Augmento.com

What Augmento.com does

Augmento FZCO is a Dubai-based augmented reality platform company founded around 2021–2022 that builds AR-as-infrastructure for brands seeking to convert physical audiences into owned first-party data. The company operates a modular product suite anchored by Augmento Studio, a no-code AR campaign builder accessible via authenticated dashboard; Augmento Drops, a white-label consumer discovery platform featuring geo-fenced treasure hunts, AR collectibles, and leaderboards; and Augmento ART, a vertical product for galleries, exhibitions, and cultural venues. The technical stack combines web-based WebXR/WebAR delivery with native ARKit/ARCore integration and a Unity-Swift hybrid pipeline, supporting no-app experiences via iOS App Clips, Android Instant Apps, and progressive web apps, with growing support for Apple Vision Pro and MR devices. Cloud infrastructure relies on AWS, Supabase, Cloudflare, Mixpanel, and Stripe as sub-processors.

Augmento monetizes through a dual revenue model: recurring SaaS subscriptions for Augmento Studio (billed in AED, USD, or EUR on monthly or annual terms with auto-renewal) and bespoke Custom Projects delivered as professional services under Statements of Work for enterprise clients. Its customer base is concentrated in four verticals — luxury real estate developers, luxury brands (notably automotive, with Ferrari, Lamborghini, and Delage Automobiles as named logos), spirits/lifestyle (NEFT Vodka), and artists/galleries/cultural venues (Miami Art Week, Depin Summit, Bram Reijnders, Lara Annina). The go-to-market combines enterprise field sales for large custom engagements, a self-serve PLG motion through Augmento Studio for mid-market customers, and event-driven activations at festivals and real-estate exhibitions such as Cityscape Global in Riyadh.

The company has raised a total of approximately $2.4 million across three rounds from 2022 to 2025, sourced exclusively from family offices in Saudi Arabia and Los Angeles — no institutional venture capital is disclosed. With 11–50 employees, Augmento is a small, founder-controlled team led by Co-Founder & CEO Wesley Pabis and Co-Founder & CDO Remy de Klein, operating from Dubai Silicon Oasis with active project deployments across the UAE, Saudi Arabia, the United States, the Netherlands, and Tanzania.

Name

Augmento.com

Legal name

Augmento FZCO

Website

https://augmento.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Augmento is a Dubai-based AR platform that offers a no-code campaign builder, gamified consumer drops, and art-focused tools to help brands, real estate developers, and cultural venues convert physical audiences into owned first-party data via app-free augmented reality experiences.

Ownership category

akta.pro rank

Product category

Augmented Reality Platform

NAICS

Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (713990), Museums (712110)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Augmented reality platform
• No-code AR campaigns
• Immersive brand experiences
• AR data capture
• Web-based AR

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Augmento Studio): SaaS subscription model granting access to Augmento Studio and other services for a defined term. Pricing, scope, and limits are set out in order forms, dashboard, or commercial proposals. Bills in AED, USD, or EUR with auto-renewal for successive terms unless cancelled 30 days before renewal.
2. Custom Projects and Professional Services: Bespoke AR, 3D, and immersive production work delivered under Statements of Work for enterprise clients, brand activations, events, and venues. One-off fees governed by separate SOWs or order forms, including white-glove setup and event activations.
3. AR Real Estate Solutions: Interactive AR experiences for real estate developers enabling pre-construction visualization, floor plan navigation, and property exploration, with conversion rate improvements cited at up to 45% for virtual tours.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Augmento provides a software platform for creating and deploying interactive augmented reality experiences without app downloads. Its offerings include Augmento Studio (no-code AR campaign builder), Augmento Drops (white-label consumer discovery with treasure hunts and AR collectibles), Augmento ART (tools for galleries and cultural venues), and Custom Projects (bespoke AR/3D production work delivered under Statements of Work for enterprise clients).

Product overview

Augmento is an augmented intelligence platform offering interactive AR experiences across three core verticals: Sports & Fan Engagement, Real Estate, and Art & Galleries. The platform is built on a modular architecture consisting of Augmento Studio (no-code AR campaign builder), Augmento Drops (consumer discovery and treasure hunt platform), Augmento ART (tools for galleries and cultural venues), and Custom Projects (bespoke enterprise solutions). Experiences are delivered via Augmento's proprietary platform supporting iOS App Clips, Android Instant Apps, and progressive web apps without requiring full app downloads. The company positions itself as turning physical audiences into owned first-party data, with services spanning drops/treasure hunts, geospatial AR, and immersive 3D experiences for luxury brands, real estate developers, art galleries, and event organizers.

Differentiator

Problem solved

Functional benefit

Brands

• Augmento Studio: No-code AR campaign builder accessible via authenticated dashboard for designing, configuring, and deploying AR campaigns.
• Augmento Drops
• Augmento ART
• ArtSpaces

Products and services

• Augmento Studio A SaaS dashboard providing a no-code AR campaign builder that enables customers (artists, galleries, brands, real estate developers, sports rights-holders) to design, configure, and deploy interactive AR campaigns without programming expertise.
• Augmento Drops A white-label consumer discovery platform featuring geo-fenced treasure hunts, AR collectibles, leaderboards, and reward mechanisms that enable brands to engage audiences and capture first-party interaction data.
• Augmento ART AR tools and experiences designed for artists, galleries, exhibitions, public art installations, and cultural venues, enabling the transformation of physical artworks into immersive digital experiences accessible via smartphone, tablet, or Apple Vision Pro without app installation.
• Custom Projects Bespoke AR, 3D, and immersive production work delivered under Statements of Work for enterprise clients, brand activations, events, and venues requiring specialized implementation and white-glove setup.
• ArtSpaces Platform Platform for immersive galleries and geospatial art experiences that allows artists and venues to place AR sculptures and digital artworks at specific real-world locations, viewable through mobile devices and headwear.

Quantifiable outcome

• Conversion rates in real estate rising by up to 45% with virtual tours and AR experiences
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting, compute, and storage services for Augmento's infrastructure across EU, US, and ME-Central regions. AWS is a core sub-processor for the platform.
• SupabasecoreTechnology or IntegrationProvides managed Postgres database, authentication, and storage services as a sub-processor for Augmento's platform infrastructure.
• CloudflarecoreTechnology or IntegrationProvides CDN, security, and R2 object storage services as a sub-processor for Augmento's platform infrastructure.
• Apple App Store and Google PlaycoreChannel Partner/ Reseller/ DistributorApp distribution platforms for Augmento Experience App and App Clips delivery, enabling reach to mobile users through official app marketplaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zappar: Zappar provides a no-code AR content creation suite (Zapworks) and WebAR delivery for brand campaigns, packaging, and retail activations. Direct competitor to Augmento Studio's no-code positioning and AR Drops-style engagement mechanics.
• Rock Paper Reality: Rock Paper Reality is an AR/VR agency that designs and develops immersive WebAR campaigns, branded AR experiences, and metaverse activations for enterprise clients. Closely comparable to Augmento's Custom Projects / brand activation motion across art, retail, and events.
• Marxent Labs: Marxent's VisualCommerce platform delivers 3D and AR product visualization and virtual tours for furniture and real estate, directly overlapping with Augmento's real estate and luxury product visualization use cases. Both target enterprise buyers selling high-consideration goods.
• Artlabs: Artlabs offers a 3D and AR content management platform for brands and retailers to create and distribute immersive product experiences, comparable to Augmento's no-code studio for product visualization and customer engagement.
• 8th Wall (Niantic): 8th Wall is a WebAR development platform enabling immersive browser-based AR experiences without app downloads, directly paralleling Augmento's WebXR/WebAR pipeline. Targets agencies and brands building AR campaigns and is one of the closest technical comparables.
• Obsess: Obsess builds immersive 3D and AR virtual stores and branded experiences for retailers and luxury brands, overlapping with Augmento's luxury and retail AR visualization and brand activation use cases.

Broad incumbents

• Snap (Snapchat AR / AR Studio): Snap's AR Studio and Lens offerings let brands build AR campaigns and filters at scale with distribution to Snapchat's user base. Overlaps with Augmento's no-code AR campaign builder and AR Drops-style consumer engagement, though Snap is a platform incumbent with massive reach rather than a specialist B2B tool.
• Unity Industrial / Unity Reflect: Unity provides the underlying real-time 3D engine that Augmento's hybrid Unity-Swift pipeline is built on, and offers its own AR authoring and visualization tools for architecture, retail, and brands. Comparable as the platform layer above which AR experiences are built.
• Adobe Aero: Adobe Aero is a no-code AR authoring tool for designers to create and publish AR experiences. Comparable to Augmento Studio's no-code builder, though Adobe bundles it into a much broader creative cloud ecosystem rather than specializing in brand activations.

Emerging players

• Spatial (by Sungjae Hwang): Spatial offers immersive 3D and AR spaces for art galleries, events, and brand experiences, with cross-device support including Vision Pro. Comparable in the art/exhibition and event-activation niche where Augmento ART and Custom Projects also compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Augmento_AR
• LinkedInlinkedin.com/company/augmento-com
• Instagraminstagram.com/augmento_ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augmento.com