Hi Platform

Conversational AI Platformhiplatform.com

Hi Platform is a Brazilian SaaS company providing a modular conversational commerce platform combining generative AI with consultative advisory support. It serves 1,400+ brands across e-commerce, healthcare, financial services, and education via WhatsApp-centric engagement.

Company typePrivate
Founded2017
HeadquartersSão Paulo, Brazil
Headcount101–250
GTM typeB2B
OfferingSoftware

What Hi Platform does

Hi Platform is a Brazilian SaaS company founded in 2017 that provides a modular conversational commerce platform combining generative AI automation with consultative advisory support. The company serves over 1,400 brands across verticals including e-commerce, healthcare, financial services, and education, with WhatsApp as the primary customer engagement channel. Revenue is generated primarily through annual subscription contracts with custom quote-based pricing for mid-market and enterprise clients, supported by a sales-led go-to-market motion with a self-service entry point (free WhatsApp Link Generator).

The platform is organized as a unified conversational AI layer with specialized products covering each stage of the customer lifecycle: HiFlow (email marketing and SMS, formerly Akna), YourViews (product reviews), HiInbox (helpdesk), Chat (digital customer service), ChatBot (WhatsApp chatbot automation), HiVoices (CSAT/NPS surveys), HiSocial (social media), HiPay (in-WhatsApp payments), and Hi Timeline (journey visualization). Underlying technology integrates OpenAI's generative AI models (with SOC 2 Type 2 and CSA STAR Level 1 compliance), WhatsApp Business API, and 220+ native integrations. Infrastructure is hosted on AWS (US-East, Virginia) for most products and Oracle OCI (São Paulo) for HiFlow.

The company's business model has been shaped by two acquisitions: YourViews in September 2019 and Akna in March 2022. The Akna transaction alone grew the customer base from 1,300 to 2,000 and annual revenue from R$80 million to R$100 million (BRL). Named enterprise customers include Buser, Netshoes, Dafiti, Kalunga, Sky, Beto Carrero World, and Sem Parar. The company operates from São Paulo (headquarters) and Blumenau, Brazil, with a registered entity in the British Virgin Islands.

Hi Platform firmographics

Firmographics

Name: Hi Platform
Legal name: Hi Platform
Website: https://hiplatform.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hi Platform is a Brazilian SaaS company providing a modular conversational commerce platform combining generative AI with consultative advisory support. It serves 1,400+ brands across e-commerce, healthcare, financial services, and education via WhatsApp-centric engagement.
Ownership category
akta.pro rank

Hi Platform industry classification

Industry

Product category: Conversational AI Platform
NAICS: Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
akta.pro secondary industries: Team Messaging & Chat (BPAMAMAA), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

Conversational AI platform
WhatsApp business solutions
Customer engagement software
Conversational commerce
Marketing automation software

Where Hi Platform is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices5 records

Markets served

Hi Platform business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Platform Subscription: Subscription-based access to conversational platform with modules for marketing automation, customer service, sales, and loyalty. Multiple product tiers covering different business needs from SMB to enterprise

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on scope and requirements

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Hi Platform product offering

Product offering

Core offering

Hi Platform provides a conversational AI SaaS platform that enables businesses to manage the entire customer lifecycle (marketing, sales, customer service, and loyalty) through WhatsApp and other digital channels. The platform combines generative AI trained on each business's specific data, voice, and rules with human advisory support, and includes modular solutions such as chatbots, email/SMS marketing, helpdesk, reviews, social media management, and in-chat payments.

Product overview

Hi Platform is a modular conversational commerce platform organized around a unified conversational AI layer with specialized products covering each stage of the customer lifecycle. The core platform provides AI-powered conversational automation and orchestration, supplemented by dedicated solutions: HiFlow (email marketing and SMS, formerly Akna), YourViews (product reviews), HiInbox (helpdesk/ticketing), Chat (digital customer service), ChatBot (WhatsApp chatbot automation), HiVoices (NPS/CSAT surveys), HiSocial (social media management), HiPay (WhatsApp payments), and Hi Timeline (journey visualization). Products share a common customer data layer and integrate natively with WhatsApp, Facebook, Instagram, and multichannel messaging. The platform is built on AWS (US-East) and Oracle OCI (Brazil), uses OpenAI for generative AI capabilities, and serves over 1,400 brands processing 200 million conversations.

Differentiator

Problem solved

Functional benefit

Brands

HiPay: Payment solution within WhatsApp via link, allowing clients to send secure payment links to consumers.
Hi Academy
HiFlow
YourViews
HiInbox
Hi Chat
Hi Bot
HiVoices
HiSocial

Products and services

HiFlow Email marketing and SMS solution for creating campaigns, lead nurturing, contact list management, and automated marketing flows. Formerly known as Akna before the acquisition and rebrand. Hosted on Oracle OCI infrastructure in São Paulo, Brazil.
YourViews Product review and consumer feedback solution that collects and moderates product ratings, store reviews, and Q&A to generate social proof and improve the shopping experience.
HiInbox Helpdesk solution that centralizes the customer service ticket management process, organizing and tracking support requests across channels.
Chat
ChatBot (Hi Bot)
HiVoices
HiSocial
HiPay
WhatsApp Link Generator
Hi Timeline

Quantifiable outcome

60% reduction in purchase steps
+2 more outcomes

Companies that use Hi Platform

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Hi Platform technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature11 records

Hi Platform partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Meta (WhatsApp)coreTechnology or IntegrationMeta Business Partner providing WhatsApp Business API integration. Essential channel partner enabling Hi Platform's primary customer engagement channel through WhatsApp messaging, chatbot capabilities, and WhatsApp Flows. Hi Platform acts as intermediary between businesses and Meta's WhatsApp services.
AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner hosting most Hi Platform solutions (YourViews, HiInbox, Chat, ChatBot, HiVoices, HiSocial) on AWS infrastructure in Virginia, USA. AWS provides secure cloud infrastructure meeting audit and security framework requirements.
OpenAIcoreTechnology or IntegrationAI technology provider powering Hi Platform's conversational AI capabilities. OpenAI maintains SOC 2 Type 2 certification and CSA STAR Level 1 compliance. By default, customer data is not used for model training, remaining under Hi Platform's exclusive ownership.
AknacoreStrategic or Co-development PartnerDigital marketing company specializing in email marketing acquired by Hi Platform in March 2022. Acquisition expanded client base from 1,300 to 2,000 and revenue from R$80M to R$100M. Akna now rebranded as Flow, contributing to Hi Platform's conversational marketing ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Hi Platform competitors and assessment

Company assessment

Broad incumbents

Genesys: Global enterprise customer experience platform with messaging, voice, and AI orchestration. Competes with Hi Platform in enterprise CX deployments and cloud contact center opportunities.
HubSpot: CRM and marketing automation platform with conversational tools (ChatSpot, messaging in Service Hub). Overlaps with Hi Platform's marketing, sales, and service modules in SMB and mid-market segments.
Twilio: Global CPaaS leader providing messaging APIs, including WhatsApp Business API, and Flex for conversational contact center. Overlaps with Hi Platform's messaging layer and customer engagement functionality at much broader scale.
Zendesk: Global customer service and engagement platform with messaging, ticketing, and AI agent capabilities. Competes with Hi Platform's HiInbox, Chat, and ChatBot offerings within the helpdesk and AI chatbot layers.
Sinch: Global CPaaS and conversational AI provider with messaging and customer engagement products. Overlaps with Hi Platform in messaging, WhatsApp integration, and conversational AI across LATAM and globally.

Direct peers

Take Blip: Brazil-based conversational AI and chatbot platform with WhatsApp Business API focus. Closely comparable to Hi Platform on geography, channel emphasis (WhatsApp), and product set (chatbots, helpdesk, campaigns) serving Brazilian enterprises.
Zenvia: Brazilian end-to-end conversational CX platform offering CPaaS, chatbot, and customer service solutions across WhatsApp, SMS, and voice. Directly competes with Hi Platform across multiple verticals and modules, and is publicly listed.
Movile / Wavy: Brazilian conversational commerce platform focused on WhatsApp-based messaging for enterprises in LATAM. Competes head-to-head with Hi Platform in messaging automation and conversational commerce across SMB and mid-market customers.
Intercom: AI-first customer service platform with Fin AI agent and messaging products. Competes with Hi Platform for conversational customer engagement and AI-driven service automation in mid-market and enterprise.
Bird (formerly MessageBird): Global omnichannel communication platform with CPaaS, marketing, and AI agent capabilities. Comparable to Hi Platform in conversational engagement and CPaaS, but serves a global rather than Brazil-only customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Hi Platform compliance and trust

Trust signal

Compliance3 records

Hi Platform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hi Platform leadership team

Management profile

Number of profiles

Profiles4 records

Hi Platform subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Hi Platform funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hi Platform M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Platform

What does Hi Platform do?

Is Hi Platform a public or private company?

Hi Platform is a private company. It is classified as venture growth investor backed and is currently operating.

When was Hi Platform founded?

Hi Platform was founded in 2017. It employs 101 to 250 people.

Where is Hi Platform based?

Hi Platform is headquartered in São Paulo, Brazil, in the Latin America region.

How does Hi Platform make money?

One revenue line is on record: saaS Platform Subscription.

Who are Hi Platform's main competitors?

Broad incumbents on record are Genesys, HubSpot, Twilio, Zendesk and Sinch. Direct peers are Take Blip, Zenvia, Movile / Wavy, Intercom and Bird (formerly MessageBird).

Does Hi Platform have an API?

Yes. Hi Platform offers a public API accessible via horus.hiplatform.com for integration purposes. The API supports REST-based communication with JSON payloads, authentication using Basic Auth (username:password Base64-encoded), and webhook callbacks for asynchronous bot communication (bot-api.hiplatform.com/1.0/api/treatmentStopRuleAsync). Key API endpoints include: Integration API for exporting attendance data, WhatsApp API v1.0 for messaging, Hi Bot JavaScript API accessible via window.HiBot (or legacy window.DTBOT) for client-side bot customization and invocation, and API User Management for creating and managing API access credentials. TLS 1.2 is required for all API communications. Developer documentation is at help.hiplatform.com/docs/api-de-integracao-hi-platform.

What industry is Hi Platform in?

Hi Platform's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAMAMAA, Team Messaging & Chat. Its NAICS code is 513210 and its SIC code is 7372.