Amplify Data
Amplify Data is a no-code, Snowflake-backed data delivery platform that enables data providers and SaaS companies to sell, distribute, and monetize data products via zero-copy, cross-cloud delivery with usage analytics. Now operates as a brand under Monda Labs following its May 2025 acquisition.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Amplify Data does
Amplify Data is a no-code data delivery platform purpose-built for data providers and SaaS companies that need to sell, distribute, and monetize data products without engineering bottlenecks. The platform is architected on Snowflake's zero-copy sharing model, enabling cross-cloud, cross-region, and cross-platform data delivery without data replication, ETL pipelines, or egress charges. Core capabilities include a dynamic data catalog with live data filters and auto-calculated samples, a white-labeled consumer portal for end-customer self-service, usage analytics for consumption tracking and pricing decisions, flexible delivery via Snowflake Share, SFTP, APIs, and AWS S3, and SOC 2 Type II compliant infrastructure with 24/7 monitoring.
The company operates a hybrid product-led and sales-assisted go-to-market, offering a free two-week trial that converts to paid subscription only when the customer goes live. Pricing is tiered across an entry-level Delivery Only plan at $150 per consumer per month, an Amplify Platform plan at $2,500 per month billed annually, and a custom Bespoke enterprise tier with usage-based overages up to 100 TB. Distribution is direct (website + Calendly-assisted sales) plus embedded white-label/OEM deployments where SaaS customers rebrand the portal as their own data delivery surface.
Following its May 2025 acquisition by Monda Labs, Inc., Amplify Data now operates as a brand of Monda Labs. The acquisition is positioned as a strategic move to build a unified platform for data exchange across cloud platforms and marketplaces supporting the AI value chain. Amplify was previously backed by $3.5 million of early-stage financing (Feb 2023) from ASC VC, Hypothesis, KohFounders, and Notation Capital, and serves enterprise customers including project44, Dewey, Consumer Edge, pass_by, Warren Group, and ODP.
Amplify Data firmographics
Firmographics- Name
- Amplify Data
- Legal name
- Monda Labs, Inc.
- Website
- https://amplifydata.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Amplify Data is a no-code, Snowflake-backed data delivery platform that enables data providers and SaaS companies to sell, distribute, and monetize data products via zero-copy, cross-cloud delivery with usage analytics. Now operates as a brand under Monda Labs following its May 2025 acquisition.
- Ownership category
- akta.pro rank
Amplify Data industry classification
Industry- Product category
- Data Delivery and Monetization Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Monetization & Data Products Services (BPAEAHAL), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Amplify Data is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Amplify Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Delivery Only tier: Entry-level subscription tier at $150 per consumer per month, billed monthly. Includes 5 GB data delivery, 5 consumers minimum, Amplify Provider Portal, Data Personalization, Cross-cloud/region/platform delivery, and fully managed infrastructure. Larger data delivery limits available for additional fees or via bring-your-own infrastructure.
- Subscription SaaS - Amplify Platform tier: Mid-tier subscription at $2,500 per month, billed annually. Includes all prior benefits plus 25 GB data delivery, 10 consumers, White-labeled Consumer Portal, Data Exploration, Usage Analytics, and option to bring own infrastructure.
- Subscription SaaS - Bespoke tier: Custom full-scale or enterprise tier, billed annually. Includes flexible data delivery limits, flexible consumer counts, Admin API, custom integrations, and custom reporting. Volume pricing available for additional consumer counts. Data delivery limits up to 100 TB available.
- Usage-based data delivery overages: When consumers exceed included data delivery limits, additional data delivery (up to 100 TB) is available for an additional fee, creating a usage-based revenue component on top of subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Delivery Only - Entry tier at $150/consumer/month, billed monthly. Includes 5 GB data delivery, 5 consumers minimum, Provider Portal, Data Personalization, cross-cloud/region/platform delivery, and fully managed infrastructure. |
| Subscription | Annual | Amplify Platform - Mid-tier at $2,500/month, billed annually. All Delivery Only benefits plus 25 GB delivery, 10 consumers, White-labeled Consumer Portal, Data Exploration, Usage Analytics, and option to BYO infrastructure. |
| Subscription | Annual | Bespoke - Custom enterprise tier with full-scale or custom requirements. Includes Admin API, custom integrations, custom reporting, flexible delivery limits, and flexible consumer counts. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Amplify Data product offering
Product offeringCore offering
Amplify Data provides a no-code data delivery platform that enables data providers and SaaS companies to personalize data product offerings, deliver data flexibly across formats and destinations (Snowflake Share, APIs, SFTP, cloud files), and gain real-time visibility into customer data usage. The platform leverages a no-copy, zero-ETL architecture built on Snowflake's zero-copy sharing to distribute data across clouds, regions, and platforms without replication or egress costs, and is offered to data businesses seeking to monetize, distribute, and monitor data products.
Product overview
Amplify Data is a data delivery platform that operates as a unified platform with modular components. The core Amplify Platform provides the infrastructure for personalized data sales, flexible data delivery, and usage visibility. The platform is offered in three pricing tiers: Delivery Only (entry-level data delivery at $150/consumer/month), Amplify Platform Standard (full no-code platform at $2,500/month), and Bespoke (enterprise custom requirements at custom pricing). Key modules include the Amplify Provider Portal for administrative management, Data Catalog for sales enablement, White-labeled Consumer Portal for customer self-service, Zero-ETL Connectors for cross-cloud delivery, Usage Analytics for consumption monitoring, and Data Personalization for customization without engineering. The platform supports delivery via Snowflake Share, SFTP, AWS S3, and APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Amplify Platform No-code data delivery platform that enables data providers and SaaS companies to run their data business, offering personalized data sales via a dynamic data catalog, flexible delivery to Snowflake Share, APIs, SFTP, and cloud files, real-time usage analytics, and a white-labeled consumer portal, all on a no-copy, zero-ETL architecture with SOC 2 Type II compliance.
Quantifiable outcome
- 80TB+ data synced monthly across the platform
- +6 more outcomes
Companies that use Amplify Data
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Amplify Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Amplify Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SnowflakecoreSnowflake serves as Amplify's computational backbone and primary technology infrastructure partner. Amplify leverages Snowflake's zero-copy sharing, multi-cloud/multi-region capabilities, and ecosystem (Snowflake Marketplace) to deliver data without data replication. Snowflake's architecture enables Amplify to offer zero-copy, cross-cloud/region/platform data delivery with no egress costs. The partnership provides Amplify with a native integration that data buyers already trust and use.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Amplify Data competitors and assessment
Company assessmentEmerging players
- Datarade: Datarade is a data commerce platform that helps data providers discover buyers, package datasets, and transact — overlapping with Amplify's data-provider GTM and personalized data sales motions at the marketplace layer.
- Data.world: Data.world is a cloud-native data catalog and collaboration platform with a marketplace for third-party datasets, addressing the same data discovery, governance, and monetization workflows that Amplify targets for data providers.
- Narrative: Narrative is a data commerce platform that simplifies how data buyers and suppliers connect and transact, addressing the same provider-to-buyer data marketplace workflow Amplify enables through its dynamic catalog and delivery infrastructure.
- Airbyte: Airbyte is an open-source data integration platform that moves and syncs data across warehouses and SaaS tools — adjacent to Amplify's zero-ETL delivery thesis, focused on the integration layer below the data-sharing layer.
- Census: Census is a reverse-ETL and data activation platform that syncs warehouse data into operational systems — adjacent to Amplify in enabling SaaS companies to monetize and operationalize their warehouse-resident data.
Broad incumbents
- AWS Data Exchange: AWS Data Exchange is a managed marketplace for third-party data products across AWS data stores (S3, Redshift, etc.), serving the same provider-to-buyer data monetization use case at hyperscaler scale with bundled cloud distribution.
- Snowflake Marketplace: Snowflake Marketplace is the native data-sharing and data-product marketplace built into the Snowflake Data Cloud — Amplify's underlying platform partner and the most direct distribution alternative for providers listing third-party datasets within Snowflake accounts.
- Microsoft Azure Data Share: Microsoft Azure Data Share enables organizations to share data across Azure and beyond with snapshots or in-place sharing — a direct cloud-native data-sharing alternative to Amplify, backed by Microsoft's enterprise distribution.
Direct peers
- Databricks Delta Sharing / Databricks Marketplace: Databricks' Delta Sharing protocol and Marketplace provide open, cross-platform data sharing directly between cloud data platforms — the same core capability Amplify delivers on top of Snowflake, with a competing open protocol (Delta) and a competing marketplace for third-party datasets.
Others
- Rivery: Rivery is a cloud data integration and ELT platform that ingests data from SaaS sources into warehouses — adjacent infrastructure to Amplify's delivery layer, frequently used together in provider data pipelines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amplify Data social profiles
Digital presenceAmplify Data compliance and trust
Trust signalCompliance1 record
Amplify Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify Data leadership team
Management profileNumber of profiles
Profiles3 records
Amplify Data funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify Data
What does Amplify Data do?
Amplify Data provides a no-code data delivery platform that enables data providers and SaaS companies to personalize data product offerings, deliver data flexibly across formats and destinations (Snowflake Share, APIs, SFTP, cloud files), and gain real-time visibility into customer data usage. The platform leverages a no-copy, zero-ETL architecture built on Snowflake's zero-copy sharing to distribute data across clouds, regions, and platforms without replication or egress costs, and is offered to data businesses seeking to monetize, distribute, and monitor data products.
Is Amplify Data a public or private company?
Amplify Data is a private company. It is classified as corporate owned and is currently acquired.
When was Amplify Data founded?
Amplify Data was founded in 2022. It employs 1 to 10 people.
Where is Amplify Data based?
Amplify Data is headquartered in New York, United States, in the North America region.
How does Amplify Data make money?
Four revenue lines are on record. Subscription SaaS - Delivery Only tier is the primary driver. The others are subscription SaaS - Amplify Platform tier, subscription SaaS - Bespoke tier and usage-based data delivery overages.
Who are Amplify Data's main competitors?
Emerging players on record are Datarade, Data.world, Narrative, Airbyte and Census. Broad incumbents are AWS Data Exchange, Snowflake Marketplace and Microsoft Azure Data Share. Databricks Delta Sharing / Databricks Marketplace is listed as a direct peer. Rivery is listed as an others.
Does Amplify Data have an API?
Yes. Admin API available as part of the Bespoke tier, enabling programmatic creation and provisioning of Data Products. The API is used for administrative functions and is not a public/partner-facing API for external developers. The platform primarily operates via a no-code admin UI. Developer documentation is at www.amplifydata.io/documentation.
What industry is Amplify Data in?
Amplify Data's product category is Data Delivery and Monetization Platform. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 513210 and its SIC code is 7370.