NHV Natural Pet

What NHV Natural Pet does

NHV Natural Pet is a privately held, Vancouver, Canada-based company that develops, manufactures, and sells 100% natural, vet-formulated herbal liquid supplements and related wellness products for pets. Its catalog spans dogs, cats, birds, rabbits, ferrets, hamsters, sheep and goats, and guinea pigs, addressing what the company states is over 150 health conditions across single-SKU supplements (e.g., ES Clear, Tripsy, Milk Thistle, Felimm, Mellit, Yucca, Hearty Heart, Multi Essentials, Thyro-Up, OcuLove, Mouth Drops, TumFlora, PetOmega 3) and condition-specific wellness kits (e.g., Diabetes Kit with Metabolism Support, Pancreatitis and Diarrhea Support Kit, Urinary Tract Infections Kit, Bad Breath and Dental Super Support, Digestive Wellness Super Support Kit). The underlying product technology is a full-spectrum herbal extraction process designed to preserve biochemical and phytoceutical constituents for high bioavailability, delivered in a liquid dropper form that can be given orally or mixed with food; products use a non-GMO vegetable glycerin base, are free of preservatives and artificial additives, and are manufactured in a GMP-certified, FDA-registered facility in Canada.

The company's revenue model is a multi-channel direct-to-consumer and B2B2C operation. Its primary channel is a BigCommerce DTC storefront (nhvnaturalpetproducts.com) priced in USD and CAD with US-based fulfillment and global shipping from Canada; public SKU prices range from roughly $45.95 (Milk Thistle for Dogs) to $192.95 (Pancreatitis and Diarrhea Support Kit), with free shipping on orders over $100 within the USA and Canada. Parallel channels include a wholesale/reseller program, a veterinary sign-up program, a vet-student discount program, a rescue discount program, an affiliate program, an NHV Rewards loyalty program, a Store Locator for physical retail partners, and a free 15-minute Pet Expert video chat plus a toll-free hotline (1-877-937-4372) supporting expert-led conversion. Brand credibility is anchored by clinical research partnerships (active trials across universities in Canada, the US, Brazil, and New Zealand, including a published University of Georgia study of Tripsy and an endorsement letter from the University of Tennessee College of Veterinary Medicine's Avian and Exotics Division), trade-association memberships (APPA, PIJAC), and verified reviews on Google, Yotpo, and Facebook. Founder, ownership, cap-table, and revenue data are not disclosed in the source material.

Name

NHV Natural Pet

Legal name

NHV Natural Pet

Website

https://nhvnaturalpetproducts.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NHV Natural Pet is a Vancouver, Canada-based company that develops, manufactures, and sells 100% natural, vet-formulated liquid herbal supplements and wellness kits for dogs, cats, birds, rabbits, ferrets, hamsters, sheep/goats, and guinea pigs, distributed via its own DTC e-commerce storefront and wholesale, veterinary, rescue, and affiliate channels.

Ownership category

akta.pro rank

Product category

Pet Herbal Supplements

NAICS

Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Immune Support Supplements (HLAMALAE), Urinary & Kidney Support Supplements (HLAMALAI), Weight Management & Metabolic Support Supplements (HLAMALAH), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Herbal pet supplements
• Liquid pet remedies
• Natural pet nutrition
• Pet wellness kits
• Veterinary formulated supplements

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Supplement and Treat Sales: Online sales of single SKUs (supplements), bundled wellness kits, and Wholesome Dog Treats (peanut butter cookies, pumpkin chip treats) via the BigCommerce storefront, with multi-currency pricing in USD and CAD and free shipping over $100 in USA & Canada. Pricing is per-unit/one-time purchase.
2. NHV Rewards Program: Loyalty/rewards program ('Join our rewards program and get the love back!') that drives repeat purchases and post-sale engagement.
3. Wholesale / Reseller Channel: B2B revenue via a 'Sign up as a wholesaler' program supplying physical retail partners discoverable through the Store Locator.
4. Veterinary and Professional Channel: Revenue and adoption driven by recommended use from veterinarians (with a 'Sign up as a veterinarian' portal), vet students (discount program), and rescues (rescue discount program), supporting B2B2C sell-through.
5. Affiliate Referral Program: 'Sign up to be an affiliate' program for partner-driven referral sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

NHV Natural Pet manufactures and sells a portfolio of 100% natural, vet-formulated herbal liquid supplements delivered in a dropper format for dogs, cats, birds, rabbits, ferrets, hamsters, sheep and goats, and guinea pigs. Products target over 150 health conditions (including cancer, kidney, liver, heart, urinary, joint, skin, immune, and behavioral issues) using full-spectrum herbal extraction and a non-GMO vegetable glycerin base. The portfolio also includes wellness bundles/kits, wholesome dog treats, and customized vet nutrition plans, distributed primarily through a direct-to-consumer e-commerce storefront backed by professional and wholesale channels.

Product overview

NHV Natural Pet offers a single unified product portfolio rather than a platform-plus-modules architecture: it is a comprehensive line of 100% natural, vet-formulated, full-spectrum herbal liquid supplements sold under one brand across multiple pet categories (dogs, cats, birds, rabbits, ferrets, hamsters, sheep and goats, guinea pigs). The portfolio is organized along three axes that work together: single-condition herbal supplements (e.g., ES Clear, Tripsy, Milk Thistle, Felimm, Mellit, Yucca, PetOmega 3, Thyro-Up, OcuLove, Multi Essentials, Hearty Heart, Mouth Drops, TumFlora, Probiotics + Prebiotics), wellness bundles/kits that combine multiple supplements for specific conditions (e.g., Diabetes Kit with Metabolism Support, Diabetes Super Support Gold, Pancreatitis and Diarrhea Support Kit, Bad Breath and Dental Super Support, Digestive Wellness Super Support Kit, Urinary Tract Infections Kit), and supplementary natural pet treats and custom nutrition services (Wholesome Dog Treats including Peanut Butter Cookies and Pumpkin Chip Treats, plus the Customized Vet Nutrition Plan for dogs and cats).

Differentiator

Problem solved

Functional benefit

Products and services

• ES Clear (Dogs and Cats) Herbal supplement formulated to support pets with cancer, available for both dogs and cats; administered via liquid dropper.
• Tripsy (Dogs and Cats) Herbal supplement for dogs and cats formulated to support urinary tract and lower urinary tract health.
• Milk Thistle (Dogs and Cats) Liver-support herbal supplement for dogs and cats administered via liquid dropper.
• Felimm (Dogs and Cats) Immune-support herbal supplement for dogs and cats, commonly used for conditions such as FeLV and FIV.
• Mellit (Dogs) Herbal supplement formulated to help control blood sugar levels and protect organs in dogs with diabetes and pancreatitis.
• Yucca (Dogs and Cats) Herbal supplement for dogs and cats used to support digestion, appetite stimulation, and pain management.
• PetOmega 3 (Dogs and Cats) Omega-3 herbal supplement for dogs and cats that supports overall vitality and helps decrease insulin sensitivity and resistance.
• Thyro-Up (Dogs) Herbal supplement formulated to support dogs with hypothyroidism.
• OcuLove (Dogs) Newly launched herbal supplement for dogs formulated to support canine eye health.
• Multi Essentials (Dogs and Cats) Multivitamin herbal supplement for dogs and cats providing foundational nutritional support.
• Hearty Heart (Dogs and Cats) Herbal supplement formulated to support cardiovascular and heart health in dogs and cats.
• Mouth Drops (Dogs) Oral care herbal drops for dogs formulated to help with bad breath and dental support.
• TumFlora (Dogs and Cats) Probiotic and digestive herbal support supplement for dogs and cats.
• Probiotics + Prebiotics (Dogs and Cats) Digestive-support herbal supplement combining probiotics and prebiotics for dogs and cats.
• Wholesome Dog Treats (Peanut Butter Cookies and Pumpkin Chip Treats) Chef-made natural dog treats made with wholesome, sustainable, gluten-free ingredients, including Peanut Butter Cookies and Pumpkin Chip Treats.
• Customized Vet Nutrition Plan (Dogs and Cats) Personalized, vet-formulated custom nutrition plans for dogs and cats.
• Diabetes Kit with Metabolism Support Wellness bundle for dogs combining herbal supplements to support metabolism and diabetes management.
• Diabetes Super Support Gold Premium wellness bundle for dogs providing herbal support for diabetes mellitus.
• Pancreatitis and Diarrhea Support Kit Wellness bundle for dogs and cats combining herbal supplements to support pancreatitis and diarrhea symptoms.
• Bad Breath and Dental Super Support Wellness bundle for dogs combining herbal supplements to support bad breath and overall dental health.
• Digestive Wellness Super Support Kit Featured wellness bundle combining Probiotic + Prebiotic, TumFlora, and Multi Essentials for digestive wellness support.
• Urinary Tract Infections Kit Wellness bundle providing herbal support for urinary tract infections in dogs and cats.

Named customers9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship research partner, flagship institutional partner, minor industry affiliation, core internal expert, minor academic partner, minor endorsement partner and minor expert partner.

• University of Georgia College of Veterinary Medicine (Dr. Joe Bartges, DVM, PhD, DACVIM, DACVN)flagship research partnerStrategic or Co-development PartnerNHV Tripsy was studied by the University of Georgia College of Veterinary Medicine under Dr. Joe Bartges (Professor of Medicine and Nutrition, Department of Small Animal Medicine and Surgery) for management of lower urinary tract disease in healthy cats and for managing urinary stones in dogs and cats. Results are published in UGA's end-of-year research report.
• University of Tennessee College of Veterinary Medicine (Avian and Exotics Division)flagship institutional partnerStrategic or Co-development PartnerThe University of Tennessee College of Veterinary Medicine uses NHV remedies as part of its integrative service for cases ranging from dermatitis to cancer; the Avian and Exotics Division specifically uses NHV Milk Thistle for birds with liver disorders. NHV also received a separate letter endorsing the products.
• American Pet Products Association (APPA)minor industry affiliationGTM or Marketing PartnerListed under 'We Are Proud Members Of' in the footer; signals industry-trade membership that supports brand credibility and conference visibility.
• Pet Industry Joint Advisory Council (PIJAC)minor industry affiliationGTM or Marketing PartnerListed alongside APPA under 'We Are Proud Members Of' in the footer; indicates trade-body affiliation supporting industry standing.
• Dr. Amanda (in-house veterinarian; PhD, University of Sao Paulo; post-doc, University of Saskatchewan; Small Animal Nutrition, Kansas State University)core internal expertImplementation/ SI/ Consulting PartnerFeatured veterinarian on the NHV team; veterinary degree (2010), Master's (2012), PhD in Pathology/Pharmacology/Toxicology (2016) from University of Sao Paulo; post-doctoral training in Immunology (2016–2021) at University of Saskatchewan; specialized training in Small Animal Nutrition from Kansas State University. Provides veterinary expertise for product formulation and clinical-trial design.
• Dr. Mehdi (in-house veterinarian; DVM Urmia University 2008; PhD Theriogenology, University of Tehran 2017)core internal expertImplementation/ SI/ Consulting PartnerFeatured NHV veterinarian with 15+ years of experience; provides pet-expert consultation and product guidance.
• Dr. Barbara (in-house veterinarian; specialty in pet nutrition; Federal University of Minas Gerais)core internal expertImplementation/ SI/ Consulting PartnerBachelor's in Veterinary Medicine from University of Uberaba (2006); Master's of Science in Pet Nutrition from Federal University of Minas Gerais (2010); 15+ years in pet-food R&D; supports NHV formulation and pet-nutrition guidance.
• University of Sao Paulo (Brazil) — academic source of Dr. Amanda's veterinary credentialsminor academic partnerStrategic or Co-development PartnerOne of the universities NHV lists as a clinical-trial partner country (Brazil), per the NHV clinical-trials statement that trials run with universities in Canada, the US, Brazil, and New Zealand.
• Dr. Donna Raditicminor endorsement partnerGTM or Marketing PartnerFeatured endorser with a published letter on the NHV clinical-trials page, describing NHV's role in teaching veterinary students about nutrition, supplements, and botanicals alongside Integrative Medicine Fellow Dr. Danielle Conway.
• Dr. Hillary Cook, DVM, CVA (NHV veterinary holistic partner)minor expert partnerImplementation/ SI/ Consulting PartnerFeatured as 'Pet Care Expert' on the diabetes-in-dogs page, with a blog post 'Vet help for Diabetes in Pets' that addresses using NHV supplements like Mellit alongside insulin therapy.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pet Wellbeing: Herbal and condition-targeted pet supplement brand offering liquid herbal extracts for dogs and cats (kidney, liver, joints, anxiety, immune). Highly comparable to NHV on herbal-only, condition-targeted, vet-formulated liquid supplement positioning and on vet-community GTM.
• NaturVet: Long-established vet-formulated pet supplement brand offering liquids, soft chews, and topicals for joint, digestive, skin, and calming conditions; deep retail distribution. Overlaps with NHV on vet-formulated liquid supplements and condition targeting.
• PetHonesty: Leading DTC pet supplement brand selling condition-targeted soft chews, liquids, and powders across joint, skin, dental, calming, and immunity. Same condition-targeted supplement thesis as NHV but executed via soft-chew format and large paid-acquisition budget, making it the primary head-to-head online competitor.
• Only Natural Pet: Online-first natural pet supplement and holistic care retailer selling its own branded supplements alongside third-party natural brands. Closely comparable to NHV on natural, holistic, condition-targeted supplement positioning and on DTC-plus-content GTM.
• Herbsmith: US-based herbal pet supplement brand offering condition-targeted liquid and powder blends (e.g., canine kidney, liver, joint, anxiety). Most direct comparable on herbal-only, condition-specific, vet-formulated positioning; competes with NHV on shelves, in vet clinics, and on Amazon/Chewy.
• Zesty Paws: Top-selling functional pet supplement brand (soft chews) for joint, skin, gut, calming, and immune conditions, distributed through mass retail, Amazon, and Chewy. Direct competitor for the condition-targeted supplement buyer, with much larger scale and broader format portfolio than NHV.
• Dr. Harvey's: Natural pet health brand offering whole-food supplements, herbal blends, and base-mix food products for dogs and cats. Overlaps with NHV on natural, holistic, condition-targeted supplements and on vet-and-rescue-community channels.

Broad incumbents

• VetIQ (PetIQ): Mass-market pet health and supplement brand within PetIQ's broader portfolio, sold through mass retail (Walmart, Target), veterinary channels, and online. Comparable on condition-targeted supplements but with much broader retail penetration and a more diversified product range.
• Standard Process Inc. (Vet Standard Process): Whole-food and botanical nutritional supplement company with a dedicated veterinary division selling condition-targeted supplements (Canine and Feline Whole Body Support lines) primarily through vet clinics. Comparable on the botanical-supplement + vet-channel thesis, but at much larger scale and with broader human-supplement business behind it.

Emerging players

• Adored Beast Apothecary: Boutique herbal and homeopathic pet supplement brand focused on gut, immune, and condition-specific protocols. Comparable on natural/holistic, condition-targeted liquid supplement positioning but with a smaller catalog and more limited distribution than NHV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=K9cxrDKDAHc
• Facebookfacebook.com/NHVNaturalPetProducts/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHV Natural Pet