First
First is a Durham, NC-based software company using AI and predictive intelligence on household moving patterns to forecast real estate sales and marketing outcomes, serving the residential real estate industry.
- Company typePrivate
- Founded2014
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What First does
First is a software company that applies artificial intelligence and predictive analytics to household moving patterns in order to forecast real estate sales and marketing outcomes. Founded in 2014 and headquartered in Durham, North Carolina, the company targets the residential real estate vertical, building predictive signals that identify when and why people move so that its clients—which appear to be real estate sales and marketing teams—can prioritize and target prospects prior to active market entry.
The company's product is built on AI and predictive intelligence applied to moving-behavior data, and is delivered as a software platform serving the real estate industry. Underlying technical components—specific model architectures, training pipelines, feature stores, and data ingestion sources—are not disclosed in the available source material, and no public benchmarks, patents, or third-party validations of the predictive layer are referenced. The company does not disclose an API, SDK, or documented integration footprint in the provided data.
First operates as a privately held company with 11-50 employees and no public revenue figure. The company has raised approximately $8.25 million in total disclosed funding across three rounds between June 2015 and May 2018, with lead investors including MATH Venture Partners, Nine Four Ventures, IDEA Fund Partners, and Sovereign's Capital. Pricing models, customer-segment mix, and customer logos are not publicly disclosed, and no strategic actions, product launches, or geographic expansions are documented after May 2018.
First firmographics
Firmographics- Name
- First
- Legal name
- First
- Website
- https://first.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- First is a Durham, NC-based software company using AI and predictive intelligence on household moving patterns to forecast real estate sales and marketing outcomes, serving the residential real estate industry.
- Ownership category
- akta.pro rank
First industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where First is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
First business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
First product offering
Product offeringCore offering
First is a software company that uses artificial and predictive intelligence to model when and why people move, enabling sales and marketing teams to predict and prioritize prospects. The platform converts behavioral and life-event signals into actionable intelligence for outbound and inbound demand generation.
Product overview
First is a global event marketing and brand experience agency offering in-venue event services. The company maintains a worldwide presence across New York, London, and Singapore. First was acquired by Encore to expand Encore's in-venue capabilities and worldwide event services, combining two industry leaders in corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- First Platform Predictive intelligence platform that models when and why people move, helping sales and marketing teams identify high-intent prospects and time outreach for B2C sales organizations.
Companies that use First
Customer profileIdeal customer profiles1 record
First technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EncoremajorEncore acquired First, a global event marketing and brand experience agency, to expand its in-venue capabilities and worldwide event services. The deal combines two industry leaders with extensive expertise in corporate events.
Recent moves3 records
Expansion highlights1 record
First competitors and assessment
Company assessmentEmerging players
- Bombora: Bombora aggregates B2B intent data to identify companies researching specific topics, which feeds predictive marketing programs. It overlaps with first.io in selling intent/predictive signals to marketers, though Bombora's signal is research-based rather than life-event-based.
- Placer.ai: Placer.ai applies predictive analytics to foot-traffic and location data for retailers, real estate, and CPG. It shares the predictive-AI-for-marketing DNA with first.io, though its underlying signal is physical mobility rather than residential relocation.
- ATTOM Data Solutions: ATTOM is a property data aggregator that supplies analytics and predictive insights to real estate, mortgage, and marketing customers. Comparable to first.io as a data-and-analytics layer powering decisions in the same customer verticals.
Others
- Salesloft: Salesloft is a sales engagement platform that increasingly layers in buyer-intent and AI-driven prioritization. Thematically adjacent to first.io as it embeds predictive targeting into the B2B sales workflow, though its primary product is engagement rather than prediction.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B sales and marketing intelligence platform that combines firmographic, technographic, and intent data. Like first.io, it monetizes predictive signals to prioritize sales and marketing targeting, but at a much broader and more B2B-oriented scale.
- Zillow Group: Zillow operates a leading residential real estate marketplace with proprietary search, valuation, and intent data. It has the data scale and audience to build or buy a mover-intent product competitive with first.io.
- CoreLogic: CoreLogic is a large-scale property data and analytics provider serving mortgage, real estate, and insurance. Its vast parcel and transaction datasets could be used to derive mover-intent signals analogous to first.io's, making it both a data competitor and a potential distribution partner.
Direct peers
- 6sense: 6sense uses predictive AI to score accounts and recommend next-best-actions for B2B sales and marketing teams. Like first.io, it monetizes behavioral/intent signals to drive sales and marketing decisioning, though 6sense's signal set is broader and B2B-oriented.
- HouseCanary: HouseCanary provides AI-driven residential real estate analytics and home valuation forecasts. It is the most direct comp to first.io because both sell predictive intelligence to real estate and mortgage market participants, just with different prediction targets (home values vs. mover likelihood).
- Demandbase: Demandbase is an account-based marketing platform that combines intent data with predictive scoring to prioritize marketing and sales targets. Comparable to first.io in using predictive intelligence to direct B2B marketing spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
First social profiles
Digital presenceFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
First leadership team
Management profileNumber of profiles
Profiles4 records
First funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First
What does First do?
First is a software company that uses artificial and predictive intelligence to model when and why people move, enabling sales and marketing teams to predict and prioritize prospects. The platform converts behavioral and life-event signals into actionable intelligence for outbound and inbound demand generation.
Is First a public or private company?
First is a private company. It is classified as venture growth investor backed and is currently acquired.
When was First founded?
First was founded in 2014. It employs 11 to 50 people.
Where is First based?
First is headquartered in Durham, United States, in the North America region.
Who are First's main competitors?
Emerging players on record are Bombora, Placer.ai and ATTOM Data Solutions. Salesloft is listed as an others. Broad incumbents are ZoomInfo, Zillow Group and CoreLogic. Direct peers are 6sense, HouseCanary and Demandbase.
Does First have an API?
No public API is recorded for First.
What industry is First in?
First's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAAAHAK, Real-Time Decisioning & Next-Best-Action Engines, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.