Lectrium
Lectrium is a B2B SaaS platform that helps U.S. automotive dealerships merchandise electric, hybrid, and plug-in vehicles on Vehicle Detail Pages. Its VIN-specific Dashboard displays range, charging, savings, and ownership data to 600+ dealers across 39 states, with six OEM certifications.
- Company typePrivate
- Founded2021
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lectrium does
Lectrium is a B2B SaaS company that provides electrified vehicle merchandising tools to automotive dealerships across the United States and Canada. Founded in 2021 and headquartered in Palo Alto, California, the company enables franchised auto dealers to display VIN-specific range, charging, savings, and ownership information directly on Vehicle Detail Pages (VDPs), targeting the consumer pain points of range anxiety and EV education gaps in dealership digital retailing. The company serves 600+ dealer rooftops across 39 U.S. states and is led by co-founders Peter Barba (CEO) and Ziggy Zabieta, supported by Head of Data Šarūnas Domarkas, Head of Sales Reggie Brustulin, and Marketing Manager Gabija Virbickaitė.
The core product is the Lectrium Dashboard, a modular platform comprising an all-in-one VDP display, an interactive Range Map, an EV Savings Badge, an EV Report generator, a Home Charging module integrated with Qmerit for installation estimates, and a Used EV Battery Health module integrated with Aviloo for battery certification. The platform is built on a proprietary VIN-specific data foundation that uses EPA-certified inputs and ASC-aligned GA4 event tracking to measure EV-specific shopper engagement. Lectrium integrates natively with the dominant U.S. dealer website providers (Dealer.com, Dealer Inspire, DealerOn, Dealer eProcess, Dealer Alchemist, and eDealer Canada) and inventory feed providers (vAuto, CDK, Tekion, ACV Max, Homenet, Authenticom), and is developing a Model Context Protocol layer for future AI integration.
Lectrium monetizes through quote-based SaaS subscriptions to dealerships plus OEM-certified program relationships. The company holds six OEM certifications covering BMW, MINI, Audi, Ford (Ford Direct's The Shop), Subaru (Certified Digital Program), and one additional program, with pilots showing verified 65% more EV leads per rooftop and 54% higher VDP-to-lead conversion versus control groups. Lectrium has raised seed and early-stage capital from Antler Global (2021, ~$110K), VITALIZE Venture Capital (2022, ~$1M), and URBAN-X (2024, undisclosed), and operates engineering capacity in Vilnius, Lithuania alongside U.S. offices in Palo Alto and New York.
Lectrium firmographics
Firmographics- Name
- Lectrium
- Legal name
- Lectrium, Inc.
- Website
- https://lectrium.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lectrium is a B2B SaaS platform that helps U.S. automotive dealerships merchandise electric, hybrid, and plug-in vehicles on Vehicle Detail Pages. Its VIN-specific Dashboard displays range, charging, savings, and ownership data to 600+ dealers across 39 states, with six OEM certifications.
- Ownership category
- akta.pro rank
Lectrium industry classification
Industry- Product category
- Automotive Dealer Software
- akta.pro primary industry
- EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ)
- akta.pro secondary industries
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA), EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs) (EUAFAMAM)
Keywords
Where Lectrium is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lectrium business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Dealerships): B2B SaaS subscription model for automotive dealerships. Dealers pay for access to the Electrified Merchandising Dashboard, EV Reports, and analytics tools integrated into their VDPs. Pricing is quote-based, not publicly disclosed.
- OEM Program Fees: Revenue from OEM-certified programs where manufacturers recommend or mandate Lectrium for their dealer networks. Ford Direct The Shop, Subaru Certified Digital Program, BMW/MINI/Audi certified programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise dealership subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lectrium product offering
Product offeringCore offering
Lectrium sells a B2B SaaS Electrified Merchandising Dashboard that automotive dealerships embed into their Vehicle Detail Pages to display VIN-specific range, charging, savings, and ownership insights for EV, PHEV, HEV, EREV, and BEV inventory. The platform also delivers a shareable EV Report for sales follow-up, address-based Range Maps, a savings badge, home-charging comparison tools, and used-EV battery health verification via Aviloo. It is sold on a quote-based subscription with revenue amplified through OEM-certified programs at BMW, MINI, Audi, Ford Direct, and Subaru.
Product overview
Lectrium is an electrified merchandising SaaS platform serving automotive dealerships. The core product is the Lectrium Dashboard, an all-in-one tool that displays VIN-specific range, charging, savings, and ownership insights on Vehicle Detail Pages. The platform operates as a modular system comprising the Dashboard as the central hub, with integrated sub-modules including the EV Range Map (address-based range visualization), EV Savings Badge (on-VDP savings calculator), EV Report (shareable PDF-style report for sales follow-up), Home Charging feature with Qmerit integration, and Used EV Battery feature with Aviloo certification. The platform integrates with major dealer website providers (Dealer.com, Dealer Inspire, DealerOn, etc.), inventory feed providers (CDK, Tekion, vAuto, etc.), and CRM systems to enable seamless data flow from digital merchandising through sales follow-up.
Differentiator
Problem solved
Functional benefit
Products and services
- Lectrium Electrified Merchandising Dashboard An all-in-one SaaS merchandising tool that automotive dealerships embed on their Vehicle Detail Pages (VDPs) to display VIN-specific range, charging, savings, and ownership insights for EV, PHEV, HEV, EREV, and BEV inventory, built on native integrations with major dealer website providers and inventory feeds.
Quantifiable outcome
- 65% more EV leads per rooftop (7.6 vs 4.6 per retailer per month in verified pilot)
- +6 more outcomes
Companies that use Lectrium
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Lectrium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability5 records
Feature8 records
Lectrium partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Ford Direct (The Shop)flagshipLectrium accepted into The Shop, Ford Direct's curated marketplace of trusted technology solutions for Ford and Lincoln dealerships. Makes Lectrium available to Ford/Lincoln retailers to upgrade how they sell EVs, PHEVs, and Hybrids.
- Subaru Certified Digital ProgramflagshipLectrium named certified provider in Subaru Certified Digital Program as Electric/Hybrid Vehicle Tools partner. Subaru retailers can access Lectrium's software to better merchandise hybrid and battery electric vehicles online.
- Dealer.comcoreLectrium works natively with Dealer.com to display accurate, VIN-specific electrified vehicle insights on VDPs through a lightweight, easy-to-deploy integration. One of the primary website provider partnerships.
- Dealer InspirecoreLectrium integrates seamlessly with Dealer Inspire websites, embedding VIN-powered EV, hybrid, and PHEV data directly into Vehicle Detail Pages without impacting site performance.
- DealerOncoreLectrium integrates seamlessly with DealerOn websites to embed VIN-powered EV, hybrid, and PHEV insights directly into Vehicle Detail Pages, with fast deployment and no impact on site performance.
- vAutocoreLectrium enhances vAuto inventory feeds by enriching VINs with electrified vehicle data—such as range, charging, and savings—so EVs, PHEVs, and hybrids display correctly on VDPs.
- CDK GlobalcoreLectrium connects with CDK inventory data to enrich electrified vehicle listings with accurate range, charging, and savings information shown directly on VDPs.
- TekioncoreLectrium integrates with Tekion inventory feeds to add VIN-specific EV, hybrid, and PHEV data that improves shopper understanding and engagement.
- QmeritcoreQmerit provides home charging installation integration for Lectrium's Home Charging tab. Dealers can offer shoppers estimates for EV charger installation directly through the platform.
- AviloocoreAviloo provides battery certification for used EVs, integrated into Lectrium's Dashboard. Shoppers see verified battery health insights directly on dealer websites.
- BMW Group (via Shift Digital)flagshipIndustry's first certified EV merchandising program for BMW and MINI dealers, launched in collaboration with Shift Digital and the OEM. Allows stronger data, improved pricing, and seamless customer experience.
- Audi of AmericacoreOEM certification for Audi dealer network, enabling Lectrium to serve Audi retailers with electrified merchandising tools.
- Shift DigitalcoreShift Digital collaborated with Lectrium and BMW/MINI on the certified EV merchandising program, helping with program launch and dealer enablement.
- Vendor20 GroupminorLectrium is a proud member of David Kain's Vendor20 Group, connecting with other automotive technology vendors and dealers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Lectrium competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive (Dealer.com / vAuto): Largest dealer technology conglomerate providing website platforms (Dealer.com), inventory (vAuto), and marketing tools. Comparable as the dominant incumbent whose platforms Lectrium integrates into and could compete with if it bundles EV merchandising natively.
- CarsCommerce (Roadster, DealerCenter): Holding company for dealer digital retailing (Roadster), website, and F&I platforms serving franchised dealers. Comparable as a broad incumbent suite where Lectrium's focused EV merchandising layer plugs in or could be displaced.
Direct peers
- VinSolutions (Cox Automotive): Dealer CRM and lead management platform integrated with most major website providers. Comparable as a CRM-side layer that receives Lectrium's high-intent EV leads and competes for dealer software wallet share.
- Dealer Inspire (CarsCommerce): Dealer website platform offering responsive VDPs, digital retailing, and inventory tools. Comparable as both a key integration partner (Lectrium embeds into its VDPs) and a potential competitor if it ships native EV merchandising features.
- AutoFi: Digital retailing and F&I platform for auto dealers, embedding financing, trade-in, and purchase workflows into dealer websites. Comparable as a SaaS layer on the dealer VDP / digital storefront focused on shopper conversion.
- Shift Digital: Digital marketing and vendor management company that runs OEM-certified programs for major auto brands (including the BMW/MINI EV program with Lectrium). Directly comparable as an OEM digital program enabler for dealer networks.
- LotLinx: Digital merchandising and marketing SaaS for automotive dealers that optimizes VDPs and lead conversion. Closely comparable to Lectrium's dealer-facing VDP enhancement and lead quality focus, though LotLinx is broader across all powertrains.
- ActivEngage: Dealer engagement and messaging platform (chat, SMS, video) that captures and qualifies leads on dealer websites. Comparable as a website-side conversion layer that overlaps with Lectrium's lead capture and sales follow-up value proposition.
Emerging players
- Impel: AI-powered customer lifecycle and merchandising platform for auto dealers, providing conversational AI and personalized vehicle content on dealer websites. Comparable as an emerging AI-driven merchandising layer competing for the same VDP engagement and lead conversion budget.
- Recurrent Auto: Independent provider of EV range, battery health, and ownership reports for shoppers and dealers. Comparable as an adjacent EV-data layer where Recurrent focuses on the used EV consumer, while Lectrium integrates equivalent data (via Aviloo) into the dealer VDP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Lectrium social profiles
Digital presenceLectrium compliance and trust
Trust signalCompliance6 records
Lectrium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lectrium leadership team
Management profileNumber of profiles
Profiles5 records
Lectrium funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lectrium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lectrium
What does Lectrium do?
Lectrium sells a B2B SaaS Electrified Merchandising Dashboard that automotive dealerships embed into their Vehicle Detail Pages to display VIN-specific range, charging, savings, and ownership insights for EV, PHEV, HEV, EREV, and BEV inventory. The platform also delivers a shareable EV Report for sales follow-up, address-based Range Maps, a savings badge, home-charging comparison tools, and used-EV battery health verification via Aviloo. It is sold on a quote-based subscription with revenue amplified through OEM-certified programs at BMW, MINI, Audi, Ford Direct, and Subaru.
Is Lectrium a public or private company?
Lectrium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lectrium founded?
Lectrium was founded in 2021. It employs 11 to 50 people.
Where is Lectrium based?
Lectrium is headquartered in Palo Alto, United States, in the North America region.
How does Lectrium make money?
Two revenue lines are on record. SaaS Subscription (Dealerships) is the primary driver. The others are OEM Program Fees.
Who are Lectrium's main competitors?
Broad incumbents on record are Cox Automotive (Dealer.com / vAuto) and CarsCommerce (Roadster, DealerCenter). Direct peers are VinSolutions (Cox Automotive), Dealer Inspire (CarsCommerce), AutoFi, Shift Digital, LotLinx and ActivEngage. Emerging players are Impel and Recurrent Auto.
Does Lectrium have an API?
No public API is recorded for Lectrium.
What industry is Lectrium in?
Lectrium's product category is Automotive Dealer Software. Its primary akta.pro industry code is THADANAJ, EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons), with a secondary code of TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs).