Rodeo
Rodeo is a London-based, UK-focused AI career agent platform that helps job seekers plan careers, match against 500,000+ UK job openings, and prepare applications via conversational AI, voice onboarding, and CV parsing. Free for candidates with planned B2B monetisation.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Rodeo does
Rodeo, operated by Lightning Riders Limited, is a London-based, venture-backed AI career agent platform targeting UK job seekers. Founded in 2021 originally as a delivery-driver earnings management app, the company pivoted into the career-services space and now operates a free consumer product at gorodeo.app that helps candidates plan careers, match against a database of over 500,000 UK job openings, and prepare applications. The platform is built on a conversational AI architecture that combines voice-based onboarding (powered by ElevenLabs), CV parsing and content generation (powered by Google Gemini), skills mapping to the ESCO European skills framework, and a daily-running recommendation engine that scans new and learning opportunities against each user's profile.
The product flow comprises three steps under five minutes: upload CV, conduct a voice or text onboarding conversation, and receive personalised job matches with explanations of fit. The agent then supports users through CV refinement, cover-letter drafting, interview preparation, and application tracking. A secondary mobile product, the 'Rodeo Mobile App' and 'Rodeo Works' marketplace, continues to serve delivery gig workers — a residual from the pre-pivot business. Rodeo also offers 'Rodeo for Partners,' a B2B module enabling careers services, universities, and employers to integrate the conversational onboarding, skills mapping, and matching capabilities into their own offerings.
The business model is currently freemium for individual candidates, with no disclosed paying customer base. Future monetisation is planned through B2B partnerships with jobs platforms, careers services, and employers who may pay for verified applications, recruitment services, or embedded integrations. The company has raised approximately $5 million in seed funding (April 2023) led by LocalGlobe, with Seedcamp, Form Ventures, Everywhere Ventures, and Mozilla Ventures as additional backers. Headcount is small (1–10), the registered office is at 1 Lyric Square, London, and the platform reports being trusted by 25,000+ job seekers.
Rodeo firmographics
Firmographics- Name
- Rodeo
- Legal name
- Lightning Riders Ltd
- Website
- https://gorodeo.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rodeo is a London-based, UK-focused AI career agent platform that helps job seekers plan careers, match against 500,000+ UK job openings, and prepare applications via conversational AI, voice onboarding, and CV parsing. Free for candidates with planned B2B monetisation.
- Ownership category
- akta.pro rank
Rodeo industry classification
Industry- Product category
- AI-Powered Career Services
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Rodeo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rodeo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free Candidate Platform: Platform is currently free for job seekers. Revenue generation planned through future partnerships with jobs platforms, careers services, or employers who may pay for verified applications or recruitment services.
- B2B Enterprise Sales (Planned): Future plans to charge businesses for verified applications or integration with career services. Partnerships with careers services, youth hubs, and educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for candidates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rodeo product offering
Product offeringCore offering
Rodeo operates an AI-powered personal career agent platform that helps UK job seekers plan their career paths, discover relevant job opportunities from a database of over 500,000 UK openings, and prepare applications. The platform engages users through conversational AI (chat and voice), parses uploaded CVs (powered by Google Gemini), maps user skills to the ESCO framework, and generates personalised job matches, CV/cover letter drafts, and interview preparation.
Product overview
Rodeo operates as a dual product platform. The primary product is an AI-powered career agent (web-based at gorodeo.app) that helps job seekers plan careers, find jobs, and prepare applications through conversational AI and personalized recommendations. A secondary mobile app product serves delivery gig workers, enabling them to access earnings data, performance analytics, and market insights. The mobile app also hosts 'Rodeo Works,' a marketplace connecting delivery riders with freelance delivery work opportunities. A B2B offering called 'Rodeo for Partners' provides modular AI integration tools for traditional career services.
Differentiator
Problem solved
Functional benefit
Products and services
- Rodeo Career Agent Platform
Quantifiable outcome
- Over 25,000 job seekers using the platform
- +1 more outcomes
Companies that use Rodeo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Rodeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Rodeo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google (Gemini)coreAI processing provider that parses and analyses the content of uploaded CVs as part of the core service delivery.
- ElevenLabscoreAI voice provider for the onboarding conversation feature, processing voice audio and transcripts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rodeo competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: LinkedIn is the dominant professional networking and job-matching platform with global scale, employer relationships, and a large AI roadmap (including AI-assisted job search and career guidance). It competes with Rodeo for the same UK job-seeker audience but offers a much broader portfolio of professional services.
- Indeed: Indeed is one of the world's largest job search engines, with deep UK coverage and active investment in AI-driven job recommendations and resume tools. It is a broad incumbent with similar job-matching functionality to Rodeo, but at much larger scale.
Direct peers
- Adzuna: Adzuna is a UK-focused job search engine that aggregates listings from thousands of sources and offers salary insights and value-add tools. It directly competes for the same UK job-seeker use case as Rodeo and operates with a similar data-driven approach to matching.
Regional players
- Reed: Reed is one of the largest UK recruitment and job-board platforms, with a deep employer base and candidate tools. It targets the same UK job-seeker market as Rodeo and is a strong regional competitor with established brand and partnerships.
- Totaljobs: Totaljobs is a major UK job board owned by StepStone Group, with extensive employer relationships and job-seeker tools. It competes with Rodeo in the UK job discovery and application space at a much larger scale.
- CV-Library: CV-Library is a leading UK job board and CV database with tools for both candidates and employers. It overlaps directly with Rodeo's UK job-seeker value proposition and represents a relevant regional competitor.
Emerging players
- Eightfold AI: Eightfold AI is an AI-native talent intelligence platform focused on skills-based matching, career pathing, and talent management. It is comparable to Rodeo in its AI-and-skills-matching approach, but serves enterprise HR/employer buyers rather than individual job seekers.
- Beamery: Beamery is a UK-based AI talent platform for skills-based candidate management and career pathing, with comparable AI architecture and skills ontology. It targets enterprise talent teams rather than individual job seekers, making it an adjacent rather than direct peer.
- Personio: Personio is a European HR and people operations platform serving SMB employers with recruitment, onboarding, and career tools. It is an adjacent comparable in the UK/European employment technology space, though it sells to employers rather than candidates.
- Handshake: Handshake is a US-headquartered early-career and university-focused job platform with AI-driven career tools for students and graduates. It targets a similar segment to Rodeo's university-student persona and is increasingly expanding internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rodeo social profiles
Digital presenceRodeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodeo leadership team
Management profileNumber of profiles
Profiles2 records
Rodeo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodeo
What does Rodeo do?
Rodeo operates an AI-powered personal career agent platform that helps UK job seekers plan their career paths, discover relevant job opportunities from a database of over 500,000 UK openings, and prepare applications. The platform engages users through conversational AI (chat and voice), parses uploaded CVs (powered by Google Gemini), maps user skills to the ESCO framework, and generates personalised job matches, CV/cover letter drafts, and interview preparation.
Is Rodeo a public or private company?
Rodeo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rodeo founded?
Rodeo was founded in 2021. It employs 1 to 10 people.
Where is Rodeo based?
Rodeo is headquartered in London, United Kingdom, in the Europe region.
How does Rodeo make money?
Two revenue lines are on record. Free Candidate Platform is the primary driver. The others are B2B Enterprise Sales (Planned).
Who are Rodeo's main competitors?
Broad incumbents on record are LinkedIn and Indeed. Adzuna is listed as a direct peer. Regional players are Reed, Totaljobs and CV-Library. Emerging players are Eightfold AI, Beamery, Personio and Handshake.
Does Rodeo have an API?
No public API is recorded for Rodeo.
What industry is Rodeo in?
Rodeo's product category is AI-Powered Career Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites.