution and the backing of Logitech.
• StreamElements: StreamElements provides a cloud-based streaming production platform with alerts, overlays, tipping, chatbot (Lucid), and loyalty points for Twitch, YouTube, and Facebook streamers. It directly competes with Tangia in engagement tools and interaction libraries for live creators.
• Nightbot: Nightbot is a leading chatbot and viewer-engagement tool for Twitch, YouTube, and Kick streamers, handling commands, spam filters, and custom alerts. It is a direct competitor in the streamer engagement/chat interaction category.
• Dixper: Dixper is a viewer-engagement mini-game platform for streamers that allows viewers to trigger interactive overlays and mini-games using channel points or bits—overlapping heavily with Tangia's interaction redemptions. The SirenPM_ testimonial explicitly compares Tangia revenue to Dixper.
• Restream: Restream is a multi-platform streaming distribution and chat aggregation tool used by creators to simulcast to Twitch, YouTube, Facebook, and other platforms. It overlaps with Tangia's multi-platform streaming focus and targets the same individual-to-mid-tier streamer segment.
• Firebot: Firebot is a self-hosted chatbot and automated interaction platform for Twitch and YouTube streamers, with custom commands, alerts, sound effects, and overlay triggers. It is a direct competitor in the streamer-customization and engagement-automation category.

Broad incumbents

• Stream Hatchet (Turner Wright): Stream Hatchet provides analytics, monetization, and audience-engagement tools across major streaming platforms. It is a broader incumbent offering engagement and data products that overlap with Tangia's mid-market streamer tooling.
• Stream Deck (Elgato/Corsair): Elgato's Stream Deck is a hardware/software streaming control surface widely adopted by professional streamers, with companion software for managing alerts, scenes, and interactions. It is a broader incumbent in the streamer-tooling stack that increasingly overlaps with software engagement layers like Tangia.

Emerging players

• Pico Interactive: Pico is an interactive live streaming platform and creator tooling suite that emphasizes viewer participation features for emerging streamers. It is an emerging player exploring adjacent approaches to viewer-streamer interaction monetization.

Others

• ElevenLabs: ElevenLabs is the AI voice synthesis provider whose V3 model Tangia relies on for TTS voices. As ElevenLabs expands direct-to-creator products (voice cloning, conversational AI), it is both an enabling partner and a potential disintermediator of Tangia's voice-related value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tangiaco
• TikToktiktok.com/@tangiaco
• LinkedInlinkedin.com/company/ultimate-tournament

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangia