What Trace For Good does

Trace For Good is a French SaaS company founded in 2022 (per the company manifesto and Privacy Policy) and headquartered in Paris, operating as a SAS (simplified joint-stock company) with €46,183.70 share capital. It provides a traceability and compliance platform purpose-built for the fashion and textile sector, serving brands (sportswear, luxury, footwear, mid-market retail) and multi-brand retailers that need to centralize product, supplier, and document data to meet French and EU regulatory requirements. Customer-facing claims include 50+ client brands (Volcom, Fusalp, Jonak, Celio publicly disclosed), 20,000+ onboarded supplier partners, 50M+ products traced in 2025, and 95% supplier satisfaction.

The platform architecture is a cloud-based SaaS application with a multilingual supplier portal, AI-powered document reading and extraction (scope/transaction certificates, social audits), supplier risk scoring with anomaly detection beyond Tier 1, automated QR code and consumer-facing traceability page generation, and ERP/PLM/PIM interoperability. The offering is modular: a core platform is extended by use-case solutions (regulatory compliance, advanced traceability, document management, risk management, intelligence reporting, customer communication) and by regulation-specific modules (Digital Product Passport, French eco-score, AGEC law, Green Claims). A Knowledge Hub and Training Academy reinforce category authority in fashion ESG compliance.

The business model is a quote-based annual SaaS subscription with direct, demo-led B2B sales; there is no public price list, free tier, or self-serve onboarding. The company raised a €3.5 million seed round in November 2024, led by Ankaa Ventures and Hi Inov • Dentressangle, with participation from CentraleSupélec Venture and Seed4Soft, and is using the capital to scale the platform and expand internationally. Distribution is direct enterprise sales supported by a self-serve login (app.traceforgood.com) for existing customers; co-development with Intertek (April 2024) opens a channel into the global TIC ecosystem.

Name

Trace For Good

Legal name

TRACE FOR GOOD

Website

https://traceforgood.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Trace For Good is a French SaaS platform that provides traceability, supplier-engagement, and regulatory compliance tools to fashion and textile brands, centralizing supply-chain data to meet EU regulations such as AGEC, the Digital Product Passport, and the French eco-score.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS platform subscriptions: Recurring SaaS revenue from the Trace For Good traceability platform sold to fashion brands and retailers. Pricing is quote-based via 'Book a demo' rather than publicly listed; platform is configurable per customer and supports multi-tier supplier networks, regulatory compliance, and ESG reporting.
2. Knowledge Hub and Training Academy content: Free resources (articles, e-books, webinars, training modules on AGEC, French eco-score, green claims) used as demand-generation and customer-enablement assets supporting the core SaaS funnel.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels9 records

Core offering

Trace For Good is a cloud-based SaaS traceability and compliance platform purpose-built for the fashion and textile sector. It enables brands to map their multi-tier supplier networks, collect verified product, material and certification data through a multilingual Supplier Portal, manage regulatory documentation (AGEC, DPP, French eco-score, EU green claims), and publish consumer-facing traceability pages. The platform uses AI-powered document reading, configurable data-collection campaigns, and supplier risk scoring to centralise traceability operations.

Product overview

Trace For Good is a French SaaS traceability and compliance platform purpose-built for the fashion and textile sector, structured as a core platform extended by modular solutions. The core Trace For Good platform centralises supplier, product, and document data through a dedicated multilingual Supplier Portal and powers consumer-facing traceability pages. Around this core, the offering is organised into two layers of modules: use-case solutions (Regulatory compliance, Advanced traceability, Document management, Risk management, Intelligence reporting, and Customer communication) and regulation-specific solutions (Digital Product Passport, the French Eco-score / Affichage environnemental, the AGEC Law, and Green Claims). The platform is complemented by a Knowledge Hub that includes the Training Academy, articles and guides, e-books, and webinars to support brand teams on ESG, quality, and regulatory topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Trace For Good Platform (core) Cloud-based SaaS traceability platform that lets fashion and textile brands map suppliers, collect verified product and supplier data, manage compliance documentation, and publish consumer-facing traceability content. Configurable to each brand's supply-chain model.
• Regulatory Compliance Solution Use-case module that helps fashion brands stay ahead of traceability-related regulations by structuring supplier and product data collection and reporting against applicable frameworks such as AGEC, DPP, and the French eco-score.
• Advanced Traceability Solution Customisable traceability module offering all the flexibility of a purpose-built system without internal development work, configurable to each brand's production scenarios (OEM, finished goods, multi-tier).
• Document Management Solution Centralised document management covering certificates (product or supplier), labels, ethical charters, and audits, delivering compliance without the paperwork overload.
• Risk Management Solution Supplier and product risk management module that helps brands anticipate scandals, non-compliance penalties, and quality defects through supplier risk scoring and anomaly detection.
• Intelligence Reporting Solution Customised KPI and reporting module providing comprehensive traceability management dashboards for ESG, compliance, and supply-chain decision-making.
• Customer Communication Solution Module that uses transparency to build trust among all stakeholders by generating consumer-facing product pages and traceability communications with brand-controlled disclosure.
• Digital Product Passport (DPP) Solution Regulation-specific module preparing brands for the EU Digital Product Passport requirements, structuring the product, material, and supply-chain data needed for passport generation.
• French Eco-score (Affichage environnemental) Solution Regulation-specific module supporting compliance with the French environmental labelling regulation (affichage environnemental / eco-score) for textile products, including data collection on product lifecycle impact.
• AGEC Law Compliance Solution Regulation-specific module that helps brands meet France's AGEC law requirements (including articles 13 and 17) on product information, environmental qualities, and the fight against greenwashing.
• Green Claims Solution Regulation-specific module supporting brands in making environmental claims that comply with EU frameworks such as the UCPD (Unfair Commercial Practices Directive) and Green Claims rules, with evidence-backed messaging.

Quantifiable outcome

• 95% of suppliers are satisfied with Trace For Good's platform
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered major and core.

• IntertekmajorStrategic or Co-development Partner · 2 April 2024Intertek launched, together with Trace For Good, an innovative traceability and sustainability platform (announced via texfash press release on April 2, 2024). Signals a co-development alliance that extends Trace For Good's reach into Intertek's global testing, inspection and certification network.
• FusalpmajorStrategic or Co-development Partner · 1 January 2024French luxury ski and streetwear brand that partnered with Trace For Good for full product traceability since Spring-Summer 2024, also a paying customer of the platform. CEO Pascal Conte-Jodra publicly references the partnership in support of European Green Deal compliance and the brand's R&D test programme.
• JonakmajorStrategic or Co-development Partner · 9 November 2023Footwear and fashion brand featured as the case-study partner in Trace For Good's webinar 'Les clés de succès de la traçabilité avec le cas Jonak' (November 9, 2023), with Jonak's CEO Lisa Nakam and Quality & CSR Manager Juliette Rose as speakers. Jonak is also a paying customer of the platform.
• VolcomcoreStrategic or Co-development PartnerSurf and streetwear brand featured as a partner and customer on Trace For Good's homepage 'Our partners' logo wall.
• CeliocoreStrategic or Co-development PartnerFrench mid-market fashion retailer featured as a partner and customer on Trace For Good's homepage 'Our partners' logo wall.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sedex: Global B2B platform for supplier ESG and ethical trade data, widely used by fashion and retail brands. Directly comparable to Trace For Good as a SaaS supplier-data and compliance platform for multi-tier supply chains, though broader in scope beyond fashion.
• Retraced: German SaaS platform providing traceability, supply-chain transparency and Digital Product Passport solutions to fashion brands. Closely comparable to Trace For Good in product scope (supplier mapping, product passports, compliance), serving the same customer segment in a neighbouring geography.
• Fairly Made: French fashion traceability SaaS offering product-level transparency and brand-facing traceability pages. Direct competitor to Trace For Good in the French market with overlapping fashion-brand customer base and similar consumer-facing traceability narrative.
• Source Intelligence: SaaS platform for supply-chain transparency, product compliance and supplier declarations management across apparel and consumer goods. Comparable as a configurable enterprise traceability and compliance SaaS serving fashion-adjacent industries.
• Textile Genesis: Fiber-to-product traceability platform for the apparel industry using unique identifiers and a supplier onboarding model. Direct competitor in fashion traceability, with overlapping supplier-portal mechanics and brand-customer targets.

Broad incumbents

• EcoVadis: Global leader in business sustainability ratings used by thousands of fashion and retail buyers. Comparable as a SaaS supplier-data and ESG compliance layer, but operates as a broad multi-industry incumbent rather than a fashion-specialist.
• Bluesign: Established textile-industry sustainability platform combining chemical management, certification and supply-chain data for fashion and apparel brands. Comparable as a B2B textile-traceability and compliance solution, but more certification-led than Trace For Good's configurability-led approach.
• ELEVATE: Supply-chain ESG and compliance services/software provider for global apparel and consumer goods brands. Comparable as a supplier risk and compliance data vendor, with both services and software offerings adjacent to Trace For Good's risk-management modules.

Emerging players

• Open Supply Hub: Open-data platform mapping global apparel and footwear facilities, used by brands and platforms for supply-chain transparency. Comparable on the supplier-mapping and data-network dimension, though non-commercial and not a direct SaaS substitute.

Others

• Cirpass / Cirpass-X: European consortium-led initiative defining Digital Product Passport standards and reference architectures for textiles. Adjacent to Trace For Good as the emerging regulatory and technical backbone the company will integrate with or compete against for DPP compliance work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trace For Good