YAAP
YAAP is an integrated B2B digital marketing agency offering design, influencer marketing, content creation, and programmatic media services to enterprise brands and government organisations across India, UAE, and Singapore.
- Company typePublic
- Founded2016
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What YAAP does
YAAP is a digital-first media and marketing solutions company founded in 2016 by Atul Hegde, headquartered in Mumbai with operations across India, UAE, and Singapore. The company operates as a B2B integrated marketing agency organised around three service pillars: Design (UI/UX, brand identity, packaging), Discover (influencer marketing, content creation, integrated social), and Distribute (programmatic media buying, paid social, performance marketing, ad-tech analytics). It serves enterprise brands and government/public sector organisations including Coca-Cola India, Dell, Cisco, Microsoft, ITC Hotels, Dubai Tourism, NPCI/UPI, RuPay, BHIM, SBI Card, Bayut, and NITI Aayog.
The company's technology stack centres on Oplifi, a programmatic media buying platform, supplemented by an AI-powered marketing analytics platform for data-validated, performance-driven marketing. YAAP is developing an AI-led Short-Form Content Production Hub (ACP Hub) focused on creator intelligence and video ads intelligence, with Rs 4.01 crore of IPO proceeds allocated. The firm has grown via strategic acquisitions including Elephant Design Delhi and Soinsi (2016), Crayons Communications (July 2022, full acquisition for UAE/GCC expansion), and Gozoop Online (March 2026, 60.2% stake for over Rs 150 crore, the largest deal in the independent Indian digital agency sector).
The business model is primarily project- and retainer-based professional services revenue with custom enterprise pricing and annual billing cadence. Reported FY26 Total Income was Rs 188.73 crore (22.23% YoY growth), with EBITDA of Rs 31.74 crore (89.11% YoY) and PAT of Rs 22.20 crore (97.95% YoY). The company listed on NSE SME Emerge in March 2026, raising Rs 80.11 crore via a fresh equity issue at a pre-IPO valuation of Rs 303 crore, with marquee pre-IPO anchor investments from Mukul Agrawal and Sunil Singhania's India Ahead Venture Fund.
YAAP firmographics
Firmographics- Name
- YAAP
- Legal name
- Yaap Digital Limited
- Website
- http://www.yaap.in/
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YAAP is an integrated B2B digital marketing agency offering design, influencer marketing, content creation, and programmatic media services to enterprise brands and government organisations across India, UAE, and Singapore.
- Ownership category
- akta.pro rank
YAAP industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where YAAP is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
YAAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Services: Integrated digital marketing services including influencer marketing, content creation, programmatic media, social media management, and performance marketing delivered on project and retainer basis to enterprise clients
- AI-powered Products: Creator intelligence and video ads intelligence products being developed as new revenue streams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
YAAP product offering
Product offeringCore offering
YAAP is a B2B digital marketing agency that delivers integrated marketing solutions across three pillars: Design (UI/UX, brand identity, packaging), Discover (influencer marketing, content creation, integrated social campaigns), and Distribute (programmatic media, paid social, performance marketing, ad-tech analytics). Services are delivered on project and retainer bases to enterprise brands and government organizations, supported by an in-house AI-powered marketing analytics platform, the Oplifi programmatic media platform, and the ACP Hub short-form content production capability.
Product overview
YAAP is a digital-first media and marketing solutions company that operates as a unified platform offering integrated digital services across three core areas: Design (UI/UX, brand identity, packaging), Discover (influencer marketing, content creation, integrated social), and Distribute (programmatic media, paid social, performance marketing, ad-tech analytics). The company has grown through strategic acquisitions including Crayons Communications (2022) and Gozoop Online (2026), and is currently developing an AI-led Short-Form Content Production Hub. YAAP serves clients across India, UAE, and Singapore with over 100 professionals, combining creative, media, and technology expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- YAAP Digital Marketing Services Full-service B2B digital marketing agency offering integrated digital content, influencer marketing, programmatic media, performance marketing, and technology-driven marketing solutions for enterprise brands and government organizations across India, UAE, and Singapore.
- Influencer Marketing Influencer marketing service that leverages influencer partnerships to amplify brand messages and reach target audiences across social media platforms. YAAP holds an exclusive Middle East partnership with Tagger Media for influencer marketing services.
- Programmatic Media Buying Automated buying and selling of digital advertising inventory through real-time bidding and dynamic ad implementation, powered by YAAP's Oplifi programmatic platform for targeted ads and ad spend optimization.
- Creative Design & Brand Identity Creative design services including UI/UX design, brand strategy and identity, packaging design, and development of brand-owned intellectual properties for enterprise clients.
- Content Creation Content creation services spanning digital video content, integrated social campaigns, and branded content development for various platforms, including proprietary digital properties like RuPay Foodie Files and RuPay Travel Tales.
- Performance Marketing Performance marketing services delivering measurable results through targeted and optimized strategies including paid social and ad-tech analytics, supported by YAAP's AI-powered marketing analytics platform.
- AI-led Short-Form Content Production Hub (ACP Hub) AI-powered content production platform under development focused on creator intelligence and video ads intelligence for faster, scalable, and personalized content solutions.
Quantifiable outcome
- UPI Chalega campaign achieved 315 million views and over 1 billion impressions
- +4 more outcomes
Companies that use YAAP
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
YAAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
YAAP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Gozoop Online Pvt LtdflagshipStrategic acquisition valued at over Rs 150 crore where YAAP acquired 60.2% stake making Gozoop its subsidiary. Deal aims to strengthen India's presence in the global advertising ecosystem while allowing Gozoop to operate independently. Combined entity will have enhanced capabilities across digital content, marketing technology, and performance-driven solutions.
- Tagger MediacoreExclusive partnership where Tagger Media provides world-class influencer marketing services through YAAP in the Middle East market. Tagger Media is a leading influencer marketing platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
YAAP competitors and assessment
Company assessmentDirect peers
- WATConsult: Mumbai-headquartered digital and social media agency (part of Dentsu India) offering influencer marketing, content, programmatic media and performance marketing — direct competitor in YAAP's core service lines across India.
- Social Beat: Independent full-service digital marketing agency in India offering performance, content, social media and video services; competes with YAAP for mid-to-large enterprise digital mandates.
- Kinnect: Independent Indian digital-first creative and media agency with a comparable digital marketing, content and influencer marketing offering to YAAP's mid-market enterprise segment.
- Gozoop Online: Independent Indian digital marketing agency acquired by YAAP (60.2% stake, March 2026) for ₹150+ crore; offers digital content, marketing technology and performance-driven solutions — direct one-to-one service overlap with YAAP.
- iProspect India: Dentsu's global performance and digital marketing agency, with strong India operations; directly comparable to YAAP's programmatic media and performance marketing offering.
- Crayons Communications: Middle East-based advertising agency fully acquired by YAAP in July 2022 (offices in Dubai, Riyadh, Manama); offers influencer marketing, Web 3.0 and media services — direct regional peer now within the YAAP group.
- Interactive Avenues: IPG Mediabrands' digital marketing arm in India providing digital media, performance, social, content and ad-tech solutions; competes head-to-head with YAAP for enterprise digital mandates.
Broad incumbents
- McCann Worldgroup India: IPG-owned global advertising network in India and a direct competitor for enterprise and government creative mandates; relevant as the prior employer of YAAP's new Group CCO Sambit Mohanty.
- Ogilvy India: WPP-owned global creative network's India operations; competes with YAAP for the same marquee enterprise and government clients but with deeper creative resources and global scale.
- Dentsu Creative India: Indian arm of global advertising holding company Dentsu; offers the full suite of creative, media, digital and CX services that overlap with YAAP but at significantly larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
YAAP social profiles
Digital presenceYAAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
YAAP leadership team
Management profileNumber of profiles
Profiles12 records
YAAP subsidiaries and ownership
Company hierarchySubsidiaries6 records
YAAP funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YAAP M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YAAP
What does YAAP do?
YAAP is a B2B digital marketing agency that delivers integrated marketing solutions across three pillars: Design (UI/UX, brand identity, packaging), Discover (influencer marketing, content creation, integrated social campaigns), and Distribute (programmatic media, paid social, performance marketing, ad-tech analytics). Services are delivered on project and retainer bases to enterprise brands and government organizations, supported by an in-house AI-powered marketing analytics platform, the Oplifi programmatic media platform, and the ACP Hub short-form content production capability.
Is YAAP a public or private company?
YAAP is a public company. It is classified as public and is currently operating.
When was YAAP founded?
YAAP was founded in 2016. It employs 51 to 100 people.
Where is YAAP based?
YAAP is headquartered in Mumbai, India, in the Asia region.
How does YAAP make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are AI-powered Products.
Who are YAAP's main competitors?
Direct peers on record are WATConsult, Social Beat, Kinnect, Gozoop Online, iProspect India, Crayons Communications and Interactive Avenues. Broad incumbents are McCann Worldgroup India, Ogilvy India and Dentsu Creative India.
Does YAAP have an API?
No public API is recorded for YAAP.
What industry is YAAP in?
YAAP's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.