Other Half
Other Half is a Boston-based, venture-backed startup that produces clean-label, human-grade supplements for dogs, differentiating on ingredient quality and clinical validation. Founded in 2024 with 1–10 employees.
- Company typePrivate
- Founded2024
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Other Half firmographics
Firmographics- Name
- Other Half
- Website
- https://otherhalfpet.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Other Half is a Boston-based, venture-backed startup that produces clean-label, human-grade supplements for dogs, differentiating on ingredient quality and clinical validation. Founded in 2024 with 1–10 employees.
- Ownership category
- akta.pro rank
Other Half industry classification
Industry- Product category
- Pet Supplements
- NAICS
- Animal Food Manufacturing (3111)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industries
- Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Skin & Coat Supplements (HLAMALAB)
Keywords
Where Other Half is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Other Half business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Other Half product offering
Product offeringCore offering
Other Half produces clean-label, human-grade supplements formulated for dogs. The company's product philosophy centers on ingredient quality and clinical validation, targeting pet owners who prioritize transparency and evidence-backed nutrition for their pets.
Differentiator
Problem solved
Functional benefit
Products and services
- Clean-label human-grade dog supplements Other Half's flagship product line consists of clean-label, human-grade supplements formulated for dogs. The line is built around ingredient transparency and clinical validation for pet owners seeking high-quality, evidence-backed nutritional products for their dogs.
Companies that use Other Half
Customer profileSegments1 record
Ideal customer profiles1 record
Other Half technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Other Half competitors and assessment
Company assessmentDirect peers
- Pet Wellbeing: Pet Wellbeing offers herbal and nutraceutical supplements for dogs and cats with an emphasis on natural ingredients and therapeutic use cases. It overlaps with Other Half in supplement form, target species, and a quality/ingredient-led brand story.
- VetIQ: VetIQ markets veterinarian-formulated pet supplements across mass and specialty retail. It is a direct peer given its focus on clinical/functional claims for dogs, though with a more mass-market distribution model than Other Half's premium positioning.
- NHV Natural Pet: NHV Natural Pet produces natural, vet-formulated herbal supplements for cats and dogs. Comparable to Other Half as a smaller, ingredient-quality-led supplement brand targeting condition-specific use cases.
- Native Pet: Native Pet sells clean, limited-ingredient dog supplements and functional toppers positioned around 'human-grade' and science-backed claims. It is one of the closest direct peers to Other Half in target customer, channel mix (DTC + specialty), and brand narrative.
- Petlab Co. Petlab Co. is a fast-scaling DTC dog supplement brand with a broad functional SKU range (joint, skin, dental, calming). It competes head-to-head with Other Half for the same dog-owning, premium-naturals consumer.
- Pet Honesty: Pet Honesty is a leading DTC pet supplement brand offering clean-label, vet-formulated soft chews and topicals for dogs and cats. It is a direct comparable to Other Half given its premium, ingredient-led positioning in the same dog supplement category.
Emerging players
- Open Farm: Open Farm markets ethically sourced, transparently formulated dog food and treats with a strong ingredient-quality story. It is an emerging peer given the overlap in 'clean-label, premium, ingredient-transparent' positioning targeting similar dog-owner consumers.
- The Farmer's Dog: The Farmer's Dog is a premium fresh, human-grade dog food brand with a strong DTC engine and brand-led positioning. It is a relevant adjacent peer because it owns the 'human-grade' narrative in dog nutrition that Other Half is also leveraging in supplements.
Broad incumbents
- Chewy: Chewy is the largest US online pet retailer, distributing virtually every major and emerging pet supplement brand. It is a critical channel partner (and competitive shelf-keeper) for any DTC pet supplement brand like Other Half.
- Petco: Petco is a national omnichannel pet retailer with a curated premium supplement assortment and its own private-label brands. It represents both a major distribution channel and a competitive incumbent for emerging supplement brands.
Market position
Customer concentration
Other Half social profiles
Digital presenceOther Half financial estimates
Financial estimateRevenue estimate
Valuation estimate
Other Half leadership team
Management profileNumber of profiles
Profiles1 record
Other Half funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Other Half M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Other Half
What does Other Half do?
Other Half produces clean-label, human-grade supplements formulated for dogs. The company's product philosophy centers on ingredient quality and clinical validation, targeting pet owners who prioritize transparency and evidence-backed nutrition for their pets.
When was Other Half founded?
Other Half was founded in 2024. It employs 1 to 10 people.
Where is Other Half based?
Other Half is headquartered in Boston, United States, in the North America region.
Who are Other Half's main competitors?
Direct peers on record are Pet Wellbeing, VetIQ, NHV Natural Pet, Native Pet, Petlab Co. and Pet Honesty. Emerging players are Open Farm and The Farmer's Dog. Broad incumbents are Chewy and Petco.
Does Other Half have an API?
No public API is recorded for Other Half.
What industry is Other Half in?
Other Half's product category is Pet Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of HLAMALAF, Vitamins, Minerals & Multivitamin Supplements. Its NAICS code is 3111.