Agrellus

What Agrellus does

Agrellus operates the .farm Marketplace, a digital agricultural marketplace platform headquartered in Lubbock, Texas. Founded in 2018, the company connects three stakeholder groups across the agricultural supply chain—input suppliers, retailers, and farmers—providing a digital venue for discovering, validating, and purchasing agricultural products and services. Agrellus employs a sales-led go-to-market model, with Account Sales Managers focused on enrolling input suppliers and retailers onto the platform while delivering support services to farmers. Revenue is generated through marketplace commissions on transactions, though specific pricing and revenue figures have not been publicly disclosed. The company is privately held with 11–50 employees and has raised approximately $4.84 million in disclosed funding across three rounds dated 2018, 2021, and 2022.

The product portfolio consists of two core offerings. The .farm Marketplace serves as the primary transactional platform connecting agricultural buyers and sellers. Complementing it is the Proving Ground trials program, which conducts third-party validation of agricultural products—such as soil treatments and crop inputs—measuring efficacy against plant health, nutrient uptake, and yield metrics. Proving Ground generates evidence-based product performance data intended to support farmer purchasing decisions; a documented trial of Texas Earth's Bio Nectar Dry demonstrated a 46.8 percent increase in marketable fruit on watermelons in North Carolina. Customer segments served include farmers (primary persona) and input suppliers/retailers, with select SMB suppliers such as Texas Earth having validated products through the trials program.

From a technology and distribution standpoint, Agrellus positions itself as a digital marketplace rather than an AI- or data-science-driven platform. No API, mobile application, AI/ML capabilities, patents, trademarks, or formal certifications are disclosed. Distribution is domestic and US-based, with recent activity highlighted in the Southeast region. Marketing appears concentrated on earned media, with press releases distributed via newswire services to announce company milestones. The combination of limited disclosed capital intensity, small headcount, and absence of disclosed partnerships or integrations suggests a company in early commercial scaling rather than mature platform operation.

Name

Agrellus

Legal name

Agrellus

Website

https://agrellus.farm

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrellus operates the .farm Marketplace, a digital agricultural marketplace connecting input suppliers, retailers, and farmers, alongside its Proving Ground third-party trials program that validates agricultural product efficacy to support farmer purchasing decisions.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace / AgTech

NAICS

Crop Production (111), Vegetable and Melon Farming (1112), Farm Product Warehousing and Storage (493130)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Agricultural marketplace
• Farm input distribution
• Crop trial validation
• Digital agtech platform
• Supplier retailer network

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Platform Fees: Digital marketplace connecting input suppliers, retailers, and farmers. Revenue appears to be generated through marketplace transactions and enrollment of suppliers/retailers on the .farm Marketplace platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agrellus operates the .farm Marketplace, a digital agricultural marketplace that connects input suppliers, retailers, and farmers for the discovery and purchase of agricultural products and services. The company also runs the Proving Ground trials program, which conducts third-party validation of agricultural inputs (such as soil treatments) to generate measurable efficacy data, including yield improvements and crop health outcomes, supporting evidence-based purchasing decisions by farmers.

Product overview

Agrellus is a digital agricultural marketplace platform offering a two-part product portfolio: the .farm Marketplace, which connects input suppliers and retailers with farmers for purchasing agricultural products, and the Proving Ground trials program, which conducts third-party product validation (such as soil treatments) to demonstrate yield improvements and support farmer decision-making.

Differentiator

Problem solved

Functional benefit

Brands

• .farm Marketplace: Digital agricultural marketplace platform operated by Agrellus for input suppliers and retailers.

Products and services

• .farm Marketplace Digital agricultural marketplace platform operated by Agrellus that connects input suppliers and retailers with farmers for the discovery and purchase of agricultural products and services.
• Proving Ground Trials Program Third-party trials program that validates agricultural inputs (such as soil treatments and crop inputs) by running controlled on-farm and regional trials and reporting measured outcomes including marketable yield, plant health, and nutrient uptake. Outputs include quantified efficacy data such as a 46.8% increase in marketable fruit in North Carolina watermelon trials for Texas Earth's Bio Nectar Dry.

Quantifiable outcome

• 46.8% increase in marketable fruit for validated soil treatment product in third-party trials

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Farmers Business Network (FBN): FBN is the largest direct-to-farmer ag input marketplace and e-commerce platform in the US, selling seeds, crop protection, and biological inputs directly to growers. It is the most analogous scaled incumbent to Agrellus's .farm Marketplace and provides a benchmark for marketplace commission economics, supplier enrollment motion, and farmer-side onboarding.
• Indigo Ag: Indigo Ag combines a biologicals/soil-microbe product line with a digital marketplace and agronomic platform serving row-crop farmers. Its Marketplace and Source platform compete with Agrellus for the same farmer wallet share on biological inputs and validated crop products, making it a structural peer.
• Granular (Corteva): Granular is a farm-business management software platform owned by Corteva that helps farmers plan inputs, manage budgets, and benchmark performance. Its crop-planning and input decision-support workflow overlaps with Agrellus's farmer-side value proposition around evidence-based input selection.
• Climate FieldView (Bayer): Climate FieldView is Bayer's precision agriculture platform that aggregates field-trial and input-performance data for farmers and is paired with Bayer's seed and crop-protection product portfolio. Its data-driven input recommendation engine and trial-data corpus are a scaled analog to Agrellus's Proving Ground ambition, though embedded inside a much larger parent.

Direct peers

• AgWorld (CropX): AgWorld, now part of CropX, is a farm management and ag-input planning platform that connects growers, agronomists, and ag retailers for input decision-making and recordkeeping. The integration of AgVend into AgWorld creates a combined competitor whose marketplace + planning workflow directly overlaps Agrellus's Proving Ground validation + marketplace proposition.
• Bushel: Bushel is a digital platform that powers agribusiness commerce, including a grain and ag-input marketplace layer with API-driven integrations to ag retailers and elevators. Like Agrellus, it connects farmers, input suppliers, and retailers through a marketplace/data platform, making it a directly comparable operator.
• AgVend: AgVend (now part of the AgWorld platform under CropX) is a digital marketplace that enables ag retailers to sell inputs online directly to farmers. Its seller-side retailer enrollment and online ag-retail checkout motion is highly analogous to the .farm Marketplace model that Agrellus is scaling.

Regional players

• AgroStar: AgroStar is an agri-input e-commerce and advisory marketplace for farmers, focused on India. It is comparable on business model (marketplace + advisory) but operates in a different geography than Agrellus, which targets US farmers; useful as a benchmark for marketplace unit economics and farmer engagement.

Emerging players

• Pivot Bio: Pivot Bio sells microbial nitrogen-fixing crop inputs with rigorous in-field proof-of-performance validation on row crops. Its evidence-based product launch model mirrors Agrellus's Proving Ground trials approach, and Pivot Bio also relies on third-party trial data to win farmer trials — making it both a potential partner and a comparable validation-as-moat player.
• Taranis: Taranis is an AI-powered precision agriculture platform offering field-level crop intelligence and input-recommendation insights to ag retailers and growers. It overlaps with Agrellus on evidence-driven input decision support, particularly through third-party data signals used to recommend validated products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agrellus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrellus