LYLA
Restore the Day (formerly LYLA) is a B2B employee benefit company that provides high-touch, human-driven concierge services to large enterprise employers. It helps employees manage personal logistics such as errands, care coordination, and scheduling via onsite, remote, or hybrid delivery models.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
LYLA firmographics
Firmographics- Name
- LYLA
- Legal name
- Restore the Day
- Website
- https://helpmelyla.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Restore the Day (formerly LYLA) is a B2B employee benefit company that provides high-touch, human-driven concierge services to large enterprise employers. It helps employees manage personal logistics such as errands, care coordination, and scheduling via onsite, remote, or hybrid delivery models.
- Ownership category
- akta.pro rank
Where LYLA is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
LYLA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Employee Benefit Subscription: B2B subscription model where Restore the Day partners with employers to provide personalized concierge support to employees. Delivered through onsite, remote, or hybrid delivery models customized to each organization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LYLA product offering
Product offeringCore offering
Restore the Day (formerly LYLA) is a human-driven employee benefit service that provides concierge support to employees of partner organizations. Real specialists research, coordinate, and execute personal logistics tasks such as running errands, finding care for loved ones, scheduling, and household coordination. The service is delivered through onsite, remote, or hybrid models customized to each employer's environment, aiming to reduce mental load, improve focus, and prevent burnout-driven turnover.
Product overview
Restore the Day (formerly LYLA) is a single, unified employee benefit platform that provides high-touch concierge services to help employees manage personal logistics and everyday burdens. The company offers one core service—real people who research, coordinate, and close the loop on whatever employees need—whether delivered onsite, remotely, or through hybrid models. The service is designed to reduce employee mental load, improve focus, decrease burnout, and prevent turnover. The company claims 40–80% participation rates compared to traditional EAPs that average 2–7% utilization.
Differentiator
Problem solved
Functional benefit
Products and services
- Restore the Day Employee Concierge Benefit Human-driven employee benefit providing concierge support services that handle everyday personal logistics including running errands, finding care for loved ones, scheduling, and coordination. Delivered via onsite, remote, or hybrid models customized to employer needs. Designed for large enterprise employers (5,000+ employees) seeking to reduce employee mental load, prevent burnout-driven turnover, and replace underutilized traditional EAPs.
Quantifiable outcome
- Employees spend 2 hours per workday on personal logistics
- +3 more outcomes
Companies that use LYLA
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
LYLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LYLA partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
LYLA competitors and assessment
Company assessmentBroad incumbents
- Modern Health: Modern Health is an employee mental health and wellbeing platform sold to enterprise HR buyers. It is a broad incumbent competing for the same wellbeing benefits spend, addressing the burnout and mental-load challenges that Restore the Day solves via concierge rather than therapy delivery.
- Spring Health: Spring Health is a mental health benefits provider for employers, offering therapy and wellness navigation. It overlaps with Restore the Day as a benefits-vendor competitor for the same HR budget addressing employee mental health and retention outcomes.
- Lyra Health: Lyra Health is a well-funded mental health benefits platform serving employers. While software-led rather than concierge-led, it competes for the same HR mental-wellbeing budget and targets the same burnout and retention pain points that Restore the Day addresses.
- Acentra Health (formerly Kepro): Acentra Health is a large, established healthcare and human services company that includes employee assistance and care-coordination offerings. It overlaps with Restore the Day on the care-coordination side of the personal logistics value proposition, particularly for healthcare-sector employers.
Direct peers
- Best of Care: Best of Care provides concierge and life-management services to employer clients, including personal logistics support for employees. It directly competes with Restore the Day in delivering high-touch, human-powered employee assistance offerings to enterprise customers.
- Workplace Options: Workplace Options is a global employee support services provider combining EAP, wellness, and concierge offerings for employers. It is comparable as a broad incumbent providing overlapping life-management and personal-support services to large employer clients.
- Circles: Circles is a workplace concierge and employee support provider that helps employees manage personal tasks and logistics. It is a direct peer because it serves the same buyer (HR/benefits leaders at large enterprises) with a similar human-driven concierge model.
Emerging players
- Wellable: Wellable is a corporate wellness platform offering programs and benefits for employers. It is a partial overlap as an emerging wellness benefits vendor that competes for HR wellbeing budget but focuses on engagement programs rather than personal logistics.
- TaskRabbit (IKEA-owned): TaskRabbit is a marketplace for errands and personal tasks. While consumer-facing, it could emerge as a low-cost alternative or partner for the 'errand-running' portion of Restore the Day's concierge offering, particularly in employer-sponsored benefits bundles.
- EZCares: EZCares (and similar regional concierge/errand services) provides personal logistics and errand-running services, sometimes via employer benefit relationships. It is a smaller, regionally focused emerging peer with overlapping service scope to Restore the Day's concierge offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LYLA social profiles
Digital presenceLYLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LYLA leadership team
Management profileNumber of profiles
Profiles2 records
LYLA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LYLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LYLA
What does LYLA do?
Restore the Day (formerly LYLA) is a human-driven employee benefit service that provides concierge support to employees of partner organizations. Real specialists research, coordinate, and execute personal logistics tasks such as running errands, finding care for loved ones, scheduling, and household coordination. The service is delivered through onsite, remote, or hybrid models customized to each employer's environment, aiming to reduce mental load, improve focus, and prevent burnout-driven turnover.
Is LYLA a public or private company?
LYLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LYLA founded?
LYLA was founded in 2000. It employs 101 to 250 people.
Where is LYLA based?
LYLA is headquartered in Chicago, United States, in the North America region.
How does LYLA make money?
One revenue line is on record: employee Benefit Subscription.
Who are LYLA's main competitors?
Broad incumbents on record are Modern Health, Spring Health, Lyra Health and Acentra Health (formerly Kepro). Direct peers are Best of Care, Workplace Options and Circles. Emerging players are Wellable, TaskRabbit (IKEA-owned) and EZCares.
Does LYLA have an API?
No public API is recorded for LYLA.