AgVend
AgVend provides a white-labeled digital enablement platform connecting more than 100 North American ag retailers and their grower customers across agronomy, grain, energy, and feed workflows via integrated portals, CRM, payments, and supplier channels.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AgVend does
AgVend, founded in 2017 in Austin, Texas, by Eli Rosenberg and Alexander Reichert, provides a white-labeled digital enablement platform for agribusinesses, primarily ag retailers (farmer-owned cooperatives and independents). The company began as an eCommerce marketplace and pivoted during the COVID-19 pandemic to white-labeled Grower Portals, which now connect more than 100 North American ag retailers and their grower customers across agronomy, grain, energy, and feed workflows on a unified mobile and web experience.
The platform architecture combines a core Grower Portal and internal Team Hub with modular add-ons including CRM+ (the first CRM purpose-built for agribusiness), Loyalty & Rewards Program Builder, Program Management for manufacturer incentives, and Nexus (a supplier-facing channel enabling manufacturers to execute go-to-market strategies across the retailer network). AgVend integrates with the dominant ag-specific ERPs (Agvance, AgVantage, Agrian, Agris, Merchant Ag, Oakland), precision-ag tools (Agworld, FieldAlytics, WinField United), grain market data providers (DTN, Barchart, Contango), and financing partners (John Deere Financial, CFA, Growers Edge, CHS Capital), positioning the platform as a connective layer across the ag retail technology stack.
AgVend monetizes primarily through annual SaaS subscriptions priced per retailer, supplemented by digital payment transaction fees and, increasingly, manufacturer-facing Nexus revenue. Distribution is enterprise field sales with a distributed team covering all major US and Canadian ag regions, and the company reports that roughly 85% of new inquiries come from existing partner referrals. Total disclosed funding exceeds $74 million across SEC filings in 2022, 2023, and 2025, with the most recent raise of approximately $57 million led by Tidemark in February 2025; the company remains privately held and employee-owned.
AgVend firmographics
Firmographics- Name
- AgVend
- Legal name
- AgVend, Inc.
- Website
- https://agvend.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgVend provides a white-labeled digital enablement platform connecting more than 100 North American ag retailers and their grower customers across agronomy, grain, energy, and feed workflows via integrated portals, CRM, payments, and supplier channels.
- Ownership category
- akta.pro rank
AgVend industry classification
Industry- Product category
- Agribusiness Digital Enablement Software
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
Keywords
Where AgVend is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AgVend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS Subscription: AgVend operates as a SaaS platform providing digital enablement solutions to ag retailers. The platform is white-labeled and delivers value through improved customer experience, operational efficiency, and revenue growth. Revenue is generated through platform subscription fees, typically with annual or multi-year contract terms.
- Digital Payment Processing: Revenue generated from digital payment processing including ACH and credit card transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing based on retailer scope and needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
AgVend product offering
Product offeringCore offering
AgVend sells a white-labeled, SaaS-based digital enablement platform that ag retailers and cooperatives deploy under their own brand to serve their grower customers online and on mobile. The platform unifies customer management, digital contracting, eSignature, payments, grain offer management, agronomy planning, marketing, and internal team collaboration across agronomy, grain, energy, and feed business units. A separate Nexus offering enables crop input manufacturers to execute go-to-market strategies across the AgVend retailer network.
Product overview
AgVend offers a unified platform-plus-modules architecture for agribusiness digital enablement. The core AgVend Digital Enablement Platform connects retailers and their grower customers through white-labeled Grower Portals and the AgVend Team Hub, streamlining agronomy, grain, energy, and feed operations. The platform is complemented by specialized modules including CRM+ (the first ag-specific CRM), Loyalty & Rewards Program Builder, Program Management for manufacturer incentives, Nexus for supplier network activation, and Point-of-Action Financing. The product portfolio integrates with leading ag ERPs (Agvance, AgVantage, Agrian, Agris, Merchant Ag, Oakland), precision agriculture tools (Agworld, FieldAlytics, WinField United), grain market data providers (DTN, Barchart, Contango), and financing partners (John Deere Financial, CFA, Growers Edge, CHS Capital) to deliver a centralized, cross-functional experience for retailers, growers, and manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- AgVend Digital Enablement Platform Unified, white-labeled SaaS platform for agribusinesses that streamlines workflows from field to office, connecting agronomy, grain, energy, and feed operations in one centralized app. Serves as the system of action for ag retailers to increase margins, reduce cost of sale, and deliver a differentiated customer experience.
- Grower Portal White-labeled, mobile-first customer portal enabling growers to view commodity prices, submit offers, eSign contracts, view scale tickets, pay invoices, and access agronomy, grain, energy, and feed account information 24/7 from any device, deployed under each retailer's brand.
- CRM+ Ag-specific CRM combining enterprise software capabilities with agricultural features, handling complex field-level account structures and ownership splits, and providing automated insights, pipeline management, real-time forecasting, and centralized communications for mobile-oriented ag retail teams.
- Nexus Supplier-facing platform that allows crop protection, seed, and fertilizer manufacturers to execute go-to-market strategies across the AgVend retailer network, including network activation and sales coordination tools for manufacturer field sales organizations.
- Loyalty & Rewards Program Builder Module enabling ag retailers to deliver strategic growth and customer retention with personalized, data-driven incentives and loyalty programs for their grower customers.
- Program Management Module enabling ag retailers to manage manufacturer incentive programs, including tracking and execution of rebate and incentive programs from suppliers such as Corteva.
Quantifiable outcome
- Retailers see 114% increase in spend from marketing-engaged customers
- +8 more outcomes
Companies that use AgVend
Customer profileNamed customers39 records
Segments3 records
Ideal customer profiles2 records
AgVend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability1 record
Feature8 records
AgVend partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Luiz BelingcoreIndependent Director joining the AgVend Board of Directors. Brings strategic expertise to the company.
- CHScoreCollaboration agreement to enhance digital connectivity between CHS and AgVend. Integration launching September 2024 for CHS wholesale crop protection customers, allowing order placement, invoice history viewing, and shipment tracking through AgVend platform. Plans to expand to crop nutrients, propane, refined fuels, lubricants, and CHS Capital loan information.
- FieldAlytics (EFC Systems)coreFieldAlytics-AgVend integration enables seamless sharing of field plans directly to any retailer's AgVend-built Grower Portal. Sales agronomists build plans in FieldAlytics and share with customers in Grower Portal. Saves average sales rep 30 hours during peak planning season.
- AgworldcoreIntegration between AgVend and Agworld creates seamless digital experience for growers and ag retailers. Growers can view Agworld recommendations in AgVend-powered Grower Portal and place orders in 2 clicks from native mobile app. Eliminates double data entry and ensures correct product ordering.
- DTNcoreIntegration brings advanced offer management solution to agribusinesses. DTN provides operational intelligence integrated into AgVend platform for grain offer management functionality.
- BarchartcoreIntegration enables automatic pull of cash bids and futures into AgVend platform, laying groundwork for grower offer-management functionality.
- AgvantagecoreTop ag-specific ERP integration allowing seamless access to live account information for sales teams and growers without double-entry.
- AgvancecoreTop ag-specific ERP integration partner enabling seamless data flow between ERP and Grower Portal.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
AgVend competitors and assessment
Company assessmentDirect peers
- Bushel: Bushel is a digital platform purpose-built for agribusinesses, providing white-labeled farmer-facing apps, digital payments, and grain offer management for elevators and ag retailers. It is the most direct peer to AgVend, serving the same ag retail customer base with overlapping digital enablement and grain management functionality.
- Granular (Corteva): Granular is a farm management software platform acquired by Corteva that serves large farming operations with planning, agronomy, and financial tools. While more farm-side than retailer-side, it competes in the agribusiness digital enablement space and benefits from Corteva's scale and data assets.
- Conservis: Conservis is a farm and agribusiness management platform that helps growers and ag enterprises manage planning, inventory, contracts, and financials. It overlaps with AgVend in serving larger agribusiness customers seeking unified digital workflows, though it is more oriented to on-farm operations than retailer-customer engagement.
- EFC Systems / FieldAlytics: EFC Systems (maker of FieldAlytics) provides agronomy planning, field logistics, and prescription management for ag retailers. Although it is an AgVend integration partner, it also competes in adjacent retailer-facing digital enablement workflows, particularly around agronomy planning and field operations.
- Agrian: Agrian offers a document management, compliance, and agronomy platform used by ag retailers, crop advisors, and growers. Like FieldAlytics, it integrates with AgVend but also competes for retailer technology budgets in the agronomy planning and compliance category.
Broad incumbents
- Trimble Ag (Ag Software): Trimble Ag is a broad incumbent offering a portfolio of precision agriculture, farm management, and agribusiness software solutions. It is a much larger, established player with overlapping capabilities in farm and retailer data management, and competes with AgVend at the higher end of the agribusiness digital enablement market.
- Climate FieldView (Bayer): Climate FieldView is Bayer's broad digital agriculture platform serving growers and their advisors with data, agronomy, and decision-support tools. While primarily grower-facing, it competes indirectly with AgVend for digital wallet share in the ag ecosystem and benefits from Bayer's distribution.
- Proagrica (RELX): Proagrica, part of RELX, provides data-driven solutions for the ag supply chain, including ag retail, agronomy, and manufacturer workflows. It is a broader incumbent with overlapping capabilities in ag retail data integration and supply chain analytics, making it a comparable reference point for AgVend's enterprise go-to-market.
- Indigo Ag: Indigo Ag is a broad ag tech platform spanning digital agronomy, microbial products, and grain marketing. It competes with AgVend indirectly in ag retailer and grower digital enablement, particularly through its agronomy and sustainability offerings, and is a relevant comparable for agtech scale and scope.
Emerging players
- Taranis: Taranis is an AI-powered precision agriculture platform offering crop intelligence and field-level insights to ag retailers and growers. It is an emerging player that overlaps with AgVend on the agronomy intelligence layer and increasingly competes for retailer digital engagement budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AgVend social profiles
Digital presenceAgVend compliance and trust
Trust signalCompliance3 records
AgVend financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgVend leadership team
Management profileNumber of profiles
Profiles5 records
AgVend funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgVend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgVend
What does AgVend do?
AgVend sells a white-labeled, SaaS-based digital enablement platform that ag retailers and cooperatives deploy under their own brand to serve their grower customers online and on mobile. The platform unifies customer management, digital contracting, eSignature, payments, grain offer management, agronomy planning, marketing, and internal team collaboration across agronomy, grain, energy, and feed business units. A separate Nexus offering enables crop input manufacturers to execute go-to-market strategies across the AgVend retailer network.
Is AgVend a public or private company?
AgVend is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgVend founded?
AgVend was founded in 2017. It employs 101 to 250 people.
Where is AgVend based?
AgVend is headquartered in Austin, United States, in the North America region.
How does AgVend make money?
Two revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are digital Payment Processing.
Who are AgVend's main competitors?
Direct peers on record are Bushel, Granular (Corteva), Conservis, EFC Systems / FieldAlytics and Agrian. Broad incumbents are Trimble Ag (Ag Software), Climate FieldView (Bayer), Proagrica (RELX) and Indigo Ag. Taranis is listed as an emerging player.
Does AgVend have an API?
No public API is recorded for AgVend.
What industry is AgVend in?
AgVend's product category is Agribusiness Digital Enablement Software. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFACABAC, Yield Optimization & Crop Performance Consulting. Its NAICS code is 44424 and its SIC code is 700.