OMORPHO
Portland-based OMORPHO designs and sells weighted fitness apparel and vests using proprietary MicroLoad™ technology, serving individual consumers directly and fitness studios through enterprise partnerships, notably with Orangetheory Fitness.
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OMORPHO does
OMORPHO is a Portland-based fitness gear company that designs and sells weighted apparel and accessories powered by its proprietary MicroLoad™ technology. The technology uses high-density spheres strategically placed within garments to distribute small amounts of weight evenly across the body, enabling resistance training without the bulk or biomechanical restriction of traditional weighted vests that rely on metal bars or sandbags. The company's product portfolio centers on the G-Vest Icon weighted vest (with snap-on G-Pack inserts enabling modular resistance adjustment) and the broader G-Wear apparel line, with prices ranging from $99 for apparel to $399 for vest bundles.
The company operates a dual go-to-market: direct-to-consumer sales through its e-commerce website targeting individual fitness enthusiasts and athletes, and enterprise partnerships with fitness studios and sports organizations. Its flagship enterprise relationship is an official weighted vest partnership with Orangetheory Fitness, under which co-branded G-Vest products are deployed in studios nationwide. OMORPHO has raised approximately $11.3 million across seed and subsequent rounds between 2022 and 2024, led by KB Partners with participation from Greenchain Capital, Madison Square Garden Sports Corp., Thirty-5 Capital, and R/GA Ventures. The company operates with 11-50 employees and is led by co-founder and CEO Stefan Olander alongside co-founder Ben Williams and a leadership team spanning digital, product, and operations.
OMORPHO firmographics
Firmographics- Name
- OMORPHO
- Website
- https://omorpho.fit
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Portland-based OMORPHO designs and sells weighted fitness apparel and vests using proprietary MicroLoad™ technology, serving individual consumers directly and fitness studios through enterprise partnerships, notably with Orangetheory Fitness.
- Ownership category
- akta.pro rank
OMORPHO industry classification
Industry- Product category
- Weighted Fitness Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)
- akta.pro secondary industries
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where OMORPHO is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OMORPHO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Weighted Vest Sales: Direct-to-consumer sales of G-Vest Icon and earlier G-Vest models through e-commerce. One-time hardware purchase with varying price points based on model and bundle options.
- G-Wear Apparel Sales: Sale of Gravity Sportswear apparel line including weighted garments with MicroLoad technology, priced from $99-$279.
- Enterprise/B2B Partnerships: Partnerships with fitness studios (e.g., Orangetheory Fitness) deploying co-branded products in studios nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | G-Vest Icon - Women's |
| One time/ perpetual license | Pay-as-you-go | G-Vest Icon - Men's |
| One time/ perpetual license | Pay-as-you-go | G-Vest Icon Bundles |
| One time/ perpetual license | Pay-as-you-go | G-Vest (Earlier Model) |
| One time/ perpetual license | Pay-as-you-go | G-Wear Apparel |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
OMORPHO product offering
Product offeringCore offering
OMORPHO manufactures and sells weighted training apparel under the Gravity Sportswear™ brand, built around its proprietary MicroLoad™ technology. The technology distributes small amounts of weight evenly across garments using high-density spheres integrated into the fabric, designed to preserve natural biomechanics and unrestricted movement during resistance training.
Product overview
OMORPHO is a Portland-based fitness gear company offering a product portfolio built around its proprietary MicroLoad technology. The core product line consists of the G-Vest Icon weighted vest (a fully adjustable vest with snap-on G-Pack inserts) and the G-Wear apparel line (garments with integrated MicroLoad weight spheres). Both product lines utilize the same MicroLoad technology platform, which distributes small amounts of weight evenly through high-density spheres to support natural biomechanics during training.
Differentiator
Problem solved
Functional benefit
Products and services
- G-Vest Icon
- Gravity Sportswear Collection / G-Wear Apparel
Quantifiable outcome
- Resistance range: 6-12 lbs for women, 10-20 lbs for men
- +1 more outcomes
Companies that use OMORPHO
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
OMORPHO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OMORPHO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Orangetheory FitnessflagshipOfficial weighted vest partner - OMORPHO deploying co-branded G-Vest products in Orangetheory Fitness studios nationwide. Represents the company's flagship enterprise partnership for studio fitness market penetration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OMORPHO competitors and assessment
Company assessmentDirect peers
- Hyperwear: Direct competitor selling weighted vests, ankle/wrist weights, and weighted apparel for fitness training. Closest category peer to OMORPHO, competing on the same weighted-vest shelf with similar target customers.
- Weightvest.com: Long-established direct competitor specializing in weighted vests and short vests for fitness and athletic training. Competes head-to-head with OMORPHO's G-Vest line on the same product category.
- TRX Training: Functional training equipment brand (suspension trainers, straps, accessories) widely used in studios and by trainers. Comparable to OMORPHO in serving the functional/conditioning segment of commercial fitness and trainer-led training.
Broad incumbents
- Rogue Fitness: Largest US independent strength and conditioning equipment brand, selling a wide catalogue of racks, bars, and functional training gear. Overlaps with OMORPHO in serving serious training customers, though Rogue's portfolio is much broader.
- 5.11 Tactical: Tactical apparel and plate-carrier/vest brand whose weighted-plate vests are widely used for fitness and rucking. Competes at the intersection of vest-form-factor products and fitness use cases relevant to OMORPHO.
- Under Armour: Global performance and training apparel incumbent. Competes with OMORPHO in performance/athletic apparel and adjacent training gear at scale, with a much broader portfolio and retail footprint.
- Nike Training: Global training/performance apparel and footwear leader (Nike Training, Metcon, and Dri-Fit lines). Comparable to OMORPHO in targeting the strength and conditioning training consumer, though at vastly greater scale and breadth.
- Adidas Training: Major global training and performance apparel brand. Overlaps with OMORPHO in athleisure/performance wear and connected training, and competes for the same premium training consumer mindshare.
Emerging players
- Crossrope: DTC fitness brand selling weighted jump ropes and training systems. Similar go-to-market (premium DTC fitness gear with proprietary technology) and overlapping customer base of training-focused consumers.
- Gaiam: Wellness and fitness lifestyle brand selling yoga, recovery, and training accessories through DTC and retail. Comparable to OMORPHO in serving mainstream fitness consumers with accessory/apparel bundles across studio and home use.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OMORPHO social profiles
Digital presenceOMORPHO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMORPHO leadership team
Management profileNumber of profiles
Profiles6 records
OMORPHO funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMORPHO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMORPHO
What does OMORPHO do?
OMORPHO manufactures and sells weighted training apparel under the Gravity Sportswear™ brand, built around its proprietary MicroLoad™ technology. The technology distributes small amounts of weight evenly across garments using high-density spheres integrated into the fabric, designed to preserve natural biomechanics and unrestricted movement during resistance training.
Is OMORPHO a public or private company?
OMORPHO is a private company. It is classified as venture growth investor backed and is currently operating.
When was OMORPHO founded?
OMORPHO was founded in 2017. It employs 11 to 50 people.
Where is OMORPHO based?
OMORPHO is headquartered in Portland, United States, in the North America region.
How does OMORPHO make money?
Three revenue lines are on record. Weighted Vest Sales are the primary driver. The others are G-Wear Apparel Sales and enterprise/B2B Partnerships.
Who are OMORPHO's main competitors?
Direct peers on record are Hyperwear, Weightvest.com and TRX Training. Broad incumbents are Rogue Fitness, 5.11 Tactical, Under Armour, Nike Training and Adidas Training. Emerging players are Crossrope and Gaiam.
Does OMORPHO have an API?
No public API is recorded for OMORPHO.
What industry is OMORPHO in?
OMORPHO's product category is Weighted Fitness Apparel. Its primary akta.pro industry code is CRAMADAD, Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds), with a secondary code of CRAAAEAL, Wearable-Integrated & Smart Performance Apparel. Its NAICS code is 33992 and its SIC code is 3949.