Supersmart

Name

Supersmart

Legal name

SuperSmart Ltd.

Website

https://supersmart.me

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Supersmart is an Israel-based AI company that provides autonomous checkout and loss-prevention platforms for physical grocery and convenience retailers, combining computer vision, weight sensors, and behavioral data analytics. Its products—Supersmart XP and Tablesmart—are deployed across 12+ countries with flagship integrations at Osher-Ad and Kingstore.

Ownership category

akta.pro rank

Product category

Retail Autonomous Checkout Software

akta.pro primary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

akta.pro secondary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

Keywords

• Autonomous checkout software
• AI retail validation
• Computer vision checkout
• Loss prevention retail
• Frictionless shopping platform

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. AI-Powered Checkout Platform Subscription: Cloud-deployed AI platform providing autonomous checkout, loss prevention, and analytics capabilities. Retailers pay recurring subscription fees for access to the software platform, validation stations, shopper apps, and analytics dashboards.
2. Validation Station Hardware: Sale or lease of validation station hardware including Mini Wave (Model S1), Walk-Through (Model S3/S3 Long), and Tablesmart (Model T1) units deployed in retail stores.
3. Professional Services & Implementation: Implementation services including system installation, product data onboarding, training, and ongoing support. The company offers onboarding processes that include product sampling and digital signature creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Supersmart sells a cloud-deployed AI-powered autonomous checkout platform for physical retail stores. Its core offering combines computer vision, weight signature analysis, sensors, and shopping pattern analytics to enable frictionless self-scan and Grab & Go shopping, while simultaneously providing integrated loss prevention. The platform is delivered as two main solutions (Supersmart XP and Tablesmart) along with validation station hardware, shopper mobile apps, SDK integration, and an analytics dashboard.

Product overview

Supersmart offers a modular AI-powered autonomous checkout platform designed to transform physical retail stores into frictionless shopping environments with integrated loss prevention. The core platform consists of Supersmart XP (autonomous fast track checkout) and Tablesmart (autonomous 'Grab & Go' instant checkout), both powered by the central AI software layer that combines computer vision, weight signatures, shopping patterns, and customer big data. The ecosystem includes validation stations (Mini Wave Model S1, Walk-Through Model S3/S3 Long, Tablesmart Model T1), mobile Shopper App for iOS/Android with SDK integration, Control & Analytics Dashboard with Loss Prevention Widget, Attendant App, and Sampling App. Add-on modules extend capabilities including Product Recommendation Engine, Item-Level Scan Discrepancy Report, Time-Based Order Validation, Direct Mismatch Fix, Scan & Collect, and RFID Detection Module. The platform is deployed in cloud and integrates with retailer environments, payment systems, and loyalty programs through APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Supersmart XP: AI-powered autonomous fast track checkout solution with AI recommendation engine, shopper app for iOS/Android/SDK, control & analytics web dashboard, and product data sampling app.
• Tablesmart

Products and services

• Supersmart Platform
• Supersmart XP
• Tablesmart
• Mini Wave (Model S1) Validation Station
• Walk-Through (Model S3/S3 Long) Validation Station
• Tablesmart Model T1 Validation Station

Quantifiable outcome

• 70% of retailer transactions transitioned to SuperSmart platform at Osher-Ad
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature11 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trigo: Israel-based computer-vision startup offering frictionless, checkout-free grocery store technology. Directly competes with Supersmart in the same product category (AI-powered autonomous checkout) for the same enterprise grocery and convenience retail customers.
• Standard AI: AI-powered autonomous checkout provider using ceiling-mounted cameras and computer vision for cashier-less retail. Competes head-to-head with Supersmart in mid-to-large format grocery and convenience deployments.
• Zippin: Checkout-free technology vendor combining computer vision, sensors, and AI for grab-and-go stores. Targets the same enterprise retail customers and use cases as Supersmart's Tablesmart and Supersmart XP platforms.
• AiFi: Camera-only AI platform enabling checkout-free shopping for retailers and venues. Overlaps directly with Supersmart on computer-vision-based autonomous checkout for grocery, convenience, and stadium formats.
• Grabango: Checkout-free technology provider for grocery and convenience retailers, using computer vision over existing store cameras. Pursues the same shelf-and-cart validation problem Supersmart addresses with its hardware-plus-AI stack.
• Mashgin: AI-powered self-checkout kiosk using computer vision to recognize items placed on a tray without barcodes. Competes with Supersmart's Tablesmart in convenience and small-format grocery for fast, frictionless checkout.

Broad incumbents

• Amazon (Just Walk Out): Amazon's autonomous checkout technology, originally built for Amazon Go, is licensed to third-party retailers. Represents the largest-scale incumbent competing with Supersmart's checkout vision offering, though with a different (heavier infrastructure) cost profile.
• NCR Voyix: Large enterprise POS, checkout, and retail software provider serving global grocery and convenience chains. Represents the incumbent stack that Supersmart often integrates with — and competes against — in retailer procurement cycles.
• Toshiba Global Commerce Solutions: Major POS hardware and retail software vendor serving large grocery and convenience chains globally. Competes with Supersmart's hardware-plus-AI checkout offering as part of a broader enterprise retail technology portfolio.

Emerging players

• Sensei: Portuguese autonomous checkout startup deploying shelf-sensors and AI for cashier-less grocery stores. Comparable emerging player targeting the same European grocery and convenience segment Supersmart is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Supersmart-Shopping-Experience-774463189399153
• LinkedInlinkedin.com/company/6376583

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supersmart