What Ogi does

Ogi is a Wales-based alternative network provider (altnet) delivering full fibre-to-the-premises (FTTP) broadband to residential and business customers across south Wales, headquartered in Cardiff's Hodge House ('Tŷ Ogi') with regional engineering offices in Newport, Tongwynlais, and St Clears. The company builds and operates its own dedicated fibre network using Nokia GPON and XGS-PON technology (with a UK-first 25G PON commercial deployment at Tramshed Tech in Cardiff), bypassing Openreach copper infrastructure so each customer receives a private fibre line capable of symmetric speeds up to 900 Mbps residential and 10 Gbps+ for enterprise customers. Following cornerstone investment from Infracapital in autumn 2020 and a rebrand to 'Ogi' in June 2021, the company launched a £200m first-phase plan to pass 150,000 homes and businesses across nine Welsh Local Authority areas, having scaled from ~20 to over 200 employees and acquired approximately 6,000 customers within its first operating year.

The business operates four primary revenue streams: tiered residential subscriptions (Ogi 250 / 500 / 1Gig) priced from £25 to £45 per month on a 24-month minimum term with half-price introductory periods; optional VoIP voice add-ons ('Ogi Voice'); business-grade symmetric connectivity and managed services branded 'Ogi Pro' for enterprise and SMB customers; and a nascent wholesale channel via wholesale.ogi.wales enabling other ISPs to lease access to Ogi's infrastructure. Go-to-market spans direct self-serve online sales with postcode availability checking, telesales, door-to-door field sales, and a high street retail partnership with Get Connected — the UK's largest independent mobile phone retailer. Distribution is reinforced by an unusually deep community-engagement stack (the Cefnogi community fund, sports sponsorships across Cardiff City FC, Cardiff Rugby, and Haverfordwest County AFC, plus a Royal Academy of Engineering schools programme) that functions as both marketing and regulatory goodwill with local authorities.

Ogi's strategic positioning is that of a regional full fibre challenger targeting underserved Welsh communities previously dependent on ageing copper, supported by infrastructure-grade capital from Infracapital and recognised as one of the UK's top ten new full fibre investors. The company monetises through subscription broadband ARPU, business managed-service contracts with logos including Sony UK Technology Centre (Pencoed), Hugh James, Cardiff City FC, and Fontygary Leisure Park, and a wholesale layer. As of mid-2023, Ogi had reached 6,000 customers across 60+ towns and villages, with reported customer satisfaction above 90% and strategic intent to expand into Cardiff city centre enterprise and beyond the original 150,000-premise first phase.

Name

Ogi

Legal name

Ogi

Website

https://ogi.wales

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogi is a Cardiff-headquartered Welsh altnet delivering full fibre-to-the-premises broadband and managed connectivity services to residential households, SMBs, and enterprises across south Wales on its own Nokia-powered FTTP network, backed by Infracapital.

Ownership category

akta.pro rank

Product category

Telecommunications / Full Fibre Broadband

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industries

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Wholesale Fixed Access & Bitstream Providers (HDAIABAF)

Keywords

• Full fibre broadband
• FTTP connectivity
• Business connectivity services
• VoIP landline services
• Wholesale fibre access

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Residential Full Fibre Broadband: Monthly subscription for full fibre broadband with tiered speed packages. Customers receive their own dedicated fibre line to the premises with symmetric speeds, eero router, and optional Ogi Voice landline service. Minimum 24-month contract with half-price introductory period for first 6 months.
2. Ogi Voice (VoIP Landline): Optional add-on landline service delivered over the full fibre connection. Offered as Anytime (£10/month), Evenings and Weekends (£5/month), or Voicemail (£2/month) plans. Subject to Fair Usage Policy of 3,000 UK landline and mobile minutes per month.
3. Business Connectivity (Ogi Pro): Full fibre business broadband with symmetric speeds, dedicated internet access, and managed IT services. Includes built-in network resilience, failover protection, and point-to-point connections for enterprises.
4. Wholesale Access: Wholesale services offered to other providers via wholesale.ogi.wales, allowing other ISPs to access Ogi's full fibre network infrastructure.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

Ogi sells full fibre (FTTP) broadband subscriptions directly to residential households and businesses in south Wales over its own proprietary fibre network, not relying on Openreach copper infrastructure. Its offering spans three residential speed tiers (Ogi 250, 500, 1Gig up to 900Mbps), VoIP landline services (Ogi Voice add-ons), and business-grade symmetric connectivity (Ogi Pro) with managed IT services, plus wholesale network access for other ISPs.

Product overview

Ogi is a Welsh full fibre broadband provider offering a unified product portfolio of residential and business broadband services built on FTTP (Fibre to the Premises) infrastructure. The residential offering includes three tiers (Ogi 250, Ogi 500, and Ogi 1Gig) differentiated by speed, all bundled with eero routers and eero Secure security. Voice services (Ogi Voice Anytime, Ogi Voice Evenings and Weekends, and Voicemail) are delivered as VoIP add-ons over the fibre connection. Business services branded as Ogi Pro provide symmetric connectivity with resilience features, complemented by Managed Services for IT support. Wholesale access is available for other ISPs. All services are underpinned by Nokia-powered network infrastructure across south Wales communities.

Differentiator

Problem solved

Functional benefit

Brands

• Ogi Voice: Next generation landline service delivered over full fibre broadband, offering clear calls and flexible options without traditional phone lines
• Ogi Pro
• Cefnogi
• Ogi 250
• Ogi 500
• Ogi 1Gig

Products and services

• Ogi 250 Entry-level full fibre residential broadband package delivering 250Mbps average download and 50Mbps average upload over FTTP, bundled with an eero 6 router, eero Secure built-in, and free installation. Priced at £12.50/month for the first 6 months then £25/month on a 24-month minimum term, with a 30-day money-back guarantee. Targeted at households in south Wales replacing legacy copper broadband.
• Ogi 500 Mid-tier full fibre residential broadband delivering 500Mbps average download and 50Mbps average upload over FTTP, with a single eero 7 tri-band WiFi 6E router and free installation. Priced at £17.50/month for the first 6 months then £35/month on a 24-month minimum term. Aimed at households with higher bandwidth demands from multiple simultaneous users and devices.
• Ogi 1Gig Premium full fibre residential broadband delivering 900Mbps average download and 90Mbps average upload over FTTP, bundled with two eero 7 tri-band WiFi 6E routers, free installation, and eero Secure. Priced at £22.50/month for the first 6 months then £45/month on a 24-month minimum term. Targeted at power users, gamers, streamers, and households with multiple heavy users.
• Ogi Voice Next-generation VoIP landline service delivered over Ogi's full fibre broadband rather than traditional copper phone lines. Available as Ogi Voice Anytime (£10/month, unlimited UK landline and mobile calls), Ogi Voice Evenings and Weekends (£5/month, calls from 7pm-7am and weekends), and Ogi Voice Voicemail (£2/month). Customers can keep their existing number, plug in their existing handset, and benefit from One Touch Switching. Targeted at Ogi residential and business broadband customers who want a landline alternative.
• Ogi Pro Broadband Business-grade full fibre broadband with symmetric upload and download speeds (2Gbps to 10Gbps+ capable on Cardiff business network), built-in network resilience with failover protection, dedicated internet access, and point-to-point connections. Targeted at south Wales SMBs and enterprises including law firms (Hugh James), tech hubs (Tramshed Tech), sports clubs (Cardiff City FC), and manufacturing (Sony UK Technology Centre). Replaces expensive leased lines with affordable full fibre.
• Managed Services Managed IT services for businesses complementing Ogi Pro Broadband, including connectivity solutions, point-to-point connections, data centre connectivity, and IT support. Targeted at south Wales businesses needing end-to-end connectivity and managed network services without in-house IT infrastructure expertise.
• Wholesale Services Wholesale full fibre network access offered to other ISPs and service providers via wholesale.ogi.wales, allowing partner operators to deliver services over Ogi's infrastructure without building their own fibre networks. Targeted at UK alternative networks and ISPs needing fibre access in south Wales geographies.

Quantifiable outcome

• Ultrafast speeds up to 9x faster than the national average
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Cardiff City FCflagshipGTM or Marketing Partner · 26 February 2026Official connectivity partner providing full fibre to the club's Hensol training ground. Official Partner status through to 2027, with Ogi featured across the Club's 'Bluebirds Uncaged' supporter channels and at home fixtures. Partnership backs passionate regional fanbase, reinvests in Welsh communities, and supports talent development on and off the pitch.
• Royal Academy of EngineeringcoreGTM or Marketing Partner · 1 September 2025Ogi teams up with the Royal Academy of Engineering for an engineering schools programme, bringing STEM education and connectivity awareness to schools across Wales.
• Hugh JamescoreTechnology or Integration · 1 June 2025Major Welsh law firm. Ogi provides full fibre connectivity to power the future of legal services at the firm.
• Legal News WalesminorGTM or Marketing Partner · 1 February 2025Partnership to provide full fibre connectivity and support to legal sector news organisation in Wales.
• Get ConnectedcoreChannel Partner/ Reseller/ Distributor · 1 August 2023UK's largest independent mobile phone retailer. New deal offers Ogi's ultrafast full fibre and voice packages in Get Connected's high street stores for the first time. Flagship 'Walk Out Working' service provides customers with skills to use their new connections. Available in Abergavenny, Chepstow, Haverfordwest, and Monmouth initially.
• Fontygary Leisure ParkcoreStrategic or Co-development Partner · 1 July 202310-year deal to bring gigabit-capable full fibre to Fontygary Leisure Park in Rhoose, covering around 500 holiday homes and surrounding leisure facilities. Staff at the park trained to install connections. First leisure and tourism partnership for Ogi, bridging the gap between digital detox and always-on connectivity.
• Esports WalescoreGTM or Marketing Partner · 29 April 2023National sponsorship deal. Ogi's logo appears on the governing body's website, official shirts worn by players, staff, and streamers, and competitive channels. Partnership includes opportunities to demonstrate gaming and full fibre connectivity to a wider audience across Wales.
• Run 4 WalesflagshipGTM or Marketing Partner · 28 February 2023Headline sponsor of the Ogi Porthcawl 10K and junior races. Partnership brings the iconic running event back to Porthcawl in July 2023 and beyond, with Ogi investing £5m directly in the town. Includes community engagement with schools, businesses, local people in the lead-up to the event.
• Age Cymru, Blood Bikes Wales, Wildlife Trust of South and West WalescoreStrategic or Co-development Partner · 1 January 2023Ogi's core charity partners nominated by staff. Supported through strategic input, workshops, press and marketing support, volunteering, and fundraising. These partnerships align to Ogi's mission of digital inclusion, wellbeing, and environmental sustainability.
• Urdd Gobaith CymruflagshipGTM or Marketing Partner · 30 May 2022Main partner for the Urdd Urban Games event at Roald Dahl Plass, Cardiff Bay. Ogi provided ultrafast gigabit-capable broadband and free wifi connectivity for the event. Partnership aligned with Urdd's Centenary celebrations and youth sports initiatives. Urdd's 300 sports clubs across Wales engage over 15,000 young people weekly.
• Cardiff RugbyflagshipGTM or Marketing Partner · 26 January 2022Connectivity, IT partner, and on-kit partner in a 3-year deal. Partnership reflects Ogi's ambition to become a connectivity provider to iconic local businesses and commitment to communities across south Wales. Cardiff Rugby's reach to 80 clubs and 320 schools aligns with Ogi's rollout footprint from the Vale of Glamorgan coast to the South Wales valleys.
• Trenches LawcoreImplementation/ SI/ Consulting Partner · 1 January 2022Key delivery partner in the early stages of network rollout. Coordinates between Land Registry, local authorities, freeholders and property owners to obtain essential wayleave agreements (contracts granting permission to access land or property). Their skills and experience have helped obtain wayleaves smoothly, enabling faster rollout.
• Llantwit Major RFCcoreGTM or Marketing Partner · 1 January 2022Regional sports club partnership alongside other local sports teams and clubs. Ogi partners with a wide range of regional and local sports teams as part of community engagement strategy.
• Network Plus, O'Connor Utilities, Avonline NetworkscoreImplementation/ SI/ Consulting Partner · 1 January 2022Civil engineering collaborations with four principal contractors. These partnerships help Ogi reach homes and businesses faster by installing cabinets and fibre cables, building sustainably using existing ducts and poles, and building stronger relationships within communities.
• Local Authorities (Pembrokeshire, Vale of Glamorgan, Monmouthshire)coreStrategic or Co-development Partner · 1 January 2022Strong local authority partnerships across Pembrokeshire, Vale of Glamorgan, and Monmouthshire. Local authorities help facilitate rollout through planning, access agreements, and co-investment (e.g., co-funding Bridge Innovation Centre installation with Pembrokeshire County Council).
• NokiacoreTechnology or Integration · 31 August 2021Key technology partner selected to power Ogi's full fibre network rollout to 150,000+ homes in south Wales. Nokia provides the ISAM 7360 OLT (installed in street cabinets), G-120G-E ONT (residential customer premises), and XS-010X-Q ONT (business customers). Nokia's 25G PON technology was later deployed at Tramshed Tech Cardiff — the first UK commercial deployment of this next-generation capability. Partnership enables future scalability and upgrades without laying new fibre.
• Haverfordwest County AFCflagshipGTM or Marketing Partner · 17 August 2021Three-year stadium naming rights deal. Bridge Meadow Stadium renamed 'The Ogi Bridge Meadow Stadium'. Began coinciding with the start of Ogi's engineering work in Haverfordwest. Delivered as part of Ogi's community support for local clubs.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Sky Broadband UK: Large UK retail ISP using Openreach (and some altnet) wholesale infrastructure to deliver broadband, often bundled with Sky pay-TV. Indirect competitor to Ogi's retail subscribers, exerting price and bundle pressure on altnet acquisition economics.
• BT Openreach (FTTP): Dominant UK fixed-line and wholesale broadband infrastructure provider rolling out FTTP nationally at massive scale via the Openreach physical network. Competing incumbent with overlapping retail offerings (BT, EE, Plusnet) and the underlying PIA infrastructure Ogi partially relies on.
• Virgin Media O2: Major UK broadband and converged connectivity provider, offering cable/fibre broadband bundled with mobile and pay-TV. Competes head-to-head with Ogi on broadband subscriptions in south Wales, with materially larger bundling and marketing budgets.

Direct peers

• Trooli: UK regional altnet rolling out FTTP in the South East of England to residential and business customers. Similar altnet business model with own infrastructure and residential-led GTM, providing a like-for-like scale benchmark for Ogi.
• CityFibre: UK's largest independent full-fibre platform with wholesale-first go-to-market, raising multi-billion-pound infrastructure debt and equity. Directly comparable FTTP wholesale/retail altnet business model; much larger scale but similar core activities.
• Hyperoptic: UK altnet with full-fibre broadband targeting residential developments and MDUs alongside business connectivity. Comparable FTTP altnet model with symmetric business offers and direct-to-consumer sales; differences primarily in MDU focus versus Ogi's town-by-town rollout.
• B4RN (Broadband for the Rural North): Community-led UK altnet delivering FTTP to rural communities using volunteer-built infrastructure and a community-funded model. Comparable community-embedded altnet ethos and underserved-rural thesis, though materially smaller and volunteer-driven.
• Gigaclear: UK rural-focused altnet delivering FTTP broadband to underserved communities across central and southern England. Closely mirrors Ogi's rural-/underserved-community thesis, own-network infrastructure, and tiered residential pricing.
• Community Fibre: London-focused UK altnet building own full-fibre FTTP networks to residential and SME customers on a vertically integrated model. Closely comparable business model to Ogi — altnet, own fibre, residential-led with business upsell and wholesale offering — but operating in a different geography.

Regional players

• Fibrus: Full-fibre altnet primarily serving Northern Ireland with expansion into parts of northern England. Comparable own-network FTTP altnet and underserved-community proposition, but operating in a different UK region from Ogi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OgiWales
• Facebookfacebook.com/OgiWales
• LinkedInlinkedin.com/company/ogi-wales
• Instagraminstagram.com/ogi_wales

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogi