What Tinyclues does

Tinyclues is a Paris-based predictive AI company founded in 2010 by David Bessis, specializing in customer behavior prediction for B2C marketing. Its technology predicts purchase intentions, churn risk, and reactivation potential from first-party customer data, enabling marketers to identify the optimal audience for each campaign rather than relying on historical RFM or expressed preferences. Following its 2023 acquisition by Splio, Tinyclues AI is now natively integrated as the predictive core of Splio's AI-first CRM platform, sitting alongside the Customer Data Platform (CDP), Marketing Automation, Loyalty, and Mobile Wallets modules; the company's former clients including Air France, Samsung, and Fnac Darty transitioned onto the combined Splio stack.

The core products are Predictive AI (audience identification, propensity scoring, CRM plan optimization by channel and week, actionable insights, and lookalike generation) and Ask My CRM, a conversational AI agent copilot launched in February 2026 that lets marketing teams query CRM data in natural language and produce ready-to-use deliverables. The platform integrates with e-commerce, PoS, ERP, and mobile wallet systems (Apple Pay, Samsung Wallet, Google Wallet) via REST API, SFTP/CSV, webhooks, and partner connectors. AI capabilities span predictive analytics, generative AI for content, autonomous agents, and recommendation engines, with early-access brands reporting a threefold increase in conversion rates.

Tinyclues AI generates approximately 30% of Splio's annual recurring revenue as of early 2026, with a stated goal of exceeding 50% by 2027. Revenue is derived from enterprise SaaS subscriptions priced via custom annual quotes, sold through a direct enterprise field-sales motion with dedicated Customer Success Managers and supported by a channel ecosystem of more than 100 agencies and integrated partners. The customer base spans 500+ B2C brands across retail, fashion, luxury, e-commerce, telecoms, tourism, transportation, and food service, including Air France, Samsung, Fnac Darty, SNCF Connect, TUI, KIABI, and Pierre Hermé.

Name

Tinyclues

Website

https://tinyclues.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Tinyclues is a Paris-based predictive AI company (founded 2010, acquired by Splio in 2023) whose technology powers audience targeting, purchase-intent prediction, and CRM optimization for 500+ B2C brands across retail, fashion, luxury, travel, and food service.

Ownership category

akta.pro rank

Product category

AI-powered CRM and marketing automation software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Predictive customer analytics
• AI-powered CRM platform
• Marketing automation software
• Customer data platform
• Loyalty program management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI-Powered CRM Subscriptions: Tinyclues AI generates 30% of Splio's annual recurring revenue as of early 2026, with a target to exceed 50% from AI offerings by 2027. Revenue is derived from SaaS subscription licensing of predictive AI capabilities integrated into Splio's CRM platform (Marketing Automation, CDP, Loyalty).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tinyclues develops predictive AI technology that anticipates customer purchase intent, churn risk, and reactivation potential from first-party data to identify the optimal audience for each marketing campaign. Acquired by Splio in 2023, Tinyclues AI is natively embedded in Splio's CRM AI-first platform, powering Predictive AI audience targeting, the Ask My CRM conversational agent, and the Marketing Automation, Customer Data Platform, Loyalty, and Mobile Wallets modules used by more than 500 B2C brands.

Product overview

Tinyclues provides AI technology that powers the Splio CRM AI-first platform. The core offering is Predictive AI, which enables predictive audience targeting and behavioral optimization across the customer lifecycle. This AI capability is natively integrated into Splio's platform modules including Marketing Automation, Customer Data Platform (CDP), Loyalty, and Mobile Wallets. Tinyclues AI also powers Ask My CRM, a conversational AI agent that serves as an intelligent copilot for marketing teams, enabling natural language interaction with CRM data.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive AI AI decisioning engine that identifies the best audience for each marketing campaign based on purchase propensity, churn prediction, and reactivation potential. Generates predictive audiences, lookalike audiences, and actionable growth insights, and optimizes the CRM plan across channels. Sold as a core AI capability of the Splio CRM platform to enterprise and mid-market B2C brands in retail, e-commerce, luxury, tourism, transportation, telecoms, and food service.
• Ask My CRM Conversational AI agent directly connected to CRM data in real time, allowing marketing teams to query customer data in natural language, receive contextualized insights and actionable recommendations, and generate ready-to-use deliverables such as reports, one-pagers, and action plans. Positioned as an AI copilot for B2C marketing teams using the Splio CRM platform.

Quantifiable outcome

• Threefold increase in average conversion rates for brands using Tinyclues AI during early access
• +2 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• SpliocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2023Splio acquired Tinyclues in 2023, integrating Tinyclues AI as the core predictive technology powering Splio's AI-first CRM platform. Tinyclues AI is now natively integrated into Splio's marketing automation, CDP, loyalty, and mobile wallet offerings. Splio generates 30% of its ARR from AI offerings powered by Tinyclues, targeting over 50% by 2027.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Splio: Parent company and the primary commercial vehicle through which Tinyclues AI is sold; provides the CRM platform (Marketing Automation, CDP, Loyalty, Mobile Wallets) that Tinyclues AI is integrated into and sold alongside.
• Braze: Cross-channel customer engagement platform with predictive and AI-driven personalization features targeting B2C brands in retail, ecommerce, media, and travel; a directly comparable SaaS in the same product category.
• Klaviyo: Ecommerce-focused CRM and marketing automation platform with predictive analytics and AI-driven segmentation for B2C brands; competes for the same mid-market and ecommerce retailer buyers.
• Iterable: AI-powered cross-channel marketing platform targeting B2C brands with predictive goals, segmentation, and orchestration - directly overlaps with Tinyclues AI's predictive audience and campaign optimization use cases.
• Dynamic Yield (Mastercard): Predictive personalization and audience targeting platform serving retail, ecommerce, and travel brands; overlaps with Tinyclues AI's propensity scoring, segmentation, and campaign audience features.

Emerging players

• Persado: Enterprise AI platform focused on message/content generation and optimization for marketing; adjacent to Tinyclues AI's generative content and recommendation features within Splio's platform.
• Coveo: Enterprise AI relevance and personalization platform with predictive and generative capabilities for commerce and customer experience; comparable AI infrastructure for B2C personalization.

Broad incumbents

• Adobe Experience Cloud (Marketo / Real-Time CDP): Adobe's enterprise marketing stack competes with Splio/Tinyclues for predictive personalization, audience orchestration, and CDP buyers among large B2C brands, including retail and luxury.
• SAP Emarsys: Enterprise omnichannel customer engagement platform (now part of SAP) targeting retail, ecommerce, and travel brands with AI personalization; overlaps with Splio/Tinyclues in enterprise B2C predictive marketing.
• Salesforce Marketing Cloud: Enterprise incumbent CRM/marketing automation suite with predictive AI (Einstein) and the new Agentforce agentic layer; competes for the same enterprise B2C marketing budgets across retail, travel, and telecom verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tinyclues
• LinkedInlinkedin.com/company/tinyclues

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinyclues