Tagger Media
Tagger Media was a SaaS influencer marketing platform, founded in 2015 in Santa Monica, that enabled brands to discover, manage, and analyze influencer campaigns. Acquired by Sprout Social for $140 million in August 2023, it now operates as Sprout Social Influencer Marketing.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tagger Media does
Tagger Media was a Santa Monica-based SaaS influencer marketing platform founded in 2015 that enabled brands to discover, manage, and analyze influencer campaigns across social media channels. The product combined influencer discovery, campaign management, workflow tools, and social intelligence analytics into a single platform, targeting marketing professionals at enterprise and mid-market brands. Go-to-market was direct, with a product website offering both login and exploration calls-to-action, indicating a mix of existing customer retention and new customer acquisition.
The company raised approximately $23.5 million in venture capital across disclosed rounds, including two rounds in 2021 from Five Elms Capital and an earlier investment from Blue Horizon Corporation. An SEC Form D filing in December 2021 referenced an exempt securities offering of approximately $15.4 million. By the time of its exit, Tagger had grown to 51–100 employees and was led by founder and president Peter Kennedy.
In August 2023, Sprout Social Inc. (NASDAQ: SPT) acquired Tagger Media for $140 million to strengthen its position in the influencer and creator marketing sector. Following the acquisition, the product was rebranded and integrated as Sprout Social Influencer Marketing, combining influencer marketing capabilities with Sprout Social's broader social media management suite. The original taggermedia.com domain now redirects to Sprout Social's influencer marketing product page, and the Tagger entity no longer operates independently.
Tagger Media firmographics
Firmographics- Name
- Tagger Media
- Legal name
- Tagger Media, Inc.
- Website
- https://taggermedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Tagger Media was a SaaS influencer marketing platform, founded in 2015 in Santa Monica, that enabled brands to discover, manage, and analyze influencer campaigns. Acquired by Sprout Social for $140 million in August 2023, it now operates as Sprout Social Influencer Marketing.
- Ownership category
- akta.pro rank
Tagger Media industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where Tagger Media is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Tagger Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Distribution channels1 record
Marketing channels1 record
Tagger Media product offering
Product offeringCore offering
Tagger Media was an influencer marketing management platform that enabled brands to discover influencers, manage campaign activation, and report on influencer marketing performance. The product combined influencer discovery, campaign workflow tools, and social intelligence analytics into a single unified SaaS solution, and has since been integrated into Sprout Social as the Sprout Social Influencer Marketing product.
Product overview
Tagger was a single unified influencer marketing platform that combined influencer discovery, campaign management, workflow tools, and social intelligence analytics. Following Sprout Social's acquisition of Tagger Media for $140 million in August 2023, the Tagger product has been integrated and rebranded as Sprout Social Influencer Marketing, combining influencer marketing capabilities with Sprout Social's broader social media management suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Tagger | Influencer Marketing Platform Unified SaaS influencer marketing platform for brands to discover influencers, manage campaign workflows, and analyze campaign performance with social intelligence. The product is now operated as Sprout Social Influencer Marketing.
Companies that use Tagger Media
Customer profileIdeal customer profiles1 record
Tagger Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tagger Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tagger Media competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering discovery, campaign management, analytics, and workflow tools. It is the most direct head-to-head competitor to Tagger Media in the influencer marketing platform category.
- Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform focused on creator discovery, campaign management, and gifting workflows. It serves mid-market and enterprise brands with overlapping functionality to Tagger's platform.
- Grin: Grin is an influencer marketing platform focused on creator discovery, relationship management, and ROI measurement for ecommerce brands. It targets the same enterprise and DTC brand customers as Tagger.
- Traackr: Traackr is an influencer marketing platform that specializes in creator discovery, vetting, and campaign analytics for enterprise brands. It competes directly with Tagger's discovery and analytics features.
- Upfluence: Upfluence offers an influencer marketing and affiliate platform with discovery, campaign management, and payment tools. It targets similar brand customers and overlapping use cases to Tagger.
- Klear: Klear is an influencer marketing platform offering creator discovery, campaign analytics, and social intelligence. It overlaps strongly with Tagger's discovery and analytics capabilities.
- HypeAuditor: HypeAuditor is a creator analytics and fraud detection platform that has expanded into campaign management. It serves brand and agency buyers with overlapping social intelligence functionality to Tagger.
Emerging players
- Later (formerly Mavrck): Later acquired Mavrck to add influencer marketing capabilities to its social media scheduling suite — closely analogous to Tagger's strategy of combining influencer marketing with broader social media management under Sprout Social.
Broad incumbents
- Sprout Social: Sprout Social is the parent acquirer and a broad social media management platform. Tagger is now sold as Sprout Social Influencer Marketing, making Sprout Social both the channel of distribution and a broader incumbent in adjacent social media tools.
- Impact: Impact operates a partnership and affiliate platform that increasingly touches creator and influencer workflows. It is a broader incumbent in adjacent partner-marketing tech that overlaps with parts of Tagger's campaign management functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Tagger Media social profiles
Digital presenceTagger Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tagger Media leadership team
Management profileNumber of profiles
Profiles1 record
Tagger Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tagger Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tagger Media
What does Tagger Media do?
Tagger Media was an influencer marketing management platform that enabled brands to discover influencers, manage campaign activation, and report on influencer marketing performance. The product combined influencer discovery, campaign workflow tools, and social intelligence analytics into a single unified SaaS solution, and has since been integrated into Sprout Social as the Sprout Social Influencer Marketing product.
Is Tagger Media a public or private company?
Tagger Media is a private company. It is classified as corporate owned and is currently acquired.
When was Tagger Media founded?
Tagger Media was founded in 2015. It employs 51 to 100 people.
Where is Tagger Media based?
Tagger Media is headquartered in Santa Monica, United States, in the North America region.
Who are Tagger Media's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Traackr, Upfluence, Klear and HypeAuditor. Later (formerly Mavrck) is listed as an emerging player. Broad incumbents are Sprout Social and Impact.
Does Tagger Media have an API?
No public API is recorded for Tagger Media.
What industry is Tagger Media in?
Tagger Media's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 5418 and its SIC code is 7310.