CoachMePlus
CoachMePlus is a Buffalo, NY-based Athlete Management System serving professional and collegiate sports teams, U.S. military branches, first responder agencies, and health clinics through a SaaS platform with 60+ wearable integrations, FedRAMP IL4 certification, and the WP2 Warrior Performance Platform.
- Company typePrivate
- Founded2010
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CoachMePlus does
CoachMePlus is a Buffalo, New York-based applied sports science platform and Athlete Management System (AMS) founded in 2010 by three college classmates and two brothers. The web and mobile (iOS/Android) application centralizes athlete performance data, workout programming, wellness monitoring, testing and assessment, and reporting, integrating with 60+ wearable and testing technologies including Garmin, Apple HealthKit, WHOOP, Oura, Force Plates, GPS, Velocity Based Training, Timing Gates, Firstbeat, and Functional Movement Systems. CoachMePlus serves professional sports teams across the NFL, NHL, MLB, NBA, and MLS, NCAA athletic programs, U.S. military branches (Air Force, Navy, Army) via the Warrior Performance Platform (WP2) sub-brand, first responder agencies via FireCoach360, industrial/workplace safety programs, and women's health and functional medicine clinics via HealthIQ360.
The platform is built around a core athlete management layer with specialized modules (Program Builder, Assessment Monitor, Algorithm Engine, Athlete Dashboard, Universal Data Importer, In-App Messaging, Alerts, Report Generator, Hydration Station, Nutrition Module) layered on top. Differentiated proprietary features include the WP2 platform (FedRAMP IL4, military-grade encryption, custom military-grade calculations), the Algorithm Engine for configurable testing and analytics, and HIPAA-aligned/GDPR-compliant deployment with EU hosting options. The company claims more than 1 million workouts completed, over 1 million questionnaires answered, 12,000+ active athletes, and an average reported 86% workout compliance rate.
CoachMePlus monetizes through a three-tier annual SaaS subscription: Strength at $1,000/year (up to 250 athletes, self-serve), Performance at $2,500/year (up to 500 athletes), and Elite at custom pricing (500+ athletes, with dedicated success manager, FedRAMP IL4, in-country hosting). Go-to-market combines direct enterprise field sales for elite accounts, self-serve product-led growth with a 14-day free trial for lower tiers, and channel partnerships with TIAG for federal/DoD deployments and with FrontLine Human Performance (Ben Jacobs) for first responder expansion. Revenue is supplemented by Department of Defense contracts via SBIR pathways, with the company reporting over $9 million in new Department of War awards in 2025 for WP2 and a $1 million angel-led growth round in October 2022.
CoachMePlus firmographics
Firmographics- Name
- CoachMePlus
- Legal name
- CoachMePlus
- Website
- https://coachmeplus.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoachMePlus is a Buffalo, NY-based Athlete Management System serving professional and collegiate sports teams, U.S. military branches, first responder agencies, and health clinics through a SaaS platform with 60+ wearable integrations, FedRAMP IL4 certification, and the WP2 Warrior Performance Platform.
- Ownership category
- akta.pro rank
Where CoachMePlus is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoachMePlus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Tiers): Three-tier SaaS subscription model: Strength ($1,000/year for up to 250 athletes), Performance ($2,500/year for up to 500 athletes), and Elite (custom pricing for 500+ athletes). All tiers billed annually. Revenue is recurring annually, with upsell potential from Strength to Performance to Elite as organizations grow.
- Government / DoD Contracts: SBIR (Small Business Innovation Research) awards and Department of War contracts for the WP2 Warrior Performance Platform. Over $9 million in new Department of War awards for human performance and readiness initiatives. Revenue from federal government contracts.
- Enterprise Licensing: Enterprise-level fitness and wellness solutions sold to organizations with large athlete populations. Elite tier includes FedRAMP IL4, in-country hosting options, dedicated success manager, and custom price packages scalable from 500 athletes and up.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Strength plan — $1,000/year, up to 250 athletes. Good for remote coaching, small high schools, and gyms. |
| Subscription | Annual | Performance plan — $2,500/year, up to 500 athletes. Good for performance gyms and high schools. |
| Subscription | Annual | Elite plan — Custom pricing, 500+ athletes. Good for professional teams, firefighting/tactical, military units, and corporate wellness. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
CoachMePlus product offering
Product offeringCore offering
CoachMePlus is a cloud-based Athlete Management System (AMS) and applied sports science platform that centralizes athlete performance data, workout programming, wellness monitoring, assessment testing, and reporting. It is sold primarily as a SaaS subscription (Strength, Performance, and Elite tiers) to professional sports organizations, college athletic programs, U.S. military units, first responder agencies, and health/wellness clinics. The platform integrates with 60+ wearable devices and includes specialized sub-products such as the WP2 Warrior Performance Platform for the Department of Defense, FireCoach360 for first responders, and HealthIQ360 for women's health clinics.
Product overview
CoachMePlus is a unified applied sports science platform with a platform-plus-modules architecture. The core CoachMePlus platform provides athlete management, workout programming, wellness monitoring, and data analytics, while specialized solutions extend the platform for specific markets. Key products include: Warrior Performance Platform (WP2) for Department of Defense and military use; FireCoach360 for first responders covering physical, sleep, nutrition, education, mental, and hydration domains; and HealthIQ360 for women's health and functional medicine clinics. The platform includes modules for program design, testing, assessment, reporting, and integration with 60+ wearable devices.
Differentiator
Problem solved
Functional benefit
Brands
- FireCoach360: A specialized sub-brand of CoachMePlus focused on firefighter fitness and wellness, part of the holistic FC360 model for first responders.
- Warrior Performance Platform (WP2)
- HealthIQ360
Products and services
- CoachMePlus Cloud-based Athlete Management System (AMS) and applied sports science platform for coaches and athletes across professional sports, military, and enterprise fitness. Provides workout programming, wellness monitoring, assessment testing, real-time dashboards, and integration with 60+ wearable devices.
- Warrior Performance Platform (WP2) Department of Defense purpose-built performance tracking platform for military and federal organizations, providing sport science research and software to safeguard warrior health, performance, and combat readiness. Features cybersecurity with FedRAMP IL4 authorization, military-grade encryption, permissions management, and integration with 60+ wearable devices. Used by U.S. Air Force, U.S. Navy, and U.S. Army.
- FireCoach360 Specialized fitness and wellness module for firefighters, law enforcement, and EMS agencies. Covers six domains of readiness (physical, sleep, nutrition, education, mental, hydration), with hydration weigh-in/weigh-out, alerts, and readiness tracking for tactical professionals.
- HealthIQ360 Women's health and functional medicine clinic solution for GLP-1 monitoring, nutrition and protein goal tracking, sleep and recovery tracking via wearables (Garmin, Apple, WHOOP, Oura), digestive health tracking, private two-way messaging, and content library delivery.
Quantifiable outcome
- 86% average workout compliance rate reported by coaches using CoachMePlus
- +5 more outcomes
Companies that use CoachMePlus
Customer profileNamed customers33 records
Segments8 records
Ideal customer profiles5 records
CoachMePlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature12 records
CoachMePlus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- FrontLine Human Performance (Ben Jacobs)coreCoachMePlus partnered with Ben Jacobs and FrontLine Human Performance to deliver a software solution paired with tactical human performance expertise for first responder agencies. Ben Jacobs brings more than 15 years of experience in strength and conditioning, sports performance, and nutrition, with recent focus on fire, police, and EMS personnel. The partnership delivers integrated strength and conditioning programming, structured recovery, nutrition/hydration education, and readiness tracking for first responders.
- InfusionPointssupportingInfusionPoints XBU40 accelerated DoD IL4 Provisional Authorization for CoachMePlus and TIAG in support of the U.S. Army's adoption of the Warrior Performance Platform. InfusionPoints provides cybersecurity assessment and compliance services to achieve FedRAMP IL4 authorization.
- TIAG (The Informatics and Application Group)coreTIAG (The Informatics and Application Group) is a strategic implementation and co-development partner for the WP2 Warrior Performance Platform serving the Department of Defense. TIAG provides expertise in data analytics, telemedicine, and cutting-edge health IT solutions. The partnership fuses TIAG's expertise with CoachMePlus's performance optimization technology used by professional sports teams and military communities. TIAG is headquartered in Washington, D.C. area with regional offices in Seattle and Huntsville, Alabama.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
CoachMePlus competitors and assessment
Company assessmentDirect peers
- Catapult Sports: Catapult Sports is a leading provider of athlete monitoring hardware and software (GPS trackers, wearable sensors, AMS) used by professional teams, NCAA programs, and military organizations. It is the most direct competitor to CoachMePlus in elite athlete management, with overlapping wearable integrations and analytics capabilities.
- Kitman Labs: Kitman Labs is an athlete management system used by professional sports organizations that combines injury tracking, workload monitoring, and performance analytics. It directly competes with CoachMePlus for the same professional team and NCAA buyer.
- STATSports: STATSports provides GPS-based athlete tracking hardware and software for elite sports teams. It overlaps with CoachMePlus on wearable-driven performance monitoring and competes for the same pro team and academy contracts.
- Smartabase (Fusion Sport): Smartabase is an athlete management platform used by professional sports teams, military organizations, and performance institutes for athlete monitoring, testing, and wellness workflows. It is a direct AMS competitor to CoachMePlus, including in military and tactical markets.
- Kinduct: Kinduct is an athlete management system that aggregates athlete data, wellness questionnaires, and performance metrics for professional teams. It is a direct AMS peer to CoachMePlus, particularly in the strength-and-conditioning workflow category.
- BridgeAthletic: BridgeAthletic is a strength and conditioning programming platform used by professional teams, collegiate programs, and performance facilities. It overlaps with CoachMePlus's Program Builder and assessment modules for the same S&C coaching buyer.
Broad incumbents
- Hudl: Hudl is an established sports video and analytics platform serving high schools, NCAA, and professional teams. While broader than CoachMePlus and primarily video-centric, Hudl increasingly bundles performance and wearable data, making it an incumbent competitor for sports-organization budgets.
Emerging players
- WHOOP: WHOOP is a wearable recovery and HRV platform with an increasingly rich coaching and team-management layer. While primarily a consumer wearable, WHOOP is expanding into team subscriptions and overlaps with CoachMePlus on readiness, recovery, and athlete monitoring workflows.
- KinaTrax: KinaTrax provides markerless motion capture and biomechanical analysis for professional sports organizations. It is a niche, emerging peer focused on performance analysis — a workflow adjacent to CoachMePlus's performance analysis and video coaching features.
Others
- Polar Electro: Polar is a wearable heart-rate and performance tracking hardware brand integrated into CoachMePlus. It is an ecosystem partner/adjacent vendor rather than a direct competitor, but its Team Pro solution competes for the same coaching workflow budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CoachMePlus social profiles
Digital presenceCoachMePlus compliance and trust
Trust signalCompliance3 records
CoachMePlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachMePlus leadership team
Management profileNumber of profiles
Profiles5 records
CoachMePlus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachMePlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachMePlus
What does CoachMePlus do?
CoachMePlus is a cloud-based Athlete Management System (AMS) and applied sports science platform that centralizes athlete performance data, workout programming, wellness monitoring, assessment testing, and reporting. It is sold primarily as a SaaS subscription (Strength, Performance, and Elite tiers) to professional sports organizations, college athletic programs, U.S. military units, first responder agencies, and health/wellness clinics. The platform integrates with 60+ wearable devices and includes specialized sub-products such as the WP2 Warrior Performance Platform for the Department of Defense, FireCoach360 for first responders, and HealthIQ360 for women's health clinics.
Is CoachMePlus a public or private company?
CoachMePlus is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoachMePlus founded?
CoachMePlus was founded in 2010. It employs 11 to 50 people.
Where is CoachMePlus based?
CoachMePlus is headquartered in Buffalo, United States, in the North America region.
How does CoachMePlus make money?
Three revenue lines are on record. SaaS Subscription (Tiers) is the primary driver. The others are government / DoD Contracts and enterprise Licensing.
Who are CoachMePlus's main competitors?
Direct peers on record are Catapult Sports, Kitman Labs, STATSports, Smartabase (Fusion Sport), Kinduct and BridgeAthletic. Hudl is listed as a broad incumbent. Emerging players are WHOOP and KinaTrax. Polar Electro is listed as an others.
Does CoachMePlus have an API?
No public API is recorded for CoachMePlus.