Heartland Business Systems
Heartland Business Systems is a US-based IT solutions provider serving commercial, public sector, and SMB clients across 17 Midwest and Rocky Mountain locations with managed services, cybersecurity, cloud, and professional services.
- Company typePrivate
- Founded1992
- HeadquartersLittle Chute, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Heartland Business Systems does
Heartland Business Systems (HBS) is a privately held, US-based technology solutions provider founded in 1992 and headquartered in Little Chute, Wisconsin, with 700+ team members across 17 locations. The company operates as a single-source provider of consulting, design, and managed technology solutions spanning five core service lines: Infrastructure (cloud, data center, networking), Managed Services (the Managed One platform, Managed XDR, HBS Secure with Verkada, HBS Collaborate with Webex), Modern Workplace (Microsoft 365, Dynamics, Copilot, collaboration), Professional Services (advisory including Virtual CISO/CIO, AI & analytics, application development), and Cybersecurity (penetration testing, vulnerability scanning, digital forensics, governance and compliance).
HBS generates revenue across three streams: subscription/recurring managed services delivered through the Managed One platform, project-based professional services, and resale of hardware, software, and cloud infrastructure from vendor partners including Microsoft, Cisco, HPE, Lenovo, Verkada, Pure Storage, Arctic Wolf, and Google Cloud. Pricing is custom and quote-based, not publicly disclosed, with annual billing cadences. The go-to-market combines direct enterprise field sales serving commercial and public sector (SLED) clients, mid-market regional sales, channel/VAR relationships with major technology vendors, and demand-generation through owned events such as the Innovate conference series and Secure Iowa.
HBS is backed by private equity firm GenNx360 Capital Partners, which acquired the company in October 2025 as a platform investment, with Jimmy Buddenberg appointed CEO succeeding founder Peter Helander. The April 2026 acquisition of Applied Tech Solutions more than doubled managed services scale and added an AI-enabled service delivery platform, extending HBS's footprint into the Rocky Mountain region. Flagship credentials include 12 Microsoft specializations, Cisco Gold Provider status with Preferred Partner standing across five Cisco portfolios, four consecutive Arctic Wolf Partner of the Year awards, Lenovo 360 Gold Partner of the Year (2026), and inclusion in the CRN Solution Provider 500 (2024) and the Gartner Market Guide for Outsourced Managed Security Services (2025).
Heartland Business Systems firmographics
Firmographics- Name
- Heartland Business Systems
- Legal name
- Heartland Business Systems LLC
- Website
- https://hbs.net
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Heartland Business Systems is a US-based IT solutions provider serving commercial, public sector, and SMB clients across 17 Midwest and Rocky Mountain locations with managed services, cybersecurity, cloud, and professional services.
- Ownership category
- akta.pro rank
Heartland Business Systems industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- High Availability & Failover Architecture Services (BPAEALAE)
Keywords
Where Heartland Business Systems is headquartered
LocationHeadquarters
- HQ city
- Little Chute
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Heartland Business Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services: Recurring managed IT services revenue through the Managed One platform, providing ongoing IT support, monitoring, security, and infrastructure management on a contractual basis. The Applied Tech acquisition more than doubled the scale of HBS's managed services business.
- Professional Services: Project-based professional services including technology implementation, system integration, consulting, and custom development. Revenue generated through time and materials or fixed-price project engagements.
- Technology Solutions Sales: Resale of hardware, software, and cloud infrastructure from vendor partners including Microsoft, Cisco, HPE, Lenovo, and Verkada, with associated implementation and deployment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on scope of services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Heartland Business Systems product offering
Product offeringCore offering
Heartland Business Systems (HBS) delivers end-to-end technology solutions as a single-source IT partner, encompassing cloud and data center infrastructure, managed services (delivered through its Managed One platform), cybersecurity (Managed XDR and 24/7 SOC), modern workplace and unified communications, AI and analytics services, and project-based professional services/consulting. The company resells and integrates solutions from major vendors including Microsoft, Cisco, HPE, Lenovo, Verkada, and Pure Storage, and serves commercial, public sector, and SMB clients across the Midwest and nationally.
Differentiator
Problem solved
Functional benefit
Brands
- Managed One: Comprehensive managed IT services by HBS providing proactive IT support and services.
Products and services
- Managed One Proactive managed IT services platform providing 24/7 IT support, monitoring, backup, security, and infrastructure management for organizations seeking outsourced IT operations.
- Managed XDR Managed Extended Detection and Response (XDR) cybersecurity service providing advanced threat detection, monitoring, and incident response through a dedicated 24/7 SOC team in collaboration with Microsoft.
- HBS Secure with Verkada Managed physical security offering combining Verkada's cloud-based cameras, access control, and sensor platform with HBS deployment, integration, and managed services.
- HBS Collaborate with Webex Unified communications and collaboration solution delivered on the Cisco Webex platform, including deployment, integration, and managed collaboration services.
- Microsoft Copilot Services Implementation, readiness assessment, and managed enablement services for Microsoft 365 Copilot, Copilot Cowork, and Copilot Workflows agents across the Microsoft 365 productivity suite.
- AI Advance / AI Predict / AI Assist Suite of AI and analytics services covering AI readiness, predictive analytics, AI-powered assistance and chatbots, and custom AI assistant development on Azure infrastructure.
- Cloud Solutions Public, hybrid, and private cloud services including IaaS, cloud security, backup and disaster recovery, and HBS Cloud Hosting Services for organizations migrating to or operating in the cloud.
- Data Center Solutions Data center design and deployment covering traditional infrastructure, hyperconverged infrastructure, colocation, and directory services.
- Virtual CISO / Virtual CIO / Virtual Security Team Fractional executive and advisory services providing part-time CISO, CIO, and security team leadership for organizations needing senior IT/security guidance without a full-time hire.
- Penetration Testing and Vulnerability Scanning Cybersecurity assessment services including penetration testing and managed vulnerability scanning to identify and prioritize security weaknesses.
- Professional and Engineering Services Project-based consulting, engineering, staff augmentation, custom application development, and IT business consulting delivered by HBS engineers and consultants.
Quantifiable outcome
- The Applied Tech acquisition more than doubled the scale of HBS's managed services business
- +1 more outcomes
Companies that use Heartland Business Systems
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Heartland Business Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature3 records
Heartland Business Systems partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- MicrosoftflagshipHBS has earned 12 Microsoft specializations including AI Platform on Azure, Azure Virtual Desktop, Small and Midsize Business Management, Custom Solutions for Microsoft Teams, and more. HBS is a Microsoft Solutions Partner with deep expertise in Microsoft 365, Azure, Copilot, and Dynamics 365.
- CiscoflagshipHBS holds Cisco Gold Provider Status, Cisco Preferred Partner status across five portfolios (Cloud & AI, Networking, Security, Services, Collaboration), and Cisco Powered Services Expert recognition. Previously named Cisco Partner of the Year and Cisco SMB Partner of the Year.
- HPE (Hewlett Packard Enterprise)coreStrategic partnership for data center solutions, hyperconverged infrastructure, and enterprise hardware. HBS has built strong partnerships with HPE as part of its technology solutions portfolio.
- LenovocoreHBS named Lenovo 360 Solution Provider Gold Partner of the Year 2026, recognized for exceptional growth, client engagement and strategic alignment. Provides hardware solutions and associated services.
- VerkadaflagshipHBS is Verkada's Impact Partner of the Year: All Partners 2025. Offers HBS Secure with Verkada managed physical security solutions including cameras, access control, and sensors. Deep integration and specialization in Verkada's security platform.
- Webex (Cisco)coreHBS Collaborate with Webex provides unified communication and collaboration solutions. Managed collaboration services powered by Cisco Webex platform.
- Pure StoragecoreHBS attained ELITE Partner Status with Pure Storage for data center and storage solutions.
- Arctic WolfcoreHBS named Arctic Wolf Partner of the Year (North Central) for fourth consecutive year. Provides managed security services powered by Arctic Wolf's platform.
- Check PointcoreHBS partnered with Check Point Harmony for new managed services offering, expanding cybersecurity capabilities.
- Google CloudcoreHBS joined Google Cloud Partner Advantage program, expanding multi-cloud capabilities and service offerings.
- Broadcom (VMware)coreHBS achieved Premier Partner status in Broadcom's Advantage Partner Program for VMware resellers, expanding virtualization solutions.
- Microsoft Intelligent Security Association (MISA)flagshipHBS joined MISA, recognizing the Managed XDR service and SOC team collaborating with Microsoft on security solutions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Heartland Business Systems competitors and assessment
Company assessmentDirect peers
- SHI International: SHI is one of the largest privately held IT solutions providers in North America, offering similar Microsoft, Cisco, and HPE-led solutions with professional and managed services. HBS and SHI overlap closely in mid-market and public sector technology solutions delivery.
- CDW: CDW is a large, multi-segment IT solutions provider selling hardware, software, and services across commercial, public sector, and healthcare customers. HBS competes head-to-head with CDW for Midwest enterprise and SLED deals, with CDW operating at significantly greater scale.
- Presidio: Presidio is a global IT solutions and managed services provider focused on digital infrastructure, cloud, and security. Its services portfolio (managed services, professional services, cybersecurity) closely mirrors HBS's offerings for similar enterprise and mid-market customers.
- Connection: Connection is a mid-market-focused IT solutions provider with a similar mix of hardware/software resale, professional services, and managed services. Its enterprise and public sector focus overlaps with HBS's go-to-market and customer segments.
Broad incumbents
- Insight Enterprises: Insight is a publicly traded global IT solutions and services provider offering hardware, software, cloud, and managed services. As a much larger incumbent, Insight competes with HBS across the Midwest and serves overlapping enterprise and public sector segments.
- Perficient: Perficient is a large digital consultancy and IT services firm with strong Microsoft and cloud practices. Its professional services and Microsoft-led solutions practice overlaps with HBS's advisory and engineering work, though it is more consulting-led than HBS's reseller-plus-services model.
- Computacenter: Computacenter is a UK-headquartered, publicly listed IT infrastructure and managed services provider with strong US operations. Its enterprise-focused managed services and Microsoft/Cisco partnership model is structurally comparable to HBS at much larger scale.
Regional players
- VC3: VC3 is a regional managed IT and cybersecurity services provider focused on municipalities and SLED customers, similar to HBS's SLED segment. Its municipal-focused managed services offering is highly comparable to HBS's public sector practice.
- Marco Technologies: Marco is a Midwest-focused IT solutions and managed services provider with strong SLED and SMB penetration. Marco is one of HBS's closest regional competitors, operating with similar vendor partnerships and customer mix in overlapping geographies.
Emerging players
- Konica Minolta Business Solutions U.S.A. Konica Minolta's IT services division (All Covered) provides managed IT, cloud, and cybersecurity services to SMB and mid-market customers. It overlaps with HBS's SMB and mid-market managed services offering, particularly through Microsoft and Cisco partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Heartland Business Systems social profiles
Digital presenceHeartland Business Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Business Systems leadership team
Management profileNumber of profiles
Profiles2 records
Heartland Business Systems subsidiaries and ownership
Company hierarchySubsidiaries26 records
Heartland Business Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Business Systems M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Business Systems
What does Heartland Business Systems do?
Heartland Business Systems (HBS) delivers end-to-end technology solutions as a single-source IT partner, encompassing cloud and data center infrastructure, managed services (delivered through its Managed One platform), cybersecurity (Managed XDR and 24/7 SOC), modern workplace and unified communications, AI and analytics services, and project-based professional services/consulting. The company resells and integrates solutions from major vendors including Microsoft, Cisco, HPE, Lenovo, Verkada, and Pure Storage, and serves commercial, public sector, and SMB clients across the Midwest and nationally.
Is Heartland Business Systems a public or private company?
Heartland Business Systems is a private company. It is classified as private equity controlled and is currently operating.
When was Heartland Business Systems founded?
Heartland Business Systems was founded in 1992. It employs 501 to 1,000 people.
Where is Heartland Business Systems based?
Heartland Business Systems is headquartered in Little Chute, United States, in the North America region.
How does Heartland Business Systems make money?
Three revenue lines are on record. Managed Services are the primary driver. The others are professional Services and technology Solutions Sales.
Who are Heartland Business Systems's main competitors?
Direct peers on record are SHI International, CDW, Presidio and Connection. Broad incumbents are Insight Enterprises, Perficient and Computacenter. Regional players are VC3 and Marco Technologies. Konica Minolta Business Solutions U.S.A. is listed as an emerging player.
Does Heartland Business Systems have an API?
No public API is recorded for Heartland Business Systems.
What industry is Heartland Business Systems in?
Heartland Business Systems's product category is Managed IT Services. Its primary akta.pro industry code is BPAEALAE, High Availability & Failover Architecture Services. Its NAICS code is 5415 and its SIC code is 7370.