CityBee

What CityBee does

CityBee is a Baltic car-sharing platform operated by UAB Prime Leasing and wholly owned by Modus Group, an international mobility conglomerate. Founded in 2012 in Vilnius, Lithuania, the company operates a fleet of 400+ vehicles across 15+ cities in Lithuania, Latvia, and Estonia (Poland operations were suspended in 2020). Service is delivered through a single mobile application enabling self-service vehicle reservation, unlock, and trip completion, with the fleet comprising 30+ vehicle models including passenger cars, cargo vans, and electric vehicles (40%+ of the fleet is now hybrid or electric with an average vehicle age of 10 months). Operational technology includes GPS-based satellite-linked security tracking, an automated speeding detection and warning system that compares vehicle speed against road limits, and an integrated fuel payment system via Circle K. The company also operates CityBee Cargo for van/cargo sharing and ancillary services such as replacement car coordination with insurance providers.

CityBee's revenue model combines usage-based pricing (per-minute and per-kilometer, starting from EUR 0.11/min) with prepaid trip packages, monthly subscription plans, long-term rentals (7 days to 6 months), and a BeeChill financial protection fee. The customer base is bifurcated between individual consumers (over 800,000 registered users generating 10+ million trips) and over 500 corporate clients in Lithuania alone who manage employee travel through dedicated business accounts with consolidated billing. Distribution is hybrid: product-led growth via the mobile app for consumers and direct enterprise sales for the B2B segment, supplemented by event-driven marketing partnerships such as the Porsche test-drive collaboration launched in 2023. Supporting integrations include Circle K for fuel and IgnitisON, ElintaCharge, and Eleport for EV charging.

Disclosed financials position CityBee as a profitable growth-stage operator: EUR 47 million in revenue in 2021 (50% YoY growth from EUR 31M in 2020), with EBITDA of nearly EUR 5 million (115% YoY growth). Capital structure is dominated by Modus Group's EUR 26 million mobility investment in 2021, supplemented by a EUR 4 million bond facility from Mundus Bridge Finance in June 2022. The company announced a corporate rebrand to BeeChill in 2024 alongside a planned CEO transition to Greta Januškaitė-Karvelienė, signaling a strategic repositioning of the brand around the financial protection product.

Name

CityBee

Legal name

UAB "Prime Leasing"

Website

https://citybee.lt

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CityBee is a Baltic car-sharing platform operating 400+ vehicles across 15+ cities in Lithuania, Latvia, and Estonia, serving 800,000+ registered users via a mobile app with pay-per-minute, subscription, and long-term rental options.

Ownership category

akta.pro rank

Product category

Car Sharing and Mobility Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)

akta.pro secondary industries

Long-Distance / Intercity Ridesharing (THADAFAC), Station-Based Scooter Rentals (THADAGAB)

Keywords

• Car sharing services
• Vehicle rental platform
• Mobility services
• Corporate car sharing
• Short-term vehicle access

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pay-as-you-go Usage: Customers pay per minute and per kilometer driven. Usage time starts at car unlock and ends when locked via app. Fuel, insurance, and parking in green zones are included in the service.
2. Prepaid Trip Packages: Fixed-price packages combining specific time durations with included kilometers, offering discounts compared to pay-as-you-go rates. Customers can customize packages or choose from preset options.
3. Subscription Plans: Monthly subscription plans valid for 30 days, providing included trips for frequent users. Plans can include preset combinations of minutes and kilometers.
4. Long-term Rental: Flexible car rentals from 7 days to 6 months with delivery to customer-specified locations. Includes BeeChill protection option at additional daily fee.
5. Business Corporate Accounts: B2B accounts for companies managing employee travel, with consolidated billing, dedicated support, and volume-based pricing benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

CityBee operates a mobile app-based car-sharing service that lets registered users locate, reserve, unlock, drive, and return passenger cars and cargo vans by the minute, hour, day, or longer. The platform offers usage-based pricing, prepaid trip packages, monthly subscriptions, long-term rentals (7 days to 6 months), overnight reservations, corporate accounts, and replacement-vehicle coordination, with fuel, insurance, and green-zone parking included in the price across 15+ cities in the Baltic states.

Product overview

CityBee is a car-sharing platform operated by UAB Prime Leasing (Modus Group) offering multiple connected services: core short-term passenger car and cargo van sharing (CityBee Car Sharing and CityBee Cargo) with pay-per-minute/hour/day pricing; subscription plans and prepaid trip packages for cost-conscious users; long-term rental from 7 days to 6 months; Night Reservation for overnight needs; business accounts for corporate fleet management; and replacement car services. All services are accessed via a single mobile app that handles vehicle unlocking, trip management, fuel/charging, and payments. The ecosystem is complemented by CityBee Lab research program for product development input.

Differentiator

Problem solved

Functional benefit

Products and services

• CityBee Car Sharing Short-term self-service passenger car sharing via mobile app. Users register, locate, reserve, unlock, drive, and return vehicles within designated CityBee zones across Baltic cities. Pricing is per minute and per kilometer with fuel, insurance, and green-zone parking included.
• CityBee Cargo Van and cargo vehicle sharing for moving, delivery, and transportation needs. Requires only a category B driver's license and includes specific cargo-vehicle parking zones in the app.
• CityBee for Business Corporate car sharing accounts for companies, providing consolidated invoicing, contract setup within one hour, dedicated phone and email support, and volume-based pricing for employees traveling across the Baltic states.
• CityBee Long-term Rent Extended-duration car rental for 7 days to 6 months with contactless pickup/delivery to a customer-specified location, free cancellation up to 24 hours before, and optional BeeChill financial protection.
• Trip Packages Prepaid packages combining fixed time durations with included kilometers at a discount versus pay-as-you-go. Customers can choose preset packages or build custom combinations of duration and kilometers in the app.
• CityBee Subscription Monthly subscription plans with included trips (up to 5 km and 15 minutes per trip) for city travel. Plans are valid for 30 days, do not auto-renew, and include the BeeChill financial protection option.
• Night Reservation Prepaid overnight reservation package priced at EUR 4.99, available Sunday to Thursday from 9 PM to 11 PM, reserving a car for 9 hours with only per-kilometer charges applied.
• BeeChill Financial Protection Financial protection fee covering damages in accident events where the customer is at fault (provided the incident is reported immediately). Included by default in pay-as-you-go trips and trip packages, available at EUR 5/day for long-term rentals; reduces liability from up to EUR 1,000 to zero.
• CityBee Replacement Car Replacement vehicle service for customers whose own vehicle is in insurance-covered repair. CityBee coordinates with insurance companies for coverage confirmation and handles invoicing on the customer's behalf.
• Electric Vehicle Fleet Electric and hybrid vehicle offering within the CityBee fleet, accessible through the standard mobile app with integrated RFID charging at IgnitisON, ElintaCharge, and Eleport networks at no additional cost to EV users.

Quantifiable outcome

• One shared car can replace up to 12 private cars
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Circle KcoreStrategic or Co-development PartnerExclusive fuel partner allowing CityBee customers to refuel at any Circle K station through in-app payment system. Circle K covers all markets where CityBee operates (Lithuania, Latvia, Estonia).
• PorscheminorGTM or Marketing Partner"Porsche powered by CityBee" collaboration launched July 2023, offering test drives of Taycan 4S and 718 Boxster Style Edition vehicles in Neringa. Partnership provides exclusive driving experiences for CityBee customers while supporting Porsche's customer acquisition.
• IgnitisONcoreTechnology or IntegrationFast charging station network partner for electric vehicles in Lithuania. CityBee provides RFID tokens with vehicles for access to charging stations. Charging included in service at no additional cost for EV users.
• ElintaChargecoreTechnology or IntegrationFast charging station network partner in Lithuania. Provides Type 2 and CCS charging options. CityBee vehicles equipped with dedicated RFID tokens for seamless charging access.
• EleportcoreTechnology or IntegrationCharging station partner in Estonia, providing free charging for CityBee EV users. Access via charging card stored in vehicle sun visor.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Bolt: Estonia-headquartered super-app offering ride-hail, scooters, and now car sharing across Europe. Bolt is a direct regional competitor expanding into CityBee's home market and is the most strategically threatening peer due to scale and capital.

Broad incumbents

• Share Now: BMW- and Mercedes-backed free-floating car-sharing service operating across European and North American cities. Share Now competes with CityBee in the pan-European free-float/shared-mobility category and sets competitive benchmarks.
• Free2Move: Stellantis-owned mobility platform offering car sharing, rental, and subscription across Europe and North America. Free2Move overlaps with CityBee's corporate and consumer car-sharing proposition and competes for fleet electrification contracts.
• Sixt: European mobility incumbent operating short-term rental, subscription (Sixt+), and corporate fleet services. Sixt competes with CityBee's long-term rental and B2B offerings, especially for corporate accounts.

Direct peers

• Zipcar: Pioneer round-trip station-based car-sharing service in the US and UK, owned by Avis Budget Group. Closest business-model analog to CityBee's zone-based short-term car sharing.
• Getaround: Peer-to-peer car-sharing platform operating in Europe and the US. While the model is peer-to-peer rather than fleet-owned, it competes for the same urban car-sharing demand that CityBee addresses.

Regional players

• Miles Mobility: Germany-focused free-floating and station-based car-sharing operator. Comparable business model to CityBee (per-minute pricing, free-float zones) but serving a different geography.
• Cambio Mobility: Belgium/Germany-based station-based car-sharing cooperative with corporate and consumer offerings. Closely mirrors CityBee's round-trip zone-based model in adjacent European markets.
• Enterprise Car Club: UK-based round-trip car-sharing service operated by Enterprise Holdings. Comparable product (station-based, app-unlocked vehicles) but limited to UK geography.
• Wible: Hungarian round-trip car-sharing service operated by MOL and AVIS. Comparable free-float car-sharing model in a CEE geography adjacent to CityBee's home markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Citybee_PL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityBee