What SchoolPass does

SchoolPass is a cloud-based SaaS provider that automates and secures student arrival, dismissal, attendance, and visitor management for K-12 schools in the United States and Canada. The platform consolidates attendance automation, carline and bus dismissal orchestration, visitor screening, emergency response, behavioral threat assessments, and parent-facing mobile schedule management into a single patented system. Technical differentiators include automated license plate recognition combined with RFID/Toll tag vehicle screening, deep bidirectional integrations with the leading Student Information Systems (PowerSchool, Blackbaud, Veracross, Senior Systems, FACTS) via single sign-on, and a parent mobile app that the company claims reduces front-office administrative hours for schedule changes by 85%.

The product suite is organized as a platform-plus-modules architecture. Core modules cover Attendance & Hall Pass Management, Visitor Management, Dismissal Management (with sub-modules for Carline Automation, Campus Traffic and Security, Bus Ridership Management, After-school Activity Management, and Parent Schedule Management), Emergency Management, Behavioral Threat Assessments, and Campus Wellness. Customer logos span independent, charter, and public K-12 institutions including Georgetown Day School, The Harker School, Greenwich Country Day School, Holton Arms, Tatnall, Chadwick, Miami Country Day, KIPP Indy, and Bellingham Public Schools, with claimed operational presence in 42+ U.S. states and Canada.

Revenue is generated through quote-based annual SaaS subscriptions sold via a direct enterprise sales motion (consultative demos supported by inside sales via phone and email), with no disclosed public pricing and no reseller or channel partner program. The company is incorporated in Delaware as SchoolPass, Inc., headquartered in Gaithersburg, MD, and backed by Level Equity following a 2021 growth-equity round totaling approximately $15.8M. The company operates as a private, for-profit entity with 11–50 employees.

Name

SchoolPass

Legal name

SchoolPass, Inc.

Website

https://school-pass.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SchoolPass is a cloud-based SaaS platform that automates student arrival, dismissal, attendance, visitor screening, and emergency management for K-12 schools, integrating with leading Student Information Systems and serving customers across 42+ U.S. states and Canada.

Ownership category

akta.pro rank

Product category

K-12 Campus Operations & Safety Software

NAICS

Educational Support Services (611710)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

K–12 SIS & District Administration Platforms (EDAFAEAA), Parent/Student Portals, Communications & Consent Management (EDAFAEAK), University/School Campus Shuttle Services (TLAFAJAD)

Keywords

• K-12 campus safety
• Student dismissal management
• School visitor management
• Attendance automation software
• Emergency response platform

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: SchoolPass operates as a cloud-based SaaS platform for K-12 schools, generating recurring subscription revenue from annual or multi-year license agreements. Schools pay for platform access covering attendance automation, visitor management, dismissal management, and related modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SchoolPass is a patented, cloud-based SaaS platform that automates and secures student arrival, dismissal, attendance, and visitor management at PK-12 schools. The platform consolidates physical attendance, dismissal orchestration, campus vehicle and visitor screening, emergency response, and parent engagement into one integrated system that bi-directionally syncs with major Student Information Systems (PowerSchool, Blackbaud, Veracross, Senior Systems, FACTS). It is sold via annual subscription to K-12 institutions across the U.S. and Canada.

Product overview

SchoolPass is a unified platform-plus-modules architecture providing a complete K-12 campus operations and safety solution. The core platform consolidates student safety, physical attendance, dismissal, and parent engagement into one connected and patented system. The main modules include Attendance & Hall Pass Management, Visitor Management, Emergency Management (with Emergency Attendance submodule), Dismissal Management (with Carline Automation, Campus Traffic and Security, Bus Ridership Management, After-school Activity Management, and Parent Schedule Management submodules), Behavioral Threat Assessments, and Campus Wellness. The platform integrates with Student Information Systems (SIS) including PowerSchool, Blackbaud, Veracross, Senior Systems, and FACTS for seamless data synchronization.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85% reduction in admin hours for parent schedule management
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• PowerSchoolcoreTechnology or IntegrationPowerSchool is a major Student Information System (SIS) that SchoolPass integrates with to enable seamless bi-directional sync of parent, student, and attendance data. Schools can access SchoolPass directly from PowerSchool using single sign-on (SSO) tokens, and attendance data reported in SchoolPass is automatically sent back to PowerSchool.
• BlackbaudcoreTechnology or IntegrationBlackbaud is a leading education technology platform and SIS provider that SchoolPass integrates with. The integration enables seamless data synchronization between Blackbaud and SchoolPass, allowing schools to manage operational data in one place without manual data imports or error-prone data entry.
• VeracrosscoreTechnology or IntegrationVeracross is a web-based SIS and school management platform that SchoolPass integrates with. The partnership enables bi-directional data sync of parent, student, and attendance information, with configurable data mapping to ensure custom school data is correctly imported into SchoolPass.
• Senior SystemscoreTechnology or IntegrationSenior Systems is a Student Information System provider that SchoolPass integrates with to enable seamless data exchange. Schools using Senior Systems can sync their parent, student, and attendance data with SchoolPass, eliminating the need for manual data imports and ensuring data accuracy across systems.
• FactscoreTechnology or IntegrationFacts is a Student Information System provider integrated with SchoolPass, allowing schools using Facts to seamlessly sync operational data including parent information, student records, and attendance data between systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• LineWize (by FamilyZone): LineWize is a K-12 student wellbeing and online safety platform offering content filtering, student monitoring, and wellbeing tools. It is comparable as a K-12 safety-focused SaaS player, though its orientation is primarily digital safety rather than physical campus safety, positioning it as an adjacent player to SchoolPass.
• Brightwheel: Brightwheel is a leading childcare and early education management platform serving preschools, daycares, and after-school programs with attendance, billing, and parent communication. While its primary focus is early childhood rather than K-12, its parent engagement, attendance, and check-in/out workflows are functionally similar to SchoolPass's parent app and dismissal modules.
• Alma SIS: Alma is a modern, API-first Student Information System designed for K-12 schools, offering gradebook, scheduling, and family communication. While Alma is a true SIS competitor to PowerSchool and Veracross rather than to SchoolPass, it represents the next-generation SIS ecosystem in which SchoolPass could integrate or against which it competes for the school operations wallet.

Direct peers

• Pikmykid: Pikmykid provides a K-12 dismissal and carline management platform that automates parent pickup, walker, bus, and after-school dismissal workflows. It is one of the closest direct competitors to SchoolPass's core dismissal management offering, serving similar private and public K-12 schools.
• SmartPass: SmartPass is a K-12 digital hall pass and student movement platform that digitizes hallway, restroom, and classroom transitions. It overlaps with SchoolPass's attendance automation and student tracking capabilities, particularly for schools seeking to modernize student movement management.
• Raptor Technologies: Raptor Technologies is a leading K-12 school safety and emergency management platform offering visitor management, emergency management, and tip line services. It directly competes with SchoolPass in visitor management and emergency response and is widely considered the category leader, with the joint 'Raptor x SchoolPass' branding indicating an alliance or partnership in the K-12 safety stack.
• Hallway (formerly LiveSchool): Hallway (formerly LiveSchool) is a K-12 student behavior, attendance, and school climate platform used by schools to track student behavior, manage attendance, and improve culture. It competes with parts of SchoolPass's attendance and dismissal management portfolio, particularly for schools seeking broader school culture and operations tools.

Broad incumbents

• GoGuardian: GoGuardian is a broader K-12 student safety, classroom management, and filtering platform serving schools and districts. While its core focus is online student safety and instructional impact, its expanding safety suite brings it adjacent to SchoolPass's campus safety and emergency response offerings as a larger, well-capitalized incumbent.

Regional players

• Teachmint: Teachmint is a K-12 school operations and learning management platform with strong presence in India and other emerging markets, offering attendance, fee management, and communication tools. It is comparable in product scope to SchoolPass but operates in a different geographic market, serving as a regional/emerging-market analogue.
• MySchoolDay: MySchoolDay is a school communication and operations app used primarily by Australian schools for parent messaging, attendance, and student updates. It is comparable to SchoolPass's parent engagement and dismissal notification functionality but serves a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MySchoolPass
• Facebookfacebook.com/SchoolPass
• LinkedInlinkedin.com/company/school-pass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SchoolPass