Wellen
- Company typePrivate
- Founded2022
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Wellen firmographics
Firmographics- Name
- Wellen
- Legal name
- Bone Health Technologies, Inc.
- Website
- https://getwellen.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wellen industry classification
Industry- Product category
- Digital Health and Fitness Software
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
Keywords
Where Wellen is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Wellen business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Fitness Programs: Monthly or annual subscription to access personalized exercise programs for osteoporosis and osteopenia. Users can start with a free trial before committing to a paid subscription.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Wellen product offering
Product offeringCore offering
Wellen provides a personalized digital exercise program specifically designed for women with osteopenia and osteoporosis, featuring 30-minute workout videos covering strength training (bodyweight, resistance bands, weights), balance exercises (tai chi, qi gong), and posture training, all developed by physical therapists and medical experts. The subscription-based program is tailored to individual fitness levels and goals through onboarding questions and delivered via web and mobile app, supported by an AI-powered chat for user guidance. Users can begin with a free trial before committing to a paid subscription.
Product overview
Wellen is a single, unified digital health platform offering a personalized exercise program specifically designed for women with osteopenia and osteoporosis. The core product provides 30-minute workout videos featuring strength training, balance exercises, and posture training, all personalized based on user fitness profiles and goals. The platform includes an AI Chat feature for conversational guidance. The company was acquired by Osteoboost, operating under parent company Bone Health Technologies, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellen Personalized Exercise Program
Quantifiable outcome
- 1 in 2 women over 50 will break a bone due to osteoporosis
Companies that use Wellen
Customer profileSegments1 record
Ideal customer profiles1 record
Wellen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Wellen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OsteoboostmajorWellen was acquired by Osteoboost, as announced on the company website. This represents a significant corporate development where Wellen's bone health exercise platform became part of the Osteoboost portfolio.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wellen competitors and assessment
Company assessmentDirect peers
- Osteoboost: Wellen's acquirer and adjacent bone-health intervention company, best known for its FDA-cleared wearable belt that targets bone density loss in postmenopausal women. Highly comparable as it targets the same customer (women with osteoporosis/osteopenia) and now owns the Wellen platform.
- Bold: Subscription fitness platform built specifically for adults 55+, offering strength, balance, and mobility workouts led by older-adult trainers. Direct competitor to Wellen in the active-aging digital fitness niche, with comparable PLG motion and senior-focused content library.
Broad incumbents
- Hinge Health: Large digital musculoskeletal care platform delivering exercise-based therapy programs for back, joint, and chronic pain via app and coach support. Comparable in delivery model (digital exercise therapy) and clinical-expert involvement, but operates at much greater scale and across employers/payers rather than pure DTC.
- Sword Health: Digital physical therapy and MSK platform providing AI-guided exercise programs with clinician oversight, sold through employers and health plans. Overlaps with Wellen on digital exercise therapy for chronic conditions but serves a broader MSK population and operates via B2B channels.
- Apple Fitness+: Apple's subscription fitness service offering guided video workouts across strength, mobility, and mindful movement categories, including senior-friendly and low-impact content. A broad incumbent that competes for the same general at-home fitness budget rather than the niche clinical positioning.
- Peloton: Connected fitness platform offering instructor-led strength, yoga, and mobility classes via app and hardware. Comparable on subscription video-workout model but competes broadly across age groups and does not specialize in osteoporosis or active aging.
Emerging players
- Kaia Health: Digital therapeutics company offering app-based exercise and education programs for MSK pain and chronic conditions. Comparable in modality (app-delivered, self-guided exercise) and AI personalization, though it focuses on pain management rather than bone density.
- Vori Health: Hybrid in-person and virtual musculoskeletal care provider with digital exercise programs delivered by physical therapists. Comparable in clinician-developed exercise content and condition-specific programming for musculoskeletal and bone-health-adjacent issues.
- OneStep: Smartphone-based physical therapy app providing motion-analysis-guided exercise programs for rehabilitation and chronic conditions. Comparable in app-delivered PT-led exercise programs relevant to older adults at risk of falls and fractures.
Others
- Bone Health & Osteoporosis Foundation: National nonprofit that provides education, resources, and patient guidance on osteoporosis and bone health, cited by Wellen as a content source. Functions as an ecosystem influencer and indirect channel rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wellen social profiles
Digital presenceWellen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellen leadership team
Management profileNumber of profiles
Profiles1 record
Wellen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellen
What does Wellen do?
Wellen provides a personalized digital exercise program specifically designed for women with osteopenia and osteoporosis, featuring 30-minute workout videos covering strength training (bodyweight, resistance bands, weights), balance exercises (tai chi, qi gong), and posture training, all developed by physical therapists and medical experts. The subscription-based program is tailored to individual fitness levels and goals through onboarding questions and delivered via web and mobile app, supported by an AI-powered chat for user guidance. Users can begin with a free trial before committing to a paid subscription.
Is Wellen a public or private company?
Wellen is a private company. It is classified as corporate owned and is currently acquired.
When was Wellen founded?
Wellen was founded in 2022. It employs 1 to 10 people.
Where is Wellen based?
Wellen is headquartered in Brooklyn, United States, in the North America region.
How does Wellen make money?
One revenue line is on record: subscription Fitness Programs.
Who are Wellen's main competitors?
Direct peers on record are Osteoboost and Bold. Broad incumbents are Hinge Health, Sword Health, Apple Fitness+ and Peloton. Emerging players are Kaia Health, Vori Health and OneStep. Bone Health & Osteoporosis Foundation is listed as an others.
Does Wellen have an API?
No public API is recorded for Wellen.
What industry is Wellen in?
Wellen's product category is Digital Health and Fitness Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 621340 and its SIC code is 8000.